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Sep-2025
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Overview
Market Insights Snapshot
Nugz (Canada) has shown varied performance across different product categories in the provinces of Alberta, British Columbia, and Ontario. In Alberta, the brand's performance in the Flower category has been particularly impressive, with a consistent upward trajectory, moving from 31st in June 2025 to 22nd by September 2025. This improvement is noteworthy, especially considering their sales increase from June to September. However, Nugz's ranking in the Pre-Roll category remains outside the top 30, indicating potential areas for growth. In the Vapor Pens category, Nugz maintained a relatively stable ranking, shifting slightly but staying within the top 20, despite a decrease in sales from August to September.
In British Columbia, Nugz made an entrance into the Concentrates category rankings by August 2025, achieving a commendable 8th place, and further improving to 7th by September. This strong entry suggests a growing market presence. Meanwhile, in Ontario, Nugz has consistently held a strong position in the Concentrates category, maintaining a top-three rank throughout the months, with slight sales fluctuations. Their performance in the Flower category is also notable, climbing from 19th place in June to 13th in September, showing a positive trend. However, their Pre-Roll category performance in Ontario remains outside the top 30, indicating room for strategic improvements. Overall, Nugz's performance across these provinces highlights both their strengths and areas where they could enhance their market strategy.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Nugz (Canada) has demonstrated a notable upward trajectory in its market rank over the past few months. Starting from a rank of 19 in June 2025, Nugz (Canada) improved to rank 13 by September 2025. This upward movement indicates a positive reception of their products, contrasting with the performance of competitors such as Good Supply, which experienced a decline from rank 9 in June to rank 11 in September. Meanwhile, 1964 Supply Co showed a steady climb from rank 21 to 15, suggesting increased competition. Despite this, Nugz (Canada) outpaced FIGR, which maintained a consistent rank of 14 over the same period. These dynamics highlight Nugz (Canada)'s growing market presence and its potential to capture more market share if the trend continues.
Notable Products
In September 2025, Guava Jam (7g) emerged as the top-performing product for Nugz (Canada), climbing from the second position in the previous month to the first, with sales reaching 10,079 units. Kingpin Wrap Sativa Infused Pre-Roll (1g) slipped to the second position, despite maintaining the top rank from June to August. Wagyu Delight (7g) made a notable entry at the third position in September, indicating strong initial sales. Munchies- Guava Jam Rosinaut Gummy (10mg) moved down to fourth place from its consistent third position in July and August. Lemon Linx Milled (7g) maintained its fifth position, showing stable performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
