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Feb-2026
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Overview
Market Insights Snapshot
Entourage Cannabis / CBDiscovery has shown a dynamic performance across various product categories in Oregon. In the Vapor Pens category, the brand has consistently maintained a strong presence, ranking first in November 2025 and January 2026, although it slipped to second place in December 2025 and February 2026. This indicates a robust foothold in the market, despite the slight fluctuations. The Concentrates category also saw Entourage Cannabis maintaining a steady performance, starting and ending at the seventh position in November 2025 and February 2026, respectively, with a peak at the fifth position in January 2026. This suggests a competitive positioning that, while resilient, faces challenges from other brands in the market.
In contrast, the Pre-Roll category has been more volatile for Entourage Cannabis in Oregon. The brand improved from the 13th position in November 2025 to 12th in December 2025 and January 2026, but fell to 15th in February 2026. This decline could be a point of concern as it indicates increasing competition or shifting consumer preferences. Notably, the absence of a top 30 ranking in any other state or province across these categories suggests that Entourage Cannabis's market presence might be limited to Oregon, or it faces significant competition elsewhere. This localized success in Oregon, especially in the Vapor Pens category, may present both a strength and a potential vulnerability if market dynamics shift or expansion becomes necessary.
Competitive Landscape
In the Oregon vapor pens category, Entourage Cannabis / CBDiscovery has demonstrated a dynamic competitive position, frequently alternating between the top two ranks over the observed months. Notably, in November 2025 and January 2026, Entourage Cannabis / CBDiscovery secured the number one position, only to be overtaken by Buddies in December 2025 and February 2026. This fluctuation indicates a close competition with Buddies, which has shown a slightly stronger performance in sales during the months it ranked first. Meanwhile, Hellavated and FRESHY have maintained lower ranks, with Hellavated consistently trailing behind in third or fourth place, and FRESHY showing an upward trend by climbing to third place in January and February 2026. These dynamics suggest that while Entourage Cannabis / CBDiscovery remains a strong contender, it faces significant competition from Buddies, which could impact its market share if the trend continues.
Notable Products
In February 2026, the top-performing product for Entourage Cannabis / CBDiscovery was the Blue Sunshine Live Resin Cartridge (1g) in the Vapor Pens category, securing the number one rank with sales of 1749 units. The Platinum Espresso Live Resin Cartridge (1g), also in Vapor Pens, followed closely in second place. Oregon Grape Pop Truly Live Resin Cartridge (1g) took the third spot, maintaining strong performance within the Vapor Pens category. Notably, Lemon OG x Apple Punch Infused Pre-Roll (1.5g) ranked fourth, marking its presence in the Pre-Roll category. Cherry Orange Punch Truly Live Resin Cartridge (1g) experienced a slight drop from fourth to fifth place compared to January 2026, highlighting a competitive market landscape.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
