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May-2026
Sales
Trend
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Delighted operated as a single-category brand with Flower accounting for 100.0% of sales, while brand-level sales were down 42.24% year over year and up 7.97% month over month within Flower. Within Flower, sales declined 25.53% year over year despite a 0.51% decrease in average price, and month over month Flower grew 7.97% alongside a stable average price near $24.98. With rank 20 in Flower in California and all volume concentrated in one format, the pattern implies overexposure to a single segment where year-over-year contraction outweighs short-term gains.
The combination of a 100.0% Flower mix and a 25.53% year-over-year category decline versus a steeper 42.24% brand-level drop indicates Delighted is losing share within Flower even as May 2026 month-over-month Flower growth of 7.97% provides a tactical uplift. Holding average price down 0.51% year over year while maintaining a $24.98 price point suggests limited price-led recapture, and rank 20 in California Flower confines visibility to lower top-tier ranks. The implication is that without mix diversification or a clearer price/size strategy in Flower, Delighted’s positioning remains tied to a shrinking slice of its core category and vulnerable to further share erosion.
Competitive Landscape
Delighted sits at rank #20 in CA Flower in May 2026, down 2 positions year over year from #18, but up 8 positions since February 2026 when it was #28; against this, peak rank #17 in June 2025 is now 3 spots higher than current and frames a mild erosion in placement. Competitors moved in the opposite direction at the top end: CAM climbed from #4 to #1 with a 46.9% YoY sales increase while CannaBiotix (CBX) slipped from #1 to #3 alongside an 8.3% YoY sales decline, indicating share is consolidating around leaders with upward momentum. The pattern implies Delighted’s near-term rebound from #28 to #20 positions it as a mid-pack mover, but the YoY slide from #18 and distance from the #17 peak suggest that without gains relative to top-5 climbers, rank stability is more likely than re-entry into the teens.
Notable Products
Runtz (3.5g) posted the largest month-over-month gain at 94.8% and jumped to rank 1, while Alien Kush (3.5g) fell 60.8% and slid to rank 9. Zowah Diesel (3.5g) also surged 80.1% to rank 4, whereas Lemon Lavender (3.5g) declined 23.7% at rank 7 and Zuava (3.5g) dropped 29.7% at rank 10. With three of the top five skus growing 32.3% to 94.8% and two top-10 skus contracting more than 20%, the mix suggests Delighted is tilting assortment and demand toward a few breakout flower strains while pruning or deprioritizing underperformers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
