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Nov-2025
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Overview
Market Insights Snapshot
In the California market, Originals has maintained a consistent presence in the Flower category, demonstrating stability in its performance. Over the past few months, the brand has fluctuated slightly between the 19th and 20th positions, suggesting a relatively stable market presence but with room for improvement. This consistency is noteworthy, especially given the highly competitive nature of the California cannabis market. Despite a dip in sales in September, Originals rebounded in October and November, indicating resilience and a potential for growth. However, the fact that Originals has not broken into the top 18 in recent months could signal a need for strategic adjustments to climb higher in the rankings.
While the data for other states or categories is not provided, the absence of Originals in the top 30 brands in any other state or category might be a point of concern or an opportunity for expansion. The brand's focus and strength seem to be concentrated in the California Flower market, which could imply a strategic decision to dominate this niche before expanding further. This focused approach might be beneficial in solidifying their brand identity and customer loyalty in California, but it also highlights the potential for Originals to explore and tap into other categories or geographic markets to diversify and enhance their market share.
Competitive Landscape
In the competitive landscape of the California flower category, Originals has experienced a relatively stable position, maintaining a rank around the 19th to 20th spots from August to November 2025. This consistency in rank suggests a steady performance amidst fluctuating sales figures. Notably, Delighted has shown a significant upward trend, moving from the 21st position in August to the 18th in November, which could indicate a growing threat to Originals if this trend continues. Meanwhile, West Coast Treez and Yada Yada have shown more volatility, with ranks fluctuating but not surpassing Originals. The sales figures for Originals have remained competitive, although Delighted has surpassed Originals in November, suggesting potential shifts in consumer preference. Understanding these dynamics can help Originals strategize to enhance its market position in the coming months.
Notable Products
In November 2025, Skywalker (3.5g) maintained its position as the top-performing product from Originals, with sales reaching 8349 units, marking a significant increase from the previous months. King Louis (3.5g) held steady in second place, while Oakstradam OG (3.5g) remained in third, both showing consistent rankings since October. A notable entry, King Louie (14g), debuted at fourth place, indicating strong initial performance. Gelato (3.5g) experienced a slight drop to fifth place, continuing its downward trend from previous months. Overall, the rankings for Originals in November demonstrate stability among the top products, with Skywalker (3.5g) leading the sales figures by a clear margin.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
