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Apr-2025
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Overview
Market Insights Snapshot
Farmer's Cut has shown a consistent upward trajectory in the Massachusetts market, particularly in the Flower category. Starting the year at the 7th position in January 2025, the brand quickly climbed to the 4th position by February and maintained this rank through April. This stability in the top 5 indicates strong consumer loyalty and effective market strategies. The sales figures reflect this positive trend, with a notable increase from $1,342,320 in January to $2,202,266 by April, signifying a robust demand for their Flower products in the state.
In contrast, Farmer's Cut's performance in the Pre-Roll category has been less stable in Massachusetts. While the brand began the year in the 29th position, it briefly fell out of the top 30 in February, returning to the 25th position in March and improving slightly to 24th by April. Although the sales figures for Pre-Rolls have increased from January to April, the fluctuations in ranking suggest that Farmer's Cut might be facing stiff competition or challenges in this category. This variance could be an area of focus for the brand to bolster its presence and improve its standing in the Pre-Roll segment.
Competitive Landscape
In the Massachusetts flower category, Farmer's Cut has shown a consistent improvement in its market position, maintaining a solid rank of 4th place from February to April 2025, after starting the year in 7th place in January. This upward trend in rank is indicative of a strong growth trajectory in sales, as evidenced by a steady increase from January to April. Notably, Farmer's Cut is closely competing with Ozone, which has maintained a stable 5th position since March, and Kynd Cannabis Company, which jumped to 6th place in April. Meanwhile, High Supply / Supply and Perpetual Harvest have consistently occupied the top three ranks, with High Supply / Supply experiencing a slight dip from 2nd to 3rd place in April. Farmer's Cut's ability to maintain its rank amidst these strong competitors highlights its growing appeal and market presence in Massachusetts.
Notable Products
In April 2025, Farmer's Cut's top-performing product was Gastro Pop #4 Pre-Roll (1g) in the Pre-Roll category, which ascended to the number one position with notable sales of 10,727 units. Pink Lemonade X Gelato (3.5g) in the Flower category maintained a strong performance, holding steady at the second spot with 8,375 units sold. Rancid Rainbow Pre-Roll (1g) consistently held the third position, showing a gradual increase in sales over the months. Snap Sprinklez Pop Pre-Roll (1g) improved its ranking from fifth in March to fourth in April, reflecting a positive sales trend. Lastly, Rainbow Sprinklez Pre-Roll (1g) debuted in the rankings at fifth place with 5,483 units sold, marking its first appearance in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
