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Apr-2025
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Overview
Market Insights Snapshot
Delighted has shown notable progress in the California market, particularly in the Flower category. Starting the year at 27th place in January, the brand climbed to 15th by March, although it slightly dipped to 16th in April. This upward trend suggests a growing consumer preference for Delighted's Flower products, which is reflected in a significant increase in sales from January to March, before a slight decline in April. However, Delighted's performance in the Vapor Pens category has been less impressive, as it did not break into the top 30 rankings, lingering in the 40s range throughout the first four months of 2025. This could indicate a need for strategic adjustments to capture more of the Vapor Pens market share.
While Delighted's trajectory in the Flower category is promising, their lack of presence in the top 30 for Vapor Pens in California raises questions about their competitive positioning in this segment. Despite a steady sales figure from March to April, the brand's inability to climb higher in the rankings suggests that competitors may be gaining ground or maintaining a stronger hold in the Vapor Pens market. This disparity between categories highlights the importance of targeted marketing and product innovation to bolster Delighted's standing in less successful segments. For a more comprehensive understanding of Delighted's performance across different states and categories, further analysis would be beneficial.
Competitive Landscape
In the competitive landscape of the California flower category, Delighted has demonstrated a remarkable upward trajectory in the first quarter of 2025, climbing from a rank of 27 in January to 16 by April. This significant improvement in rank is indicative of a strong sales performance, especially when compared to competitors like Connected Cannabis Co. and Coastal Sun Cannabis, both of which have experienced fluctuations in their rankings. Notably, Quiet Kings has also shown a similar upward trend, surpassing Delighted in April with a rank of 15. Despite this, Delighted's consistent rise in rank suggests a growing market presence and consumer preference, positioning it as a formidable player against established brands like Dime Bag (CA), which has maintained a relatively stable rank. The data underscores Delighted's potential to continue its ascent in the competitive flower market in California.
Notable Products
In April 2025, Alien Kush (3.5g) continued its streak as the top-performing product for Delighted, maintaining its number one rank with impressive sales of 8,198 units. Traffic Stopper (3.5g) emerged as a strong contender, debuting at the second position. LA Kush Cake (3.5g) climbed to third place, showing a notable improvement from its fifth position in February and fourth in March. Lemon Lavender (3.5g) slipped to fourth place after being second in March, while Sunset Zerb (3.5g) rounded out the top five, maintaining its fifth position from the previous month. These shifts indicate dynamic changes in consumer preferences within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
