Data Snapshot: Sep 06, 2026
$1M+

Aug-2026

Sales

Strong Growth

Trend

6-Month

90

Product Count

SKUs

$16.39

Avg Price

13%

YoY Sales Change

-37.3%

YoY Price Change

Originals

Where to Buy

Originals is stocked at 189 licensed dispensaries across California and Massachusetts, 145 of them in California, with the deepest coverage in Los Angeles, Long Beach, San Bernardino, Santa Ana, and Corona. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/12342.json?v=20260905
Originals Sales

Market Insights Snapshot

Originals Historical Sales by Category

Originals concentrated 89.48% of August 2026 sales in Flower, where category revenue grew 12.37% year over year and 9.86% month over month, while the brand’s overall sales increased 12.98% YoY and average price fell 37.26% YoY. Vapor Pens expanded to a 4.93% share with 96.81% YoY and 25.06% MoM growth, contrasting with Pre-Roll at a 5.25% share that declined 17.01% YoY and 5.56% MoM; Concentrates remained a 0.33% niche despite 654.63% YoY and 46.07% MoM surges. With Flower anchoring volume and Vapor Pens accelerating faster than Pre-Roll, the pattern implies a pivot toward inhalable formats with momentum skewed to Vapor Pens as the incremental growth engine.

Holding rank 19 in Flower in California alongside a 12.37% YoY and 9.86% MoM lift in that category suggests defensible shelf presence, but the 37.26% YoY price decline indicates that share is sustained through price-mix rather than premium positioning. The 96.81% YoY and 25.06% MoM Vapor Pens growth versus the 17.01% YoY and 5.56% MoM declines in Pre-Roll implies Originals is trading consumers from combustibles to devices, which could elevate repeat rates and basket attachment if sustained. The thesis is that maintaining Flower scale while reallocating assortment and marketing toward Vapor Pens can improve rank efficiency without overexposing the portfolio to Pre-Roll softness.

Aug-2026 Rank
Flower
19
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
89.5%
$18.71
+12.4%
+9.9%
Pre-Roll
5.3%
$8.70
-17.0%
-5.6%
Vapor Pens
4.9%
$7.05
+96.8%
+25.1%
Concentrates
0.3%
$19.44
+654.6%
+46.1%
Originals

Competitive Landscape

Originals sits at rank #19 in CA Flower in August 2026, unchanged from #19 year over year, while improving 1 position from #20 in May 2026; the brand also hit its peak rank at #19 in August 2026, indicating progress is incremental rather than breakout. In contrast, STIIIZY moved from #2 to #1 with a 50.99% YoY sales increase, and CAM climbed from #3 to #2 with 46.07% YoY growth, whereas CannaBiotix (CBX) fell from #1 to #3 alongside a -15.42% YoY decline; meanwhile, Oakfruitland jumped from #14 to #5 with 80.47% YoY growth, creating a tightening top tier. The combination of a flat YoY rank at #19 and a modest 1-rank improvement over three months implies Originals is stable but not compounding share fast enough to keep pace with accelerating climbers, so sustaining gains likely requires a step-change rather than incremental moves.

Originals market ranking for CA Flower

Originals

Notable Products

Oaksterdam (14g) posted the largest movement in August 2026 with a 128.9% month-over-month surge to $225,460 while jumping to rank 3, and Gelato (3.5g) fell 10.7% to rank 7. Bubba (3.5g) climbed 67.9% to rank 1, whereas SFV OG (3.5g) slipped 5.6% at rank 2, indicating rank volatility concentrated at the very top. Eight of the top ten are Flower SKUs, and Vapor Pens only hold ranks 9 and 10, implying the mix is tilting toward larger-pack Flower that can drive volume even as some 3.5g staples soften.

Product
Category
Apr-2026
May-2026
Jun-2026
Jul-2026
Aug-2026
MoM %
Bubba (3.5g)
Flower
>10
>10
>10
8
1
+67.9%
SFV OG (3.5g)
Flower
>10
>10
>10
1
2
-5.6%
Oaksterdam (14g)
Flower
2
2
6
10
3
+128.9%
King Louis (3.5g)
Flower
4
3
4
2
4
+0.5%
Ghost OG (3.5g)
Flower
>10
1
1
>10
5
Skywalker (3.5g)
Flower
3
4
8
4
6
+34.1%
Gelato (3.5g)
Flower
5
9
2
3
7
-10.7%
Lemon Biscotti (3.5g)
Flower
>10
10
10
7
8
+21.9%
King Louie Distillate Disposable (1g)
Vapor Pens
>10
>10
>10
>10
9
Skywalker OG Distillate Disposable (1g)
Vapor Pens
>10
>10
>10
>10
10
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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