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Oct-2025
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Overview
Market Insights Snapshot
In the rapidly evolving cannabis market, Orbital has shown significant progress in the Vapor Pens category, particularly in Colorado. The brand's ranking improved from 35th place in July 2025 to 28th by October 2025, indicating a positive trajectory in a competitive market. This upward movement is accompanied by a steady increase in sales, with a notable jump in October, reaching $259,226. Such growth suggests that Orbital is successfully capturing consumer interest and expanding its market share within the state.
Despite these gains in Colorado, Orbital's absence from the top 30 rankings in other states and categories highlights areas for potential growth. The lack of presence in other markets could be viewed as a missed opportunity, but it also suggests room for strategic expansion. As Orbital continues to strengthen its position in Colorado, examining the factors contributing to its success there could provide valuable insights for replicating this performance in other regions and categories. The brand's current trajectory in Colorado serves as a promising indicator of its potential to penetrate additional markets effectively.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Orbital has shown a promising upward trend in rankings from July to October 2025, moving from 35th to 28th position. This positive trajectory is indicative of a strategic gain in market presence, particularly as competitors like Tastebudz and Binske have experienced fluctuations, with Tastebudz dropping from 19th to 27th and Binske hovering around the mid-20s. Notably, Lazercat Cannabis and Sunshine Extracts have remained outside the top 20, suggesting that Orbital's consistent improvement in sales is not just a temporary spike but part of a longer-term growth strategy. This upward movement in rank and sales positions Orbital as a rising contender in the Colorado vapor pen market, potentially attracting more consumer interest and setting the stage for further advancements.
Notable Products
In October 2025, the top-performing product for Orbital was the MAC Live Resin Cartridge (1g) in the Vapor Pens category, achieving the number 1 rank with sales of 1,716 units. This product saw a significant jump from its previous rank of 5 in August 2025, highlighting a remarkable increase in demand. Red Runtz Live Resin Cartridge (1g) secured the second position, followed by Gelato Live Resin Cartridge (1g) and Citrus Stomper Live Resin Cartridge (1g) in third and fourth places, respectively. These products were not ranked in previous months, indicating a strong debut in October. Slap n' Tickle Live Resin Cartridge (1g) rounded out the top five, maintaining a consistent performance among the new entrants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
