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Aug-2025
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Overview
Market Insights Snapshot
West Coast Treez has shown a steady performance in the California market, particularly in the Flower category. Over the summer months, their ranking improved from 19th in May to 17th by August, reflecting a positive trend in this highly competitive segment. This upward movement is notable given the fluctuation in sales, which saw a dip in June and July but rebounded in August. However, their presence in the Vapor Pens category has been less consistent, with the brand only appearing in the rankings as of July, positioned at 91st. This indicates potential growth opportunities in this category, though the brand is not yet a prominent player.
In the Pre-Roll category, West Coast Treez has faced challenges in maintaining a strong foothold within California. Their rankings have hovered outside the top 30, with positions ranging from 80th to 98th over the past few months. Despite a slight improvement from June to August, where the ranking moved from 98th to 93rd, the brand has struggled to break into the upper echelons of the market. This suggests that while there is some demand for their Pre-Roll products, significant work remains to enhance their market position and visibility in this category.
Competitive Landscape
In the competitive landscape of the California flower category, West Coast Treez has shown a steady improvement in its ranking from May to August 2025, moving from 19th to 17th position. This upward trend indicates a positive reception in the market, despite the brand's sales figures fluctuating over the months. Notably, Glass House Farms and Pacific Stone have maintained higher ranks, although their positions have seen slight variations, suggesting a competitive yet dynamic market environment. Interestingly, Originals and Smoken Promises have shown significant rank improvements, with Smoken Promises climbing from 34th to 19th, which could pose a potential challenge for West Coast Treez if this trend continues. West Coast Treez's ability to climb the ranks amidst such competition highlights its growing brand strength and market presence in California's flower segment.
Notable Products
In August 2025, Hashburger (3.5g) from the Flower category maintained its position as the top-selling product for West Coast Treez, with sales reaching 6346 units. Newport Nirvana Pre-Roll (1g) climbed to the second position, showing a consistent performance from the previous months. Hollywood Haze Pre-Roll (1g) dropped slightly to third place, while Mendo Breeze Pre-Roll (1g) slipped to fourth. Dulce De Leche (3.5g) re-entered the top five, securing the fifth position in August after not ranking in June and July. These rankings highlight a dynamic shift in customer preferences, particularly in the Pre-Roll category, where competition remains strong.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
