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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Pura Vida concentrated 69.05% of sales in Concentrates with a 13.26% year-over-year increase and a 5.58% month-over-month lift, while Vapor Pens reached 11.69% share on 195.69% year-over-year growth and a 2.42% month-over-month uptick. Oil held 17.34% share with 40.51% year-over-year growth but slipped 7.13% month over month, and Pre-Roll remained a 1.92% niche with a 7.10% year-over-year decline against a 12.69% month-over-month rebound. Against the backdrop of 26.06% brand-level year-over-year sales growth and a 4.91% year-over-year average price decline, this mix indicates the brand is leaning into fast-growing inhalables while using price to accelerate volume in May 2026.
Pura Vida’s category tilt supports a premium-adjacent positioning anchored in Concentrates, where a number 2 rank in Ontario aligns with a 69.05% mix share and positive 5.58% month-over-month momentum, suggesting defensible share even amid price compression. The surge in Vapor Pens at 195.69% year over year alongside Oil’s 40.51% year-over-year growth, contrasted with Oil’s 7.13% month-over-month pullback and Pre-Roll’s 12.69% month-over-month bounce from a 1.92% base, implies pipeline and promo-driven trial that can translate to stickier share if retention holds; the thesis is that sustaining Concentrates while cultivating Pens provides a two-pillar defense that stabilizes rank and cushions volatility in May 2026.
Competitive Landscape
Pura Vida sits at rank #2 in ON Concentrates in May 2026, up 2 positions from #4 year over year, and up 1 position from #3 in February 2026, while holding its peak at #2 in May 2026; in contrast, Vortex Cannabis Inc. remained at #1 year over year with a 7.86% sales lift, and Endgame slid from #2 to #5 alongside a 49.75% sales decline, creating headroom above Pura Vida’s current slot; meanwhile, Nugz (Canada) is steady at #3 with 1.88% YoY sales growth and Tremblant Cannabis climbed from #7 to #4 with 15.71% YoY growth, tightening pressure immediately below Pura Vida; the pattern implies Pura Vida’s upward trajectory to #2 is being enabled as Endgame retreats but will require outpacing a flat #1 and faster-rising mid-pack rivals to convert #2 into durable category leadership.
Notable Products
Zombie Kush Cured Resin (1.2g) posted the steepest decline at -37.8% month over month and slid to rank 6, while Daybreak Sativa Honey Oil Drops (30ml) fell -23.0% at rank 10, indicating demand is pivoting away from select niche formats toward core staples. Sativa Honey Oil Dispenser (1g) rose +26.1% to rank 1 and Indica Honey Oil Dispenser (1g) climbed +16.1% to rank 2, and with six of the top ten positioned in Concentrates, the assortment is consolidating around dispensers and shatter rather than Oils. Pineapple Express Live Resin Cartridge (1g) in Vapor Pens grew +4.7% at rank 3, but its slower pace versus the +21.0% lift for Venom OG Jumbo Slab Shatter (1.2g) at rank 7 reinforces that concentrate-led growth is outpacing other inhalable formats. The pattern implies Pura Vida is leaning into higher-velocity Concentrates anchored by Honey Oil Dispensers while deemphasizing Oils after consecutive rank and share losses in May 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
