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Dec-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Carbon has shown varied performance across different cannabis categories. Notably, in the Flower category, Carbon has maintained a relatively strong presence, with its ranking fluctuating slightly but remaining within the top 20 over the last few months of 2025. Specifically, Carbon's rank improved from 20th in November to 18th in December, indicating a positive trend in this category. However, in the Edible category, Carbon did not make it into the top 30 in December, which marks a decline from its 64th position in November. This suggests that while Carbon has a solid footing in the Flower market, it faces challenges in the Edible segment in Michigan.
Carbon's performance in the Vapor Pens category in Michigan presents a mixed picture. Starting at 45th place in September, the brand saw a decline in its rankings, dropping to 91st in November, before slightly improving to 90th in December. This downward trend in rankings is accompanied by a significant decrease in sales from October to November, suggesting that Carbon might be struggling to maintain its competitive edge in this category. The absence of a top 30 ranking in December further highlights the challenges Carbon faces in the Vapor Pens market, contrasting with its more stable performance in the Flower category.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Carbon has experienced some fluctuations in its ranking over the last few months of 2025. Starting at 16th place in September, Carbon dropped to 19th in October and 20th in November, before slightly recovering to 18th in December. This indicates a relatively stable but slightly declining trend in its market position. Notably, Hytek and Heavyweight Heads have shown stronger performances, with Hytek consistently improving its rank from 24th in September to 17th in December, and Heavyweight Heads maintaining a competitive edge by finishing the year at 19th. Meanwhile, Goodlyfe Farms experienced a significant drop from 3rd to 16th by December, which might indicate a potential opportunity for Carbon to capitalize on shifting consumer preferences. Despite these challenges, Carbon's sales figures remain competitive, suggesting a loyal customer base that could be leveraged for future growth.
Notable Products
In December 2025, Carbon's top-performing product was Detroit Diesel (3.5g) in the Flower category, securing the first rank with sales of 11,098 units. Gary Satan (3.5g) followed closely, ranking second, while Pablo's Revenge (Bulk) took the third spot. Trop Cherry (3.5g) and Slurty3 (3.5g) rounded out the top five, ranking fourth and fifth, respectively. Compared to previous months, Detroit Diesel (3.5g) maintained its leading position, while Gary Satan (3.5g) and Pablo's Revenge (Bulk) both showed strong performances by climbing into the top three. Notably, Trop Cherry (3.5g) and Slurty3 (3.5g) consistently ranked within the top five, indicating steady demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
