Feb-2026
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Overview
Market Insights Snapshot
Carbon's performance across categories in Michigan demonstrates a mixed trajectory. In the Flower category, Carbon showed a promising start by ranking 25th in November 2025, improving to 19th in December 2025. However, the brand experienced a decline, falling back to 25th in January 2026 and dropping out of the top 30 by February 2026. This downward trend in rankings coincided with a decrease in sales from December to February. In contrast, Carbon's presence in the Edible category was notably absent from the top 30 rankings throughout the observed months, indicating a potential area for improvement or a lack of focus in this segment.
In the Vapor Pens category, Carbon consistently remained outside the top 30 rankings in Michigan, with ranks of 93rd, 95th, and 88th from November 2025 to January 2026, respectively. The absence of a February 2026 ranking suggests that Carbon did not manage to break into the top 30, which could be a concern for the brand if they aim to establish a stronger foothold in this category. Despite the low rankings, there was a slight improvement in January 2026, indicating a potential for growth if strategic adjustments are made. The overall performance across categories in Michigan highlights the need for Carbon to reassess its strategies, particularly in the Edible and Vapor Pens markets, to enhance their market presence and capitalize on growth opportunities.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Carbon has experienced notable fluctuations in its rank and sales performance over recent months. While Carbon started strong with a rank of 25 in November 2025, it improved to 19 in December, only to drop back to 25 in January 2026 and further to 31 in February. This decline in rank is mirrored in its sales, which peaked in December before decreasing significantly by February. In contrast, North Cannabis Co. and Dragonfly Cannabis have shown resilience, with Dragonfly notably climbing from rank 68 in November to 29 by January before slipping slightly in February. Meanwhile, The Fresh Canna and StayHigh have struggled to maintain a consistent presence in the top 20, with StayHigh only appearing in the rankings from January onwards. These dynamics suggest that while Carbon has strong potential, it faces stiff competition and must strategize to regain its earlier momentum and stabilize its position in the market.

Notable Products
In February 2026, the top-performing product for Carbon was Peach Crescendo (3.5g), ranking first with notable sales of 11,330 units. Chemdawg (3.5g) climbed to second place, improving from third in January 2026. The Spice (3.5g) entered the top three for the first time, securing the third position. Pablo's Revenge (Bulk) experienced a drop, moving from first in January to fourth in February. Stay Puft Smalls (3.5g) rounded out the top five, maintaining steady performance within the category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.






