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Dec-2024
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Overview
Market Insights Snapshot
Organic Theory has shown a notable performance in the Pre-Roll category in the state of Oregon. After not being in the top 30 brands in September and October 2024, Organic Theory climbed to the 34th position in November and further improved to the 25th spot by December. This upward trajectory suggests a strengthening presence in the market, potentially driven by increased consumer interest or successful marketing strategies. The significant jump in rankings towards the end of the year indicates that the brand is gaining traction and could be a contender for a top 30 position in the coming months if this trend continues.
The sales figures for Organic Theory in Oregon reflect a positive trend, with a substantial increase from October to December 2024. Despite a dip in sales from September to October, the brand rebounded strongly in the following months, culminating in a notable sales figure in December. This recovery and growth suggest that Organic Theory has managed to capture consumer interest effectively, possibly through product innovation or enhanced distribution strategies. The absence from the top 30 rankings in earlier months highlights the competitive nature of the market, but the recent improvements demonstrate the brand's potential to establish a more prominent position.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Organic Theory experienced notable fluctuations in its ranking over the last quarter of 2024. While it started at rank 36 in September, it saw a dip to rank 46 in October before rebounding to rank 34 in November and further improving to rank 25 by December. This upward trajectory in the latter months suggests a recovery in sales performance, likely driven by strategic marketing or product improvements. In contrast, SugarTop Buddery consistently improved its rank from 29 to 23 over the same period, indicating a steady increase in consumer preference. Meanwhile, Emerald Extracts made a significant leap from rank 62 in September to 27 in December, showcasing a remarkable sales surge. Lifted Northwest, despite a strong start, saw a decline from rank 14 to 24, suggesting potential challenges in maintaining its earlier momentum. Lastly, National Cannabis Co. showed a consistent improvement similar to Organic Theory, moving from rank 42 to 26. These dynamics highlight a competitive market where Organic Theory's recent gains position it well against its peers, but continued efforts are needed to maintain and enhance its market position.
Notable Products
In December 2024, Mule Fuel Pre-Roll 2-Pack (2g) maintained its top position as the best-selling product for Organic Theory, achieving a remarkable sales figure of 4545. Razz Cream Pre-Roll 2-Pack (2g) held steady in the second position, sharing this rank with Scooby Kush Pre-Roll 2-Pack (2g), which re-entered the rankings after a brief absence. Allen Wrench Pre-Roll 2-Pack (1.5g) showed significant improvement, moving up to third place from fourth in November. Super Glue Pre-Roll 2-Pack (2g) made its debut in the rankings at fourth place, highlighting its growing popularity. These changes indicate a competitive landscape with consistent top performers and emerging contenders in the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
