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Dec-2025
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Overview
Market Insights Snapshot
Nasha Extracts has demonstrated notable performance in the California market, particularly within the Concentrates category. Over the last quarter of 2025, the brand improved its ranking from 16th in September to 12th by December, indicating a positive trajectory in consumer preference. This upward movement is complemented by a consistent increase in sales figures, with December sales reaching a notable peak. However, the brand's presence in the Vapor Pens category in California only appeared in the rankings in November, debuting at 98th and improving slightly to 87th by December. This suggests that while there is growth potential, Nasha Extracts may need to bolster its efforts in this category to achieve a stronger foothold.
In the Pre-Roll category, Nasha Extracts experienced a fluctuating but generally positive trend in California. Starting at a ranking of 70th in September, the brand dipped to 79th in October before climbing back to 63rd by December. This indicates a recovery and potential for further growth, although the brand remains outside the top 30, highlighting an area for potential improvement. The sales figures for Pre-Rolls also reflect this pattern, with a noticeable increase in December suggesting a successful end-of-year push. While the brand's performance in some categories shows promise, the challenge remains to translate this into a more dominant market position across all product lines.
Competitive Landscape
In the competitive landscape of the California concentrates market, Nasha Extracts has shown a promising upward trajectory in terms of rank and sales over the last quarter of 2025. Starting from a rank of 16 in September, Nasha Extracts climbed to 12th place by December, indicating a positive trend in consumer preference. This improvement is notable when compared to competitors like West Coast Trading Co., which fluctuated between ranks 14 and 15 during the same period, and Bear Labs, which saw a decline from 8th to 13th place. Meanwhile, ABX / AbsoluteXtracts maintained a steady presence in the top 10, but Nasha Extracts' sales growth, particularly the jump from $230,984 in November to $274,821 in December, suggests a strengthening market position. Additionally, Loud + Clear also experienced a rise in rank, ending the year just ahead of Nasha Extracts, which highlights the competitive nature of the market. Overall, Nasha Extracts' consistent improvement in rank and sales positions it as a brand to watch in the California concentrates sector.
Notable Products
In December 2025, Nasha Extracts maintained a strong performance with Topper Bubble Hash (1g) leading the sales in the Concentrates category, retaining its number one rank consistently from September to December with a notable sales figure of 5475 units. Altitude Hash Infused Pre-Roll (1g) saw a significant rise in popularity, climbing from fifth place in November to second place in December within the Pre-Roll category. The Altitude - Papaya x Madd Fruit Infused Pre-Roll (1g) debuted strongly in third place, followed closely by Altitude - Guava Gift x Strawberry Bomb Infused Pre-Roll (1g) in fourth. Submerge - Illemonati x G Tank Pre-Roll (1g) completed the top five, marking its entry in December. The consistent top performance of Topper Bubble Hash highlights its continued consumer preference, while the Pre-Roll category saw dynamic changes with new entries gaining momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
