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Nov-2025
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Overview
Market Insights Snapshot
Pura Vida's performance across various categories and regions showcases a mixed trajectory. In Alberta, the brand's ranking in the Concentrates category has seen a steady decline from 17th place in August 2025 to 27th by November 2025. This downward trend is mirrored by a decrease in sales figures, suggesting a potential challenge in maintaining market share or consumer interest in this particular category. On the other hand, in British Columbia, Pura Vida's presence in the Concentrates category remains relatively stable, with a slight dip in September but recovering to 7th place by October and November. This stability is accompanied by consistent sales, indicating a strong foothold in this province.
In the Oil category, Pura Vida demonstrates robust performance in British Columbia, consistently holding the 2nd position from August through November 2025. This sustained high ranking is complemented by a progressive increase in sales, highlighting a successful strategy in this product line. Meanwhile, in Saskatchewan, Pura Vida's entry into the top rankings is more recent, starting from September 2025, where it debuted at 3rd place and slightly dropped to 5th by November. Although sales in Saskatchewan are on a downward trend, the brand's ability to maintain a top 5 position suggests potential for growth if strategic adjustments are made. In Ontario, Pura Vida's consistent 4th place ranking in the Concentrates category indicates a stable market presence, with sales figures reflecting a positive growth trajectory.
Competitive Landscape
In the Ontario concentrates market, Pura Vida consistently held the 4th rank from August to November 2025, showcasing a stable presence amidst dynamic competition. Despite maintaining its rank, Pura Vida's sales saw a positive trend, increasing from August's figures to November's, indicating a strengthening market position. In comparison, MTL Cannabis, ranked 5th, experienced a decline in sales over the same period, which could signal a potential opportunity for Pura Vida to further solidify its standing. Meanwhile, Nugz (Canada) and Endgame maintained their 2nd and 3rd ranks respectively, with sales figures significantly higher than Pura Vida's, suggesting a competitive gap that Pura Vida might aim to close. Additionally, Tremblant Cannabis, ranked 6th, showed a slight recovery in sales by November, yet remained behind Pura Vida, reinforcing Pura Vida's stronghold in the mid-tier segment of the market.
Notable Products
In November 2025, the top-performing product for Pura Vida was the Sativa Honey Oil Dispenser (1g) in the Concentrates category, maintaining its consistent rank of 1 since August, with a notable sales figure of 3809 units. The Indica Honey Oil Dispenser (1g) also held its strong position at rank 2, showing a steady increase in sales over the months. Indica Nightfall Honey Oil Drops (30ml) improved its ranking from 4 in October to 3 in November, indicating a resurgence in popularity. Zombie Kush Cured Resin (1.2g) remained stable at rank 4, reappearing in the rankings after not being listed in October. Meanwhile, Pineapple Express Jumbo Slab Shatter (1.2g) dropped to rank 5, reflecting a decrease in sales compared to the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
