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Aug-2025
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Overview
Market Insights Snapshot
In examining the performance of Delighted in the California market, notable trends emerge across different product categories. In the Flower category, Delighted maintained a steady ranking of 17th place from May through July 2025, before slipping to 20th in August. This downward shift in ranking is coupled with a consistent decline in sales figures over the same period, indicating potential challenges in maintaining its market position. However, the Vapor Pens category presents a different scenario. Despite not being in the top 30 in May, Delighted climbed to 36th place by June and maintained a consistent ranking through August. The increase in sales from May to June suggests a growing consumer interest, although stabilization in rankings in subsequent months indicates a plateau in momentum.
While Delighted's presence in the California Flower category remains relatively stable, the lack of top 30 rankings in other categories might be a concern. The brand's absence from the top 30 in the Vapor Pens category in May highlights a slow start, yet the subsequent improvement suggests effective strategies might be in play. It's also worth noting that the overall sales trend for Delighted in California shows a decline in the Flower category, which could be indicative of broader market dynamics or competitive pressures. Understanding these movements could provide valuable insights for stakeholders looking to optimize performance across different product lines and geographical markets.
Competitive Landscape
In the competitive landscape of the California flower category, Delighted experienced a notable shift in its market position from May to August 2025. Initially holding a steady rank of 17th from May through July, Delighted saw a decline to 20th in August, indicating a downward trend in both rank and sales. This change is particularly significant when compared to competitors like Originals, which improved its rank from 22nd in May to 18th in August, and Smoken Promises, which climbed from 34th to 19th over the same period. Meanwhile, Eighth Brother, Inc. and Astronauts (CA) also showed upward momentum, with the latter moving from 29th to 22nd. These shifts suggest that while Delighted's sales were higher than some competitors initially, the brand's declining sales trajectory has impacted its rank, highlighting the dynamic and competitive nature of the California flower market.
Notable Products
In August 2025, the top-performing product from Delighted was Dark Rainbow (3.5g) in the Flower category, which secured the number one rank with sales of 4,651 units. Traffic Stopper (3.5g), also in the Flower category, followed closely at the second position, maintaining its rank from June but dropping from its top position in July. Dante's Inferno (3.5g) climbed to the third rank, despite a decline in sales compared to previous months. Melon Crasher Liquid Diamond Disposable (1g) entered the top five for the first time, achieving fourth place in the Vapor Pens category. Lemon Lavender (3.5g) maintained its fifth position from July, rounding out the top performers for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
