Market Insights Snapshot
In the Oregon market, SugarTop Buddery has seen varied performance across different cannabis categories. In the Concentrates category, their ranking slipped from 77th in August 2023 to 90th in November 2023, indicating they were not among the top 20 brands for the month of September. This could be viewed as a negative trend, considering the brand's sales in this category also decreased over the period. On the other hand, the brand's performance in the Edibles category improved, moving up from 43rd place in September to 37th in October, and maintaining a similar rank in November.
Significant movements were also observed in the Flower and Pre-Roll categories. In the Flower category, SugarTop Buddery managed to improve their ranking from 39th in August to 22nd in October, before slipping slightly to 28th in November. This is a noteworthy improvement, suggesting a positive trend for the brand in this category. As for the Pre-Roll category, the brand managed to consistently stay within the top 20 brands from August to November 2023, holding the 13th rank for the last two months. This consistency is a good sign, indicating a steady demand for their Pre-Rolls in the Oregon market.
In the Pre-Roll category within the Oregon market, SugarTop Buddery has maintained a steady position within the top 20 brands, although it has seen a slight drop in rank from 11th to 13th between August and November 2023. Notably, Decibel Farms has made significant strides, moving up from 19th to 12th place, surpassing SugarTop Buddery in November. Meanwhile, Mule Extracts has also shown impressive growth, jumping from a rank outside the top 20 in August to 15th place by November. However, the most dramatic shift has been seen with Benson Arbor, which despite holding the top spot in August and September, fell to 11th place by November. Lastly, Derby's Farm has maintained a relatively stable position, fluctuating between 15th and 14th place. These shifts in ranking among competitors indicate a highly dynamic market, with potential opportunities for SugarTop Buddery to capitalize on.
In November 2023, SugarTop Buddery's top-performing product was Stubby Bats - Purple Punch Pre-Roll (0.5g), with sales reaching 4485 units. This product maintained a strong presence throughout the year, even securing the top spot in September. The second highest performing product was Blue Cookies Pre-Roll (0.5g) which made a notable entrance in November with 3642 units sold. El Dorado Pre-Roll (0.5g) and Twin Bats - Strawberry Sass Pre-Roll 2-Pack (1g) secured the third and fourth positions respectively, showing steady performance. The fifth spot was taken by Good Smoke - Apple Fritter Pre-Roll 10-Pack (5g), making its first appearance in the rankings in November.