Jun-2024
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Overview
Market Insights Snapshot
Nugz has shown a mixed performance across various categories and states/provinces. In Alberta, the brand has seen notable fluctuations. For Concentrates, Nugz maintained a consistent presence in the top 15, peaking at 9th place in June 2024. However, their Flower category performance has been less stable, with rankings dropping from 32nd in March to 46th in June, indicating a potential area for improvement. The Pre-Roll category also saw Nugz missing from the top 30 in April, only to reappear in May and June, albeit with lower rankings. Vapor Pens have been a strong suit for Nugz in Alberta, consistently ranking within the top 20 and showing an upward trend towards June.
In Ontario, Nugz has demonstrated a steadier performance in some categories while facing challenges in others. The brand's Concentrates have consistently ranked within the top 6, although there was a slight dip to 6th place in June. Flower rankings have improved slightly, moving from 36th in March to 30th in June. However, the Pre-Roll category remains a weak spot, with Nugz failing to break into the top 70 consistently. Vapor Pens have also shown a downward trend, with the brand ranking 27th in both March and June, indicating a need for strategic adjustments. In Missouri, Nugz has shown a positive trend in the Flower category, improving from 29th place in March to 23rd in June, suggesting a growing market presence in that state.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Nugz has shown a notable upward trend in its rankings and sales over the past few months. Starting from a rank of 29 in March 2024, Nugz improved to 28 in April, then made a significant jump to 21 in May, before slightly dropping to 23 in June. This positive trajectory indicates growing consumer interest and market penetration. In comparison, In The Flow experienced fluctuations, peaking at 16 in April and May but dropping to 24 in June, suggesting a less stable market position. Meanwhile, Sundro Cannabis maintained a relatively stable rank, hovering around the 20-22 range, which could imply a consistent but not rapidly growing market share. CAMP Cannabis showed a decline, moving from 20 in March to 25 in June, indicating potential challenges in maintaining its market position. Lastly, Nuthera Labs demonstrated some volatility but ended on a high note, ranking 21 in June. These insights highlight Nugz's potential for continued growth amidst a competitive and fluctuating market environment.
Notable Products
In June 2024, the top-performing product from Nugz was the Lemon Linx Full Spectrum Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from May with sales of 9040 units. The Lemon Linx Milled (7g) in the Flower category held steady at second place, showing consistent performance over the past months. The Gelato Sherb Resin Cartridge (1g) in Vapor Pens ranked third, down from its first-place position in March. The Kingpin Wrap Sativa Infused Pre-Roll (1g) debuted in fourth place and remained consistent from May. Finally, the Hybrid Wrap Blunt (1g) in the Pre-Roll category stayed in fifth place, showing stable sales figures across the months.