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Aug-2025
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Overview
Market Insights Snapshot
In the state of Colorado, Oil has shown a consistent presence in the Vapor Pens category. The brand maintained a ranking within the top 30 throughout the summer months, starting at 24th place in May 2025 and slightly dropping to 29th by August 2025. This indicates a minor decline in rank, which could be attributed to competitive pressures or market dynamics, as their sales figures slightly decreased over the same period. The fact that Oil remained in the top 30 is a testament to its enduring appeal and market penetration in Colorado's Vapor Pens sector.
However, the absence of Oil from the top 30 in other states or categories suggests areas where the brand might need to bolster its strategy. Not being ranked in the top 30 could indicate either a lack of market presence or strong competition in those regions or categories. This absence highlights potential opportunities for growth and expansion, as well as the need for strategic adjustments to capture a larger market share. Understanding these dynamics can be crucial for stakeholders looking to leverage Oil's performance in the cannabis industry.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Oil has experienced some fluctuations in its market position from May to August 2025. Initially ranked 24th in May, Oil saw a dip to 28th in June and July, before slightly improving to 29th in August. This indicates a challenging period for Oil, especially as competitors like Binske maintained a more stable presence, consistently ranking higher and peaking at 21st in July. Meanwhile, Lazercat Cannabis showed a notable upward trend, improving from 37th in May to 25th in July, before dropping to 31st in August. Despite these fluctuations, Oil's sales remained relatively stable, suggesting a loyal customer base, but the brand may need to strategize to regain its competitive edge against brands like Bakked, which showed a consistent improvement in rank, ending the period at 28th. This analysis highlights the dynamic nature of the vapor pen market in Colorado and the importance for Oil to adapt to maintain and improve its market position.
Notable Products
In August 2025, the top-performing product for Oil was Twists - Baked Banana Distillate Cartridge (1g), which climbed to the number one spot in the Vapor Pens category, achieving sales of 3271 units. This product improved from its consistent second-place ranking in the previous months. Twists Strawberry Shortcake Distillate Cartridge (1g) fell to the second position, despite being the top-ranked product from May through July. Twists - Watermelon Ice Distillate Cartridge (1g) showed a notable increase, moving up to third place from fourth, with a significant rise in sales. Meanwhile, Maui Wowie Oil Cartridge (1g) entered the rankings for the first time, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
