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Dec-2025
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Overview
Market Insights Snapshot
Pura Vida has displayed varying performance across different categories and regions, with notable trends in the Canadian market. In Alberta, the brand's presence in the Concentrates category has seen a downward trajectory, dropping from the 21st position in September to the 30th by December. This decline is mirrored by a decrease in sales figures, which suggests a need for strategic adjustments to regain market share. Conversely, in British Columbia, Pura Vida has maintained a strong foothold in the Oil category, consistently ranking in the top 2 and even reaching the top spot in December. This stability indicates a robust consumer base and effective market strategies in this category.
In Ontario, Pura Vida's Concentrates category has shown consistent performance, maintaining the 4th position throughout the last four months of 2025, with a steady increase in sales. This consistency highlights the brand's strong market presence and potential for further growth. However, in the Vapor Pens category in British Columbia, Pura Vida has not broken into the top 30, with rankings of 61 and 67 in October and November, respectively. This suggests a challenging competitive landscape or potential gaps in product offerings within this category. Meanwhile, in Saskatchewan, Pura Vida's performance in the Oil category has been relatively stable, fluctuating slightly but maintaining a top 5 position, which indicates a steady demand for their products in this region.
Competitive Landscape
In the Ontario concentrates market, Pura Vida has consistently maintained its 4th place rank from September to December 2025, showing a steady increase in sales over this period. This stability in ranking is notable given the fluctuations observed among its competitors. For instance, MTL Cannabis experienced a decline from the 5th to the 6th position by December, alongside a decrease in sales, which could indicate a loss of market share. Conversely, Tremblant Cannabis improved its position from 6th to 5th, although its sales figures remained relatively lower than Pura Vida's. Meanwhile, Nugz (Canada) and Endgame have maintained their 2nd and 3rd positions respectively, with Nugz showing a significant sales increase, indicating strong market performance. Pura Vida's consistent ranking amidst these dynamics suggests a solid foothold in the market, though the brand may need to strategize to climb higher in rank against strong performers like Nugz and Endgame.
Notable Products
In December 2025, the top-performing product from Pura Vida was the Indica Honey Oil Dispenser (1g) in the Concentrates category, achieving the number one rank with sales of 4130 units. This product improved its position from previous months, moving up from second place in November. The Sativa Honey Oil Dispenser (1g) held the second rank, slightly dropping from its consistent top spot in the preceding three months. The Indica Nightfall Honey Oil Drops (30ml) maintained a steady third position, having fluctuated between the second and fifth ranks in prior months. Meanwhile, the Pineapple Express Jumbo Slab Shatter (1.2g) and Zombie Kush Cured Resin (1.2g) rounded out the top five, with the former climbing from fifth to fourth place, indicating a positive shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
