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Aug-2025
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Overview
Market Insights Snapshot
Nugz (Canada) has shown varied performance across different categories in the Canadian provinces. In Alberta, the brand has maintained a steady presence in the top 10 for Concentrates, although it experienced a slight decline from 6th place in May 2025 to 10th in August 2025. This downward trend could suggest increasing competition or a change in consumer preferences. In the Flower category, Nugz has remained consistently within the top 30, holding the 28th position in both July and August. Interestingly, the brand's Vapor Pens have shown resilience, maintaining a strong position at 14th place in both July and August, despite fluctuations in sales figures.
In Ontario, Nugz has performed impressively in the Concentrates category, consistently ranking within the top 3, indicating a strong market presence. The Flower category has seen a positive trajectory, with Nugz improving its rank from 19th in May to 16th by August 2025, reflecting an upward trend in consumer demand. However, in the Pre-Roll category, Nugz has not consistently ranked within the top 30, except for a notable improvement in July and August, where they managed to climb to 61st and 63rd positions, respectively. This indicates potential growth opportunities in this segment. Meanwhile, their Vapor Pens have shown a significant leap, moving from 27th place in June to 21st in August, suggesting increasing popularity among consumers.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Nugz (Canada) has shown a notable upward trajectory in its rankings over the summer of 2025. Starting at 19th place in May, Nugz improved to 16th by August, indicating a positive trend in consumer preference and market penetration. This upward movement is significant when compared to competitors like Tweed, which remained relatively stable around the 18th and 19th positions, and MTL Cannabis, which experienced a decline from 13th to 17th place over the same period. Meanwhile, FIGR and LowKey maintained more consistent positions, with FIGR climbing slightly from 17th to 14th, and LowKey holding steady around 14th and 15th. Nugz's sales growth, particularly the significant increase in August, suggests a strengthening brand presence and consumer appeal, positioning it as a rising contender in the Ontario Flower market.
Notable Products
In August 2025, Nugz (Canada) saw its Kingpin Wrap Sativa Infused Pre-Roll (1g) maintain its top position in the Pre-Roll category, with sales reaching 12,760 units. The Munchies- Guava Jam Rosinaut Gummy (10mg) held steady at the second spot in the Edible category, showing a slight increase in sales compared to July. Guava Jam (7g) slipped to third place in the Flower category but still showed a healthy sales figure. Lemon Linx Cured Resin Disposable (1g) improved its ranking to fourth in the Vapor Pens category, reflecting a notable increase in sales. Lastly, Lemon Linx Milled (7g) maintained its fifth position in the Flower category, showcasing consistent demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
