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Jul-2025
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Overview
Market Insights Snapshot
In Alberta, Nugz (Canada) has shown a mixed performance across different product categories. The brand's presence in the Concentrates category has seen a slight decline in rankings from sixth in April to eighth by July 2025, alongside a decrease in sales. Meanwhile, in the Flower category, Nugz managed to maintain a consistent presence, fluctuating between the 28th and 30th positions. However, it's noteworthy that they were unable to break into the top 30 for Pre-Rolls, as indicated by their rankings above 30, which could be seen as a potential area for improvement. On a more positive note, the Vapor Pens category has been a strong performer for Nugz, with a notable increase in sales in July, indicating a potential growth opportunity in this segment.
In Ontario, Nugz (Canada) has demonstrated a strong foothold in the Concentrates category, maintaining a top-three position throughout the months analyzed. This consistency suggests a solid consumer base and effective market strategies in this category. The Flower category has also shown positive momentum, with a steady climb in rankings from 20th in April to 18th in July, accompanied by increasing sales figures. On the other hand, the Pre-Roll category has seen significant improvement, moving from outside the top 30 to 62nd position by July, indicating potential for future growth. However, in the Vapor Pens category, the brand's rankings have remained relatively stable, suggesting room for strategic enhancements to gain further traction.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Nugz (Canada) has shown a promising upward trajectory in its ranking over the past few months. Starting from a rank of 20 in April 2025, Nugz (Canada) improved to 18 by July 2025, indicating a positive trend in market presence. This ascent is noteworthy when compared to competitors like Tweed, which maintained a relatively stable position around the 18th and 19th ranks, and Jonny Chronic, which hovered outside the top 20 for most of the period but made a significant leap to 20th in July. Meanwhile, MTL Cannabis and Pure Laine have fluctuated within the top 20, with MTL Cannabis experiencing a decline from 14th to 17th place, and Pure Laine oscillating between 14th and 16th. Nugz (Canada)'s consistent rise in rank, coupled with its increasing sales figures, suggests a strengthening brand presence and growing consumer preference, positioning it as a formidable competitor in the Ontario Flower market.
Notable Products
In July 2025, Nugz (Canada) maintained its top position with Kingpin Wrap Sativa Infused Pre-Roll (1g) leading the sales, consistently holding the number one rank since April 2025, with sales reaching 11,647 units. The Munchies- Guava Jam Rosinaut Gummy (10mg) remained steady at the second rank throughout the months, showing a slight decline from its peak in May. Guava Jam (7g) held its third position for three consecutive months, with a noticeable increase in sales each month. Lemon Linx Milled (7g) improved its rank from fifth to fourth in June and maintained that in July, while Lemon Linx Cured Resin Disposable (1g) dropped from third in April to fifth in July. Overall, the top products for Nugz (Canada) demonstrated strong performance with consistent rankings and notable sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
