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Jun-2024
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Overview
Market Insights Snapshot
SugarTop Buddery's performance in the Oregon market shows a varied trajectory across different product categories. In the Flower category, the brand maintained a presence in the top 30, with rankings fluctuating between 25th and 35th over the months from March to June 2024. Notably, the brand recovered from a dip in May, climbing back to 25th in June, alongside a significant increase in sales from $216,728 to $284,422. However, in the Concentrates category, SugarTop Buddery did not make it into the top 30 rankings for any of the months, highlighting a potential area for improvement or market strategy reassessment.
In the Edible category, SugarTop Buddery managed to secure the 31st position in April but did not appear in the top 30 for any other months, suggesting that while there is some market presence, it may not be strong or consistent enough to maintain a higher ranking. Similarly, in the Pre-Roll category, the brand hovered around the lower end of the top 30, with positions ranging from 31st to 36th, indicating a stable yet modest performance. The sales figures for Pre-Rolls also show minor fluctuations, with a slight dip in April and May, followed by a recovery in June. These trends suggest that while SugarTop Buddery has a foothold in the Oregon market, there are opportunities for growth and improvement in several categories.
Competitive Landscape
In the competitive landscape of the Oregon flower category, SugarTop Buddery has experienced fluctuating ranks over the past few months, reflecting a dynamic market environment. Notably, SugarTop Buddery saw a rank drop from 25th in March 2024 to 35th in May 2024, before rebounding to 25th in June 2024. This volatility contrasts with the more stable performance of competitors like Frontier Farms, which maintained a top 20 position in April 2024 and June 2024, and Culture Farms, which consistently held a top 5 position until a significant drop to 24th in June 2024. Meanwhile, PDX Organics and Drewby Doobie / Epic Flower also showed rank fluctuations, with PDX Organics peaking at 15th in March 2024 but falling out of the top 20 in April 2024. These shifts highlight the competitive pressures SugarTop Buddery faces, emphasizing the need for strategic marketing and product differentiation to improve its standing and sales in this highly competitive market.
Notable Products
In June 2024, the top-performing product for SugarTop Buddery was Gas Basket Pre-Roll (0.5g) in the Pre-Roll category, which achieved the number one rank with sales of 4097 units. This product saw a significant rise from its second-place ranking in April and May 2024. Stubby Bat - Flo's Gift Pre-Roll (0.5g) secured the second position, marking its debut in the rankings. Mondo Bats - Strawberry Sass Pre-Roll (1g) followed closely in third place, also appearing in the rankings for the first time. The Flower category saw Sourdough Kush (3.5g) and Purple Water Ice (3.5g) taking the fourth and fifth spots, respectively, both making their first appearance in June 2024.
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