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Aug-2024
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Overview
Market Insights Snapshot
Organic Theory has shown a varied performance across different categories and states over recent months. In the Oregon market, the brand has struggled to maintain a foothold in the Flower category, failing to secure a spot within the top 30 brands from May to August 2024. This indicates a potential area for improvement or a shift in consumer preferences that Organic Theory needs to address. However, the scenario is different in the Pre-Roll category, where Organic Theory has demonstrated significant upward mobility. Starting at rank 44 in May, the brand climbed steadily to rank 14 by August, reflecting a strong demand and successful market strategy in this segment.
The contrasting performance of Organic Theory across these categories in Oregon suggests a nuanced market presence. The Pre-Roll category, in particular, has seen substantial sales growth, with sales figures rising from $55,694 in May to $223,041 in August. This positive trend highlights the brand's effective penetration and growing popularity among consumers in this category. On the other hand, the absence from the top 30 in the Flower category throughout these months could be seen as a red flag, indicating either a need for product improvement or more aggressive marketing strategies. Overall, while Organic Theory is making impressive strides in certain areas, there are clear opportunities for growth and enhancement in others.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Organic Theory has demonstrated a significant upward trajectory in its rankings over the past few months. Starting from a rank of 44 in May 2024, Organic Theory climbed to 14 by August 2024, indicating a notable improvement in market presence and consumer preference. This rise is particularly impressive when compared to other brands such as Cabana, which fluctuated between ranks 9 and 15 during the same period, and Focus North, which saw a more modest rise from 30 to 13. Additionally, Drewby Doobie / Epic Flower improved from 34 to 16, but still lagged behind Organic Theory's rapid ascent. Feel Goods, despite starting strong at rank 4, experienced a decline to 12 by August 2024. The consistent improvement in Organic Theory's rank suggests a growing consumer base and effective market strategies, positioning it favorably against its competitors in Oregon's Pre-Roll market.
Notable Products
In August 2024, the top-performing product for Organic Theory was Mule Fuel Pre-Roll 2-Pack (2g), maintaining its first-place ranking from July with a notable sales figure of 6803 units. Razz Cream Pre-Roll 2-Pack (2g) emerged as the second top product, a new entry in the rankings. Kush Mintz Pre-Roll 2-Pack (2g) ranked third, dropping from its second position in July. Jet Fuel Gelato Pre-Roll 2-Pack (1g) moved to fourth place, down from third in the previous month. Super Silver Purple Haze Pre-Roll 2-Pack (2g) entered the rankings at fifth place in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
