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Mar-2025
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Overview
Market Insights Snapshot
West Coast Treez has shown a notable upward trajectory in the California market, particularly in the Flower category. From December 2024 to March 2025, the brand improved its ranking from 19th to 13th, indicating a strengthening presence in this highly competitive category. This positive movement is further supported by a consistent increase in sales, peaking at over $1.4 million in March 2025. Such performance suggests that West Coast Treez is effectively capturing consumer interest and expanding its market share in the Flower segment.
Conversely, in the Pre-Roll category within California, West Coast Treez experienced a decline, with its ranking slipping from 51st in December 2024 to 65th by March 2025. This downward trend indicates challenges in maintaining a competitive edge in the Pre-Roll market. The brand's absence from the top 30 in this category highlights significant room for improvement. Despite this, the overall sales figures suggest that West Coast Treez remains a significant player in the California cannabis market, with potential opportunities for growth and recovery in the Pre-Roll category.
Competitive Landscape
In the competitive landscape of the California flower category, West Coast Treez has shown a positive trajectory, climbing from a rank of 19 in December 2024 to 13 by March 2025. This upward movement is significant, especially when compared to competitors like Glass House Farms (CA) and Fig Farms, who have maintained relatively stable positions within the top 15. Notably, Alien Labs experienced a decline from rank 8 to 15 over the same period, indicating potential market share opportunities for West Coast Treez. Meanwhile, Delighted made a remarkable leap from outside the top 20 to rank 14, suggesting increased competition in the lower top 20 segment. These dynamics highlight West Coast Treez's potential to capitalize on its current momentum and further improve its market position amidst fluctuating competitor performances.
Notable Products
In March 2025, the top-performing product for West Coast Treez was LA Sunrise Pre-Roll (1g) in the Pre-Roll category, which climbed to the number 1 rank from 4th place in February. Tahoe Vibes Pre-Roll (1g) maintained its strong performance, holding steady at the 2nd rank despite a slight decrease in sales figures. Mendo Breeze Pre-Roll (1g) experienced a drop, moving from the top rank in February to the 3rd position in March. Newport Nirvana Pre-Roll (1g) remained consistent in its ranking, holding the 4th spot with stable sales. Pismo Paradise Pre-Roll (1g) re-entered the rankings at 5th place after being unranked in the previous months, showcasing a resurgence in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
