Market Insights Snapshot
In the Vapor Pens category, Pacific Gold Cannabis Co. has maintained a steady presence in the top 10 brands in Ohio over the span of four months from July to October 2023. Their ranking has slightly slipped from 7th place in July and August to 8th place in September and October. This slight drop in ranking may indicate increased competition or a slight shift in consumer preferences. Despite the drop in ranking, it's worth noting that the brand has consistently stayed within the top 10, demonstrating a strong market presence and consumer loyalty.
When it comes to sales, Pacific Gold Cannabis Co. saw a decrease from July to September, with sales dropping from $601,850 to $370,987. However, the brand experienced a rebound in October, with sales increasing to $422,070. This upward trend in sales, despite a slight fall in ranking, suggests that the brand may be successfully expanding its customer base or increasing its average sales per customer. It's an interesting trend that warrants further monitoring in the coming months to see if this growth continues.
In the Vapor Pens category in Ohio, Pacific Gold Cannabis Co. has maintained a steady presence, ranking 7th in July and August 2023, and 8th in September and October 2023. Notably, Pacific Gold Cannabis Co. has consistently outperformed its closest competitor, AiroPro (formerly IndigoPro), which has remained a rank below in the same period. However, Pacific Gold Cannabis Co. has seen a slight decrease in sales over these months, indicating a potential area for growth. Meanwhile, Savvy and Buckeye Relief have also remained competitive, with Buckeye Relief experiencing a drop in rank from 3rd to 7th over these months. Interestingly, Eden's Trees has shown a significant upward trend, moving from 12th to 6th rank, suggesting a growing threat to Pacific Gold Cannabis Co.'s market position.
In October 2023, the top-selling product from Pacific Gold Cannabis Co. was the Strawberry Diesel Cookies Distillate Disposable (0.5g) from the Vapor Pens category, which has consistently held the top rank since August 2023. Following closely behind, the Blueberry Distillate Disposable (0.5g) and Pineapple Express Distillate Disposable (0.5g) products secured the second and third ranks respectively. The fourth position was occupied by the Peach Ozz Distillate Disposable (0.5g), which notably dropped from the first rank in July 2023. The Strawberry Diesel Cookies Distillate Cartridge (0.84g) rounded out the top five, despite not having a rank in July and September. Notably, the Strawberry Diesel Cookies Distillate Disposable (0.5g) achieved the highest sales figure for October, with 1433 units sold.