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Apr-2025
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Overview
Market Insights Snapshot
West Coast Treez has shown varied performance across different product categories and states over the early months of 2025. In the California market, their Flower category has seen some fluctuations. Starting at 17th place in January, they improved their ranking to 14th by March, before experiencing a slight drop to 19th in April. This demonstrates a competitive presence in California's Flower category, although maintaining a top 20 position indicates resilience in a highly saturated market. Their sales figures reflect this movement, with a peak in March before a decline in April, suggesting potential market dynamics or strategic shifts that could be influencing these trends.
Conversely, West Coast Treez's performance in the Pre-Roll category in California presents a more challenging scenario. They have not secured a spot in the top 30 brands, with rankings starting at 55th in January and declining to 79th by April. This indicates a struggle to capture a significant share in this segment, possibly due to increased competition or consumer preferences shifting away from their offerings. Such a trend might necessitate a reevaluation of their strategy in the Pre-Roll market to improve their standing and sales performance in the coming months.
Competitive Landscape
In the competitive landscape of California's flower category, West Coast Treez has experienced notable fluctuations in its ranking over the first four months of 2025. Starting the year at 17th place, the brand improved its rank to 15th in February and further climbed to 14th in March, indicating a positive trend in consumer preference and market penetration. However, April saw a decline to 19th, suggesting potential challenges in sustaining its upward momentum. In comparison, Connected Cannabis Co. maintained a relatively stable position, ranking between 16th and 20th, while Coastal Sun Cannabis showed resilience by bouncing back to 17th in April after dropping out of the top 20 in March. Meanwhile, Eighth Brother, Inc. experienced a downward trend, dropping from 15th in January to 20th in April. These dynamics highlight the competitive pressures West Coast Treez faces, emphasizing the importance of strategic marketing and product differentiation to regain and maintain a higher rank in this competitive market.
Notable Products
In April 2025, the top-performing product from West Coast Treez was Tahoe Vibes Pre-Roll (1g), which rose to the number one rank with sales of 8,277 units. Hollywood Haze Pre-Roll (1g) made a significant jump to the second position, showcasing a successful re-entry into the rankings with 5,051 units sold. Hashburger (3.5g) debuted impressively in the third spot, indicating strong consumer interest in the Flower category. Mendo Breeze Pre-Roll (1g), previously a top contender, slipped to fourth place, continuing its downward trend from the first position in January. Lastly, Pismo Paradise Pre-Roll (1g) maintained its fifth-place ranking from March, reflecting consistent sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
