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Sep-2025
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Overview
Market Insights Snapshot
In Michigan, Carbon has shown a mixed performance across various product categories. In the Flower category, it has demonstrated notable upward mobility, climbing from 33rd place in June 2025 to a peak of 16th in August before settling at 20th in September. This indicates a strong presence and growing consumer preference in the Flower category. Conversely, in the Edible category, Carbon has struggled to break into the top 30, with rankings fluctuating between 61st and 72nd over the months. This suggests a need for strategic improvements or innovations in their edible offerings to gain a competitive edge.
In Nevada, Carbon's performance in the Flower category has been inconsistent. After an initial leap from 66th to 37th place in July 2025, the brand experienced a sharp decline to 72nd in August, and it did not rank in the top 30 in September. This volatility could be attributed to market dynamics or competitive pressures, indicating potential challenges in maintaining a stable market position. It's worth noting that while Carbon's sales figures in Michigan's Vapor Pens category have shown a slight decline, the brand has maintained a consistent ranking, suggesting a loyal customer base despite market fluctuations. Further analysis could provide insights into the factors driving these trends.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Carbon has demonstrated notable fluctuations in its ranking over the months from June to September 2025. Starting at rank 33 in June, Carbon made a significant leap to 20 in July and further improved to 16 in August, before slightly dropping back to 20 in September. This upward trajectory in the middle months indicates a strong performance, likely driven by effective marketing strategies or product offerings. In comparison, High Supply showed a similar improvement, moving from rank 29 in June to 18 in September. Meanwhile, Heavyweight Heads maintained a relatively stable presence, consistently ranking within the top 20, which suggests a steady consumer base. Plant Nerd, although starting at a higher rank of 12 in June, experienced a decline to 22 by September, indicating potential challenges in maintaining its market position. These dynamics highlight Carbon's competitive edge in gaining traction against established brands, though maintaining this momentum will be crucial for sustaining its market position.
Notable Products
In September 2025, Carbon's top-performing product was Apple Mintz (3.5g) in the Flower category, which rose to the number one spot with sales of 8,176 units. Nana Mama Smalls (3.5g) followed closely as the second highest seller, marking its first appearance in the rankings. Spritzer (3.5g), which was the top seller in August, dropped to third place in September. Garlic Cookies (3.5g) and Trop Peels Smalls (3.5g) secured the fourth and fifth positions respectively, both making their debut in the rankings. Notably, Apple Mintz showed a significant improvement from its third-place ranking in July, highlighting its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
