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Jan-2026
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Overview
Market Insights Snapshot
Nugz (Canada) has demonstrated varying performance across different provinces and product categories. In Alberta, the brand has maintained a steady presence in the Concentrates category, consistently ranking sixth from November 2025 to January 2026. However, their performance in the Flower category has seen a downward trend, with their rank slipping from 12th in October 2025 to 18th by January 2026. This decline is mirrored in the Pre-Roll category, where they fell from 20th to 26th over the same period. Despite these challenges, Nugz has shown resilience in the Vapor Pens category, where they have largely maintained their ranking, fluctuating only slightly between 17th and 19th place.
In British Columbia, Nugz has shown significant improvement in the Concentrates category, climbing from being unranked in October 2025 to fourth place by January 2026. This positive momentum contrasts with their performance in the Flower and Pre-Roll categories, where they have not broken into the top 30, highlighting areas for potential growth and market penetration. Meanwhile, in Ontario, Nugz has consistently held the second position in the Concentrates category, indicating strong brand recognition and consumer loyalty. Their Flower category ranking has also improved, reaching the 10th spot by January 2026, while their Pre-Roll category rank has shown significant improvement from 56th to 35th, suggesting a growing acceptance among consumers in this segment.
Competitive Landscape
In the competitive landscape of the Ontario flower category, Nugz (Canada) has shown notable resilience and upward mobility in recent months. Starting from a rank of 13th in October 2025, Nugz (Canada) improved its position to 10th by December 2025 and maintained this rank into January 2026. This upward trajectory is particularly significant given the performance of competitors like Redecan, which slipped from 10th to 12th place over the same period, and Versus, which fell from 8th to 11th. Despite these competitors experiencing declines in sales, Nugz (Canada) managed to increase its sales from October to December, before experiencing a slight dip in January. Meanwhile, Pepe fluctuated in rank but ended January 2026 in 9th place, just ahead of Nugz (Canada). The consistent performance of SUPER TOAST, maintaining a top 8 position, highlights the competitive pressure in the market. Overall, Nugz (Canada)'s ability to climb the ranks amidst a dynamic competitive environment underscores its growing influence and potential for further market penetration in Ontario's flower category.
Notable Products
In January 2026, Wagyu Delight (7g) from Nugz (Canada) maintained its position as the top-selling product, continuing its lead from the previous months with a sales figure of 12,542 units. The Wagyu Delight Pre-Roll 7-Pack (3.5g) remained in second place, consistent with its performance in November and December 2025. Kingpin Wrap Sativa Infused Pre-Roll (1g) improved its ranking to third place, climbing from fifth in December 2025. Guava Jam (7g) saw a slight drop, moving to fourth place after being ranked third in December 2025. Indica (14g) entered the rankings for the first time, securing the fifth position in January 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
