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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Oil is stocked at 179 licensed dispensaries across Colorado, Oklahoma, and 2 other states, 89 of them in Colorado, with the deepest coverage in Denver, Colorado Springs, Aurora, Pueblo West, and Boulder. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Oil’s sales were concentrated entirely in Vapor Pens, with category share at 100.0% while year-over-year growth reached 33.8% and month-over-month expansion hit 40.0%. Average price declined 13.6% YoY to $13.97 alongside a rise in unit velocity implied by the 33.8% sales increase and the 40.0% MoM lift, indicating volume gains outpacing price compression. The combination of a single-category focus and a rank of 17 in Vapor Pens within Colorado implies that Oil is trading price for reach while concentrating all momentum in one lane.
The July 2026 mix suggests a deliberate positioning: a fully concentrated Vapor Pens portfolio riding a 33.8% YoY and 40.0% MoM surge while maintaining a lower average price by 13.6% YoY. With a state-category rank of 17 and a 100.0% category allocation, Oil is pursuing scale via price-flexed volume rather than assortment breadth, implying the brand is anchoring its identity in Vapor Pens where incremental unit share gains are likely more accessible than multi-category expansion.
Competitive Landscape
Oil sits at rank #17 in Colorado Vapor Pens in July 2026, improving 9 positions from #26 year over year and rising 5 spots from #22 in April 2026; this matches a peak rank of #17 in July 2026 while the category leaders moved differently, as Spherex held at #1 year over year and PAX climbed from #3 to #2 with 21.7% YoY sales growth, indicating Oil’s rank gains are momentum-based rather than top-tier displacement and implying continued mid-pack advancement if upward rank deltas persist.
Notable Products
Twists- Blueberry Bubble Distillate Cartridge (1g) logged the standout move in July 2026 with a 108.5% month-over-month increase to rank 4, while Twists - Baked Banana Distillate Cartridge (1g) fell 22.0% to rank 3. Twists - Cherry Slush Distillate Cartridge (1g) climbed 87.6% to rank 2, and Twists Strawberry Shortcake Distillate Cartridge (1g) rose 54.2% at rank 7, indicating that flavored Twists SKUs occupy five of the top ten and are gaining momentum versus the steady OG Kush Distillate Cartridge (1g) at rank 1. Sour Diesel Distillate Cartridge (1g) advanced 28.4% at rank 5, while Twists - Blueberry Swirl Distillate Cartridge (1g) added 14.4% at rank 8, concentrating growth within Vapor Pens where the category’s top offering generated $36,472. The pattern implies Oil is shifting mix toward higher-velocity, flavor-led Twists variants to drive share within its Vapor Pens lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
