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Nov-2025
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Overview
Market Insights Snapshot
West Coast Treez has demonstrated a varied performance across different product categories in California. In the Flower category, the brand has maintained a relatively stable presence, fluctuating slightly between ranks 17 and 19 over the past few months. This stability indicates a consistent consumer base and possibly a strong brand loyalty within this segment. However, the sales figures reveal a slight decline from August to November, suggesting potential challenges in maintaining growth momentum. Conversely, in the Pre-Roll category, West Coast Treez has shown a noteworthy upward trend, climbing from a rank of 77 in August to 43 by November. This significant improvement in ranking, coupled with a corresponding increase in sales, may point to successful marketing strategies or product innovations that have resonated well with consumers.
In the Vapor Pens category, West Coast Treez entered the top 100 rankings for the first time in October, debuting at 99 and moving up to 92 by November. While this indicates a positive trend and emerging presence in the Vapor Pens market, the absence from the top 30 highlights room for growth and the need for strategic initiatives to boost their standing further. The brand's ability to break into this competitive category suggests potential for expansion and increased market presence if they can capitalize on this initial entry. Overall, while West Coast Treez shows strength in certain areas, there remain opportunities for growth and improvement across other categories to enhance their market share in California.
Competitive Landscape
In the competitive landscape of the California flower category, West Coast Treez has experienced fluctuations in its market position, with its rank moving from 18th in August 2025 to 19th by November 2025. This slight decline in rank suggests a need for strategic adjustments, especially as competitors like Dime Bag (CA) maintained a stable position around 16th to 17th, and Delighted improved from 21st to 18th during the same period. Notably, LAX Packs showed a significant upward trend, moving from 28th to 21st, indicating a growing competitive threat. Despite these challenges, West Coast Treez's sales figures reveal resilience, with a notable increase in October 2025, although it faced a drop again in November. This dynamic market environment highlights the importance for West Coast Treez to innovate and adapt to maintain and improve its competitive standing.
Notable Products
For November 2025, LA Sunrise Pre-Roll (1g) emerged as the top-performing product for West Coast Treez, climbing from second place in October to secure the number one spot with impressive sales of 17,094 units. Newport Nirvana Pre-Roll (1g) slipped to second place after holding the top position in October, maintaining strong sales figures. Hollywood Haze Pre-Roll (1g) consistently held third place from September through November, showcasing stable demand. Pismo Paradise Pre-Roll (1g) rose to fourth place in November, improving from fifth in October, indicating a positive trend in its sales trajectory. Mendo Breeze Pre-Roll (1g) dropped to fifth place, showing a decrease from its previous third-place ranking in October, but still maintaining a significant presence in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
