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Aug-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Carbon has shown interesting trends across different cannabis categories. In the Flower category, Carbon displayed a strong performance, with rankings improving from 43rd in June to 23rd in July, but then slightly declining to 27th in August. This fluctuation in rankings is notable given the competitive nature of the Flower market. Meanwhile, in the Edible category, Carbon did not make it into the top 30 in May and continued to remain outside this range through August, indicating potential challenges in gaining traction in this segment. Their Vapor Pens category also saw a decline from 49th in June to 65th in August, suggesting a need for strategic adjustments to improve market presence.
In Nevada, Carbon's performance in the Flower category experienced significant volatility. Starting at 61st in May, the brand climbed to 36th in July, only to fall sharply to 72nd in August. This sharp decline could be a signal of increased competition or shifting consumer preferences. The sales figures reflect this volatility, with a notable peak in July followed by a drop in August. This performance suggests that while Carbon has the potential to capture market share, maintaining consistent growth remains a challenge. The absence of Carbon in the top rankings for other categories in Nevada underscores the need for diversification and stronger market penetration strategies.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Carbon has experienced notable fluctuations in its ranking and sales performance from May to August 2025. Carbon's rank improved from 43rd in June to 23rd in July, highlighting a significant upward momentum in the market. This improvement was accompanied by a substantial increase in sales during July, surpassing competitors like Hytek and Uplyfted Cannabis Co., who maintained relatively stable sales figures. However, Carbon's rank slightly declined to 27th in August, despite maintaining strong sales, which suggests intensified competition. Notably, Oceana Gardens rose to 25th place in August, indicating a competitive threat. Meanwhile, Cherry Industries made a remarkable leap from 60th in June to 28th in August, reflecting a dynamic shift in the market. These trends underscore the importance for Carbon to continue leveraging its strengths to maintain and improve its market position amidst evolving competition.
Notable Products
In August 2025, GMO Sherb (3.5g) ranked as the top-performing product for Carbon, achieving the highest sales figure of 9,524 units. Tropegranate Smalls (3.5g) followed closely in second place, marking a strong presence in the Flower category. Oh Geez Smalls (3.5g) showed significant improvement, climbing to third place from fifth in July, with sales increasing to 6,929 units. Gastro Pop #4 Smalls (3.5g) experienced a slight drop from second to fourth place, while Alpha Dog Smalls (3.5g) maintained its fifth-place position consistently. This shift in rankings highlights dynamic changes in consumer preferences within Carbon's product lineup over the summer months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
