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Dec-2025
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Overview
Market Insights Snapshot
In the Massachusetts market, Farmer's Cut has maintained a strong presence in the Flower category, consistently ranking within the top 5. Despite a slight dip in November 2025, where they moved from the 3rd to the 4th position, they quickly regained their 3rd place standing by December. This fluctuation might indicate a competitive landscape, but Farmer's Cut's ability to rebound suggests resilience and consumer loyalty. Their sales figures in this category also show a healthy trend, with a notable increase from November to December, reflecting a positive response from the market.
Conversely, in the Pre-Roll category in Massachusetts, Farmer's Cut experienced more volatility. Initially ranking at 25th place in September, they made a significant leap to 12th in October and maintained this position in November. However, by December, they fell back to the 20th spot, which indicates potential challenges in sustaining momentum in this segment. This drop out of the top 15 could be seen as a setback, suggesting that while Farmer's Cut has made strides in expanding its Pre-Roll offerings, maintaining a consistent top ranking remains a challenge in this competitive category.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Farmer's Cut experienced notable fluctuations in its ranking from September to December 2025. Initially holding the second position in September, Farmer's Cut saw a decline to third in October and further to fourth in November, before recovering to third place in December. This shift in rank can be attributed to the consistent performance of Simply Herb, which maintained its top position throughout this period, and High Supply, which consistently held the second spot from October onwards. The competitive pressure from Perpetual Harvest also played a role, as it briefly surpassed Farmer's Cut in November. Despite these challenges, Farmer's Cut demonstrated resilience by regaining its third-place ranking by December, indicating a potential upward trend in sales momentum. This dynamic environment underscores the importance for Farmer's Cut to strategize effectively to maintain and improve its market position amidst strong competition.
Notable Products
In December 2025, Blue Zushi (3.5g) emerged as the top-performing product for Farmer's Cut, achieving the highest sales with 7,577 units sold. Following closely, Maui Magilla Glue (3.5g) secured the second spot, while Banapple Fuel Pre-Roll (1g) ranked third. Powder Peach (3.5g), which was previously second in September, fell to fourth place by December. Candy Pave (3.5g) rounded out the top five, maintaining a consistent presence despite not ranking in the top five in prior months. The notable shift for Powder Peach highlights changing consumer preferences, while Blue Zushi's rise to the top indicates a strong demand for this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
