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Nov-2025
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Overview
Market Insights Snapshot
Oil has shown a consistent presence in the Vapor Pens category in Colorado. Over the past few months, the brand has maintained its position within the top 30, demonstrating a steady performance. In August 2025, Oil was ranked 25th, and by November 2025, it had improved to 22nd place. This upward trend reflects a gradual increase in market share within the state, suggesting a positive reception among consumers. The sales figures, while fluctuating slightly, show a general upward trajectory, peaking in October before a slight dip in November. This indicates a resilient demand for Oil's products despite minor setbacks.
It is noteworthy that Oil's rankings in other states or categories are not provided, which implies that the brand did not rank within the top 30 in those areas. This could be interpreted as a potential area for growth or a challenge that the brand might need to address. The absence of rankings in other states suggests that Oil's market presence is currently concentrated in Colorado, specifically within the Vapor Pens category. This localized success could serve as a foundation for strategic expansion efforts, leveraging the brand's strengths in Colorado to explore opportunities in other regions or product categories.
Competitive Landscape
In the competitive landscape of Vapor Pens in Colorado, Oil has shown a consistent presence, maintaining a rank within the top 25 brands from August to November 2025. Despite this stability, Oil faces stiff competition from brands like AiroPro, which consistently ranks higher, holding positions between 17th and 20th, indicating stronger market traction. Meanwhile, Amber has demonstrated a notable upward trajectory, climbing from 37th in August to 21st by November, suggesting a potential threat to Oil's market share. Tastebudz and Orbital have fluctuated outside the top 20, with Tastebudz peaking at 19th in September and Orbital improving to 24th by November. These dynamics highlight the competitive pressures Oil faces, emphasizing the need for strategic marketing and product differentiation to enhance its rank and sales performance in this evolving market.
Notable Products
In November 2025, the top-performing product from Oil is the Twists Strawberry Shortcake Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank for three consecutive months with sales reaching 3,262 units. The Twists Baked Banana Distillate Cartridge (1g) remains steady in the second position, showing a sales increase to 2,770 units. Banana Kush Distillate Cartridge (1g) makes a notable entry into the rankings at the third position, indicating a strong performance in its debut month. Twists Watermelon Ice Distillate Cartridge (1g) climbs to fourth place, showing an upward trend from its previous fifth position in October. Grand Daddy Purps Distillate Cartridge (1g) rounds out the top five, improving from fourth to fifth place, with a consistent increase in sales figures over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
