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Dec-2024
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Overview
Market Insights Snapshot
In the California market, Nasha Extracts has shown a notable presence in the Concentrates category. Despite a slight decline from 12th in September 2024 to 19th in both November and December, the brand has maintained a steady position within the top 20. This indicates a consistent demand, although the decrease in rank and sales from $248,910 in September to $181,320 in December suggests a need for strategic adjustments to regain momentum. It's worth noting that being consistently ranked within the top 30 highlights their resilience in a competitive market.
In the Pre-Roll category within California, Nasha Extracts has experienced a positive trend, moving from 89th position in September to 71st by November, before slightly dropping back to 75th in December. This upward movement in the rankings, despite the slight dip at the end of the year, reflects a growing interest in their Pre-Roll offerings. However, not being in the top 30 may indicate that there is substantial room for growth and improvement in this category. The fluctuations in rank suggest that while there is potential, the brand might benefit from focusing on strategies to enhance their market share further.
Competitive Landscape
In the competitive landscape of California's concentrates market, Nasha Extracts has experienced notable fluctuations in its ranking over the last few months of 2024. Starting from a rank of 12 in September, Nasha Extracts saw a decline to 19 by December, indicating a potential challenge in maintaining its market position. This decline in rank coincides with a decrease in sales from October to November, although there was a slight recovery in December. In contrast, Bear Labs maintained a relatively stable position, only dropping to 18 in December from a consistent 10-11 rank earlier, suggesting stronger sales performance compared to Nasha. Meanwhile, Roll Bleezy showed a significant improvement, climbing from 45 in September to 17 in December, which could indicate a rising threat to Nasha's market share. Additionally, Paper Planes and Globs have shown upward trends, with Paper Planes reaching a rank of 18 in November before settling at 20 in December, and Globs consistently improving to 19 in October before slightly dropping. These dynamics suggest that while Nasha Extracts remains a key player, it faces increasing competition and must strategize to regain its higher ranking and sales momentum.
Notable Products
In December 2024, the top-performing product for Nasha Extracts was Topper Bubble Hash (1g) in the Concentrates category, maintaining its first-place rank from previous months with a notable sales figure of 2822 units. Altitude - Jack Herer x Banana Breath Infused Pre-Roll (1g) debuted in the rankings at second place in the Pre-Roll category. Altitude Hash Infused Pre-Roll (1g) held steady at third place, showing slight improvement in sales compared to November. Ice Cream Cake Red Pressed Hash (1.2g) climbed to fourth place in Concentrates, improving from its fifth-place position in November. Another new entry, Altitude Infused Pre-Roll (1g), secured the fifth spot in the Pre-Roll category for December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
