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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Originals concentrated 92.91% of May 2026 sales in Flower, where sales rose 17.24% year over year and 8.90% month over month, while Pre-Roll held 6.59% share with a 38.20% year-over-year decline but a 3.77% month-over-month uptick. Vapor Pens shrank to 0.37% share with an 88.94% year-over-year drop and an 85.80% month-over-month decline, and Concentrates remained a 0.13% fringe with insufficient trend data; combined with a 15.75% year-over-year increase in average price to $25.96, the mix indicates a deliberate tilt toward higher-priced Flower over breadth. The pattern implies Originals is deepening specialization in Flower at the expense of peripheral formats, prioritizing near-term volume and pricing power in the core over diversification risk.
Within Flower, the category’s 92.91% share paired with Originals’ rank of 18 in California signals a scale-first stance, as double-digit growth of 17.24% year over year alongside an 8.90% month-over-month lift suggests momentum that can support further rank gains. Conversely, the 38.20% year-over-year contraction in Pre-Roll and the 88.94% year-over-year collapse in Vapor Pens reduce cross-category reach, while the 3.77% month-over-month Pre-Roll uptick hints at selective, not sweeping, recovery; this implies positioning as a Flower-led brand aiming to climb share and rank through depth rather than a portfolio play across formats.
Competitive Landscape
Originals sits at rank #18 in CA Flower in May 2026, a 6-place climb from #24 year over year, and up 8 spots from #26 in February 2026, marking its peak rank to date at #18. In contrast, CAM climbed from #4 to #1 while growing sales by 46.9%, and CannaBiotix (CBX) slipped from #1 to #3 alongside an 8.3% sales decline, indicating that Originals’ upward mobility is occurring amid leader reshuffles at the top tier. With STIIIZY holding #2 year over year and #2 currently with 39.7% YoY sales growth, the gap to the top 10 remains material, but a 6-rank YoY improvement and an 8-rank three-month gain signal momentum that, if sustained, positions Originals to test mid‑teens placement rather than oscillate in the 20s.
Notable Products
Oakstradam OG (3.5g) posted the steepest movement in May 2026 with a -35.8% month-over-month drop while sliding to rank 7, contrasting with Skywalker (3.5g) at rank 5 with a -9.4% decline that stayed just inside the top five. Oaksterdam (14g) rose 7.0% to rank 2 and King Louie (14g) jumped 33.9% to rank 8, while Ghost OG (3.5g) held rank 1 as a stable anchor with $108,408 in sales. Eight of the top ten are Flower SKUs, and two- and three-letter OG/Gelato lines span both 3.5g and 14g formats, indicating assortment depth clustered in a few strain families. The mix implies Originals is leaning into larger-format Flower to capture share growth while pruning underperforming 3.5g variants that are losing velocity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
