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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Entourage Cannabis / CBDiscovery’s mix in June 2026 was concentrated in Vapor Pens at 81.31% share with a year-over-year decline of 38.85% and a month-over-month drop of 22.60%, while Pre-Roll at 7.23% share fell 38.57% YoY and 21.05% MoM. In contrast, Concentrates held 11.42% share with a modest 2.13% YoY decline and a 4.96% MoM increase, and Edible, though just 0.05% share, rose 15.47% MoM with no YoY baseline. With average price down 4.26% YoY to $24.66 and Vapor Pens ranked 3 in Oregon, the tilt toward a shrinking anchor category implies overall contraction driven by Vapor Pens drag and a small counterbalance from Concentrates stability.
The category shifts imply a repositioning opportunity away from heavy Vapor Pens dependence (81.31% share, -22.60% MoM) toward Concentrates, where relatively steadier demand (-2.13% YoY, +4.96% MoM) can act as a buffer. Given brand sales down 36.06% YoY alongside Vapor Pens’ steeper YoY decline of 38.85%, the gap signals mix-driven headwinds rather than uniform brand softness, suggesting incremental share gains in Concentrates and measured build-out in Edible (+15.47% MoM, 0.05% share) could moderate volatility while preserving the current rank position in Oregon through selective diversification.
Competitive Landscape
Entourage Cannabis / CBDiscovery holds rank #3 in OR Vapor Pens in June 2026, down 2 positions from its peak at #1 in April 2026 but up 2 spots from #5 year over year, while slipping 1 place from #2 three months ago; in contrast, Buddies is #1 after rising from #2 YoY with sales up 16.9%, and FRESHY advanced to #2 from #5 YoY with sales up 81.5%. The mix of a YoY climb alongside a quarter-over-quarter dip, coupled with competitors moving upward in both rank and double‑digit growth, implies Entourage Cannabis / CBDiscovery’s trajectory is stabilizing below the top spot unless it reaccelerates share against faster‑rising leaders.
Notable Products
Lemon G Truly Cured Resin Cartridge (1g) posted the steepest movement in June 2026 with a -56% month-over-month drop and slid to rank 8, while Orange Push Pop Truly Live Resin Cartridge (1g) led the lineup at rank 1 with $55,279 and Sunday Doughlato Live Resin Cartridge (1g) followed at rank 2. Vapor Pens dominated with 8 of the top 10 SKUs, occupying ranks 1 through 5 and 7 through 10. The concentration at the very top in Vapor Pens alongside a mid-pack collapse implies the portfolio is over-weighted to a few leaders and vulnerable to volatility within the cartridge set.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
