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Jun-2024
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Overview
Market Insights Snapshot
Nasha Extracts has shown a fluctuating performance in the California market, particularly within the Concentrates category. In March 2024, the brand held the 17th position, but its ranking slipped to 22nd by June 2024. This downward trend is accompanied by a decrease in sales from $265,365 in March to $176,850 in June, indicating challenges in maintaining market share. The brand's presence in the Pre-Roll category is less prominent, as it did not rank within the top 30 brands for most months, only appearing at the 93rd position in April. This suggests that Nasha Extracts may need to strategize differently to improve its standing in this category.
Despite the decline in the Concentrates category, Nasha Extracts' consistent presence within the top 30 brands in California highlights its resilience and potential for recovery. However, the brand's absence from the top 30 in the Pre-Roll category for most of the reported months is a notable concern. This lack of visibility in a growing segment could be a missed opportunity for market expansion. Overall, while Nasha Extracts faces challenges, its established position in the Concentrates category provides a foundation upon which it can build and potentially diversify its product offerings to regain momentum.
Competitive Landscape
In the competitive landscape of the California concentrates market, Nasha Extracts has experienced notable fluctuations in rank and sales over the past few months. Starting from a rank of 17 in March 2024, Nasha Extracts saw a slight improvement to 16 in April, but then dropped to 19 in May and fell out of the top 20 by June. This decline in rank is mirrored by a consistent decrease in sales, from $265,365 in March to $176,850 in June. In contrast, Pacific Reserve showed a positive trend, climbing from rank 29 in March to 21 in June, with a corresponding increase in sales. Similarly, UP! improved its position from 32 in March to 20 in June, also reflecting an upward sales trajectory. Meanwhile, Almora Farms and Hash and Flowers both experienced declines in rank and sales, with Almora Farms dropping from 12 to 24 and Hash and Flowers from 16 to 23 over the same period. These competitive dynamics suggest that while some brands are gaining traction, Nasha Extracts needs to address its declining performance to remain competitive in this evolving market.
Notable Products
In June 2024, the top-performing product for Nasha Extracts was Topper Bubble Hash (1g) in the Concentrates category, maintaining its first-place ranking for the fourth consecutive month with sales of 1086. Altitude Hash Infused Pre-Roll (1g) in the Pre-Roll category rose to second place, showing a significant increase from its fifth-place ranking in April 2024. Altitude Infused Pre-Roll (1g) also made a notable climb to third place, having been unranked in April and May. Submerge Infused Pre-Roll (1g) secured the fourth spot, continuing its presence in the top five from previous months. Lastly, Kush Crasher Green Unpressed Powder Hash (1.2g) in the Concentrates category dropped from third to fifth place, reflecting a decrease in sales from May to June.
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