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Oct-2025
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Overview
Market Insights Snapshot
Delighted has shown varied performance across different categories and states, with notable movements in its rankings. In the California market, Delighted's Flower category experienced a slight fluctuation, maintaining a stable presence around the 20th position from July to October 2025. This consistency in ranking suggests a steady demand, despite a dip in sales during August and September. However, the Vapor Pens category tells a different story. Delighted was ranked 50th in July and August, but by September, it fell out of the top 30, indicating a significant drop in performance. This absence in the top rankings could be seen as a challenge for Delighted, hinting at potential areas for growth or re-evaluation in their product offerings.
When examining sales trends, Delighted's Flower sales in California saw a rebound in October after a downward trend in the previous months, suggesting a positive shift in consumer interest or effective marketing strategies. Despite the setback in the Vapor Pens category, the brand's ability to maintain a consistent ranking in the Flower category could be a testament to its stronghold in that segment. The lack of ranking in the Vapor Pens category post-August signifies a critical area where Delighted might need to focus its efforts to regain market share. Understanding these dynamics is crucial for stakeholders looking to capitalize on Delighted's strengths and address its weaknesses in the competitive landscape.
Competitive Landscape
In the competitive landscape of the California flower category, Delighted has experienced fluctuating rankings over the past few months, indicating a dynamic market position. In July 2025, Delighted held the 19th rank, but by August, it slipped to 21st, maintaining this position into September before slightly improving to 20th in October. This volatility contrasts with competitors like Dime Bag (CA), which consistently stayed within the top 20, albeit with a slight dip from 16th to 18th in October. Meanwhile, Originals showed a more stable upward trend, rising from 21st in July to 19th by October. Smoken Promises also demonstrated resilience, peaking at 19th in September before settling at 21st in October. These shifts highlight the competitive pressures Delighted faces, particularly from brands like Maven Genetics, which is steadily climbing the ranks, moving from 26th in July to 22nd by October. For Delighted, maintaining or improving its market position will require strategic adjustments to counteract the upward momentum of its competitors.
Notable Products
In October 2025, Alien Kush (3.5g) maintained its top position in Delighted's product lineup, with sales reaching 7757 units. Dark Rainbow (3.5g) climbed to the second spot from fourth in September, showing a significant increase in demand. Traffic Stopper (3.5g) secured the third position, experiencing a slight drop from its second-place ranking in August. Dante's Inferno (3.5g) consistently held fourth place, while Bonita Applebum (3.5g) slipped from second in September to fifth in October. Overall, the rankings reflect a dynamic shift in consumer preferences, with Alien Kush consistently leading the sales charts.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
