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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, SugarTop Buddery derived 51.97% of sales from Pre-Roll with a year-over-year change of -6.59% and a month-over-month change of 3.12%, while Flower expanded to 41.34% share with 146.87% year-over-year growth and 46.81% month-over-month growth; Concentrates held 6.70% share with -6.28% year-over-year and 27.76% month-over-month movement. The average price declined 12.80% year-over-year to $7.59 as Pre-Roll averaged 4.54 and Flower averaged 30.74, and the brand ranked 29th in Pre-Roll within Oregon, implying that mix shift toward higher-priced Flower is offsetting Pre-Roll softness without sacrificing Pre-Roll shelf presence.
The acceleration in Flower (46.81% month-over-month alongside 146.87% year-over-year) against a modest Pre-Roll rebound (3.12% month-over-month with -6.59% year-over-year) and a smaller but rising Concentrates base (27.76% month-over-month with -6.28% year-over-year) indicates repositioning toward higher basket-value occasions while keeping volume velocity via low-priced Pre-Roll. Holding the 29 rank in Oregon Pre-Roll as overall brand sales grew 25.75% year-over-year and trailed a -33.85% 24-month trend suggests a dual-track strategy where Flower expansion drives near-term revenue recovery while Pre-Roll maintains traffic, implying future pricing headroom in Flower and the need to defend Pre-Roll rank as price compression persists.
Competitive Landscape
SugarTop Buddery sits at rank #29 in OR Pre-Roll for May 2026, down 3 positions year over year from #26 and up 4 positions from #33 in February 2026, with a prior peak of #22 in August 2024; meanwhile, STiCKS moved up from #2 to #1 and Kaprikorn advanced from #5 to #2 as Portland Heights fell from #1 to #5 alongside a 31.8% sales contraction year over year. Against this reshuffling, SugarTop Buddery’s month-over-month climb of 12.1% in rank positions (from #33 to #29) contrasts with its 11.5% rank decline year over year (from #26 to #29), implying the brand is stabilizing off a lower base while category leaders consolidate share at the top; the thesis is that recent quarterly momentum is recovery-oriented rather than breakout, requiring sustained multi-month rank gains to reverse the longer-term drift from the #22 peak.
Notable Products
Stubby Bat - Crash Glow Pre-Roll (1g) posted the steepest decline at -71.6% month over month while falling to rank 2, whereas Mondo Bat - Pure Michigan Pre-Roll (1g) surged 179% to land at rank 4; this divergence implies demand is consolidating around select 1g formats even as some legacy SKUs reset. Mondo Bat - Smackdown Pie Pre-Roll (1g) also jumped 110% to rank 3, and Mondo Bat - Acai Gelato Pre-Roll (1g) rose 94% at rank 7, while Mondo Bat - Lemon Cherry Gelato Pre-Roll (1g) advanced 27% at rank 6; with eight of the top ten products in Pre-Roll and multiple Mondo Bat 1g variants clustering in ranks 3–8, the mix signals a pivot toward larger single-count formats at higher throughput. Crash Glow X Tallyman Pre-Roll (0.5g) sits at rank 1 without a reported month-over-month figure and Good Smoke - Purple Ice Water x Pacific Sunset Pre-Roll 10-Pack (5g) anchors rank 10 at $12,695, framing a barbell between premium 1g singles and value multipacks; the pattern implies SugarTop Buddery is leaning into 1g Mondo Bat momentum while pruning underperforming 0.5g lines.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
