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Apr-2024
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Original Stash's performance across categories and states/provinces presents a mixed bag of results. In Alberta, the brand saw a significant decline in the rankings for both Flower and Pre-Roll categories, starting the year at a rank of 36 for Flower and ending at 92 by April 2024, and similarly, for Pre-Rolls, it started at 91 and did not make the top 30 after February. This downward trend in rankings is mirrored in their sales figures, with a notable drop from January to April. Conversely, in British Columbia, Original Stash experienced a positive uptick in the Flower category, improving its rank from 54 in January to peaking at 33 in March before slightly dropping to 39 in April, alongside an impressive increase in sales, peaking in March before a slight decrease in April, showcasing a more favorable market response.
On the other hand, the brand's performance in Ontario offers a nuanced perspective. In the Concentrates category, Original Stash maintained a steady presence within the top 50, showing slight improvements in rankings from January to April. The sales in this category also saw a gradual increase, culminating in April. However, the brand faced challenges in the Flower and Pre-Roll categories, with rankings for Flower dropping out of the top 30 after February and Pre-Rolls experiencing a gradual decline in rankings from January to April, despite starting strongly. Notably, in Saskatchewan, Original Stash made a late entry into the Flower category in March, achieving a rank of 47, but its Pre-Rolls have seen a slight decline in rankings from January to March, with no data available for April, indicating potential volatility in this market. These variances highlight the brand's fluctuating performance across different regions and categories, suggesting a complex interplay of market dynamics.
Competitive Landscape
In the competitive landscape of the pre-roll category in Ontario, Original Stash has experienced a notable shift in its market position from January to April 2024, moving from 33rd to 52nd in rank. This decline in rank is indicative of challenges faced by Original Stash, despite its efforts to maintain sales volumes. Competitors such as El Blunto have shown resilience and even improvement, moving from 47th to 50th rank while also increasing their sales, overtaking Original Stash by April. Similarly, Jonny Chronic has made significant strides, climbing from 57th to 51st and surpassing Original Stash in terms of rank by April, hinting at a strong upward sales trajectory. In contrast, Highland Grow and Edison Cannabis Co have also seen fluctuations in their rankings but remained below Original Stash in sales performance. This competitive analysis underscores the importance of strategic agility and market responsiveness for Original Stash to reclaim and enhance its market position amidst shifting consumer preferences and aggressive competition.
Notable Products
In April 2024, Original Stash saw the Sativa Pre-Roll 12-Pack (7.2g) from the Pre-Roll category maintain its top position with sales reaching 3796 units, marking it as the best-selling product for the third consecutive month. Following closely, the Indica Pre-Roll 12-Pack (7.2g), also within the Pre-Roll category, secured the second spot, consistently holding its rank from the previous month. The OS.One - Powdered Donut (3.5g) in the Flower category experienced a notable rank change, moving up to the third position in April after not being ranked in March. The OS.Hash Sativa (2g) from the Concentrates category made its appearance in the top rankings for the first time in March and maintained its fourth position in April. Lastly, the Ghost Gelato (28g), another product in the Flower category, entered the top five rankings in April, showcasing the dynamic shifts in consumer preferences within Original Stash's product lineup.
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