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Aug-2024
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Overview
Market Insights Snapshot
Paper Planes has demonstrated a mixed performance across categories and states over the past few months. In the California market, the brand has seen a steady decline in its ranking within the Concentrates category, dropping from 11th place in May 2024 to 19th place by August 2024. This downward trend is accompanied by a decrease in sales, which fell from $264,655 in May to $195,238 in August. Such movements suggest that Paper Planes is facing increased competition or shifting consumer preferences in this category. Notably, the brand did not make it into the top 30 for the Vapor Pens category after ranking 46th in May, indicating potential challenges in maintaining a foothold in this segment.
In the broader context, the absence of Paper Planes from the top 30 rankings in other states or categories could be seen as a missed opportunity for market expansion. The data reveals that the brand has not been able to secure a significant presence outside of California, which could be a critical area for strategic focus. While the Concentrates category shows some level of market penetration, the lack of ranking in other important categories like Vapor Pens highlights the need for diversification and stronger competitive strategies. These insights provide a snapshot of the brand's current standing and suggest areas where improvements could be made to enhance overall performance.
Competitive Landscape
In the competitive landscape of the California concentrates market, Paper Planes has experienced a notable decline in rank and sales over the past few months. Starting at rank 11 in May 2024, the brand has dropped to rank 19 by August 2024. This downward trend is significant when compared to competitors such as Bear Labs, which also saw a decline but maintained higher sales figures, and Halfpipe Cannabis, which improved its rank from 25 to 18 over the same period. Another competitor, 5G (530 Grower), showed a remarkable rise from rank 53 in May to rank 20 in August, indicating a strong upward trajectory. Meanwhile, Rosin Tech has shown a more volatile pattern but ended up improving its rank to 21 by August. These shifts highlight the competitive pressures Paper Planes faces, suggesting a need for strategic adjustments to regain market share and improve sales performance.
Notable Products
In August 2024, the top-performing product for Paper Planes was Grape Ape Shatter (1g) in the Concentrates category, with sales of 3559 units. Peanut Butter Breath Shatter (1g) ranked second, showing a significant jump from its previous fifth-place ranking in June. Ze Gas Shatter (1g) maintained a steady performance, holding the third position for two consecutive months. Melon Fizz Shatter (1g) debuted at fourth place, indicating a strong entry. GDP Live Resin Cartridge (1g) also made an appearance in the top five, ranking fifth in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
