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Aug-2025
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Overview
Market Insights Snapshot
Pura Vida has shown varied performance across different categories and provinces. In Alberta, the brand's ranking in the Concentrates category has seen a decline, moving from 10th in May 2025 to 16th by August 2025. This downward trend is further reflected in their sales figures, which decreased from approximately 111,000 CAD in May to about 93,100 CAD in August. Conversely, in British Columbia, Pura Vida maintained a strong position in the Oil category, consistently ranking 2nd from May through August, indicating stability and a strong consumer base in this segment.
In the Ontario market, Pura Vida's performance in the Concentrates category has been relatively stable, holding onto a top 5 position across the months, which suggests a steady demand for their products in this category. However, their presence in the Vapor Pens category was not as strong, with a ranking of 81 in May and no subsequent rankings, indicating they did not make it into the top 30 in the following months. This lack of presence could be seen as an opportunity for improvement. Meanwhile, in Saskatchewan, Pura Vida's ranking in the Oil category was impressive, with a peak at 2nd place in June before falling out of the top 30 by August, a shift that could indicate increasing competition or changing consumer preferences in the region.
Competitive Landscape
In the Ontario concentrates market, Pura Vida has maintained a competitive position, consistently ranking within the top five brands from May to August 2025. Despite a slight dip in July where it fell to 5th place, Pura Vida quickly regained its 4th position by August, indicating resilience and a strong market presence. This fluctuation in rank can be attributed to the competitive dynamics with brands like MTL Cannabis, which briefly overtook Pura Vida in July. Meanwhile, Nugz (Canada) and Endgame consistently held higher ranks, suggesting a more dominant market share. However, Pura Vida's sales figures show a positive trend, with a notable increase in August, surpassing its May sales, which could signal effective marketing strategies or product innovations. The stable performance of Shred at the 6th position throughout the period highlights the competitive pressure in maintaining top ranks in this vibrant market.
Notable Products
In August 2025, Pura Vida's top-performing product was the Sativa Honey Oil Dispenser (1g) in the Concentrates category, maintaining its number one rank consistently from previous months, with a notable sales figure of 4158 units. The Indica Honey Oil Dispenser (1g) also showed strong performance, holding the second rank, rebounding from a third-place position in July. Indica Nightfall Honey Oil Drops (30ml) remained steady in third place, mirroring its rank from June. Zombie Kush Cured Resin (1.2g) improved its position to fourth, continuing its gradual rise since May. The newly introduced Jumbo Jar Cured Resin (1.2g) entered the rankings at fifth place, marking a promising start for this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
