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Aug-2025
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Overview
Market Insights Snapshot
In the California market, Nasha Extracts has shown notable performance within the Concentrates category. Over the span from May to August 2025, the brand has maintained a presence within the top 30 brands, with its ranking fluctuating between 25th and 31st place. This consistent placement indicates a stable demand for their products, culminating in a positive trend as they climbed to 25th place in August. The upward movement in August, paired with a steady increase in sales from $95,327 in June to $121,262 in August, suggests a growing consumer preference or effective market strategies during this period.
Conversely, Nasha Extracts' performance in the Pre-Roll category in California has been less consistent, with rankings ranging from 59th to 70th place, indicating challenges in breaking into the top tiers of this competitive segment. Despite these challenges, there was a significant improvement in sales from $137,299 in June to $168,601 in July, highlighting a potential period of increased consumer interest or successful promotional efforts. However, the subsequent drop in both ranking and sales by August suggests that sustaining momentum in this category might require further strategic adjustments.
Competitive Landscape
In the competitive landscape of the California Pre-Roll category, Nasha Extracts has shown a notable upward trend in its ranking from May to August 2025, moving from 70th to 63rd place. This improvement in rank is accompanied by a positive sales trajectory, with a significant increase from May to July, although there was a slight dip in August. In comparison, Rosin Tech has also improved its rank, but remains consistently lower than Nasha Extracts, indicating a competitive advantage for Nasha in market positioning. Meanwhile, Blem experienced a decline in rank from 42nd in May to 60th in August, despite having higher sales figures, suggesting a potential vulnerability that Nasha could capitalize on. KOA Exotics has maintained a relatively stable position close to Nasha, but without significant sales growth, while Oakfruitland has seen a more dramatic improvement in rank, surpassing Nasha in August. These dynamics highlight the competitive pressures and opportunities for Nasha Extracts to further enhance its market share and rank in the California Pre-Roll market.
Notable Products
In August 2025, Topper Bubble Hash (1g) continued its reign as the top-performing product from Nasha Extracts, maintaining its number one rank with an impressive sales figure of 4337 units. The Altitude - Northern Lights x Chemdawg x Moroccan Peaches Infused Pre-Roll made a significant leap to second place from fifth in July, indicating a substantial increase in popularity. The Altitude - Blue Dream x Honey Banana Hash Infused Pre-Roll debuted at third place, showcasing strong initial sales. Submerge - Mule Fuel x Governmint Oasis Hash Infused Pre-Roll entered the rankings at fourth, while Guava Gift x Guava Gift Rosin Infused Pre-Roll returned to the top five, holding the fifth position as it did back in May. Overall, the pre-roll category saw dynamic shifts, with several new entries making a mark in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
