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Jan-2026
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Overview
Market Insights Snapshot
West Coast Treez has demonstrated notable performance in the California market, particularly in the Flower category. Over the observed period from October 2025 to January 2026, the brand has shown a consistent upward trajectory, moving from the 18th position in October to the 13th position by January. This positive trend indicates a strengthening presence in the competitive Flower category, likely driven by increased consumer demand or effective brand strategies. In contrast, the Pre-Roll category tells a different story; although the brand improved from the 63rd position in October to 47th in November, it remained steady at 47th through January. This stagnation outside the top 30 highlights an area where the brand may need to focus on enhancing its market strategy to improve its standing.
Analyzing the sales data further, West Coast Treez experienced a notable increase in Flower sales, with a significant jump in January 2026, suggesting possible seasonal effects or successful promotional efforts. In the Pre-Roll category, while the brand did not break into the top 30, the slight fluctuations in sales from November to January imply some level of consumer interest that could be capitalized on with targeted marketing efforts. The absence of top 30 rankings in the Pre-Roll category for most months may indicate intense competition or a need for differentiation. These insights suggest that while West Coast Treez is making strides in certain areas, there are opportunities for growth and increased market penetration, especially in categories where they are not yet leading.
Competitive Landscape
In the competitive landscape of the California Flower market, West Coast Treez has demonstrated notable fluctuations in its ranking over the past few months, reflecting a dynamic market environment. Starting from October 2025, West Coast Treez was ranked 18th, maintaining this position in November but improving to 17th in December and making a significant leap to 13th by January 2026. This upward trajectory in rank coincides with a notable increase in sales from December to January, suggesting effective strategies in capturing market share. In contrast, competitors such as Glass House Farms (CA) and Dime Bag (CA) have shown more stable or slightly fluctuating ranks, with Glass House Farms (CA) improving from 16th to 14th and Dime Bag (CA) experiencing a slight drop from 13th to 15th. Meanwhile, Coastal Sun Cannabis saw a significant recovery from 16th in November to 11th in January, indicating a competitive push in the market. The consistent performance of Pacific Stone, maintaining its rank around 12th, suggests a steady market presence. These dynamics highlight the competitive pressures and opportunities for West Coast Treez to further capitalize on its recent gains in rank and sales momentum.
Notable Products
In January 2026, Mango Haze Pre-Roll (1g) emerged as the top-performing product for West Coast Treez, climbing from a fifth-place rank in December 2025 to first place, with impressive sales of 12,000 units. Mendo Breeze Pre-Roll (1g) followed in second place, experiencing a slight drop from its leading position in December. GG4 Pre-Roll (1g) made a notable debut in the rankings, securing third place. Tahoe Vibes Pre-Roll (1g) maintained its fourth position from the previous month. LA Sunrise Pre-Roll (1g) saw a decrease in rank, moving from second in December to fifth in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
