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Dec-2025
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Overview
Market Insights Snapshot
In the state of California, Delighted has shown a consistent upward trajectory in the Flower category, improving its rank from 21st in September 2025 to 18th by November before settling at 19th in December. This steady performance is mirrored by a notable increase in sales, peaking in November. The brand's ability to maintain a presence in the top 20 suggests strong consumer demand and effective market strategies. However, Delighted's performance in the Vapor Pens category in California is less impressive, as it ranked 67th in September and did not appear in the top 30 in subsequent months, indicating a potential area for growth and market penetration.
The brand's lack of presence in the top rankings for Vapor Pens in California post-September could signal challenges in competing with more established brands or a need to refine their product offerings. This absence from the top 30 might be seen as a missed opportunity in a highly competitive market. Conversely, their sustained presence in the Flower category highlights a strength that could be leveraged for broader brand recognition and expansion. Observing these trends, Delighted may benefit from focusing on their strengths in the Flower category while exploring strategies to enhance their performance in the Vapor Pens market.
Competitive Landscape
In the competitive landscape of the California flower category, Delighted has shown a consistent presence, maintaining a rank within the top 20 from September to December 2025. Delighted's rank improved from 21st in September to 18th in November, before slightly dropping to 19th in December. This fluctuation in rank reflects a dynamic market where competitors like West Coast Treez and Yada Yada have also experienced shifts, with West Coast Treez maintaining a steady rank around 18th and Yada Yada climbing from 23rd to 18th by December. Meanwhile, LAX Packs and Originals have shown varied performance, with LAX Packs improving from 25th to 20th and Originals slightly declining from 20th to 21st. Delighted's sales trajectory indicates a peak in November, which aligns with its highest rank, suggesting a positive correlation between sales volume and rank positioning. This competitive analysis highlights the importance of maintaining sales momentum to secure a favorable rank amidst strong competition.
Notable Products
In December 2025, Traffic Stopper (3.5g) emerged as the top-performing product for Delighted, climbing from its fifth position in November to first place, with sales figures reaching 7161. Alien Kush (3.5g), a consistent leader from September to November, dropped to second place. Moon Zyrup (3.5g) maintained a strong presence, ranking third, following its debut in the rankings in November. Bonita Applebum (3.5g) experienced a slight decline, moving from third to fourth place. Dark Rainbow (3.5g) rounded out the top five, maintaining a stable position from November, despite its earlier peak in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
