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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Orbital concentrated 100.0% of brand sales in Vapor Pens, with category sales up 254.32% year over year and 1.84% month over month, while the average price declined 3.43% YoY to $25.11. Within Colorado Vapor Pens, the brand held rank 25, indicating volume-driven expansion despite modest MoM growth. The combination of triple-digit YoY growth alongside a single-category focus and a slight MoM uptick implies the brand is scaling penetration in a narrow lane rather than diversifying breadth, using price relief to convert volume without shifting mix.
The 3.43% YoY price decrease alongside a 254.32% YoY sales gain signals demand elasticity in Vapor Pens, while the 1.84% MoM lift suggests incremental momentum rather than a step change. Holding rank 25 in May 2026 within Colorado Vapor Pens, combined with a 100.0% category mix and a 1.84% MoM rise, points to a price-to-share tradeoff that prioritizes unit acquisition over premium positioning. This pattern implies Orbital’s near-term positioning is as a value-leaning Vapor Pens specialist building scale through pricing efficiency, with future differentiation hinging on moving rank upward without further price erosion.
Competitive Landscape
Orbital sits at rank #25 in CO Vapor Pens in May 2026, improving 30 positions year over year from #55 and advancing 8 spots since February 2026 when it was #33; this coincides with a peak-at-entry at #25 in May 2026 and places Orbital well below Spherex which held steady at #1 year over year while its sales fell 14.1%, and also behind PAX which rose from #3 to #2 on 24.0% sales growth; further, Spectra jumped from #14 to #5 with 135.3% sales growth while Bonanza Cannabis Company slid from #2 to #4 amid a 46.5% sales decline, indicating that Orbital’s rapid rank compression toward the top 20 reflects momentum driven more by competitor churn at the top than by displacement of entrenched leaders.
Notable Products
Sour Dubb Live Resin Cartridge (1g) delivered the standout move in May 2026 with a +51.5% month-over-month surge that pushed it to rank 3, while Orange Zkittlez Live Resin Cartridge (1g) held rank 1 and Lemon Cookie Live Resin Cartridge (1g) placed at rank 2. Eight of the top ten slots are concentrated in Vapor Pens from the same Live Resin Cartridge (1g) family, indicating category depth alongside rank stability at positions 1 through 4. With three SKUs occupying ranks 1–3 and one SKU posting a >50% MoM jump, the mix implies Orbital is consolidating leadership around a narrow set of high-velocity Vapor Pen SKUs rather than broadening assortment.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
