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Apr-2025
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Overview
Market Insights Snapshot
Originals has demonstrated notable progress in the California cannabis market, particularly within the Flower category. Starting the year at the 29th position, the brand has steadily climbed the ranks to secure the 21st spot by April 2025. This upward trajectory is indicative of a strong market presence and suggests effective strategies in product positioning and consumer engagement. The sales figures in this category peaked in March, with a slight dip in April, yet the brand maintained its momentum in rankings. The consistent improvement in rankings over these months highlights a growing consumer preference for Originals' Flower products, a positive indicator for the brand's future in this competitive market.
In contrast, Originals' performance in the Pre-Roll category in California has been less prominent. The brand did not make it into the top 30 rankings in January, indicating a weaker start in this segment. However, by February, Originals entered the rankings at 85th, maintaining this position in March before climbing to 74th in April. This gradual improvement suggests that while the Pre-Roll category may not be as robust as Flower for Originals, there is potential for growth. The increase in sales from February to April reflects a positive trend, although there is still significant room for advancement to break into higher tiers. The absence of a ranking in January underscores the challenges faced by Originals in establishing a foothold in the Pre-Roll market, yet the subsequent progress hints at emerging opportunities for the brand.
Competitive Landscape
In the competitive landscape of the California flower category, Originals has demonstrated a notable upward trajectory in rankings over the first four months of 2025. Starting from a rank of 29 in January, Originals improved its position to 21 by April, indicating a positive trend in market presence. This ascent can be contrasted with brands like West Coast Cure, which saw a decline from rank 19 to 23, and West Coast Treez, which also experienced a drop in rank from 14 to 19. Meanwhile, Decibel Gardens showed a similar upward trend, moving from rank 26 to 22, and Eighth Brother, Inc. saw a decrease from 15 to 20. These shifts suggest that while some competitors are losing traction, Originals is gaining ground, potentially due to strategic marketing efforts or product innovations that resonate well with consumers. This positive momentum in rank could correlate with increased consumer interest and sales, positioning Originals as a brand to watch in the California flower market.
Notable Products
In April 2025, Skywalker (3.5g) maintained its position as the top-performing product for Originals, achieving sales of 8732 units, a significant increase from previous months. King Louis (3.5g) climbed to the second position, moving up from third place in March, with notable sales growth. Oakstradam OG (3.5g) slipped to third place, despite consistent sales figures that kept it in the top three. Gelato (3.5g) remained steady in fourth place, showing little change in sales from March to April. A new entry, Skywalker OG (1g), entered the rankings at fifth place, indicating a strong debut performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
