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Jun-2024
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Overview
Market Insights Snapshot
Entourage Cannabis / CBDiscovery has shown varied performance across different product categories and states. In Oregon, the brand has maintained a strong presence in the Vapor Pens category, achieving the top rank in both April and May 2024 before dropping slightly to second place in June 2024. This consistency in ranking highlights their strong foothold in this segment, despite a notable dip in sales from May to June. In the Concentrates category, the brand exhibited a more fluctuating performance, peaking at sixth place in May 2024 but falling out of the top 10 by June 2024. This drop indicates a potential area of concern or increased competition within the category.
In the Pre-Roll category within Oregon, Entourage Cannabis / CBDiscovery has shown a relatively stable performance, consistently ranking within the top 10 from March to June 2024. Despite a slight decline in sales in April, the brand managed to regain its momentum in May before experiencing another minor drop in June. This stability suggests a loyal customer base and effective market strategies in this category. However, the absence of top 30 rankings in other states or categories could point to limited market penetration or competitive challenges outside their strongholds. These trends indicate areas where the brand might need to focus its efforts to sustain and grow its market presence.
Competitive Landscape
In the highly competitive Oregon vapor pens market, Entourage Cannabis / CBDiscovery has demonstrated notable fluctuations in rank and sales over recent months. From March to June 2024, Entourage Cannabis / CBDiscovery held the top position in April and May but dropped to second place in March and June. This shift is primarily due to the intense competition from Buddies, which mirrored Entourage's rank changes by taking the first spot in March and June. Despite these rank changes, Entourage Cannabis / CBDiscovery maintained strong sales figures, although there was a noticeable dip in June. Meanwhile, White Label Extracts consistently held the third position, and FRESHY showed significant improvement, climbing from ninth in March to fourth in June. These dynamics indicate that while Entourage Cannabis / CBDiscovery remains a leading brand, it faces stiff competition that could impact its market dominance and necessitate strategic adjustments to sustain its top-tier status.
Notable Products
In June 2024, the top-performing product for Entourage Cannabis / CBDiscovery was Sour Diesel Live Resin Cartridge (1g) in the Vapor Pens category, with notable sales of 3,415 units. This was followed by Pecan Gelato Live Resin Cartridge (1g) and Orange Cream Live Resin Cartridge (1g), ranking second and third respectively. Breadstix Liquid Cured Resin Cartridge (1g) and Sumo Mandarin Creamsicle Live Resin Cartridge (1g) rounded out the top five. Compared to previous months, these products consistently held high ranks, indicating strong and stable demand. The notable increase in sales for Sour Diesel Live Resin Cartridge (1g) highlights its growing popularity.
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