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Sep-2025
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Overview
Market Insights Snapshot
In California, Delighted's performance in the Flower category has shown a consistent decline over the past few months. Starting at the 17th position in June 2025, the brand slipped to the 21st position by September 2025. This downward trend is mirrored by a corresponding decrease in sales, with September's figures standing noticeably lower than those in June. Such a movement indicates potential challenges in maintaining market share within this category, perhaps due to increased competition or shifts in consumer preferences. On the other hand, the brand's absence from the top 30 in the Vapor Pens category by September 2025 highlights a more significant struggle, suggesting that Delighted may need to reassess its strategy in this segment to regain visibility and competitiveness.
The Vapor Pens category in California presents a stark contrast to Delighted's earlier performance in the Flower category. Initially ranked 38th in June 2025, Delighted's position fell out of the top 30 by September, reflecting a notable decline in sales. This drop could be attributed to the brand's inability to capture consumer interest or possibly the introduction of more appealing products by competitors. The lack of a top 30 ranking in this category by September signifies a critical point for Delighted, as it suggests a need for strategic adjustments to reclaim its standing and address the factors contributing to its reduced presence in the market.
Competitive Landscape
In the competitive landscape of the California flower category, Delighted has experienced a notable decline in both rank and sales over the past few months. Starting from a rank of 17th in June 2025, Delighted slipped to 21st by September 2025, indicating a downward trend. This decline in rank is accompanied by a decrease in sales, suggesting a potential loss of market share. In contrast, brands like Smoken Promises and Originals have shown upward movement, with Smoken Promises climbing from 26th to 19th and Originals moving from 25th to 20th in the same period. This suggests that these competitors are gaining traction, possibly at the expense of Delighted. Meanwhile, Maven Genetics and West Coast Cure have also shown fluctuations but have not surpassed Delighted in rank, although they are closing in. These dynamics highlight the competitive pressures Delighted faces, emphasizing the need for strategic adjustments to regain its footing in the market.
Notable Products
In September 2025, Alien Kush (3.5g) reclaimed its position as the top-performing product for Delighted, maintaining the number one rank with sales of 6062 units. Bonita Applebum (3.5g) followed closely, securing the second position, showing an improvement from its third-place rank in July. Slo Flo (3.5g) made a notable entry into the rankings, debuting at the third spot. Dark Rainbow (3.5g) experienced a drop from the first position in August to the fourth in September. Lemon Lavender (3.5g) remained consistent, holding the fifth rank for two consecutive months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
