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Dec-2024
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Overview
Market Insights Snapshot
Pura Vida has demonstrated a strong performance in the Concentrates category across several Canadian provinces. In Alberta, the brand maintained a steady position, ranking 6th from October to December 2024, following an initial rise from 8th in September. This consistency indicates a robust foothold in the market. Similarly, in British Columbia, Pura Vida improved its rank from 8th in September to 5th by November and December, reflecting a positive trend in consumer preference. In Ontario, however, the brand held the 4th spot consistently from October to December, showing a slight dip from its 3rd place in September. This suggests stable yet competitive positioning in Ontario's concentrates market.
In the Oil category, Pura Vida has shown remarkable success, particularly in British Columbia, where it climbed to the top position by December 2024. This ascent from 3rd in September underscores significant consumer demand and market penetration. Meanwhile, in Saskatchewan, the brand consistently ranked 1st or 2nd throughout the months, highlighting its strong presence and popularity. On the other hand, Pura Vida's performance in the Vapor Pens category in Ontario has been less favorable, with its rank slipping from 36th in September to 58th by December. This decline indicates challenges in maintaining competitiveness in the vapor pens segment within the province.
Competitive Landscape
In the Ontario concentrates market, Pura Vida has maintained a steady presence, though it has experienced a slight decline in rank from third in September 2024 to fourth in the subsequent months. This shift can be attributed to the consistent performance of competitors such as Nugz, which climbed to third place in October 2024 and maintained that position through December, showcasing a strong upward sales trend. Meanwhile, Endgame has solidified its dominance by consistently holding the second rank throughout this period, with sales figures significantly higher than those of Pura Vida. Additionally, Shatterizer has shown notable progress, advancing from ninth to sixth place by December, indicating a growing market presence. Despite these competitive pressures, Pura Vida's sales have shown resilience, with a notable increase in December, suggesting potential for recovery and growth in the coming months.
Notable Products
In December 2024, Pura Vida's top-performing product was Indica Nightfall Honey Oil Drops (30ml) in the Oil category, maintaining its consistent first-place ranking from previous months with a notable sales figure of 5091 units. In the Concentrates category, Indica Honey Oil Dispenser (1g) climbed to the second position, showing a significant improvement from its stable third-place rank in prior months. Sativa Honey Oil Dispenser (1g) held the third spot, having previously fluctuated between second and fourth positions. Pineapple Express Live Resin Jumbo (1.2g) remained steady in fourth place, reflecting consistent demand. Daybreak Sativa Honey Oil Drops (30ml) continued to secure the fifth position, indicating stable but modest sales performance throughout the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
