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Sep-2025
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Overview
Market Insights Snapshot
Farmer's Cut has demonstrated significant growth in the Flower category within Massachusetts. Over the summer months, the brand climbed from the fourth position in June and July to secure the second spot in both August and September. This upward trajectory highlights Farmer's Cut's increasing popularity and market share in the Flower category. The brand's sales figures also reflect this positive trend, with a noticeable increase from June to August, before a slight dip in September. Such movements suggest that Farmer's Cut is effectively capitalizing on consumer demand and potentially gaining traction over competitors in this category.
In contrast, the Pre-Roll category presents a more challenging landscape for Farmer's Cut in Massachusetts. The brand maintained a presence within the top 30, albeit with fluctuating rankings, moving from 25th in June to 23rd in July, and then dropping to 28th in August before recovering slightly to 26th in September. This variability indicates a competitive environment where Farmer's Cut faces significant challenges in establishing a stronger foothold. The brand's performance in this category suggests that while they have a consistent presence, there is room for improvement to enhance their market position.
Competitive Landscape
In the Massachusetts flower category, Farmer's Cut has shown a notable upward trend in its market position, climbing from 4th place in June and July 2025 to 2nd place in August and maintaining this rank in September. This improvement in rank reflects a positive shift in consumer preference or effective marketing strategies, as it surpassed Perpetual Harvest, which dropped from 2nd in June to 4th by August and September. Despite this progress, Farmer's Cut remains behind Simply Herb, which consistently holds the top position, indicating a strong competitive edge in sales volume. Meanwhile, High Supply has maintained a stable presence, ranking 3rd in August and September, suggesting a competitive landscape where Farmer's Cut must continue its efforts to sustain and improve its market position against these strong competitors.
Notable Products
In September 2025, the top-performing product for Farmer's Cut was Glazed Apricot Lime Pre-Roll (1g), leading the sales with 6,221 units. Powder Peach (3.5g) secured the second position, showing a significant rise from its previous third place in July. Rancid Rainbow (3.5g) dropped from the first position in August to third in September, indicating a decrease in its popularity. Mystic Mountain Blueberry Pre-Roll (1g) emerged as the fourth top seller, while Strawberries Bubble Yum (3.5g) rounded out the top five, maintaining its fifth position from August. This analysis highlights a dynamic shift in product rankings, particularly with Glazed Apricot Lime Pre-Roll taking the lead without previous rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
