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May-2024
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Overview
Market Insights Snapshot
Original Stash has experienced varying levels of performance across different categories and provinces. In Alberta, the brand's Flower category has seen a decline, with rankings slipping from 69th in February 2024 to falling out of the top 30 by May 2024. This downward trend is mirrored in the sales figures, which dropped significantly from 58,732 CAD in February to an undisclosed amount by May. Meanwhile, their Pre-Roll category in Alberta did not make it into the top 30 rankings at all since February, indicating a challenging market presence in this segment.
In contrast, British Columbia shows a more stable performance for Original Stash in the Flower category, although there is a noticeable decline from a peak ranking of 33rd in March to 57th by May. Despite this drop, the sales figures in British Columbia were relatively stronger earlier in the year, peaking at over 155,000 CAD in March. In Ontario, the brand's Concentrates category has maintained a steady ranking around the 40th position, with slight fluctuations in sales. However, the Flower category did not make it into the top 30 after February, and the Pre-Roll category also saw a gradual decline in rankings from 44th in February to 54th by May. This mixed performance highlights both the strengths and weaknesses of Original Stash across different regions and product categories.
Competitive Landscape
In the Ontario pre-roll category, Original Stash has experienced a gradual decline in rank over the past few months, moving from 44th in February 2024 to 54th in May 2024. This downward trend is notable when compared to competitors like Jonny Chronic, which has shown a more stable performance, maintaining ranks between 51st and 55th during the same period. Meanwhile, Endgame has made a significant leap from not being in the top 20 in February to 56th in May, indicating a rapid increase in market presence. Additionally, XPLOR and Soar have also shown upward trends, with XPLOR improving its rank from 62nd to 55th and Soar moving from 52nd to 50th. These shifts suggest that Original Stash is facing increasing competition and may need to reassess its market strategies to regain its standing in the Ontario pre-roll market.
Notable Products
In May 2024, Original Stash's top-performing product was the Sativa Pre-Roll 12-Pack (7.2g), maintaining its consistent first-place ranking with sales of 3744 units. The Indica Pre-Roll 12-Pack (7.2g) held steady in second place, although its sales slightly decreased to 2761 units. OS.One - Powdered Donut (3.5g) remained in third place, showing a slight decline in sales compared to previous months, now at 1224 units. OS.Hash Sativa (2g) stayed in fourth place, despite a drop in sales to 856 units. Ghost Gelato (28g) continued to rank fifth, experiencing a notable sales decrease to 629 units from earlier months.
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