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Sep-2025
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Overview
Market Insights Snapshot
Entourage Cannabis / CBDiscovery has shown a notable performance in the Oregon market, particularly in the Vapor Pens category, where it maintained the top position consistently from June to September 2025. This suggests a strong brand presence and consumer preference in this segment, despite a slight dip in sales in September. In the Concentrates category, the brand experienced a gradual decline in ranking from 5th in June to 8th by September, indicating increased competition or shifting consumer preferences. This drop out of the top five could be seen as a challenge, but the brand still managed to stay within the top ten, which is a positive sign of resilience.
In the Pre-Roll category, Entourage Cannabis / CBDiscovery demonstrated fluctuating performance, with rankings improving from 14th in June to 11th in August, before slipping back to 13th in September. This movement suggests a dynamic competitive landscape and potential opportunities for the brand to strategize and regain a stronger foothold. The absence of ranking data in other states or provinces indicates that the brand is not within the top 30 in those regions and categories, which could either highlight areas for growth or suggest a focused market strategy in Oregon. The overall trends across categories in Oregon reflect both the brand's strengths and areas where it might need to adapt to maintain or improve its market position.
Competitive Landscape
In the Oregon vapor pens category, Entourage Cannabis / CBDiscovery has consistently maintained its position as the leading brand from June to September 2025, demonstrating strong market dominance despite a noticeable decline in sales in September. This consistent top ranking highlights the brand's robust market presence and customer loyalty. However, the sales dip in September could indicate emerging challenges or seasonal fluctuations. In contrast, Buddies has remained a steadfast competitor, holding the second position throughout the same period, yet with a smaller sales volume compared to Entourage Cannabis / CBDiscovery. Meanwhile, FRESHY has shown a promising upward trajectory, climbing from fifth place in June to third by July and maintaining that rank through September, with a steady increase in sales, suggesting potential future competition for Entourage Cannabis / CBDiscovery. These dynamics underscore the importance for Entourage Cannabis / CBDiscovery to innovate and adapt to maintain its leadership in the Oregon market.
Notable Products
In September 2025, Entourage Cannabis / CBDiscovery's top-performing product was the Jet Fuel Truly Live Resin Cartridge (1g) in the Vapor Pens category, securing the number one rank with sales of 1640 units. Following closely were Studio 54 Truly Live Resin Cartridge (1g) and AK Pie Truly Live Resin Cartridge (1g), ranked second and third respectively, indicating a strong preference for their Vapor Pens line. The Ice Cream Cake Live Resin Cartridge (1g) and White Rainbow x Hawaiian Sugar Infused Pre-Roll (1.5g) rounded out the top five, demonstrating a diverse product appeal. Notably, these products were not ranked in previous months, suggesting a significant surge in popularity or a recent launch. This shift highlights a growing consumer interest in their live resin offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
