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Nov-2025
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Overview
Market Insights Snapshot
Nugz (Canada) has demonstrated notable performance variations across different cannabis categories and provinces. In Alberta, Nugz has shown a remarkable rise in the Concentrates category, moving from a rank of 15 in October 2025 to 6 in November 2025. This indicates a significant upward trend, possibly attributed to increased consumer interest or effective marketing strategies. However, in the Pre-Roll category, Nugz's performance has been stagnant, maintaining a rank of 20 from October to November, after initially not being in the top 30 in August. This suggests that while there is some traction, there might be challenges in gaining further market share in this category. Meanwhile, in British Columbia, Nugz has consistently ranked within the top 10 for Concentrates, although it slipped out of the top 30 in October, only to recover to rank 5 in November, highlighting potential volatility or competitive dynamics in that market.
In Ontario, Nugz has maintained a stronghold in the Concentrates category, consistently holding the second position from August to November 2025. This stability suggests a strong brand presence and consumer loyalty in this segment. Conversely, in the Flower category, Nugz improved its rank from 15 in August to 12 in November, indicating a steady upward trajectory. However, their performance in the Pre-Roll category remains outside the top 30, pointing to potential areas for growth or strategic focus. Vapor Pens in Ontario show mixed results, with Nugz fluctuating between ranks 22 and 27 over the months, suggesting a competitive market landscape that might require strategic adjustments to improve standings. Overall, while Nugz has shown strengths in specific categories and provinces, there are areas that could benefit from targeted strategies to enhance their market position further.
Competitive Landscape
In the Ontario flower category, Nugz (Canada) has shown a promising upward trajectory in its ranking over the past few months. Starting from the 15th position in August 2025, Nugz (Canada) climbed to 12th by November 2025, indicating a steady increase in market presence and consumer preference. This positive trend is further supported by a consistent rise in sales figures, contrasting with the performance of competitors like Redecan and Good Supply, both of which experienced declines in their rankings and sales over the same period. Notably, Tenzo has also shown improvement, moving from 23rd to 14th place, but Nugz (Canada) maintains a stronger position with higher sales. Meanwhile, Pepe, despite a brief ascent, fell to 11th rank in November, suggesting potential volatility. Overall, Nugz (Canada)'s consistent growth in both rank and sales highlights its increasing competitiveness and appeal in the Ontario flower market.
Notable Products
In November 2025, the top-performing product for Nugz (Canada) was Wagyu Delight (7g) in the Flower category, climbing to the number one spot with notable sales of 9,885 units. This product improved its ranking consistently over the months from third in September to second in October. Following closely, Wagyu Delight Pre-Roll 7-Pack (3.5g) in the Pre-Roll category rose to second place, showing a steady increase from its previous third position in October. Kingpin Wrap Sativa Infused Pre-Roll (1g) held the third position, having dropped from its previous top spot in August. Guava Jam (7g), also in the Flower category, fell to fourth place from its first-place ranking in September and October, indicating a shift in consumer preference towards Wagyu Delight.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
