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Jun-2024
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Overview
Market Insights Snapshot
Holy Mountain's performance in the Flower category has shown varying trends across different provinces. In Alberta, the brand has struggled to break into the top 30, with rankings fluctuating between 37th and 51st from March to June 2024. Despite this, sales have shown a positive trend, increasing from $97,155 in April to $126,664 in June. On the other hand, British Columbia has seen more consistent performance, maintaining a position within the top 35 for most months, though there was a slight dip from 27th in May to 35th in June. Sales in British Columbia have been relatively stable, peaking at $205,190 in May before declining to $155,206 in June.
In Ontario, Holy Mountain has shown resilience in the Flower category, consistently staying within the top 24 brands. The brand's ranking dipped slightly to 24th in May but rebounded to 21st in June, with sales showing a corresponding increase from $573,647 in May to $652,493 in June. However, their performance in the Pre-Roll category has been less impressive, failing to break into the top 30. The rankings have hovered around the 58th to 73rd positions, indicating a need for improvement in this category. Despite not making it to the top 30, Pre-Roll sales have shown a steady increase from $114,900 in March to $210,592 in June, suggesting potential for growth if the brand can improve its market position.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Holy Mountain has experienced notable fluctuations in rank and sales over recent months. From March to June 2024, Holy Mountain's rank shifted from 20th to 21st, with a dip to 24th in May, reflecting some volatility. Despite this, Holy Mountain's sales showed resilience, with a noticeable recovery in June. In comparison, Tribal maintained a more stable performance, consistently ranking between 18th and 20th, and achieving higher sales overall. Meanwhile, VOLO demonstrated significant upward momentum, climbing from 35th in March to 19th in June, indicating a strong market presence and increasing sales. On the other hand, BLKMKT and Parcel both showed less consistent performance, with BLKMKT not making it into the top 20 in most months and Parcel showing a gradual improvement. These dynamics suggest that while Holy Mountain faces stiff competition, particularly from Tribal and VOLO, its ability to recover sales indicates potential for strategic growth in the Ontario market.
Notable Products
In June 2024, the top-performing product from Holy Mountain was Holy Smokes - GMO Tropical Reign Pre-Roll 10-Pack (4g), maintaining its first-place ranking with a sales figure of 6754 units. Holy Smokes - Purple Punch Out!! Pre-Roll 10-Pack (4g) held steady in the second position, showing consistent performance over the months. Purple Punch-Out (3.5g) also remained in third place, with a notable increase in sales compared to previous months. The fourth spot was retained by Purple Punch-Out (28g), which saw a moderate rise in sales. A new entrant, Holy Smokes - Dynamic Duos Pre-Roll 20-Pack (8g), entered the rankings in May 2024 and maintained its fifth position in June 2024.
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