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Oct-2025
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Overview
Market Insights Snapshot
Pura Vida's performance across Canadian provinces reveals a varied landscape of successes and challenges. In Alberta, the brand has seen a downward trend in the Concentrates category, slipping from 16th place in July to 22nd by October, with sales reflecting this decline. This contrasts with their performance in British Columbia, where the brand has maintained a strong presence in the Oil category, consistently ranking in the top three, and even reclaiming the second spot in October. However, their position in the Concentrates category in British Columbia has been more volatile, with rankings fluctuating between 5th and 12th over the past few months. This indicates a need for strategic adjustments in some areas while capitalizing on strengths in others.
In Ontario, Pura Vida has maintained a steady 4th position in the Concentrates category, demonstrating consistent market performance and consumer loyalty. Meanwhile, in Saskatchewan, the brand's performance in the Oil category has been inconsistent, with a noticeable absence from the top rankings in August. This suggests potential market challenges or increased competition during that period. Additionally, Pura Vida's entry into the Vapor Pens category in British Columbia, debuting at 55th place in October, indicates an expansion strategy that could lead to growth opportunities if effectively managed. These insights into Pura Vida's performance across categories and provinces highlight both the brand's resilience and areas where further focus could yield improved results.
Competitive Landscape
In the Ontario concentrates market, Pura Vida has maintained a consistent rank of 4th place from July to October 2025, showcasing stability amidst a competitive landscape. Despite its steady position, Pura Vida faces strong competition from brands like Nugz (Canada) and Endgame, which have consistently held higher ranks at 2nd and 3rd places, respectively. Notably, Nugz (Canada) has shown a positive sales trend, with increasing sales each month, potentially widening the gap between them and Pura Vida. Meanwhile, MTL Cannabis remains a close competitor, consistently ranking 5th, but with fluctuating sales that dipped significantly in October. This competitive environment suggests that while Pura Vida's sales have been robust, maintaining its rank will require strategic efforts to close the sales gap with higher-ranked competitors and capitalize on any fluctuations from those ranked below.
Notable Products
In October 2025, the top performer for Pura Vida was the Sativa Honey Oil Dispenser (1g) in the Concentrates category, maintaining its leading position from previous months with sales of 3695 units. The Indica Honey Oil Dispenser (1g) also showed strong performance, ranking second consistently, with a notable increase in sales compared to previous months. Pineapple Express Jumbo Slab Shatter (1.2g) improved its ranking to third place, up from fifth in September, demonstrating a significant boost in popularity. Indica Nightfall Honey Oil Drops (30ml) dropped to fourth place from third, indicating a slight decrease in demand. Zombie Kush Cured Resin (1.2g) remained steady in fifth position, showing stable sales figures throughout the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
