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Jul-2025
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Overview
Market Insights Snapshot
In the state of California, Originals has shown a steady improvement in the Flower category. From April to July 2025, the brand has moved up in the rankings from 23rd to 21st place. This upward trend is accompanied by a significant increase in sales, with July figures reaching over $1 million. This suggests a growing consumer preference for their Flower products, indicating effective market strategies or product offerings that resonate well with the audience. However, it is important to note that while their Flower category is gaining traction, their presence in other states or categories might not be as prominent, as they do not appear in the top 30 rankings elsewhere.
Conversely, Originals' performance in the Pre-Roll category in California has been less impressive. The brand has seen a decline in rankings, dropping from 69th place in April to 97th place by July 2025. This downward trend is reflected in their sales figures, which show a decrease over the months, despite a slight uptick in July. The absence of Originals in the top 30 for Pre-Rolls in other states further highlights challenges in this segment. This disparity between categories within the same state could point to varying consumer preferences or differences in market competition that Originals may need to address.
Competitive Landscape
In the competitive landscape of the California flower category, Originals has demonstrated a steady improvement in its ranking over the months from April to July 2025, moving from 23rd to 21st position. This upward trend is indicative of a positive reception in the market, likely driven by strategic marketing and product offerings. In contrast, Dime Bag (CA) has seen a decline, slipping from 14th to 20th, which could suggest a shift in consumer preference or competitive pressures. Meanwhile, Eighth Brother, Inc. has shown a gradual improvement, climbing from 21st to 19th, potentially posing a future challenge to Originals if this trend continues. Additionally, Smoken Promises made a significant leap from outside the top 20 to 22nd position, indicating a potential emerging competitor. These dynamics highlight the competitive pressures Originals faces, yet its consistent sales growth suggests resilience and an opportunity to capitalize on the shifting market preferences.
Notable Products
In July 2025, Skywalker (3.5g) reclaimed its position as the top-performing product for Originals, with sales reaching 6081 units. Oakstradam OG (3.5g) shifted to the second rank after leading in June, while King Louis (3.5g) consistently held the third position for two consecutive months. Gelato (3.5g) remained steady at fourth place, maintaining its ranking from June. SFV OG (3.5g) continued to secure the fifth position, showing stable performance over the past few months. Overall, the rankings in July reflect minor shifts, with Skywalker (3.5g) and Oakstradam OG (3.5g) swapping the top two spots compared to June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
