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Oct-2025
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Overview
Market Insights Snapshot
Oil has demonstrated a steady upward trajectory in the Vapor Pens category within Colorado. Over the past few months, the brand has improved its ranking from 26th in July 2025 to 22nd by October 2025, indicating a consistent enhancement in market presence and consumer preference. This positive movement is reflected in their sales figures, with a notable increase from $320,967 in August to $350,692 in October. Such growth suggests that Oil is effectively capturing market share and resonating well with consumers in the state, although it has yet to break into the top 20 brands in this category.
While Oil's performance in Colorado's Vapor Pens category is promising, the absence of its ranking in other states or categories highlights areas for potential growth and expansion. The brand's focus on maintaining and improving its position in Colorado could serve as a strategic advantage, allowing it to leverage this success as a model for entry into other markets. However, the lack of visibility in the top 30 rankings in other states or categories suggests that Oil may need to explore new strategies or product offerings to diversify and enhance its market footprint. This presents both a challenge and an opportunity for Oil to expand its influence beyond its current stronghold.
Competitive Landscape
In the competitive landscape of Vapor Pens in Colorado, Oil has shown a steady improvement in its rankings from July to October 2025. Initially ranked 26th in July, Oil climbed to 22nd by October, indicating a positive trend in market presence. Despite this upward trajectory, Oil faces stiff competition from brands like AiroPro, which consistently maintained higher ranks, peaking at 17th in August. Meanwhile, 710 Labs and Natty Rems experienced fluctuations, with 710 Labs dropping from 20th to 23rd and Natty Rems maintaining a stable position around the 21st rank. Although Oil's sales figures have shown an increase from September to October, the brand still lags behind these competitors in terms of sales volume, highlighting the need for strategic marketing efforts to boost its competitive edge in the Colorado Vapor Pens market.
Notable Products
In October 2025, the top-performing product for Oil was Twists Strawberry Shortcake Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank from September with sales of 3,178 units. Following closely was Twists - Baked Banana Distillate Cartridge (1g), which held the second position, consistent with its rank in September. Twists- Blueberry Bubble Distillate Cartridge (1g) re-entered the rankings in third place after being unranked in August and September, showing a notable increase in sales. Twists - Watermelon Ice Distillate Cartridge (1g) improved from being unranked in September to securing fourth place in October. Lastly, Twist- Punchberry Distillate Cartridge (1g) remained steady in fifth place, highlighting its stable performance from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
