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Dec-2025
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Overview
Market Insights Snapshot
Nugz (Canada) has demonstrated significant movement in its category rankings across different provinces, particularly in Alberta. In the concentrates category, Nugz made a notable leap from being unranked in September to achieving the 6th position by November and December, indicating a strong upward trend. Their performance in the flower category also improved, reaching a peak of 12th in October before settling at 17th in December. However, their pre-rolls saw a decline, moving from 20th in October to 23rd by December. Meanwhile, in the vapor pens category, Nugz maintained a relatively stable ranking, fluctuating slightly but ultimately improving from 18th in November to 16th in December.
In Ontario, Nugz has consistently maintained its stronghold in the concentrates category, holding the 2nd position from September through December. This consistency highlights their dominance in this segment within the province. Their flower category performance also showed positive movement, climbing from 13th in September to 10th by December, reflecting growing consumer preference. However, the pre-roll category did not make it into the top 30 until December, when Nugz ranked 51st, suggesting room for improvement in this area. In the vapor pens category, Nugz experienced an upward trend, improving from 27th in November to 24th by December, indicating potential growth opportunities. In contrast, their presence in British Columbia was less pronounced, with rankings missing for several months, suggesting a need for strategic focus in this market.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Nugz (Canada) has shown a promising upward trajectory in its market positioning. From September to December 2025, Nugz (Canada) improved its rank from 13th to 10th, indicating a positive trend in consumer preference and market penetration. This advancement is particularly notable when compared to Redecan, which experienced a decline from 8th to 11th place during the same period. Meanwhile, 3Saints maintained a relatively stable position, moving from 12th to 9th, and Versus consistently held the 8th spot. Pepe saw a slight decline, dropping from 10th to 12th. Nugz (Canada)'s rise in rank coincides with a steady increase in sales, suggesting effective marketing strategies and growing brand loyalty among consumers in Ontario's Flower market.
Notable Products
In December 2025, the top-performing product for Nugz (Canada) was Wagyu Delight (7g) in the Flower category, maintaining its number one rank from November with impressive sales of 12,865 units. The Wagyu Delight Pre-Roll 7-Pack (3.5g) also held steady in second place within the Pre-Roll category, showing a consistent performance since October. Guava Jam (7g) remained in third place for the Flower category, recovering slightly from a dip in November. Meanwhile, Guava Jam Pre-Roll 7-Pack (3.5g) and Kingpin Wrap Sativa Infused Pre-Roll (1g) maintained their positions at fourth and fifth in the Pre-Roll category, respectively, showing stability in their rankings. Overall, December saw little change in the top product rankings compared to previous months, with Wagyu Delight (7g) continuing its strong upward sales trend since September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
