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Mar-2025
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Overview
Market Insights Snapshot
Holy Mountain's performance across various Canadian provinces and product categories reveals some interesting trends. In Ontario, Holy Mountain's Flower category has shown consistent rankings, maintaining a position within the top 25 across the winter months, which indicates a stable demand. However, their Pre-Roll category in Ontario has seen a decline, moving from 73rd in December 2024 to 89th by March 2025, suggesting potential challenges in maintaining market share in this segment. Meanwhile, in Alberta, the Concentrates category saw an improvement, climbing from 40th to 31st, before dropping out of the top rankings. This could imply that while there was initial traction, sustaining that momentum proved difficult in subsequent months.
In British Columbia, Holy Mountain's Flower category was ranked 45th in December 2024, but it failed to maintain a top 30 position in the following months, indicating potential market saturation or increased competition. Similarly, in Saskatchewan, the Flower category dropped from 38th to 49th, and eventually out of the top rankings, which suggests a significant downturn in sales or market presence. The Pre-Roll category in Saskatchewan, ranked 52nd in December 2024, also did not appear in the top 30 thereafter, which could be a cause for concern regarding their product positioning or consumer preference shifts in this region. Overall, while Holy Mountain has shown strength in certain areas, there are clear indications of challenges that need addressing to improve their market standings across these provinces.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Holy Mountain has shown a consistent presence, maintaining a rank of 22 in December 2024 and March 2025, despite a slight dip to 23 in January and February 2025. This stability in rank is noteworthy given the fluctuations observed among its competitors. For instance, VOLO experienced a decline from 21 in December 2024 to 24 by March 2025, indicating a potential loss in market traction. Meanwhile, Nugz demonstrated a positive trend, improving from 31 in December 2024 to 20 in March 2025, suggesting a significant gain in market share. Tribal, on the other hand, saw a gradual decline from 19 to 21 over the same period. Holy Mountain's ability to maintain its rank amidst these shifts highlights its resilience and suggests a stable customer base, though the brand may need to strategize to improve its position against rising competitors like Nugz.
Notable Products
In March 2025, Purple Punch-Out (3.5g) from Holy Mountain maintained its top position in the Flower category, recording sales of 3411 units. The product has consistently ranked first since January 2025, demonstrating strong market preference. Purple Punch-Out (28g) held steady at the second rank, although its sales figures have seen a decline since December 2024. Notably, Holy Smokes - Purple Punch Out!! Pre-Roll 10-Pack (4g) climbed to third place from fifth in February 2025, indicating a surge in popularity. Meanwhile, Holy Smokes - GMO Tropical Reign Pre-Roll 10-Pack (4g) remained stable in the fourth position, showing consistent demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
