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Jul-2025
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Overview
Market Insights Snapshot
Pura Vida has shown varied performance across different categories and regions, reflecting both stability and challenges. In British Columbia, the brand has maintained a strong hold in the Oil category, consistently ranking second from April to July 2025, indicating a stable consumer base and possibly a loyal following in this segment. However, in the Concentrates category within the same province, the brand saw some fluctuation, moving from seventh to ninth in June but recovering to sixth in July, suggesting a competitive landscape with room for improvement. Meanwhile, in Alberta, Pura Vida faced a downward trend in Concentrates, sliding from tenth in April to sixteenth by July, highlighting potential challenges in maintaining market share or adapting to consumer preferences there.
In Ontario, Pura Vida has maintained a steady position in the Concentrates category, holding fourth place through most of the observed months, only dropping to fifth in July, which may indicate strong brand recognition or effective market strategies. However, the Vapor Pens category presents a different story, where Pura Vida's absence from the top 30 in June and July after ranking 50th and 81st in April and May, respectively, signals a significant struggle to compete effectively in this segment. In Saskatchewan, the brand demonstrated resilience in the Oil category, alternating between second and third place, which suggests a competitive but stable position in this market.
Competitive Landscape
In the Ontario concentrates market, Pura Vida experienced a slight decline in its competitive standing from April to July 2025, dropping from 4th to 5th place. Despite this, Pura Vida maintained a relatively stable sales performance, with only a minor decrease from April to July. The brand's closest competitor, MTL Cannabis, managed to surpass Pura Vida in July, moving up to 4th place. Meanwhile, Nugz (Canada) consistently held a higher rank, fluctuating between 2nd and 3rd place, indicating a stronger market presence. Shred and Tremblant Cannabis remained stable in their respective 6th and 7th positions throughout the period. This competitive landscape suggests that while Pura Vida is a strong contender, it faces significant pressure from both established and emerging brands, necessitating strategic adjustments to regain its previous ranking and potentially increase sales.
Notable Products
In July 2025, the top-performing product for Pura Vida was the Sativa Honey Oil Dispenser (1g) in the Concentrates category, maintaining its lead from the previous two months with sales of 3730 units. The Indica Nightfall Honey Oil Drops (30ml) in the Oil category climbed back to the second position, showcasing a recovery with 2746 units sold. The Indica Honey Oil Dispenser (1g) fell to the third spot, despite being consistently ranked second in the previous months. Zombie Kush Cured Resin (1.2g) improved its standing to fourth place, while Pineapple Express Live Resin Jumbo (1.2g) slipped to fifth, continuing its downward trend since April. The rankings indicate a stable preference for oil dispensers, with notable shifts in the performance of resin products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
