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Oct-2025
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Overview
Market Insights Snapshot
In Alberta, Nugz (Canada) has shown a promising upward trend in the Flower category, climbing from the 28th position in July 2025 to a remarkable 12th position by October 2025. This improvement is indicative of a strong consumer preference for their flower products, which is further supported by a significant increase in sales. However, in the Concentrates category, Nugz experienced a slight decline in ranking, moving from 10th to 13th over the same period, suggesting a potential area for improvement. The Pre-Roll category also saw a notable rise, advancing from 42nd to 20th, highlighting a growing demand for Nugz's pre-roll offerings in the region.
In Ontario, Nugz (Canada) consistently maintained a strong position in the Concentrates category, holding steady at the 2nd rank from August to October 2025. This stability reflects their robust market presence and consumer loyalty in this category. Meanwhile, in the Flower category, Nugz improved its ranking from 18th in July to 13th by October, showcasing a positive trajectory similar to Alberta. However, it's worth noting that in the Pre-Roll category, Nugz did not make it into the top 30 in October, which could be a concern if this trend continues. Despite this, their performance in the Vapor Pens category remained relatively stable, with a slight improvement from 25th to 23rd place, indicating steady demand for these products.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Nugz (Canada) has shown a promising upward trend over the past few months. Starting from a rank of 18 in July 2025, Nugz (Canada) improved to 16 in August, and further climbed to 13 by September, maintaining this position in October. This consistent rise in rank reflects a positive trajectory in sales performance, contrasting with some of its competitors. For instance, Redecan experienced a decline from rank 7 in July to 11 in October, indicating a decrease in sales momentum. Similarly, Good Supply dropped from 8 to 12 over the same period. Meanwhile, 1964 Supply Co showed a steady improvement, moving from 21 in July to 15 in October, but still trails behind Nugz (Canada). These shifts suggest that Nugz (Canada) is effectively capturing market share and improving its competitive position in the Ontario Flower market.
Notable Products
In October 2025, the top-performing product for Nugz (Canada) was Guava Jam (7g) in the Flower category, maintaining its number one rank from the previous month with sales of 10,191 units. Wagyu Delight (7g) also showed strong performance, climbing to the second position from third in September. Notably, Wagyu Delight Pre-Roll 7-Pack (3.5g) emerged in the third spot, marking its debut in the rankings with significant sales. Guava Jam Pre-Roll 7-Pack (3.5g) followed closely at fourth place, also entering the list for the first time. Lemon Linx Milled (7g) experienced a slight decline, dropping from fourth to fifth position, indicating a need for strategic adjustments to regain its earlier standing.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
