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Jun-2024
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Overview
Market Insights Snapshot
Pheno Exotic has shown a notable performance in the Nevada market, particularly in the Flower category. Over the months from March to June 2024, the brand has steadily climbed in rankings from 48th to 37th. This upward trajectory is indicative of growing consumer preference and increased market penetration. The sales figures also reflect this positive movement, with a significant increase from $149,778 in March to $176,879 in June. Such a trend suggests that Pheno Exotic is gaining traction and could potentially break into the top 30 if this momentum continues.
In the Pre-Roll category, Pheno Exotic's performance in Nevada has been more volatile. The brand started at 27th in March, peaked at 17th in April, but then experienced a decline, ending at 23rd in June. Despite this fluctuation, it is worth noting that Pheno Exotic managed to stay within the top 30 throughout these months, which is a positive sign. However, the sales figures tell a different story, with a peak in April at $132,707 followed by a decline to $91,393 in June. This suggests that while the brand is maintaining its presence, it might need to address specific challenges to stabilize and improve its market position in the Pre-Roll category.
Competitive Landscape
In the competitive landscape of the Nevada flower category, Pheno Exotic has shown a steady improvement in its rank over the past few months, moving from 48th in March 2024 to 37th in June 2024. This upward trend in rank is indicative of a positive reception in the market, despite facing stiff competition. For instance, Srene has consistently outperformed Pheno Exotic, maintaining a higher rank, peaking at 31st in May 2024. Meanwhile, Good Green experienced a significant fluctuation, dropping from 25th in May 2024 to 43rd in June 2024, which could suggest volatility in their sales strategy or market reception. Additionally, The Grower Circle has shown resilience, improving from 56th in April 2024 to 35th in June 2024. These dynamics highlight the competitive nature of the flower market in Nevada, where Pheno Exotic's consistent improvement in rank suggests a growing preference among consumers, potentially driven by effective marketing strategies or product quality enhancements.
Notable Products
For June 2024, the top-performing product from Pheno Exotic is Gemelo Pre-Roll (1g) in the Pre-Roll category, maintaining its top rank from April 2024 with sales of 1344 units. The I-15 (3.5g) in the Flower category ranks second, down from its top position in May 2024. Lickz Pre-Roll (1g) holds the third spot, having re-entered the rankings after being absent in May. Medellin x Jet Fuel Gelato (3.5g) remains steady at fourth place, consistent with its May ranking. PBJ Pre-Roll (1g) makes its debut in the rankings at fifth place, indicating a new entry in June.
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