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Sep-2025
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Overview
Market Insights Snapshot
Pura Vida has shown varied performance across different provinces and product categories. In the Concentrates category, the brand has maintained a consistent presence in the top rankings in Ontario, holding steady at the 5th position from July through September 2025. This stability highlights their strong foothold in the market. However, in Alberta, the brand experienced a decline, moving from 11th place in June to 17th in September, indicating a potential challenge in maintaining market share. Meanwhile, in British Columbia, Pura Vida's ranking in Concentrates fluctuated, peaking at 5th in July before dropping to 11th by September, suggesting competitive pressures or shifts in consumer preferences.
In the Oil category, Pura Vida has performed notably well in British Columbia, consistently ranking 2nd for three months before a slight dip to 3rd in September. This consistent high ranking indicates strong brand loyalty or product appeal. Conversely, in Saskatchewan, the brand's absence from the top 30 in August is a point of concern, though it managed to regain the 3rd position by September. This fluctuation might suggest volatility in consumer demand or increased competition. The overall sales trend across these regions shows a mix of stability and volatility, reflecting the dynamic nature of the cannabis market.
Competitive Landscape
In the Ontario concentrates market, Pura Vida has maintained a steady presence, consistently ranking 5th from July to September 2025, after a slight drop from 4th in June. This stability is noteworthy, especially in comparison to competitors like MTL Cannabis, which has consistently held the 4th position, indicating a close competition. Despite this, Pura Vida's sales figures have shown resilience, with a notable increase in August 2025, suggesting effective strategies in customer retention or product offerings. Meanwhile, Shred and Tremblant Cannabis have experienced slight declines in rank, with Shred dropping to 7th in September, which could present an opportunity for Pura Vida to capitalize on shifting consumer preferences. Additionally, Endgame remains a strong competitor, consistently ranking in the top three, highlighting the competitive landscape Pura Vida navigates in Ontario's concentrates category.
Notable Products
In September 2025, the top-performing product from Pura Vida was the Sativa Honey Oil Dispenser (1g) from the Concentrates category, maintaining its number one rank consistently since June, with sales reaching 3762 units for the month. The Indica Honey Oil Dispenser (1g) also held steady in second place, reflecting stable performance across the months. The Indica Nightfall Honey Oil Drops (30ml) remained in third place, showcasing a consistent demand in the Oil category. Zombie Kush Cured Resin (1.2g), another product in the Concentrates category, ranked fourth, showing a gradual rise from fifth in June. Daybreak Sativa Honey Oil Drops (30ml) re-entered the rankings at fifth place, indicating renewed interest after not being ranked in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
