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Aug-2024
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Overview
Market Insights Snapshot
Pura Vida has demonstrated varied performance across different categories and provinces. In Alberta, the brand's ranking in the Concentrates category has seen significant fluctuation, moving from 10th place in May 2024 to 7th place in August 2024. This upward movement suggests a growing preference for Pura Vida's concentrates in Alberta. However, their performance in the Pre-Roll category is less impressive, as they did not rank in the top 30 brands for May, June, and July 2024, only appearing at 87th and 91st positions in the later months, indicating a struggle to capture market share in this segment.
In British Columbia, Pura Vida has maintained stable performance in the Oil category, consistently ranking in the top 4 positions and even climbing to 3rd place in August 2024. This consistency highlights the brand's strong foothold in the oil market within the province. On the other hand, their ranking in the Concentrates category has been more volatile, fluctuating between 9th and 18th positions. Meanwhile, in Ontario, Pura Vida's Concentrates have consistently held the 3rd position, reflecting a strong and steady demand. However, their performance in Vapor Pens shows a positive trend, moving from 46th place in May to 33rd place in August 2024, indicating potential growth in this category. In Saskatchewan, the brand has performed well in the Oil category, maintaining a top 3 ranking, but their Vapor Pens have only recently entered the top 30, suggesting room for improvement.
Competitive Landscape
In the Ontario concentrates market, Pura Vida has consistently maintained its position at rank 3 from May to August 2024, reflecting a stable performance amidst a competitive landscape. Despite the steady rank, Pura Vida has experienced a notable increase in sales, growing from 280,742 CAD in May to 386,379 CAD in August. This growth trajectory suggests a strong market presence and increasing consumer preference. In comparison, Vortex Cannabis Inc. has dominated the top spot throughout the same period, with significantly higher sales, peaking at 975,388 CAD in August. Endgame consistently held the second position, with sales slightly fluctuating but remaining robust. Meanwhile, MTL Cannabis and Tremblant Cannabis have shown dynamic movements in their rankings, with MTL Cannabis improving from rank 8 to 5 and Tremblant Cannabis fluctuating between ranks 4 and 6. These shifts indicate a competitive environment where Pura Vida's stable rank and growing sales highlight its resilience and potential for further market penetration.
Notable Products
In August 2024, the top-performing product for Pura Vida was the Sativa Honey Oil Dispenser (1g) in the Concentrates category, which achieved the number one rank with sales of 3809 units. The Indica Nightfall Honey Oil Drops (30ml) in the Oil category, previously holding the top spot, moved to second place. Following closely, the Indica Honey Oil Dispenser (1g), also in Concentrates, maintained a strong presence by ranking third. Pineapple Express Live Resin Jumbo (1.2g) rose to fourth place from its previous absence in the rankings for June and July. Lastly, the Sativa Honey Oil Infused Pre-Roll 3-Pack (1.5g) in the Pre-Roll category consistently held the fifth position throughout the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
