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Sep-2025
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Overview
Market Insights Snapshot
In recent months, the cannabis brand Oil has shown varied performance across different states and product categories. In the Vapor Pens category within Colorado, Oil has experienced some fluctuations in its ranking. Starting at the 25th position in June 2025, the brand saw a slight decline in July and August, ranking 27th and 28th respectively. However, by September, Oil managed to climb back up to the 23rd spot, indicating a positive recovery trend. This movement suggests that while the brand faced challenges during the mid-summer months, it has been able to regain some traction as the fall season begins.
Despite these ups and downs, Oil's sales figures in Colorado reveal an interesting pattern. While there was a noticeable dip in sales from June to August, with a low point in July, the brand's September sales showed a promising uptick. This increase in sales aligns with its improved ranking, suggesting that Oil's strategic adjustments may be starting to pay off. Notably, the brand's ability to remain within the top 30 throughout these months, despite the competitive market landscape, is a testament to its resilience. However, the absence of Oil from the top 30 in other states or categories could indicate areas where the brand might need to bolster its efforts.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Oil has shown a promising upward trend in rankings from June to September 2025. Despite starting at the 25th position in June, Oil climbed to the 23rd spot by September, indicating a positive trajectory in market presence. This upward movement is noteworthy, especially when compared to competitors like Harmony Extracts, which fell out of the top 20 by August and continued to decline to 25th by September. Similarly, AiroPro fluctuated around the 20th position, showing less stability in rank compared to Oil. Meanwhile, Next1 Labs LLC improved its rank from 28th to 22nd, but still trails behind Oil. Amber made a significant leap from 36th to 24th, closely following Oil's trajectory. Overall, Oil's consistent improvement in rank amidst fluctuating competitors suggests a strengthening market position in the Colorado vapor pens category.
Notable Products
For September 2025, Oil's top-performing product was the Twists Strawberry Shortcake Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank with sales of 3,490 units. The Twists - Baked Banana Distillate Cartridge (1g) held the second position, having swapped places with the Strawberry Shortcake from August. New to the top three is the Grand Daddy Purps Distillate Cartridge (1g), which debuted in September at rank three. The Twists - Cherry Slush Distillate Cartridge (1g) consistently held the fourth position from July through September. Another new entry, Twist- Punchberry Distillate Cartridge (1g), appeared in the rankings at fifth place for the first time.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
