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Aug-2024
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Overview
Market Insights Snapshot
Holy Mountain's performance across various provinces and categories demonstrates a mix of stability and volatility. In Alberta, the brand's Flower category showed a notable improvement in August 2024, climbing to rank 40 from 51 in July. This upward movement coincided with a sales increase, signaling a positive trend. However, the Pre-Roll category in Alberta did not fare as well, consistently ranking outside the top 30, which could be a point of concern for the brand. In contrast, British Columbia saw Holy Mountain's Flower category holding a relatively stable position within the top 30, with a slight upward trend from rank 32 in June to 25 in August, alongside a significant boost in sales during the same period.
In Ontario, Holy Mountain's Flower category showed strong performance, maintaining a position within the top 25 and peaking at rank 18 in July before slightly dipping to 21 in August. This category also experienced a steady increase in sales, suggesting robust demand. Conversely, the Pre-Roll category in Ontario struggled to break into the top 30, which might indicate a need for strategic adjustments. Meanwhile, in Saskatchewan, the brand's Flower category only appeared in the rankings starting July, debuting at rank 28 and slightly declining to 32 by August. The Pre-Roll category, however, showed a more consistent presence, with rankings fluctuating but staying within the top 30, highlighting a more stable performance in this segment.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Holy Mountain has shown notable fluctuations in rank and sales over the past few months. From May to August 2024, Holy Mountain's rank improved from 25th to 18th in July, before slipping back to 21st in August. This indicates a temporary surge in popularity, potentially driven by marketing efforts or product launches, but also suggests challenges in maintaining a top position. Competitors like Tweed and 3Saints have maintained more stable positions, with Tweed consistently ranking within the top 20, albeit with a downward trend, and 3Saints holding steady at 19th in August. Meanwhile, Nugz and Potluck have shown upward momentum, with Nugz climbing from 28th to 22nd and Potluck from 31st to 23rd over the same period. These dynamics suggest that while Holy Mountain has the potential for growth, it faces stiff competition and must strategize effectively to sustain and improve its market position.
Notable Products
For August 2024, the top-performing product from Holy Mountain is Holy Smokes - GMO Tropical Reign Pre-Roll 10-Pack (4g), maintaining its first-place ranking consistently over the past four months, with sales of 5,598 units. Purple Punch-Out (3.5g) ascended to second place, showing a positive trend from its consistent third-place ranking in previous months. Purple Punch-Out (28g) also improved its rank to third place, up from its previous fourth and fifth positions. Holy Smokes - Dynamic Duos Pre-Roll 20-Pack (8g) held steady in fourth place, reflecting stable performance. Notably, Holy Smokes - Purple Punch Out!! Pre-Roll 10-Pack (4g) dropped to fifth place from its consistent second-place ranking in earlier months, indicating a decrease in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
