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Sep-2024
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Overview
Market Insights Snapshot
Entourage Cannabis / CBDiscovery has shown varied performance across different product categories in Oregon. In the Concentrates category, the brand experienced fluctuations in its rankings, moving from 11th in June 2024 to 15th in July, then climbing back to 10th in August before settling at 12th in September. This volatility suggests a competitive market where Entourage Cannabis / CBDiscovery is maintaining a presence but faces challenges in sustaining top-tier positions. Interestingly, their Vapor Pens category performance has been notably strong, consistently holding the 1st rank from June through August, only dropping slightly to 2nd in September. This indicates a dominant presence in the Vapor Pens market, which could be a strategic advantage for the brand.
In contrast, the Pre-Roll category shows a different trend for Entourage Cannabis / CBDiscovery in Oregon. The brand's rank dropped from 15th in June to 23rd by both August and September, highlighting a potential area of concern as they failed to remain within the top 20. This decline in ranking could point to increased competition or shifts in consumer preferences within the Pre-Roll segment. Notably, the brand did not make it into the top 30 in any other states or provinces across these categories, which could signal opportunities for geographic expansion or a focus on strengthening their market position in Oregon.
Competitive Landscape
In the Oregon vapor pens category, Entourage Cannabis / CBDiscovery experienced a notable shift in its competitive standing from June to September 2024. Initially holding the top rank for three consecutive months, Entourage Cannabis / CBDiscovery was overtaken by Buddies in September, dropping to the second position. This change in rank reflects a significant competitive pressure as Buddies saw a consistent increase in sales, ultimately surpassing Entourage Cannabis / CBDiscovery. Meanwhile, White Label Extracts and FRESHY maintained their positions in the top five, with FRESHY showing a strong upward trend, moving from sixth to third place by September. This competitive landscape suggests that while Entourage Cannabis / CBDiscovery remains a strong player, it faces increasing challenges from rising competitors, necessitating strategic adjustments to regain its leading position.
Notable Products
In September 2024, the top-performing product for Entourage Cannabis / CBDiscovery was the Cheesy Jackfruit Live Resin Cartridge (1g) in the Vapor Pens category, achieving the highest rank with notable sales of 2776 units. Following closely, the Gary Payton Live Resin Disposable (1g) secured the second position, with the Runtz of Eden Live Resin Cartridge (1g) and Silver Lemon Head Live Resin Cartridge (1g) occupying the third and fourth spots, respectively. The Rambutan Live Resin Cartridge (1g) maintained its fifth position from August, indicating consistent performance. Notably, Cheesy Jackfruit Live Resin Cartridge (1g) showed a significant surge to the top rank as it was not ranked in previous months. This shift in rankings highlights a dynamic change in consumer preferences towards these specific Vapor Pen products in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
