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Jul-2025
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Overview
Market Insights Snapshot
Nasha Extracts' performance in the Concentrates category in California has shown some variability over the past few months. Starting at rank 24 in April 2025, the brand slipped to 26 in May and then dropped out of the top 30 in June, before climbing back to rank 28 in July. This fluctuation indicates a dynamic market presence, with the brand managing to regain some ground after a dip. Despite the ups and downs in rankings, a notable trend is the rebound in sales from June to July, suggesting a potential recovery or successful strategy implementation during this period.
In the Pre-Roll category, Nasha Extracts has maintained a relatively stable position in California, albeit outside the top 30. The brand held steady at rank 71 in both April and May, improved slightly to 69 in June, and further climbed to 63 by July. This upward movement, although gradual, indicates a positive trend in their market penetration within this category. The increase in sales from June to July, with a significant jump in the latter month, suggests that their efforts in this segment might be gaining traction, potentially setting the stage for further advancements in the rankings.
Competitive Landscape
In the competitive landscape of the California pre-roll market, Nasha Extracts has demonstrated a notable upward trajectory in recent months. From April to July 2025, Nasha Extracts improved its rank from 71st to 63rd, indicating a positive trend in its market presence. This improvement is particularly significant when compared to competitors like Cream Of The Crop (COTC), which fluctuated but ultimately ranked 59th in July, and Maven Genetics, which saw a decline to 61st place in the same month. Meanwhile, Papa's Herb maintained a relatively stable position, closely trailing Nasha Extracts at 64th in July. Despite the competitive pressure, Nasha Extracts' sales saw a significant boost in July, suggesting effective strategies in capturing consumer interest and potentially gaining market share. This growth trajectory positions Nasha Extracts favorably against brands like Rosin Tech, which, despite improving its rank to 67th, still trails behind Nasha Extracts in terms of market positioning.
Notable Products
In July 2025, the top-performing product from Nasha Extracts was Topper Bubble Hash (1g) in the Concentrates category, maintaining its consistent first-place ranking since April 2025, with sales reaching 3411 units. The Altitude - Clementine x Moroccan Peaches Infused Pre-Roll (1g) debuted at second place, while Submerge - G Tank x Dark Rainbow Hash Infused Pre-Roll (1g) dropped to third from its second-place ranking in June. Altitude - Papaya Punch x Moroccan Peaches Infused Pre-Roll (1g) entered the rankings at fourth place, and Altitude - Northern Lights x Chemdawg x Moroccan Peaches Infused Pre-Roll (1g) followed closely in fifth. The introduction of new pre-rolls in the top rankings indicates a growing popularity of the Pre-Roll category for Nasha Extracts in July 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
