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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Oil’s mix in May 2026 is fully concentrated in Vapor Pens at 100.0% share, with category sales up 3.09% year over year and 0.50% month over month, while average price declined 14.34% year over year alongside a 0.50% month-over-month sales lift. With rank 23 in Vapor Pens in Colorado and a 3.09% brand sales YoY increase against a 14.34% YoY price decrease, the pattern implies volume expansion is offsetting price compression and that short-term momentum is incremental rather than step-change.
The convergence of a 100.0% category focus and a 14.34% YoY price decline indicates a positioning reliant on value capture within Vapor Pens, where a 0.50% MoM sales uptick coupled with rank 23 in Colorado suggests mid-pack visibility driven more by unit throughput than premium pricing. The 3.09% YoY sales growth alongside a 295.45% 24-month gain implies the brand’s positioning is shifting from rapid scale to maintenance mode, where sustaining share will likely depend on holding the 0.50% MoM trajectory while navigating continued price pressure.
Competitive Landscape
Oil ranks #23 in CO Vapor Pens in May 2026, improving 1 position from #24 year over year and rising 4 spots from #27 in February 2026, while still 4 ranks below its peak at #19 in December 2025; in contrast, Spherex held at #1 with a -14.1% YoY sales change and PAX advanced from #3 to #2 with +24.0% YoY sales, indicating Oil’s incremental rank gains are occurring amid both top-tier stability and selective upward mobility from competitors, which implies a slow, defendable climb rather than a breakout trajectory.
Notable Products
Twists - Baked Banana Distillate Cartridge (1g) posted the single largest movement in May 2026 with +147.0% month over month and a jump to rank 1, while Twists - Blueberry Swirl Distillate Cartridge (1g) surged +82.2% to rank 3, indicating outsized momentum concentrated at the top of the chart. In contrast, Purple Punch Distillate Cartridge (1g) fell -51.4% at rank 10 and Twists Strawberry Shortcake Distillate Cartridge (1g) declined -24.9% at rank 9, framing a bifurcated outcome where winners accelerated as laggards retreated. Four of the top ten are Vapor Pens under the Twist or Twists naming convention, and Twist - Fresh Squeeze Distillate Cartridge (1g) added +43.1% at rank 4 while Twist - Tangerine Haze Distillate Cartridge (1g) slipped -5.3% at rank 6, signaling that flavor-led SKUs are gaining share within the same format even as weaker profiles cycle down. The pattern implies Oil is consolidating around a few breakout Vapor Pen flavors with rapid upside, suggesting near-term focus on scaling the highest-velocity Twists variants while pruning underperforming tails.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
