Market Insights Snapshot
In the Concentrates category, Paper Planes has demonstrated a strong performance in California, consistently ranking in the top 10 brands from August to October 2023. However, there was a slight dip in November, with the brand falling to the 12th position. This could be attributed to a slight decrease in sales during this month. Despite this, the brand has shown a positive trend in sales from August to October, indicating a growing consumer preference for their products in the concentrates category within this market.
On the other hand, in Michigan, Paper Planes has not been able to secure a spot in the top 20 brands in the Pre-Roll category until November 2023, when it suddenly jumped to the 68th position. This sudden rise could be indicative of a strategic shift or a successful marketing campaign, but it's clear that the brand has some ground to cover in this market. The sales data for this period is not fully available, but given the brand's November rank, it's safe to say that there's a positive momentum building up.
In the California Concentrates category, Paper Planes has seen a slight fluctuation in its ranking from August to November 2023, moving from 10th to 12th place. This suggests a slight decrease in market dominance compared to competitors such as Bear Labs, Lime, and Almora Farms. Bear Labs, for instance, maintained a higher rank than Paper Planes throughout this period, despite experiencing a drop in rank from 8th to 11th. Lime, on the other hand, showed a significant improvement, climbing from 15th to 10th place. Almora Farms, similar to Paper Planes, saw a drop in rank from 9th to 14th. Interestingly, Cream Of The Crop (COTC) which started at a lower rank than Paper Planes in August, managed to surpass it by November. These shifts in ranking indicate a highly competitive market, with Paper Planes needing to strategize effectively to regain its higher position.
In November 2023, the top-performing product from Paper Planes was the 'Orange Crush Infused Pre-Roll 2-Pack (1.2g)', which jumped from 5th place in October to 1st place, selling a notable 3025 units. The 'Bubba's Girl Shatter (1g)' was the second highest-selling product, followed by the 'Cool Blue Infused Pre-Roll 2-Pack (1.2g)'. The 'Watermelon Splash Infused Pre-Roll 2-Pack (1.2g)' and 'Zereal Mintz Shatter (1g)' rounded out the top five, ranking 4th and 5th respectively. This shows a significant shift in customer preference towards Pre-Rolls from Paper Planes in November.