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Dec-2025
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Overview
Market Insights Snapshot
Originals has demonstrated a consistent presence in the California market within the Flower category. Over the last four months of 2025, the brand maintained a steady ranking, fluctuating slightly between 20th and 22nd place. This stability suggests a solid consumer base and consistent demand for their products. Notably, there was a significant increase in sales from October to December, indicating a positive trend and possibly reflecting seasonal purchasing behaviors or successful marketing strategies during the holiday season. The slight dip in November did not deter their overall upward sales trajectory, which recovered well by December.
Interestingly, Originals did not make it into the top 30 brands in any other states or categories during this period, which could imply a focused strategy on maintaining a stronghold in the California Flower market. This concentration might be beneficial in terms of brand recognition and loyalty within this specific segment, but it also highlights potential areas for growth and expansion. The absence from other markets may be seen as a limitation, but it also offers a clear opportunity for Originals to explore new territories and categories to diversify their market presence. This strategic decision could be pivotal for their future growth and competitiveness in the broader cannabis industry.
Competitive Landscape
In the competitive California flower market, Originals has experienced fluctuations in its rank over the last few months, moving from 20th in September 2025 to 21st in October, then dropping to 22nd in November, before climbing back to 21st in December. This indicates a relatively stable position amidst the competition, but with room for improvement. Meanwhile, Delighted has shown a consistent upward trend, improving its rank from 21st in September to 19th in October and maintaining a strong position at 18th in November, before slightly dropping to 19th in December, reflecting a robust sales performance. In contrast, West Coast Cure and Eighth Brother, Inc. have not been able to break into the top 20 consistently, indicating that Originals maintains a competitive edge over these brands. However, the rise of LAX Packs, which improved its rank from 25th in September to 20th in December, suggests that Originals needs to strategize effectively to maintain and enhance its market position against emerging competitors.
Notable Products
In December 2025, the top-performing product from Originals was Skywalker (3.5g) in the Flower category, maintaining its number one rank consistently from September through December, with sales of 6,370 units. Oakstradam OG (3.5g) reclaimed its second-place position, improving from third in November, with significant sales growth. King Louis (3.5g) held the third spot, showing a slight decline in sales but maintaining its rank from October. SFV OG (14g) emerged as a new entrant in the rankings, securing fourth place. Gelato (3.5g) remained stable at the fifth position, despite a notable drop in sales compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
