Market Insights Snapshot
In the cannabis concentrates category, Pura Vida has shown variable performance across provinces. In Alberta, the brand's ranking fluctuated between the 29th and 38th positions from July to October 2023, indicating a struggle to maintain a consistent top 30 spot. However, in British Columbia, Pura Vida managed to maintain a steady presence in the top 20, with rankings varying slightly between the 14th and 17th positions. Interestingly, the brand performed remarkably well in the Ontario market, consistently ranking within the top 6. In contrast, their performance in Saskatchewan was less consistent, with a missing rank in September 2023 suggesting they fell out of the top 20 for that month.
When it comes to the oil category, Pura Vida holds a strong position in the British Columbia market, consistently ranking 3rd from July to October 2023. The brand also performed well in Saskatchewan, improving its ranking from 6th to 4th over the same period. However, in Ontario, Pura Vida's ranking slightly deteriorated, dropping from 19th to 22nd. In the pre-roll category, the brand seems to struggle in Alberta, with its ranking falling outside the top 20 in October 2023. Similarly, in Saskatchewan, the brand's ranking was not listed for the months of September and October 2023, indicating it did not make the top 20. These movements across categories and provinces provide valuable insights into Pura Vida's performance and potential growth areas.
In the Concentrates category within Ontario, Pura Vida has demonstrated a consistent performance, maintaining a position within the top 6 brands over the period from July to October 2023. However, it's worth noting that there has been a slight fluctuation in their ranking, moving from 6th in July to 5th in August and September, and then back to 6th in October. This indicates a close competition with brands like Good Supply and Shred, which have shown a similar trend in their rankings. In contrast, Wagners has shown a significant improvement, climbing from 11th to 8th place within the same period. Meanwhile, Tremblant Cannabis has consistently outperformed Pura Vida, securing a spot within the top 4. The absence of any brand from the monthly rankings indicates that they did not make it to the top 20 brands for that particular month.
In October 2023, Pura Vida's top-performing product was the Indica Nightfall Honey Oil Drops (30ml) in the Oil category, climbing from second place in the previous three months to first with 4232 units sold. The Sativa Honey Oil Dispenser (1g) in the Concentrates category held the second spot, maintaining a steady position from the previous month with 3256 units sold. The Legacy - Raspberry Hippie Crippler Infused Blunt (0.5g) in the Pre-Roll category, which was the top seller for July, August, and September, dropped to third place with 3163 units sold. The fourth and fifth spots were occupied by the Indica Honey Oil Dispenser (1g) and the Daybreak Sativa Honey Oil Drops (30ml) in the Concentrates and Oil categories respectively, both products holding their previous month's rankings. This analysis shows a dynamic shift in consumer preferences within Pura Vida's product line.