Market Insights Snapshot
In Alberta, the performance of Nugz has shown some noticeable fluctuations across different categories. In the Concentrates category, Nugz has made significant strides, moving from a rank of 20 in August to a peak of 10 in October, before settling back at 14 in November. The Flower category, however, has seen a consistent downward trend with the brand's ranking hovering in the 80s. The Pre-Roll category has seen a positive trend, with the brand improving its position from 77 in August to 66 in November. The Vapor Pens category had an impressive jump from being unranked in August to 23 in November, indicating a strong upward movement.
Moving on to Ontario, Nugz has maintained a strong hold in the Concentrates category, consistently ranking in the top 3 from August to November. In the Flower category, Nugz has shown a significant improvement, moving up from 48 in August to 33 in November. The Vapor Pens category also shows a positive trend with the brand moving from 58 in August to 33 in November. However, in Oregon, the brand seems to have faced challenges in the Flower category, with the ranking dropping significantly from 31 in August to 91 in September and no ranking data available for October and November. Lastly, in Saskatchewan, Nugz's performance in the Concentrates category has seen a downward trend, while the Flower category has not been ranked since August.
In the Flower category within Ontario, Nugz has shown a significant improvement in rank from 48th in August 2023 to 30th in September 2023, and maintained a similar position in October 2023 at 27th. However, there was a slight drop in November 2023 to 33rd. This is in contrast to Canaca which has seen a consistent decline in rank from 12th to 29th over the same period. San Rafael '71 has shown a positive trend, climbing from 64th to 34th. Color Cannabis has remained relatively stable, fluctuating around the mid-30s, while Soar has seen a slight increase in rank from 27th to 31st. It's worth noting that a missing rank for any month indicates that the brand was not in the top 20 for that month.
In November 2023, the top-selling product from Nugz was the 'Gelato Sherb Resin Cartridge (1g)' in the Vapor Pens category, with sales reaching 11,133 units. The 'Hybrid Wrap Blunt (1g)' from the Pre-Roll category followed closely behind, securing the second position with 9,421 units sold. The 'Old School Hash (2g)' in the Concentrates category maintained its third place, selling 5,761 units. The 'Lemon Linx Milled (7g)' from the Flower category slipped to the fourth position with 5,273 units sold, while the 'Gelato Sherb Milled (7g)', also in the Flower category, held steady at the fifth position with 5,035 units sold. Compared to the previous month, the 'Gelato Sherb Resin Cartridge (1g)' regained its top position, while the 'Hybrid Wrap Blunt (1g)' dropped to the second spot.