Oct-2025
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Overview
Market Insights Snapshot
West Coast Treez has shown varied performance across different categories in the state of California. In the Flower category, the brand has maintained a steady presence, consistently ranking 18th from July to September 2025, before slightly improving to 17th in October. This suggests a stable demand for their Flower products, with a positive uptick in the latest month. However, their performance in the Pre-Roll category paints a different picture. Starting at a rank of 78 in July, they experienced a slight drop in August but bounced back to a rank of 69 in September, maintaining a similar position in October. This indicates a growing interest in their Pre-Roll offerings, despite not breaking into the top 30. The Vapor Pens category shows a more fluctuating trend, with West Coast Treez ranking 96th in July, disappearing from the top 30 in August and September, then reappearing at 95th in October, which may suggest challenges in maintaining consistent visibility in this segment.
The sales figures for West Coast Treez reflect these ranking trends. Notably, the Flower category witnessed a sales increase from August to October, despite a dip in September, which aligns with their steady or improving rank. The Pre-Roll category, on the other hand, saw a consistent increase in sales from July to October, indicating growing consumer interest despite lower rankings. The Vapor Pens category's sales data, although limited, shows a slight increase from July to October, which correlates with their reentry into the rankings. This varied performance across categories highlights the brand's strengths and challenges in maintaining competitive positions and suggests areas where they might focus their efforts for improvement in the Californian market.
Competitive Landscape
In the competitive landscape of the California Flower category, West Coast Treez has shown a notable upward trend in its ranking over the past few months. Starting from the 18th position in July 2025, it maintained this rank in August and September, before climbing to 17th in October. This improvement in rank is significant given the competitive pressure from brands like Glass House Farms, which consistently held a higher rank, and Pacific Stone, which fluctuated slightly but remained ahead. Meanwhile, Dime Bag experienced a decline, dropping from 16th in September to 18th in October, which may have contributed to West Coast Treez's improved position. Despite these challenges, West Coast Treez's sales figures have shown resilience, particularly with a significant increase from September to October, indicating a positive trajectory in market presence and consumer preference within the state.

Notable Products
In October 2025, Newport Nirvana Pre-Roll (1g) reclaimed its top position in the West Coast Treez lineup with sales reaching 8,691 units, marking a significant improvement from its second-place ranking in September. Mendo Breeze Pre-Roll (1g) experienced a drop to second place after leading in September, showing a notable decrease in sales figures. Hollywood Haze Pre-Roll (1g) maintained a consistent performance, holding steady at third place for four consecutive months. LA Sunrise Pre-Roll (1g) debuted in October, securing the fourth position in the pre-roll category. Jealousy (3.5g) entered the rankings at fifth place, highlighting its emergence in the flower category for October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







