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Jul-2025
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Overview
Market Insights Snapshot
Farmer's Cut has demonstrated a strong performance in the Massachusetts market, particularly in the Flower category. Over the months from April to July 2025, the brand consistently maintained a top-five position, ranking fourth in three out of the four months and briefly climbing to third place in May. This stability in rankings is indicative of the brand's solid foothold in this category, supported by a steady increase in sales, with a notable peak in May. Such consistent performance suggests a loyal customer base and effective market strategies tailored to the Flower segment in Massachusetts.
In contrast, Farmer's Cut's presence in the Pre-Roll category in Massachusetts has seen significant improvement, moving from outside the top 30 in April to securing the 24th position by June and July. This upward trend in rankings, alongside a marked increase in sales figures, reflects a growing consumer interest and perhaps successful promotional efforts or product innovations in this category. Despite not being in the top 30 initially, the brand's ability to break into this competitive space and improve its standing highlights its potential for further growth and market penetration.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Farmer's Cut has maintained a consistent presence, holding the 4th rank from April to July 2025. Despite this stability, the brand faces stiff competition from High Supply / Supply, which has shown a strong upward trajectory, moving from 3rd to 2nd place by July 2025. This shift indicates a potential threat to Farmer's Cut's market position, as High Supply / Supply's sales have increased significantly, surpassing Farmer's Cut's sales figures. Meanwhile, Perpetual Harvest has seen a slight decline, dropping from 2nd to 3rd place, which could present an opportunity for Farmer's Cut to capitalize on any further slippage. Additionally, Find. has made notable gains, climbing from 11th to 6th place, suggesting a growing competitive edge that Farmer's Cut should monitor closely. Overall, while Farmer's Cut has maintained its rank, the dynamic shifts among competitors highlight the need for strategic initiatives to bolster its market position and sales growth.
Notable Products
In July 2025, Rancid Rainbow Pre-Roll (1g) emerged as the top-performing product for Farmer's Cut, securing the number one rank with notable sales of 5,581 units. Gas O Lina (3.5g) followed closely in second place, climbing up from its previous fourth position in May, indicating a positive trend in its popularity. Hawaiian Dream Pre-Roll (1g) made its debut in the rankings, capturing the third spot with solid sales figures. Purple Monkey Punch Pre-Roll (1g) also entered the rankings at fourth place. Powder Peach (3.5g) experienced a slight decline, dropping from second in June to fifth in July, yet it maintained a strong presence in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
