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Oct-2025
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Overview
Market Insights Snapshot
In Ontario, Persy has shown a consistent presence in the Capsules category, maintaining a position within the top 20 brands from August to October 2025. This steady ranking indicates a solid performance in a competitive market, with a notable improvement from 18th place in September to 16th in October. The sales figures reflect a positive trend, with a noticeable increase in October compared to the previous months, suggesting a potential growth in consumer interest or market share. However, it's important to note that Persy did not make it into the top 30 rankings in July, which might indicate a period of strategic adjustment or market entry challenges earlier in the year.
The absence of Persy in the top 30 rankings for July in the Capsules category in Ontario could be seen as a setback, but the subsequent months show a recovery and strengthening position. This upward trajectory in the latter months could be attributed to strategic shifts or successful marketing efforts that resonated with the consumer base. While the sales data from October is encouraging, the brand's ability to maintain or improve its ranking in the upcoming months will be crucial for sustaining its competitive edge in the market. Observing how Persy continues to navigate this category could provide insights into its long-term strategy and market adaptability.
Competitive Landscape
In the Ontario capsules market, Persy has shown a dynamic performance from July to October 2025, reflecting its competitive positioning amidst fluctuating ranks and sales. In July, Persy was not in the top 20, but it entered the ranking at 17th in August, slightly dropped to 18th in September, and improved to 16th by October. This upward trend in October indicates a positive reception and potential growth in market share. Comparatively, Pennies consistently maintained higher ranks, ranging from 13th to 16th, showcasing stronger sales figures throughout the period. Meanwhile, Fly North experienced a significant drop from 8th in July and August to 14th in September, disappearing from the top 20 in October, suggesting a potential opportunity for Persy to capture market share. Additionally, Frank displayed a relatively stable performance, with ranks between 12th and 14th, but a notable sales decline in October could indicate a shift in consumer preference that Persy might capitalize on. Overall, Persy's ability to climb the ranks by October amidst these competitive dynamics suggests a promising trajectory in the Ontario capsules market.
Notable Products
In October 2025, Persy's Strain Specific Full Spectrum Live Rosin Capsules 30-Pack (300mg) maintained its top position in the Capsules category, with a notable sales figure of 542 units, continuing its consistent performance from previous months. The Full Spectrum Cold Cured Live Rosin Batter (1g) held steady as the second-ranked product in the Concentrates category, showing a slight dip from its peak sales in September. Lot420 Infused Pre-Roll (1g) remained in third place in the Pre-Roll category, experiencing a small decrease in sales compared to September. The Hybrid Full Spectrum Live Rosin Syrup Cartridge (0.5g) debuted in the fourth position in the Vapor Pens category, showcasing its growing popularity. Hybrid Melt Hash (1g) did not rank in October, indicating a possible decline or discontinuation in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
