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Dec-2024
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Overview
Market Insights Snapshot
Pheno Exotic has shown notable performance variations across different product categories and states. In the Nevada market, the brand's Flower category experienced fluctuating rankings, starting at 50th place in September 2024 and moving up to 44th by December. This upward trajectory, despite a dip in November, suggests a recovery and potential growth in popularity or distribution. However, it's important to note that the Flower category did not make it into the top 30 brands during these months, indicating a competitive landscape where Pheno Exotic is still striving to secure a stronger foothold.
Conversely, the Pre-Roll category in Nevada has shown a more promising trend, with Pheno Exotic advancing from 39th position in September to 21st by December 2024. This consistent improvement highlights a successful strategy or product reception in this segment, marking it as a potential area of strength for the brand. The Pre-Roll category not only broke into the top 30 but also continued to climb, suggesting a growing consumer preference or effective market penetration. Such movements indicate the brand's ability to adapt and capitalize on market demands within specific categories.
Competitive Landscape
In the competitive landscape of the flower category in Nevada, Pheno Exotic has experienced a fluctuating but generally improving rank over the last few months of 2024. Starting at rank 50 in September, Pheno Exotic improved to rank 44 by December, indicating a positive trend in market presence. This improvement is notable when compared to competitors like Virtue Las Vegas, which saw a decline from rank 40 to 45 over the same period, and Hippies, which dropped from rank 48 to 50. However, Fleur and LP Exotics have maintained stronger positions, with Fleur improving from rank 60 to 39 and LP Exotics maintaining a top 40 position throughout. Despite these challenges, Pheno Exotic's sales showed a recovery in December, closing the gap with some competitors, which could indicate a strengthening brand loyalty or effective marketing strategies. This dynamic market environment suggests that Pheno Exotic is on a growth trajectory, but continued efforts are needed to outpace stronger competitors like LP Exotics and Fleur.
Notable Products
In December 2024, the top-performing product for Pheno Exotic was the Azul x Pave Pre-Roll (1g) in the Pre-Roll category, which climbed to the number one rank with impressive sales of 1532 units. The I-95 Pre-Roll (1g) maintained a strong position, holding steady at the second rank with 897 units sold. White Runtz x Pave Pre-Roll (1g) improved its standing, moving up to the third rank from fifth in November, with sales reaching 883 units. The I-15 (3.5g) entered the rankings at fourth place, while the I-15 Pre-Roll (1g) made its debut at fifth position. These shifts indicate a growing preference for the Azul x Pave Pre-Roll and a consistent demand for pre-roll products from Pheno Exotic.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
