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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Entourage Cannabis / CBDiscovery concentrated 83.15% of May-2026 sales in Vapor Pens, with Concentrates at 9.28% and Pre-Roll at 7.57%, while Vapor Pens declined -27.77% year over year and -1.05% month over month. Concentrates contracted -25.11% YoY and -14.26% MoM as Pre-Roll fell -30.18% YoY and -5.41% MoM, and the brand’s average price slipped -2.33% YoY to $24.36. With Vapor Pens ranked 3 in Oregon and carrying the vast majority of mix, the pattern implies overexposure to a single category where broad-based declines across all three formats are limiting total recovery.
Holding the number 3 rank in Oregon Vapor Pens alongside an 83.15% mix and a -27.77% YoY decline suggests the brand’s position is anchored but vulnerable, as minimal MoM erosion in Vapor Pens (-1.05%) contrasts with steeper MoM pressure in Concentrates (-14.26%). The -5.41% MoM in Pre-Roll paired with a -30.18% YoY drop indicates that secondary categories are not offsetting Vapor Pen volatility, implying that May-2026 positioning skews toward defending share in a leading format rather than leveraging diversification to stabilize the -27.73% YoY brand sales trend.
Competitive Landscape
Entourage Cannabis / CBDiscovery sits at rank #3 in OR Vapor Pens in May 2026, down 2 positions from its peak at #1 in April 2026 but up -2 versus the #1 year-ago position indicates a net decline in rank; against the current field, Buddies holds #1 with a 17.2% year-over-year sales increase while FRESHY climbed from #7 to #2 with 78.5% YoY growth, and Hellavated trails at #4 with 7.3% YoY growth; the shift from #2 three months ago to #3 now, alongside competitors gaining 17.2% and 78.5%, implies Entourage Cannabis / CBDiscovery must outpace mid-to-high double-digit category growth to reverse share pressure despite having recently touched #1.
Notable Products
Black Magic Truly Live Resin Cartridge (1g) posted the steepest decline at -29.5% month over month while sitting at rank 4, and Big Mac Live Resin Cartridge (1g) also contracted by -9.8% at rank 8; this simultaneous slide in two named SKUs indicates volatility concentrated in mid‑table positions rather than at the very top. Juice Squeeze Live Resin Cartridge (1g) led the lineup at rank 1 ahead of Guava Jam Live Resin Cartridge (1g) at rank 2, and Vapor Pens accounted for at least eight of the top ten placements, signaling a portfolio heavily concentrated in one category. With Shaved Ice Live Resin Cartridge (1g) holding rank 3 while a disposable variant, Larry Burger Truly Live Resin Disposable (1g), tied for rank 8 at $34,742, the mix points to strength in 1g cartridges with selective traction for disposables. The pattern implies Entourage Cannabis / CBDiscovery is leaning into a cartridge-first strategy where category dominance offsets SKU-level pullbacks, but the mid-tier softness suggests room to rationalize weaker Vapor Pens while selectively expanding disposable formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
