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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Nasha Extracts concentrated sales in Pre-Roll at 37.70% share with a 19.16% year-over-year gain but a 4.07% month-over-month decline, while Concentrates held 37.26% share with a 15.91% year-over-year contraction and a 2.60% month-over-month lift. Vapor Pens expanded to 24.70% share with a 311.85% year-over-year surge and a 10.27% month-over-month increase, contrasted by Flower at 0.33% share with an 88.63% year-over-year drop and a 13.90% month-over-month slide. With an average price up 5.66% year over year and Pre-Roll ranked 59th in California, the mix indicates a pivot toward higher-velocity inhalables where price can rise without eroding volume, while legacy Flower recedes to a rounding error.
The sharp Vapor Pens expansion (+311.85% YoY and +10.27% MoM) alongside a Pre-Roll pullback (-4.07% MoM despite +19.16% YoY) implies portfolio rebalancing toward formats that scale faster and support a higher unit price point ($42.54 in Vapor Pens versus $14.74 in Pre-Roll). Concurrently, Concentrates’ 15.91% YoY decline but 2.60% MoM recovery suggests Nasha Extracts is stabilizing a core heritage segment while letting Pre-Roll and Vapor Pens carry incremental share, which positions the brand to trade consumers up within inhalables rather than defend shrinking Flower (-88.63% YoY and -13.90% MoM).
Competitive Landscape
Nasha Extracts sits at rank #59 in CA Pre-Roll for May 2026, improving 14 positions from #73 year over year and edging 5 spots ahead of its February–May three‑month position at #64; the brand also touched a peak of #58 in April 2026 before settling back one position. Against category leaders, Jeeter held #1 year over year and in May 2026 while growing sales by 25.9%, and CannaBiotix (CBX) advanced from #7 to #5 with 34.4% sales growth, indicating that upward mobility is happening faster among top-tier competitors; meanwhile, Kingpen stayed at #3 despite a 15.3% sales decline, suggesting stability at the top even with contraction. The combination of a 14-rank YoY climb and a near-term slip from an April 2026 peak implies Nasha Extracts is gaining baseline relevance but still trading within the mid-pack churn rather than breaking into the top quartile.
Notable Products
Altitude - Haze x Madd Fruit Hash Infused Pre-Roll (1g) posted the steepest movement in May 2026 with a -75.9% month-over-month drop and slid to rank 9, signaling a rapid loss of pull within the pre-roll lineup. At the top, Topper Bubble Hash (1g) held rank 1 with an 8.4% month-over-month gain while the lead pre-roll, Altitude - Blue Dream x Moroccan Peaches Hash Infused Pre-Roll (1g), climbed to rank 2 on +28.0%, and five of the top six products are pre-rolls, concentrating share in a single format. The cluster of new or reconfigured SKUs without prior-month baselines at ranks 5, 7, 8, and 10 points to assortment churn, while Submerge - Pinnacle x Strawberry Banana Infused Pre-Roll (1g) advanced to rank 3 on +28.0% month-over-month, contrasting with a -0.8% dip for Altitude Hash Infused Pre-Roll (1g) at rank 4. Taken together, the mix implies Nasha Extracts is leaning into a pre-roll-heavy portfolio that rewards a few fast risers while pruning underperformers, prioritizing breadth within infused pre-rolls over depth in standalone concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
