Paper Planes

In the competitive landscape of California's concentrates market, Paper Planes has maintained a consistent rank of 11th place from March to June 2024. This stability is noteworthy, especially when compared to competitors like Friendly Farms, which experienced significant fluctuations, moving from 19th in March to 12th in April, then dropping to 17th in May before climbing back to 13th in June. Similarly, Bear Labs consistently outperformed Paper Planes, holding ranks between 8th and 10th during the same period. Meanwhile, Sun Smoke showed a remarkable rise, entering the top 20 in April at 64th place and reaching 12th by June. Community Cannabis also demonstrated upward mobility, improving from 18th in March to 10th in June. These dynamics suggest that while Paper Planes has a stable market presence, it faces strong competition from brands that are either climbing the ranks or consistently outperforming it, indicating potential areas for strategic adjustments to enhance its competitive edge.

In June 2024, the top-performing product for Paper Planes was Zerealz x Zafari Cured Resin Shatter (1g) in the Concentrates category, maintaining its rank from the previous month with sales of 1414 units. Following closely, Peanut Butter Breath Shatter (1g) secured the second position, making its debut in the rankings. Lemon Jealousy Shatter (1g) came in third, also appearing for the first time. Bacio Shatter (1g) and Pink Grapefruit Cured Resin Shatter (1g) rounded out the top five, ranking fourth and fifth respectively. Notably, Zerealz x Zafari Cured Resin Shatter (1g) has consistently held top positions, showing strong performance over the past months.