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Jul-2025
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Overview
Market Insights Snapshot
Carbon's performance across different categories in Michigan has shown some fluctuations over the past few months. In the Flower category, Carbon experienced a notable improvement, moving from the 39th position in April to 26th in May, although it dipped to 45th in June before climbing back to 28th in July. This indicates a volatile yet promising presence in the Michigan Flower market. On the other hand, the Edible category has been challenging for Carbon, as it has not been able to break into the top 30 rankings from April to July. This could suggest a need for strategic adjustments or increased marketing efforts in this segment.
In Nevada, Carbon's performance in the Flower category has been mixed, but it ended on a high note in July. Starting at the 51st position in April, the brand slipped slightly to 59th in May and further to 65th in June, before making a significant leap to 38th in July. This recovery in July could indicate successful strategic changes or market conditions that favored Carbon. However, Carbon's absence from the top 30 in other categories suggests there might be untapped potential or competitive challenges that need to be addressed to strengthen its overall market presence in Nevada.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Carbon has demonstrated notable fluctuations in its market position from April to July 2025. Starting at rank 39 in April, Carbon made a significant leap to 26th place in May, indicating a positive response to its offerings. However, by June, Carbon's rank dropped to 45, before recovering to 28th place in July. This volatility suggests a competitive market environment where brands like Glacier Cannabis and Galactic have maintained relatively stable positions, with Galactic even improving its rank from 35 in April to 26 by July. Despite Carbon's rank fluctuations, its sales in July surpassed those of Hytek and Grip, indicating a potential for growth if the brand can stabilize its market presence. This dynamic suggests that while Carbon faces stiff competition, its ability to rebound in rank and increase sales positions it as a brand to watch in the coming months.
Notable Products
In July 2025, Carbon's top-performing product was Apple Mintz (3.5g) in the Flower category, securing the number one rank with sales of 7,231 units. Gastro Pop #4 Smalls (3.5g) followed closely in second place, while Frozen Peaches (3.5g) took the third spot, experiencing a drop from its previous second place in May. Purple Pineapple Smalls (Bulk) and Oh Geez Smalls (3.5g) completed the top five, ranking fourth and fifth, respectively. Notably, the rankings for Apple Mintz and Gastro Pop #4 Smalls remained stable as they debuted in the rankings this month, while Purple Pineapple Smalls and Oh Geez Smalls also made their first appearance in the top five. Overall, the product lineup for July showed a mix of consistent performers and new entrants among Carbon's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
