Paper Planes

Paper Planes Extracts, established in 2012, is a distinguished California-based brand, recognized for producing potent, consistent, and high-grade cannabis concentrates, including live resin and flavored products. This award-winning company, based in Woodland, CA, prides itself on extracting from the finest locally-sourced cannabis, with a diverse menu of products, such as shatter, live resin badder, cured resin, sauce, and live resin vape cartridges. Despite its premium positioning, Paper Planes remains sensitive to consumer affordability while upholding its remarkable quality benchmarks.
Trend
Strong Growth
Nov-2023 Sales
$100K+
Product Count
91
Updated
12/5/2023
Markets
Paper Planes Historical Sales by Category

Market Insights Snapshot

In the Concentrates category, Paper Planes has demonstrated a strong performance in California, consistently ranking in the top 10 brands from August to October 2023. However, there was a slight dip in November, with the brand falling to the 12th position. This could be attributed to a slight decrease in sales during this month. Despite this, the brand has shown a positive trend in sales from August to October, indicating a growing consumer preference for their products in the concentrates category within this market.

On the other hand, in Michigan, Paper Planes has not been able to secure a spot in the top 20 brands in the Pre-Roll category until November 2023, when it suddenly jumped to the 68th position. This sudden rise could be indicative of a strategic shift or a successful marketing campaign, but it's clear that the brand has some ground to cover in this market. The sales data for this period is not fully available, but given the brand's November rank, it's safe to say that there's a positive momentum building up.

Nov-2023 Rank
Concentrates
Pre-Roll
12
68

Competitive Landscape

In the California Concentrates category, Paper Planes has seen a slight fluctuation in its ranking from August to November 2023, moving from 10th to 12th place. This suggests a slight decrease in market dominance compared to competitors such as Bear Labs, Lime, and Almora Farms. Bear Labs, for instance, maintained a higher rank than Paper Planes throughout this period, despite experiencing a drop in rank from 8th to 11th. Lime, on the other hand, showed a significant improvement, climbing from 15th to 10th place. Almora Farms, similar to Paper Planes, saw a drop in rank from 9th to 14th. Interestingly, Cream Of The Crop (COTC) which started at a lower rank than Paper Planes in August, managed to surpass it by November. These shifts in ranking indicate a highly competitive market, with Paper Planes needing to strategize effectively to regain its higher position.

Paper Planes market ranking for CA Concentrates

Notable Products

In November 2023, the top-performing product from Paper Planes was the 'Orange Crush Infused Pre-Roll 2-Pack (1.2g)', which jumped from 5th place in October to 1st place, selling a notable 3025 units. The 'Bubba's Girl Shatter (1g)' was the second highest-selling product, followed by the 'Cool Blue Infused Pre-Roll 2-Pack (1.2g)'. The 'Watermelon Splash Infused Pre-Roll 2-Pack (1.2g)' and 'Zereal Mintz Shatter (1g)' rounded out the top five, ranking 4th and 5th respectively. This shows a significant shift in customer preference towards Pre-Rolls from Paper Planes in November.

Product Rank
Category
Aug-2023
Sep-2023
Oct-2023
Nov-2023
Orange Crush Infused Pre-Roll 2-Pack (1.2g)
Pre-Roll
>5
>5
5
1
Bubba's Girl Shatter (1g)
Concentrates
>5
>5
>5
2
Cool Blue Infused Pre-Roll 2-Pack (1.2g)
Pre-Roll
>5
>5
>5
3
Watermelon Splash Infused Pre-Roll 2-Pack (1.2g)
Pre-Roll
>5
>5
>5
4
Zereal Mintz Shatter (1g)
Concentrates
>5
>5
>5
5
View product & sales data

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