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Aug-2026
Sales
Trend
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In August 2026, Pura Vida’s mix was concentrated in Concentrates at 70.48% share (ranked 2 in Concentrates within Ontario), with category sales up 21.28% year over year and 1.91% month over month, while the brand’s average price slipped 1.54% YoY. Vapor Pens expanded sharply year over year at 486.87% but still held 13.47% share as monthly sales dipped 3.35% MoM; Oil accounted for 15.48% share with 16.13% YoY growth but a 2.77% MoM decline, and Pre-Roll contracted to 0.56% share with YoY down 74.49% and MoM down 42.19%. The pattern suggests a Concentrates-led portfolio that is adding scale via Vapor Pens despite near-term MoM softness, implying dependence on one category for rank while diversification is occurring from a low base.
The divergence between a 30.75% brand-level YoY sales lift and a 9.98% two-year decline indicates recovery tied to Concentrates’ 21.28% YoY and the outsized Vapor Pens surge of 486.87%, while MoM declines of 3.35% in Vapor Pens and 2.77% in Oil flag volatility outside the core. With Concentrates holding 70.48% share and rank 2 in Ontario, the mix implies defensible positioning in the core category but limited buffer from smaller categories whose sub-16% shares and negative MoM moves can mute momentum. The implication is that sustaining rank will rely on maintaining Concentrates’ mid-teens-to-20% growth while stabilizing Vapor Pens’ monthly cadence so the 13.47% share can shoulder more of the load without eroding average price of $33.79.
Competitive Landscape
Pura Vida sits at rank #2 in ON Concentrates in August 2026, up two positions from #4 year over year, and matching its three-month position at #2 while reaching a peak rank of #2 in August 2026; this places it directly behind Vortex Cannabis Inc., which held #1 both this year and last year with year-over-year sales up 8.6%, and ahead of Nugz (Canada), which slid from #2 to #3 with a 7.6% sales decline, as well as BoxHot, which climbed from #9 to #4 on 59.0% growth; the contrast with Endgame falling from #3 to #5 alongside a 32.9% sales drop indicates Pura Vida’s upward rank mobility is tied to outpacing mid-tier rivals even as the category leader remains stable, implying a near-term ceiling at #2 unless it can convert competitor share shifts into a move on #1.
Notable Products
Pineapple Express Live Resin Cartridge (1g) posted a -15.5% month-over-month drop to rank 3 in August 2026, while Daybreak Sativa Honey Oil Drops (30ml) fell -24.8% to rank 9, signaling a pullback in non-dispensers and vape formats even as Indica Honey Oil Dispenser (1g) rose 9.8% at rank 2. With six of the top ten SKUs in Concentrates and the Sativa Honey Oil Dispenser (1g) steady at rank 1 despite a -1.5% dip, the mix skews toward dispenser and cured resin value plays over higher-priced live resin, pointing to a consumer tilt toward potency-per-dollar rather than novelty formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
