Apr-2025
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Overview
Market Insights Snapshot
In the dynamic landscape of cannabis products, Nasha Extracts has shown notable performance in the Concentrates category within California. Starting the year at rank 27, Nasha Extracts climbed to rank 22 by March 2025, before slightly dropping to rank 23 in April. This upward trend, despite the minor dip, indicates a strengthening position in the market. The brand's ability to maintain a presence in the top 30 highlights its competitive edge in a crowded field. However, the data does not show any ranking presence in other states, suggesting potential areas for expansion or a focused strategy on California's market.
In the Pre-Roll category, Nasha Extracts has not yet broken into the top 30 in California, starting the year at rank 83 and improving to rank 71 by April 2025. This steady rise, although outside the top 30, reflects a positive trajectory that could signal future breakthroughs if the trend continues. The sales figures reveal a consistent increase, underscoring growing consumer interest and potential for further market penetration. The absence of top 30 rankings in other states for this category may indicate either a strategic focus on California or untapped opportunities elsewhere.
Competitive Landscape
In the competitive landscape of California's concentrates market, Nasha Extracts has shown a steady improvement in its ranking, moving from 27th in January 2025 to 23rd by April 2025. This upward trend in rank is indicative of a positive trajectory in sales, which saw a notable increase from January to March before a slight dip in April. Despite this progress, Nasha Extracts faces stiff competition from brands like Hashish House, which consistently outperformed Nasha in terms of rank, maintaining a position within the top 21 for most of the period. Meanwhile, Buddies and Everyday Cannabis Co. also present formidable competition, with Buddies showing a similar upward trend and Everyday Cannabis Co. experiencing fluctuating ranks. Notably, Trilogy 710 made a significant leap in February, suggesting a potential shift in consumer preferences. These dynamics highlight the competitive pressures Nasha Extracts faces, emphasizing the need for strategic marketing and product differentiation to enhance its market position further.
Notable Products
In April 2025, the top-performing product for Nasha Extracts was Topper Bubble Hash (1g) in the Concentrates category, maintaining its consistent rank of 1 since January with sales reaching 2804 units. The Altitude - Madd Fruit x Moroccan Peaches Infused Pre-Roll (1g) in the Pre-Roll category held steady at the second position from March, despite a slight decline in sales to 1096 units. The Altitude Infused Pre-Roll (1g) improved its position from fourth in March to third in April, showing a positive change in rankings. Meanwhile, the Altitude Hash Infused Pre-Roll (1g) debuted at the fourth position in April. Lastly, Submerge Infused Pre-Roll (1g) experienced a drop from third place in March to fifth in April, with sales decreasing to 668 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.