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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Oil operated as a single-category brand in June 2026, with Vapor Pens accounting for 100.0% of sales and a month-over-month change of -3.98% alongside a year-over-year increase of 14.14%. Average price declined 12.89% year over year to $13.81 while brand sales rose 14.14%, indicating unit expansion outpacing price cuts; together with a 262.70% two-year sales gain and a current rank of 21 in Vapor Pens in Colorado, the pattern implies a price-led volume strategy that preserved momentum despite a June pullback.
The mix concentration at 100.0% in Vapor Pens and a -3.98% month-over-month dip paired with a 14.14% year-over-year lift implies Oil is leaning into scale within a single format rather than hedging across categories, trading price (down 12.89% YoY) for share and rank stability at position 21. Given the 262.70% two-year sales expansion and no diversification offset in June, the pattern suggests Oil’s positioning hinges on sustaining lower average prices to drive repeat volume and defend rank 21, with risk concentrated in Vapor Pens seasonality and upside tied to converting the YoY unit gains into incremental rank improvements.
Competitive Landscape
Oil ranks #21 in Colorado Vapor Pens for June 2026, improving 2 positions year over year from #23 and rising 5 spots since March 2026 from #26, while still trailing its peak at #19 reached in December 2025; compared with competitors, Spherex moved up from #2 to #1 despite a -9.6% year-over-year sales change, and Spectra climbed from #11 to #4 alongside a 113.1% year-over-year sales gain, indicating that Oil’s modest rank gains amid sharper upward mobility from peers point to share stabilization rather than breakout momentum.
Notable Products
Twist - Fresh Squeeze Distillate Cartridge (1g) posted the steepest movement in June 2026 with a -54.4% month-over-month drop while sliding to rank 9, as Twists - Baked Banana Distillate Cartridge (1g) advanced 34.2% MoM to hold rank 1. Four of the top ten are Twists-branded Vapor Pens, but the divergence between a +34.2% leader at rank 1 and a -54.4% decliner at rank 9 indicates consumer sorting within flavored Twists rather than uniform franchise momentum. With rank 2 and rank 3 moving only +2.1% and +1.4% MoM respectively and rank 4 contracting -8.9%, the mix signals that gains are concentrated in one hero SKU rather than broad category lift. This pattern implies Oil is consolidating share around one flagship Twists variant while pruning or re-pricing laggards, likely shifting merchandising toward depth on proven flavors over breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
