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Jul-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Delighted's performance in the California market reveals some interesting trends across different product categories. The brand has maintained a consistent presence in the Flower category, holding steady in the mid-teens with a slight fluctuation from 16th to 17th place in July 2025. This stability in ranking suggests a strong foothold in the Flower category, despite a dip in sales from May to July. On the other hand, Delighted's performance in the Vapor Pens category in California is more volatile, with a drop from 36th to 48th place by July 2025, indicating potential challenges or increased competition in this segment. Notably, this drop in rank coincides with a decrease in sales, highlighting a potential area for strategic improvement.
The absence of Delighted in the top 30 rankings for Vapor Pens in July 2025 is a critical point of concern, as it suggests that the brand is struggling to maintain a competitive edge in this category within California. This contrasts with their relatively stable performance in the Flower category, where they have managed to maintain a consistent ranking. Such disparities between categories underscore the importance of targeted marketing and product development strategies to bolster performance in weaker areas. While Delighted's overall sales figures provide some insight into their market presence, the fluctuations in category rankings offer a more nuanced view of their competitive positioning across different product lines.
Competitive Landscape
In the competitive landscape of the Flower category in California, Delighted has experienced some fluctuations in its ranking over the months from April to July 2025. Delighted started at rank 18 in April, improved to 16 in May and June, but slightly declined to 17 in July. This indicates a relatively stable position amidst a competitive market. Notably, Pacific Stone has seen a gradual decline in rank from 10 to 15, which could potentially open up opportunities for Delighted to capture more market share. Meanwhile, Eighth Brother, Inc. has shown a positive trend, moving up from rank 21 to 19, suggesting increasing competition. West Coast Treez maintained a steady position around rank 18, indicating consistent performance. Interestingly, Gramlin experienced significant volatility, dropping from rank 6 in April to 32 in June, before recovering to 16 in July, which highlights the dynamic nature of the market. These shifts suggest that while Delighted has maintained a relatively stable rank, there are opportunities and threats from competitors that could influence its future sales trajectory.
Notable Products
In July 2025, Alien Kush (3.5g) maintained its position as the top-performing product for Delighted, consistently ranking first since June and achieving sales of 6208 units. Traffic Stopper (3.5g) held steady in second place, showing resilience in its ranking despite a slight dip in sales from earlier months. Bonita Applebum (3.5g) continued its upward trajectory, securing the third position, an improvement from its fifth place in May. Dante's Inferno (3.5g) remained steady at fourth place, indicating stable performance since its introduction to the rankings in June. Lemon Lavender (3.5g) re-entered the rankings, achieving fifth place, showing a resurgence after being unranked in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
