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Oct-2025
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Overview
Market Insights Snapshot
In the Massachusetts market, Farmer's Cut has demonstrated strong performance in the Flower category, consistently ranking in the top three over the past few months. Their position shifted slightly from second place in August and September to third in October, indicating a minor decline but still maintaining a competitive edge. The brand's sales in this category peaked in August, showing a robust market presence. However, the slight drop in October sales suggests there may be emerging competition or seasonal factors affecting their standing.
Conversely, in the Pre-Roll category, Farmer's Cut has shown remarkable upward movement. Starting from a 24th place in July, the brand climbed to 12th place by October. This significant improvement highlights their growing influence and potential strategic shifts that are paying off. Notably, the brand was not in the top 30 in some months prior, making this rise particularly impressive. This trend indicates that Farmer's Cut is gaining traction and possibly expanding its market share in the Pre-Roll segment within Massachusetts.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Farmer's Cut has experienced notable fluctuations in its ranking over the past few months. Starting from a solid 4th place in July 2025, the brand climbed to 2nd place in August and September, only to slip back to 3rd in October. This dynamic shift is indicative of the intense competition in the market. Simply Herb consistently held the top spot throughout this period, showcasing its strong market presence. Meanwhile, High Supply maintained a close rivalry, oscillating between 2nd and 3rd positions, directly impacting Farmer's Cut's ranking. Additionally, Galactic made a significant leap from 21st in July to 4th in October, suggesting a rapidly growing market influence that could pose a future threat to Farmer's Cut's standing. These shifts highlight the importance for Farmer's Cut to strategize effectively to maintain and improve its market position amidst such dynamic competitors.
Notable Products
In October 2025, the top-performing product for Farmer's Cut was the Mystic Mountain Blueberry Pre-Roll (1g), which climbed to the number one spot with sales of 7,512 units. Following closely in second place was the Cuban Berry Bliss Pre-Roll (1g). Purple Island Dream Pre-Roll (1g) secured the third position. Notably, Rancid Rainbow Pre-Roll (1g) dropped from its previous top rank in July to fourth place in October. Gas O Lina Pre-Roll (1g) made its debut in the rankings at fifth position this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
