Paper Planes

Data Snapshot: May 04, 2024
Paper Planes Cannabis Brand Logo
$500K+

Apr-2024

Sales

Growth

Trend

6-Month

137

Product Count

SKUs

Paper Planes

Overview

Paper Planes Extracts, established in 2012, is a distinguished California-based brand, recognized for producing potent, consistent, and high-grade cannabis concentrates, including live resin and flavored products. This award-winning company, based in Woodland, CA, prides itself on extracting from the finest locally-sourced cannabis, with a diverse menu of products, such as shatter, live resin badder, cured resin, sauce, and live resin vape cartridges. Despite its premium positioning, Paper Planes remains sensitive to consumer affordability while upholding its remarkable quality benchmarks.
Markets

Paper Planes Locations

Product Trends

Paper Planes Categories

Paper Planes Sales

Market Insights Snapshot

Paper Planes Historical Sales by Category

In the competitive cannabis market of California, Paper Planes has shown notable performance across different categories, with a particularly strong presence in Concentrates and Vapor Pens. In the Concentrates category, the brand has demonstrated a positive trajectory, moving from 14th place in January 2024 to 10th in March, before slightly dropping to 12th in April. This fluctuation in rankings, alongside a peak in sales in March 2024, suggests a growing consumer preference for their concentrates, despite a slight dip in April. The sales figures, peaking at 340,128 in March, indicate a strong market demand. Conversely, in the Vapor Pens category, their performance has been more volatile, with a significant jump from 65th in January to 39th in March, then a drop to 50th in April, hinting at challenges in maintaining their market position amidst stiff competition.

While Paper Planes has managed to secure and improve its standing within the California market, the journey hasn't been without its ups and downs. For instance, the brand's performance in the Vapor Pens category reveals a struggle to consistently stay within the top ranks, indicating potential areas for strategic adjustments. The substantial improvement from January to February, followed by a slight drop in April, could reflect changing consumer tastes or increased competition. The brand's ability to climb the ranks in a highly competitive category like Vapor Pens, however, speaks to its potential and the quality of its offerings. Although specific sales figures are not disclosed for every month, the directional movement in rankings and the one shared sales figure for Concentrates in March 2024 suggest a brand that is navigating the complexities of the cannabis market with a degree of success but faces the ongoing challenge of maintaining upward momentum in all categories.

Apr-2024 Rank
Concentrates
Vapor Pens
12
50
Paper Planes

Competitive Landscape

In the competitive landscape of the Vapor Pens category in California, Paper Planes has shown a notable fluctuation in its market position through the first four months of 2024. Initially ranked at 65th in January, it made a significant leap to 41st in February and further improved to 39th in March, before experiencing a slight drop to 50th in April. This trajectory indicates a volatile yet overall positive trend in terms of market rank, despite the drop in the latest month. Competitors such as Kushy Punch and Sluggers have also shown movements in rank, with Kushy Punch maintaining a more stable presence in the mid-40s and Sluggers making a dramatic entrance from being unranked to 51st in April. Notably, Paper Planes outperformed Amber in sales in February and March, despite Amber's higher rank in April, highlighting the competitive dynamics within this category. The fluctuating ranks and sales of these brands, including Hush, which has seen a slight improvement in rank, illustrate the fiercely competitive nature of the Vapor Pens market in California, affecting Paper Planes' position and sales performance.

Paper Planes market ranking for CA Vapor Pens

Paper Planes

Notable Products

In April 2024, Paper Planes saw Cheetah Piss Shatter (1g) leading their sales with 1843 units, marking it as the top-performing product within the Concentrates category. Following closely was Ze Gas Shatter (1g) in second place and Jealousy Shatter (1g), which climbed from fourth to third place, indicating a positive sales trajectory. Zerealz x Zafari Cured Resin Shatter (1g) entered the rankings at fourth place, showcasing the brand's ability to continuously introduce competitive products. Cereal Milk Shatter (1g), previously leading in March, dropped to fifth place, highlighting a significant shift in consumer preferences within a month. These rankings not only reflect the dynamic nature of the market but also Paper Planes' diverse and appealing product line to its customer base.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Cheetah Piss Shatter (1g)
Concentrates
>5
>5
>5
1
Ze Gas Shatter (1g)
Concentrates
>5
>5
>5
2
Jealousy Shatter (1g)
Concentrates
>5
>5
4
3
Zerealz x Zafari Cured Resin Shatter (1g)
Concentrates
>5
>5
>5
4
Cereal Milk Shatter (1g)
Concentrates
2
5
1
5
View product & sales data

Top Selling Cannabis Brands

Simple, transparent pricing that grows with you. Try any plan free for 30 days.
Research the top cannabis brands across markets in the US and Canada.
Header image
User rating
start Today
Connect to Headset

Get Cannabis Market Data