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May-2026
Sales
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, West Coast Treez concentrated 81.45% of sales in Flower, where year-over-year sales fell 3.26% while month-over-month inched up 1.31%, and the brand sat at rank 13 in Flower in California. Pre-Roll captured 11.67% share with a 76.06% year-over-year surge and a 2.00% month-over-month lift, while Vapor Pens climbed to 6.88% share on 223.10% year-over-year growth and 16.12% month-over-month expansion. The pattern implies the legacy Flower core is stable but losing relative weight as faster-growing Pre-Roll and Vapor Pens pull mix toward value-accessible and convenience formats, aided by a 22.41% decline in average prices year over year.
The shift toward Pre-Roll and Vapor Pens, both outpacing Flower by 79.32 percentage points and 226.35 percentage points year over year respectively, indicates repositioning headroom away from a rank-13 Flower identity in California toward a multi-format portfolio. With month-over-month growth of 16.12% in Vapor Pens versus 1.31% in Flower, and 2.00% in Pre-Roll, the mix suggests margin and pricing strategy should emphasize penetration and trade-up ladders in inhalables where velocity is compounding. The implication is that maintaining share leadership in Flower while reallocating innovation and promotional spend toward the two faster-growth lanes could lift overall brand sales beyond the current 7.58% year-over-year pace.
Competitive Landscape
West Coast Treez sits at rank 13 in CA Flower in May 2026 after rising 4 positions year over year from rank 17, and matching a 4-position climb versus three months ago from rank 17 to rank 13; this marks a new peak rank of 13 in May 2026 while still trailing the top tier where CAM climbed from rank 4 to rank 1 and STIIIZY held steady at rank 2 year over year. Against mid-pack peers, CannaBiotix (CBX) slipped from rank 1 to rank 3 while Allswell improved from rank 5 to rank 4, indicating share is concentrating at the very top even as West Coast Treez advances. The pattern implies West Coast Treez has broken into the edge of the top tier with a 4-rank YoY climb, but sustained movement into the top 10 will require outpacing incumbents that are either accelerating upward (rank 4 to rank 1) or defending stable positions at rank 2.
Notable Products
MAC Pre-Roll (1g) delivered the standout move in May 2026 with +159.97% month-over-month and a jump into rank 4, while Blue Gelato Pre-Roll (1g) surged +97.77% to secure rank 1. In contrast, LA Sunrise Pre-Roll (1g) fell -22.70% at rank 2 and Tahoe Vibes Pre-Roll (1g) dropped -33.03% at rank 10. With five of the top ten coming from the Pre-Roll category and Super Silver Haze Pre-Roll (1g) also up +92.46% at rank 5, the mix points to a pivot toward high-velocity pre-rolls as the volume engine for West Coast Treez despite volatility within the lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
