Market Insights Snapshot
Delighted, a vibrant cannabis brand, has shown a steady presence in the California Flower market. However, the brand's ranking has seen a slight downward trend from July to October 2023, moving from 14th to 20th place. This movement suggests a slight decrease in market competitiveness within this category, considering their consistent sales numbers, which hovered around 1.5 million in the given period. It's important to note that despite the drop in rankings, Delighted still remained within the top 20 brands in the state for the Flower category, indicating a strong foothold in the market.
In contrast, Delighted's performance in the Vapor Pens category in California has been less consistent. In July 2023, the brand held the 78th position, but no ranking data is available for the subsequent months. This lack of data implies that Delighted did not make it to the top 20 brands in this category from August to October 2023. While the brand's exact position and sales figures remain undisclosed, this trend might indicate a need for strategic adjustments to improve their standing in the Vapor Pens market.
In the Flower category within California, Delighted has been experiencing a slight downward trend in rank from July to October 2023, moving from 14th to 20th place. This indicates a potential decrease in market share compared to competitors. Notably, Ember Valley has shown a similar pattern, albeit with a smaller decrease in rank, while Yada Yada has been steadily improving its position, climbing from 34th to 18th place. Cruisers, on the other hand, has been fairly consistent in its ranking, but fell out of the top 20 in October. Ole'4 Fingers has not been in the top 20 during this period, indicating a lower market presence compared to the other brands. This competitive landscape suggests that Delighted may need to strategize to regain its earlier position and compete effectively with rising brands like Yada Yada.
In October 2023, Delighted's best-selling product was Alien Kush (3.5g), maintaining its position from August with sales reaching 4433 units. The second highest performer was a new entry, Alien Moon #21 Smalls (7g), with 1799 units sold. Alien Kush (7g) also performed well, securing the third spot, up from its fifth position in July. New entries Red Zkittlez (3.5g) and Lemon Bean (3.5g) took the fourth and fifth positions respectively, contributing significantly to the month's sales. This shows a dynamic product performance with new entries making it to the top five and existing products like Alien Kush (3.5g) maintaining their strong performance.