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Dec-2025
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Overview
Market Insights Snapshot
In the state of Colorado, the cannabis brand Oil has shown a notable upward trend in the Vapor Pens category over the last few months of 2025. Starting at rank 23 in September, Oil's position has steadily improved, reaching rank 17 by December. This consistent climb in rankings suggests a strengthening presence and growing consumer preference for Oil's products in this category. However, it's important to note that Oil's performance in other categories or states is not captured within the top 30 rankings, indicating potential areas for growth or underperformance.
Sales figures for the Vapor Pens category in Colorado also reflect this positive trend, with a significant increase from $350,513 in September to $470,005 in December. This growth underscores the brand's increasing market share and popularity among consumers in this region. While Oil's performance in Colorado's Vapor Pens market is commendable, the absence of rankings in other states or categories suggests there might be strategic opportunities or challenges that the brand could address to enhance its overall market presence. Further insights into these areas could provide a more comprehensive understanding of Oil's market dynamics and potential for expansion.
Competitive Landscape
In the competitive landscape of Vapor Pens in Colorado, Oil has shown a notable upward trajectory in its rankings from September to December 2025. Starting at rank 23 in September, Oil climbed to 17 by December, indicating a positive trend in market presence. This improvement is particularly significant when compared to competitors like The Clear, which fluctuated within the ranks, peaking at 13 in November but dropping to 18 by December. Meanwhile, O.penVape maintained a relatively stable position, consistently ranking within the top 15, although its sales saw a dip in November. Harmony Extracts also demonstrated volatility, with a notable rise to 16 in December from a lower rank of 25 in September. Despite these fluctuations, Oil's consistent improvement in rank and sales, particularly the significant sales increase in December, suggests a strengthening market position against its competitors.
Notable Products
In December 2025, the top-performing product from Oil was the Twists Strawberry Shortcake Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking since September with a notable sales figure of 3690. The Twists - Baked Banana Distillate Cartridge (1g) held steady in second place throughout the last four months, showing consistent sales growth. Twists- Blueberry Bubble Distillate Cartridge (1g) climbed back to the third position after dropping to fifth in November, indicating a resurgence in popularity. The Twists - Mango Squeeze Distillate Cartridge (1g) entered the rankings for the first time in December, securing the fourth spot. Lastly, the Super Lemon Haze Distillate Cartridge (1g) debuted in the rankings in December, taking the fifth position, highlighting its emerging appeal in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
