Data Snapshot: Nov 02, 2026
$1M+

Oct-2026

Sales

Strong Growth

Trend

6-Month

87

Product Count

SKUs

$16.43

Avg Price

50%

YoY Sales Change

-38.9%

YoY Price Change

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Originals

Where to Buy

Originals is stocked at 163 licensed dispensaries across California and Massachusetts, 123 of them in California, with the deepest coverage in Los Angeles, Long Beach, Corona, Moreno Valley, and San Diego. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

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Originals Sales

Market Insights Snapshot

Originals Historical Sales by Category

Originals concentrated 87.95% of October 2026 sales in Flower while Pre-Roll and Vapor Pens held 5.75% and 5.21% shares, respectively; this mix coincided with a Flower year-over-year change of 42.86% and month-over-month growth of 12.07%, alongside Pre-Roll at 60.25% YoY and 11.87% MoM. Vapor Pens expanded fastest at 258.68% YoY and 44.88% MoM, yet remained a 5.21% slice, indicating early-stage traction rather than a portfolio pivot; paired with an average price decline of 38.93% YoY to $16.43, the mix shift implies volume-led gains concentrated in Flower with ancillary categories accelerating from a small base.

Within Flower, Originals held rank 17 in California, a position that, combined with an 87.95% category concentration and a 12.07% MoM lift, implies share defense built on price elasticity rather than assortment breadth; the 42.86% YoY Flower climb outpaced the brand’s overall 50.03% YoY only when augmented by Vapor Pens’ 258.68% YoY surge and Pre-Roll’s 60.25% YoY, suggesting that rank improvement will depend on scaling non-Flower without diluting the Flower base. The 44.88% MoM in Vapor Pens against just 11.87% in Pre-Roll points to a near-term test-and-learn skew toward inhalable convenience, implying positioning as a Flower-first brand leveraging lower price points to seed cross-category trial before committing to a larger reallocation.

Oct-2026 Rank
Flower
Pre-Roll
#17
#97
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
88.0%
$19.80
+42.9%
+12.1%
Pre-Roll
5.7%
$7.85
+60.2%
+11.9%
Vapor Pens
5.2%
$6.37
+258.7%
+44.9%
Originals

Competitive Landscape

Originals is ranked #17 in CA Flower in October 2026, improving 5 positions year over year from #22, and rising 4 spots from July 2026 when it sat at #21; this also marks a peak rank of #17 in October 2026. In contrast, STIIIZY advanced from #2 to #1 with 44.5% YoY sales growth while CannaBiotix (CBX) slipped from #1 to #3 with a 16.6% YoY sales decline, and Oakfruitland climbed from #11 to #4 alongside 109.1% YoY sales growth; compared with these shifts, Originals’ #17-to-#17 monthly peak positioning indicates incremental share capture rather than a breakout move. The pattern implies a gradual uptrend in rank that keeps Originals competitive but requires faster velocity to close the gap with top-five climbers.

Originals category ranking vs. nearest competitors
Originals

Notable Products

Originals leans on a concentrated core in October 2026, with the top 10 items generating 60.0% of sales and Oaksterdam (14g) alone at 9.8%. New launches contribute just 8.1% from 13 products, so most of its sales come from established items.

Product
Type
Share of Sales
Avg Price
vs. Peer Avg
MoM %
Oaksterdam (14g)
Hybrid
9.8%
$40.05
-3.9%
+18.5%
SFV OG (14g)
Sativa
8.1%
$39.89
-7.9%
+96.9%
Originals OG (14g)
Hybrid
7.4%
$40.04
-3.9%
+139.9%
Gelato (14g)
Hybrid
5.9%
$38.85
-6.8%
+6.4%
Larry OG (14g)
Hybrid
5.8%
$40.58
-2.7%
-29.9%
King Louie (14g)
Indica
5.6%
$40.11
-1.6%
-7.8%
Skywalker (3.5g)
Indica
5.4%
$16.07
-23.9%
+40.3%
Ghost OG (14g)
Hybrid
4.6%
$47.90
+14.9%
—
Oakstradam OG (3.5g)
Hybrid
3.9%
$14.08
-38.8%
-31.1%
Larry OG (3.5g)
Hybrid
3.6%
$15.83
-31.3%
+94.0%

Peer avg: average price of the same product type and package size in the same states that month.

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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