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Dec-2025
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Overview
Market Insights Snapshot
Entourage Cannabis / CBDiscovery has shown a consistent presence in the Oregon market across various categories, with notable performances in Concentrates and Vapor Pens. In the Concentrates category, the brand maintained a solid position, ranking 5th in both September and October, before slightly dropping to 7th in November and December. This suggests a steady demand, albeit with slight fluctuations towards the end of the year. Meanwhile, their Vapor Pens have been a standout product, consistently holding the top spot in September, October, and November, before a minor dip to 2nd place in December. This performance underscores the brand's strength and consumer preference in this category, despite some sales decline towards the year's end.
In contrast, the Pre-Roll category has seen a more challenging trajectory for Entourage Cannabis / CBDiscovery. The brand started at 14th place in September and experienced a gradual decline, ending the year at 18th place in both November and December. This downward trend indicates a potential area for improvement or a shift in consumer preferences within the Oregon market. Notably, the absence of Entourage Cannabis / CBDiscovery from the top 30 in certain months for other categories could suggest either a strategic focus on specific product lines or a need to enhance their competitiveness across a broader range of offerings.
Competitive Landscape
In the Oregon Vapor Pens category, Entourage Cannabis / CBDiscovery experienced a notable shift in its competitive positioning from September to December 2025. Initially maintaining the top rank in September and October, Entourage Cannabis / CBDiscovery saw a decline to the second position by December. This change was primarily due to the rise of Buddies, which consistently held the second position until it overtook Entourage Cannabis / CBDiscovery in December. Despite this shift, Entourage Cannabis / CBDiscovery's sales remained robust, although there was a downward trend from October to December. Meanwhile, Hellavated and FRESHY maintained their positions in the third and fourth ranks respectively, without posing a significant threat to the top two brands. These dynamics suggest that while Entourage Cannabis / CBDiscovery remains a strong player, it faces increasing competition from Buddies, which could impact its market strategy moving forward.
Notable Products
In December 2025, the top-performing product for Entourage Cannabis / CBDiscovery was the Strawberry Gary Truly Live Resin Cartridge (1g) in the Vapor Pens category, securing the number one rank with sales of 1873 units. It was closely followed by the Peach Mimosa Truly Live Resin Cartridge (1g) and Mother's Milk Liquid Live Resin Cartridge (1g), ranked second and third, respectively. The Pineapple Express Live Resin Cartridge (1g) and Sour Tangie Truly Live Resin Cartridge (1g) rounded out the top five. Notably, this ranking represents their first appearance in the dataset, as there were no recorded ranks in the previous months. This indicates a strong market entry for these products in December 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
