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Nov-2025
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Overview
Market Insights Snapshot
Nasha Extracts has demonstrated a notable performance in the Concentrates category within California, showing a consistent upward trajectory in the rankings over the past few months. From August to November 2025, the brand improved its position from 18th to 14th, indicating a positive reception among consumers. This upward movement is accompanied by a healthy increase in sales, with November sales reaching $224,006, highlighting a robust demand for their products in this category. The consistent climb in rankings suggests strategic growth efforts and possibly an enhancement in product offerings or distribution networks.
Conversely, in the Pre-Roll category in California, Nasha Extracts has faced challenges in maintaining a strong market position. The brand's rankings fluctuated, dropping to 82nd in October before recovering slightly to 68th in November. This volatility may reflect a competitive landscape or shifts in consumer preferences, which could be a point of concern for the brand. Notably, the brand did not appear in the top 30 for Pre-Rolls, indicating room for improvement in this segment. The fluctuations in rankings and sales figures suggest that while Nasha Extracts is making strides in Concentrates, there may be strategic adjustments needed to bolster their presence in the Pre-Roll market.
Competitive Landscape
Nasha Extracts has shown a promising upward trajectory in the California concentrates market, climbing from 18th place in August 2025 to 14th in November 2025. This improvement in rank is indicative of a positive trend in sales, with a notable increase from September to November 2025. In contrast, Himalaya maintained a stable position around 12th to 13th place, while Greenline Organics experienced fluctuations, ultimately improving from 19th to 16th place. Meanwhile, West Coast Trading Co. demonstrated a strong performance, moving from 15th to 12th place, and Rosin Tech saw a decline from 12th to 15th place. These shifts highlight Nasha Extracts' growing competitiveness and potential to capture more market share in the coming months.
Notable Products
In November 2025, Topper Bubble Hash (1g) from Nasha Extracts maintained its position as the top-performing product in the Concentrates category, with a notable sales figure of 5653 units. The Submerge - Chem Cake x GovernMint Oasis Hash Infused Pre-Roll (1g) emerged as the second best in the Pre-Roll category, marking its first appearance in the rankings. Altitude - Northern Lights x Chemdawg x Moroccan Peaches Infused Pre-Roll (1g) climbed to third place after being unranked in October. The Altitude - Hella NTZ x Nectarine Hash Infused Pre-Roll (1g) slightly dropped to fourth place after reaching second place in October. Lastly, Altitude - Guava Gift x Strawberry Bomb Infused Pre-Roll (1g) secured the fifth spot, marking its debut in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
