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Oct-2025
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Overview
Market Insights Snapshot
Originals has shown a consistent presence in the California market, particularly within the Flower category. In October 2025, the brand maintained its position at rank 19, a slight improvement from July when it was ranked 21st. This consistent ranking in the top 20 indicates a stable demand for Originals' products in the region, reflecting a solid consumer base. Despite a dip in September, where sales fell to just over one million, the brand quickly rebounded in October, signaling resilience and effective market strategies.
However, Originals' absence from the top 30 in other states or provinces suggests room for growth beyond California. This lack of presence could be seen as a missed opportunity or a strategic focus on strengthening their position within California. The fluctuations in their monthly rankings within the Flower category highlight the competitive nature of the market, where maintaining or improving rank can be challenging. Understanding the dynamics of Originals' performance across different regions can offer insights into potential areas for expansion or improvement.
Competitive Landscape
In the competitive landscape of the California flower category, Originals has shown a notable improvement in its ranking over the past few months. Starting from a rank of 21 in July 2025, Originals climbed to 19 by August, maintained a similar position in September, and held steady at 19 in October. This upward trend indicates a positive reception and growing market presence, especially when compared to competitors like Dime Bag (CA), which fluctuated slightly but ended October at rank 18, just one spot ahead. Meanwhile, West Coast Treez showed a similar pattern, ending October at rank 17. Despite not breaking into the top 15, Originals' consistent sales growth suggests a strong potential for further advancement. In contrast, Delighted and Smoken Promises have experienced more volatility, with Delighted dropping out of the top 20 in August and September, and Smoken Promises slipping back to 21 in October. This stability in rank and sales for Originals positions it as a resilient player in the competitive California market.
Notable Products
In October 2025, Originals saw Skywalker (3.5g) maintain its position as the top-performing product, with sales reaching 6420 units, marking a consistent lead since July. King Louis (3.5g) climbed to second place, overtaking Oakstradam OG (3.5g), which slipped to third. Gelato (3.5g) held steady in fourth place, showing stable performance across the months. Oaksterdam (14g) re-entered the rankings at fifth, indicating a resurgence in sales. This month’s rankings highlight a slight reshuffle in the top three, with King Louis (3.5g) gaining momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
