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Sep-2025
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Overview
Market Insights Snapshot
Originals has shown a consistent presence in the California market, particularly in the Flower category. Over the months from June to September 2025, the brand has improved its ranking from 25th to 20th, indicating a positive trend in its market performance. This upward movement suggests a strengthening brand presence and possibly an increased consumer preference for Originals' offerings in this category. The brand's sales trajectory also reflects this growth, with a notable rise in sales from June to August, before a slight dip in September. This sales pattern could be indicative of seasonal demand fluctuations or marketing campaigns peaking during the summer months.
While the performance in California's Flower category is promising, it's important to note that Originals does not appear in the top 30 rankings for other states or categories during this period. This absence could be seen as a limitation in the brand's geographic and categorical reach, highlighting potential areas for strategic expansion. The lack of presence in other states might suggest a focused strategy on California, or possibly challenges in penetrating other markets. The brand's ability to maintain and improve its position in California, however, underscores its competitive edge within this specific market, setting a foundation for potential future growth in other regions and categories.
Competitive Landscape
In the competitive landscape of the California flower category, Originals has shown a promising upward trajectory in rank and sales over the past few months. From June to September 2025, Originals improved its rank from 25th to 20th, indicating a positive reception in the market. This upward movement is particularly notable when compared to brands like West Coast Cure, which, despite a slight sales increase, only moved from 29th to 22nd. Meanwhile, West Coast Treez maintained a steady 18th rank, but their sales showed a downward trend in September. Delighted and Smoken Promises also saw fluctuations, with Delighted dropping to 21st and Smoken Promises climbing to 19th. Originals' consistent improvement in both rank and sales suggests a strengthening brand presence, potentially driven by effective marketing strategies or product offerings that resonate well with consumers in this competitive market.
Notable Products
In September 2025, Skywalker (3.5g) maintained its top position in the Originals lineup, continuing its strong performance from the previous months with a sales figure of 6165. King Louis (3.5g) climbed to the second spot, overtaking Oakstradam OG (3.5g), which slipped to third place despite being the top performer in June. Gelato (3.5g) held steady in fourth place, showing consistent sales figures over the months. SFV OG (3.5g) re-entered the rankings at fifth position, after being absent in August, indicating a resurgence in popularity. Overall, the flower category continues to dominate the sales for Originals, with minimal changes in the top rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
