.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Pheno Exotic has shown a notable performance in the state of Nevada across different cannabis categories. In the Flower category, the brand made a significant leap from being outside the top 30 brands in July 2025 to securing the 28th position by August 2025. This upward movement indicates a strong recovery and growing consumer interest, as their sales nearly doubled from July to August. However, it is important to note that Pheno Exotic was not ranked in the top 30 Flower brands in May, June, or July, highlighting a previous struggle to capture market share in this segment.
In the Pre-Roll category, Pheno Exotic demonstrated a more consistent improvement in Nevada. The brand climbed from the 41st position in May 2025 to the 22nd position by August 2025, reflecting a steady increase in consumer preference. This category's performance suggests that Pheno Exotic is gaining traction and possibly capitalizing on changing consumer preferences. Despite not being in the top 30 during the earlier months, the brand's rapid ascent into a higher ranking by August signifies effective strategies and a potential shift in market dynamics.
Competitive Landscape
In the competitive landscape of the Nevada flower market, Pheno Exotic has experienced notable fluctuations in its rank and sales over the past few months. Starting from a rank of 38 in May 2025, Pheno Exotic saw a decline to 51 by July, before rebounding significantly to 28 in August. This recovery coincides with a substantial increase in sales, suggesting a successful strategy or product introduction. In contrast, BaM / Body and Mind has shown a consistent upward trend, improving its rank from 66 to 30, which may pose a growing threat if this momentum continues. Meanwhile, Prime Cannabis and Killer B's have maintained relatively stable positions, with minor fluctuations. Notably, Super Good has also seen a significant rise, particularly from May to June, suggesting increased consumer interest or effective marketing strategies. These dynamics indicate a highly competitive market where Pheno Exotic must continue to innovate and adapt to maintain and improve its standing.
Notable Products
In August 2025, Pheno Exotic's top-performing product was I-15 (3.5g) in the Flower category, securing the number one spot with notable sales of 606 units. The Triple Cheese #2 Pre-Roll (1g) moved from first place in July to second in August, indicating a slight decline in its ranking. Orangecello Infused Pre-Roll (1g) maintained a strong presence, climbing from fourth to third place, showcasing consistent demand. The Zkittles x Animal Mintz Pre-Roll 5-Pack (2.5g) introduced itself to the top five, ranking fourth in August. Lemon Berry Pre-Roll (1g) completed the top five list, debuting at fifth place, highlighting a new entry in the competitive pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
