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Jan-2026
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Overview
Market Insights Snapshot
Pura Vida has demonstrated varying performance across different provinces and product categories over recent months. In Alberta, the brand's ranking in the concentrates category has fluctuated, starting at 25th in October 2025, dropping to 30th by December, and then slightly recovering to 27th in January 2026. This indicates a volatile market presence in Alberta, potentially driven by changing consumer preferences or increased competition. In contrast, Pura Vida has maintained a more stable presence in Ontario, consistently holding the 4th position in concentrates from October 2025 through January 2026, suggesting strong brand loyalty or effective market strategies in this region.
In British Columbia, Pura Vida shows a strong performance in the oil category, consistently ranking 2nd over the observed months, which underscores its competitive edge in this segment. However, the brand's presence in the vapor pens category in British Columbia was not as strong, as it did not make the top 30 in December 2025 or January 2026, indicating potential challenges in this product line. Meanwhile, in Saskatchewan, Pura Vida's ranking in the oil category improved from not being in the top 30 in October 2025 to achieving the 3rd position by January 2026, highlighting a significant upward trend and increased market penetration in this province.
Competitive Landscape
In the Ontario concentrates market, Pura Vida has consistently maintained its position as the fourth-ranked brand from October 2025 through January 2026. This stability in rank highlights its strong market presence, although it faces stiff competition from brands like Nugz (Canada) and Endgame, which have consistently held the second and third positions, respectively. Despite Pura Vida's steady rank, its sales saw a notable increase in December 2025, suggesting a positive reception during the holiday season, although sales slightly dipped in January 2026. Meanwhile, Tremblant Cannabis and Thrifty have shown fluctuations in their rankings, with Thrifty notably climbing to fifth place in January 2026, indicating potential shifts in consumer preferences. These dynamics underscore the competitive landscape in which Pura Vida operates, emphasizing the importance of strategic marketing and product differentiation to maintain and potentially improve its market position.
Notable Products
In January 2026, the top-performing product from Pura Vida was the Sativa Honey Oil Dispenser (1g) in the Concentrates category, which regained its number one position after being ranked second in December 2025, with sales figures reaching 3,496 units. The Indica Honey Oil Dispenser (1g), also in the Concentrates category, held the second position, dropping from the top spot it occupied in December. Indica Nightfall Honey Oil Drops (30ml) maintained its third-place ranking for the second consecutive month in the Oil category. The Pineapple Express Jumbo Slab Shatter (1.2g) improved its position from fifth in November to fourth in January, showing a steady increase in sales. Zombie Kush Cured Resin (1.2g) remained stable in the fifth position, indicating consistent performance across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
