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Apr-2025
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Overview
Market Insights Snapshot
Pacific Gold Cannabis Co. has shown varied performance across different states and categories, with notable activity in the vapor pens category in Ohio. In this category, the brand maintained a steady position in the top 20 for the first quarter of 2025, with a slight dip in April, moving from 15th in March to 21st in April. This suggests a fluctuation in consumer interest or competitive pressures in the market. Notably, the brand's sales peaked in March, indicating a possible seasonal influence or successful marketing strategy during that period, before experiencing a decline in April.
Interestingly, the absence of Pacific Gold Cannabis Co. from the top 30 rankings in other states or categories could be seen as a potential area for growth or concern, depending on the company's strategic goals. The lack of presence in these rankings suggests that there could be untapped markets or competitive challenges that need addressing. The brand's performance in Ohio serves as a benchmark for potential expansion strategies in other regions, highlighting the importance of understanding local market dynamics and consumer preferences. This information provides a glimpse into the brand's current standing and potential opportunities for growth in the competitive cannabis industry.
Competitive Landscape
In the competitive landscape of vapor pens in Ohio, Pacific Gold Cannabis Co. has experienced fluctuating rankings, indicating a dynamic market presence. In January 2025, Pacific Gold Cannabis Co. held the 18th position, maintaining this rank in February, before climbing to 15th in March, only to drop to 21st in April. This volatility contrasts with competitors like UB GOOD, which started strong at 12th in January but saw a decline to 19th by April, and (the) Essence, which also experienced a downward trend from 9th to 20th over the same period. Meanwhile, Rove showed a consistent presence, peaking at 16th in February before falling out of the top 20 by April. These shifts suggest that while Pacific Gold Cannabis Co. has the potential to climb the ranks, it faces stiff competition from brands that are also experiencing their own fluctuations, highlighting the importance of strategic positioning and marketing efforts to capture and maintain market share in Ohio's vapor pen category.
Notable Products
In April 2025, Pineapple Express Distillate Disposable (0.5g) emerged as the top-performing product for Pacific Gold Cannabis Co., leading the sales in the Vapor Pens category. It achieved the number one rank, with an impressive sales figure of 1453 units. Strawberry Diesel Cookies Distillate Disposable (0.5g) followed closely, securing the second rank with notable sales, while Blueberry Distillate Disposable (1g) maintained a consistent performance holding the third position, dropping from its second place in March. Strawberry Diesel Cookies Distillate Disposable (1g) saw a significant drop, moving from the top position in February and March to fourth place in April. Peach Ozz Distillate Disposable (0.5g) rounded out the top five, marking its debut in the rankings this month.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
