Market Insights Snapshot
Original Stash has been performing quite interestingly across various categories and states. In the province of Alberta, the brand has maintained a consistent presence in the Flower category, ranking 7th in August 2023, a significant improvement from 54th in June 2023. However, in the Concentrates and Pre-Roll categories, their rankings have been outside the top 20, indicating room for growth. Similarly, in British Columbia, the brand has shown a strong presence in the Flower category, ranking 23rd in August 2023, but has struggled to break into the top 20 in the Concentrates category.
In Ontario, Original Stash has shown a steady performance in the Concentrates and Pre-Roll categories, maintaining rankings within the top 30 over the period. The Flower category, however, has seen some fluctuation, with rankings ranging from 33rd to 56th. It's worth noting that in Saskatchewan, the brand has struggled to maintain a strong presence. Their rankings in the Flower category have been particularly volatile, ranging from 42nd to 89th over the period. The absence of a ranking for the Pre-Roll category in September 2023 suggests that the brand was not in the top 20 for that month, indicating a potential area for improvement.
In the Pre-Roll category in Ontario, Original Stash has experienced some fluctuation in rank over the recent months, but overall, it has remained outside the top 20 brands. In comparison to its competitors, Tweed and Wagners have consistently ranked higher, while FIGR and BZAM have generally ranked lower. In terms of sales, Original Stash has seen a slight decline from June to September 2023, a trend also seen in Tweed and FIGR, while BZAM and Wagners have seen an increase in sales over the same period. It's worth noting that the sales of Original Stash are higher than BZAM but lower than Tweed and Wagners, placing it in a middle position among these competitors.
In September 2023, Original Stash's top-performing product was the OS.One - Powdered Donut (3.5g) from the Flower category, selling 14,677 units. This product maintained its leading position from August 2023 and improved from its third-place rank in June 2023. The Sativa Pre-Roll 12-Pack (7.2g) from the Pre-Roll category came in second, dropping from first place in June and July 2023. The Atomik Sour Haze (7g), another Flower category product, ranked third, showing a consistent improvement from its fifth place in June 2023. Lastly, the Triangle Mints (7g) made its first appearance in the rankings in fifth place with sales of 3,600 units.