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Apr-2026
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Overview
Market Insights Snapshot
In the state of Colorado, Orbital has shown notable progress in the Vapor Pens category. Starting the year outside the top 30, they climbed to the 29th position by March 2026 and further improved to the 26th rank in April 2026. This upward movement is indicative of a strong performance, especially given that they were not in the top rankings at the beginning of the year. The sales data also reflects this trend, with a significant increase from February to March, suggesting a successful strategy in expanding their market presence within Colorado's competitive landscape.
Despite the positive trajectory in Colorado, Orbital's absence from the top 30 in other states and categories highlights areas for potential growth. This gap indicates that while they have gained traction in the Vapor Pens category within Colorado, there is room to enhance their brand visibility and market penetration in other regions. The lack of ranking in additional states could be seen as an opportunity for Orbital to strategize on how to replicate their Colorado success across different markets, potentially diversifying their product offerings or refining their marketing approach to capture a broader audience.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Orbital has demonstrated a promising upward trajectory in recent months. Despite starting the year outside the top 30, Orbital made significant strides, improving its rank from 31 in January 2026 to 26 by April 2026. This upward movement is indicative of a positive trend in sales performance, contrasting with competitors like Billo, which saw a decline from 16 to 28 in the same period. Meanwhile, Oil maintained a relatively stable position, hovering around the mid-20s, while Binske remained consistently outside the top 20. The most notable shift came from Roll One / R.O., which surged from 39 to 25, slightly ahead of Orbital. These dynamics suggest a competitive but opportunistic market for Orbital, as it continues to close the gap with higher-ranked brands and capitalize on the volatility of its competitors.
Notable Products
In April 2026, the top-performing product from Orbital was the Tangie Haze Live Resin Cartridge (1g) in the Vapor Pens category, achieving the number one rank with sales of 1183 units. It was followed by the Gelato Cake Live Resin Cartridge (1g) and Sunset Runtz Live Resin Cartridge (1g), which took the second and third positions respectively. Notably, all these products made their debut in the rankings this month, indicating a strong market entry. Moonshine Haze Live Resin Cartridge (1g) and Sour Dubb Live Resin Cartridge (1g) rounded out the top five, showcasing a consistent preference for live resin cartridges. This surge in rankings for these products suggests a shift in consumer preference towards these specific offerings in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
