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Nov-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Carbon has shown varied performance across different categories. In the Edible category, Carbon has been struggling to break into the top tiers, with rankings fluctuating between 56th and 64th place from August to November 2025. Notably, Carbon's sales in this category saw a significant spike in October, reaching $83,974, before dropping back in November. In the Flower category, however, Carbon maintained a stronger presence, consistently ranking within the top 25, although there was a slight decline from 16th place in August and September to 25th by November. This indicates a potential challenge in maintaining momentum in a highly competitive market.
In Nevada, Carbon's performance was limited to the Flower category, where it ranked 79th in August 2025, but did not appear in the top 30 in subsequent months. This absence from the top rankings in Nevada could suggest difficulties in gaining market traction or increased competition from other brands. Meanwhile, in Michigan's Vapor Pens category, Carbon's ranking fell sharply from 48th in August to 90th in November, which may reflect a decline in consumer interest or market share. Such movements highlight the dynamic nature of the cannabis market and the need for brands like Carbon to adapt strategies to maintain their competitive edge.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Carbon has experienced a notable shift in its ranking and sales performance from August to November 2025. Initially holding the 16th position in August and September, Carbon's rank dropped to 23rd in October and further to 25th in November. This decline in rank coincides with a decrease in sales from $1,319,229 in September to $924,822 in November. Meanwhile, competitors like Peninsula Cannabis and Elysium Cultivation have shown significant upward momentum. Peninsula Cannabis improved its rank from 53rd in August to 26th in November, with a corresponding increase in sales. Similarly, Elysium Cultivation climbed from 97th in August to 23rd in November, surpassing Carbon in rank with a notable sales surge. Pure Options, despite a drop from 8th to 24th, maintains higher sales figures than Carbon. The data suggests that while Carbon remains a strong player, the competitive pressure from these rising brands is impacting its market position and sales trajectory.
Notable Products
In November 2025, Carbon's top-performing product was Apple Mintz (3.5g) in the Flower category, maintaining its number 1 rank from September, with impressive sales of 11,165 units. La Kush Cake (Bulk), also in the Flower category, climbed to the number 2 position, showing significant improvement since it was unranked in previous months. Cherry Lime Gummy 10-Pack (200mg) in the Edible category held steady at the number 3 spot, despite a decrease in sales from October. Dragon Fruit Gummy 10-Pack (200mg) and Peach Lemonade Gummy 10-Pack (200mg) were new entries in the rankings, securing the fourth and fifth positions respectively. Overall, Carbon's product rankings in November indicate a strong preference for Flower products, with notable stability in the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
