Original Stash

Data Snapshot: Apr 03, 2024
Original Stash Cannabis Brand Logo
$500K+

Mar-2024

Sales

Decline

Trend

6-Month

36

Product Count

SKUs

Original Stash

Overview

Original Stash is a no-nonsense cannabis brand based in Kanata, Ontario, that aims to undercut black market prices with its competitively priced, quality products. Known for its straightforward and uncomplicated ethos, the brand, launched by HEXO, offers a range of different strains under both its own label and the Redecan brand across Canada. Original Stash's offerings, while not excessively fancy, are lauded for their authenticity and simplicity, resonating with long-time cannabis consumers.
Markets

Original Stash Locations

Product Trends

Original Stash Categories

Original Stash Sales

Market Insights Snapshot

Original Stash Historical Sales by Category

In the evolving landscape of the cannabis market, Original Stash's performance across various categories and states/provinces exhibits a mixture of stability and volatility. For instance, in Alberta, the brand saw a significant drop in its Flower category ranking, sliding from 33rd in December 2023 to 82nd by March 2024, indicating a notable decrease in market competitiveness or consumer preference within this period. Conversely, in the Concentrates category within the same province, Original Stash demonstrated a positive trajectory, improving from a rank of 48th in December 2023 to 39th by March 2024. This upward movement, coupled with a substantial increase in sales from 1655.0 units in February 2024 to 6611.0 units in March 2024, suggests a growing consumer interest or enhanced distribution efforts in Alberta's concentrates market.

Looking at other regions, Original Stash's performance in British Columbia and Ontario presents an interesting contrast. In British Columbia, the brand's Flower category experienced positive growth, moving from a rank of 43rd in December 2023 to 32nd by March 2024, alongside a significant sales increase from 133977.0 units in February 2024 to 161052.0 units in March 2024. This indicates a strong consumer acceptance and market positioning. However, in Ontario, the brand faced challenges in maintaining its rank within the Flower category, where it was not ranked in the top 30 by March 2024, highlighting potential issues in market penetration or consumer preference shifts. Despite these challenges, Original Stash maintained a relatively stable presence in Ontario's Pre-Roll category, suggesting that while the brand faces hurdles in certain categories or regions, it finds pockets of success and stability in others.

Mar-2024 Rank
Concentrates
Flower
Pre-Roll
Vapor Pens
39
82
32
41
47
19
48
48
Original Stash

Competitive Landscape

In the competitive landscape of the Pre-Roll category in Ontario, Original Stash has experienced fluctuations in its market position, indicating a challenging environment. From December 2023 to March 2024, Original Stash's rank slipped from 42nd to 47th, reflecting a slight decline in its market share amidst stiff competition. Notably, Shatterizer and Soar have shown remarkable upward momentum during the same period, with Shatterizer moving from 56th to 48th and Soar making a significant leap from 72nd to 50th rank. This trend suggests that these brands are capturing the attention of consumers at a faster rate than Original Stash. Conversely, 1964 Supply Co and Versus have also seen declines but remain competitive in the market. The shifting dynamics underscore the importance of innovation and brand differentiation in maintaining and enhancing market position for Original Stash in the face of evolving consumer preferences and aggressive competition.

Original Stash market ranking for ON Pre-Roll

Original Stash

Notable Products

In March 2024, Original Stash saw its Sativa Pre-Roll 12-Pack (7.2g) from the Pre-Roll category maintaining its top position with sales figures reaching 4633 units, the only product for which exact sales figures are disclosed. Following closely, the Indica Pre-Roll 12-Pack (7.2g), also within the Pre-Roll category, secured the second spot, continuing its upward trend from previous months. Notably, Ghost Gelato (28g) from the Flower category made a significant entry into the rankings, landing at the third position without prior data for comparison. The OS.Hash Sativa (2g) in the Concentrates category also debuted impressively in the rankings, securing the fourth spot. The Triangle Mints (7g), another product from the Flower category, held its ground in the fifth position, demonstrating Original Stash's diversified strength across different cannabis product categories.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Sativa Pre-Roll 12-Pack (7.2g)
Pre-Roll
1
2
1
1
Indica Pre-Roll 12-Pack (7.2g)
Pre-Roll
4
3
2
2
Ghost Gelato (28g)
Flower
>5
>5
>5
3
OS.Hash Sativa (2g)
Concentrates
>5
>5
>5
4
Triangle Mints (7g)
Flower
5
4
5
5
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