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Jun-2024
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Overview
Market Insights Snapshot
Pacific Gold Cannabis Co. has shown varied performance across different states and categories over recent months. In Ohio, the brand's ranking in the Vapor Pens category has seen some fluctuations. Starting from a strong position at rank 10 in March 2024, the brand experienced a decline to rank 21 in both April and May, before slightly improving to rank 19 in June. This movement indicates a competitive market where Pacific Gold Cannabis Co. managed to regain some ground after a dip. The sales figures also reflect this trend, with a notable drop from $277,408 in March to $150,948 in May, followed by a modest recovery to $165,495 in June. This suggests that while the brand faced challenges, it is making efforts to stabilize its position.
It is also important to note that Pacific Gold Cannabis Co. did not make it into the top 30 brands in some states and categories during the analyzed period, which can be seen as a point of concern. The absence from the top rankings in these areas highlights potential gaps in market penetration or consumer preference that the company may need to address. However, the brand's ability to maintain a presence in Ohio's competitive Vapor Pens category, despite the fluctuations, is a positive indicator of resilience and potential for future growth. To gain a comprehensive understanding of their performance across all states and categories, further detailed analysis would be beneficial.
Competitive Landscape
In the Ohio vapor pens category, Pacific Gold Cannabis Co. has experienced notable fluctuations in its rank and sales over the past few months, which could impact its market positioning and customer perception. In March 2024, Pacific Gold Cannabis Co. held a strong position at rank 10, but it dropped out of the top 20 in April and May 2024, before re-entering at rank 19 in June 2024. This volatility contrasts with competitors like Timeless, which maintained a more stable presence, fluctuating between ranks 17 and 20, and Neighborgoods, which showed a significant rise to rank 8 in May before dropping to rank 17 in June. The sales data indicates that Pacific Gold Cannabis Co. experienced a decline from March to May, with a slight recovery in June, but still lagging behind the peak sales of Neighborgoods. This trend suggests that while Pacific Gold Cannabis Co. has potential, it faces stiff competition and needs to stabilize its performance to regain a higher and more consistent market rank.
Notable Products
In June 2024, the top-performing product for Pacific Gold Cannabis Co. was the Strawberry Diesel Cookies Distillate Disposable (0.5g) in the Vapor Pens category, maintaining its first-place ranking for four consecutive months with sales of 748 units. The Blueberry Distillate Disposable (0.5g) rose to second place with notable sales of 735 units, showing a consistent improvement from its fourth-place ranking in March and April. The Pineapple Express Distillate Disposable (0.5g) secured the third position, slightly declining from its second-place ranking in the previous two months. The Strawberry Diesel Cookies Distillate Cartridge (0.84g) dropped to fourth place, continuing its downward trend from first place in March. Lastly, the Purple Urkle Distillate Cartridge (0.84g) entered the rankings for the first time in fifth place with 457 units sold.
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