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Aug-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Originals has shown notable performance in California, particularly within the Flower category. Over the past few months, Originals has demonstrated a positive upward trend in its rankings, moving from 22nd in May 2025 to 18th by August 2025. This improvement is underscored by a steady increase in sales, with a significant rise from May to August, indicating growing consumer preference and effective market strategies. However, in the Pre-Roll category, Originals did not rank within the top 30 for July 2025, which suggests a potential area for growth or reevaluation of market tactics in this segment.
While the Flower category in California shows promise for Originals, the Pre-Roll category presents a mixed performance. The brand's ranking dipped to 97th in June and August, and notably, it was absent from the top 30 in July. This absence highlights a challenge for Originals to enhance its market presence and competitiveness in the Pre-Roll segment. Despite these challenges, the brand's ability to maintain its presence in the top 100 indicates resilience and potential for future growth. Observing these dynamics, stakeholders might consider strategic adjustments to bolster Originals' standing across both categories and potentially other states.
Competitive Landscape
In the competitive landscape of the California flower category, Originals has shown a promising upward trajectory in its rankings over the summer of 2025. Starting from a rank of 22 in May, Originals climbed to 18 by August, indicating a positive shift in market presence. This improvement is particularly notable when compared to competitors like Glass House Farms (CA), which experienced a decline from 13 to 16 in the same period, and Delighted, which dropped out of the top 20 by August. Despite West Coast Treez maintaining a relatively stable position, Originals' sales growth from approximately 964,903 in May to 1,191,974 in August suggests a stronger consumer appeal and market strategy. Meanwhile, Smoken Promises also improved its rank, but Originals' consistent sales increase highlights its competitive edge in capturing market share.
Notable Products
In August 2025, Skywalker (3.5g) maintained its position as the top-performing product for Originals, with a notable sales figure of 6815. Oakstradam OG (3.5g) secured the second spot, consistently holding this rank from June 2025. King Louis (3.5g) remained steady at the third position, reflecting consistent consumer preference over the past months. Gelato (3.5g) also showed stable performance, ranking fourth consistently from June through August 2025. A new entry, SFV OG Pre-Roll (1g), debuted in the rankings at fifth place, marking its presence in the August sales data.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
