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Dec-2024
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Overview
Market Insights Snapshot
In the Flower category, Carbon has demonstrated a noteworthy performance in Michigan, where it climbed from the 33rd position in September 2024 to reach the 13th spot by November 2024. This upward trend indicates a significant boost in brand presence and consumer acceptance. However, December saw a slight dip to 19th place, which might suggest increased competition or market dynamics affecting sales. In contrast, Carbon's presence in the Flower category in Nevada has been relatively stable, maintaining a position outside the top 50 but consistently hovering around the 60th mark. This stability, despite being outside the top tier, could imply a steady, if modest, consumer base in the state.
In the Pre-Roll category, Carbon's performance in Michigan is less prominent, as it only entered the top 100 in December 2024, ranking 82nd. This late entry into the rankings may point to initial struggles or strategic focus elsewhere, but the appearance in December could be a positive sign of potential growth in this segment. The absence of Carbon in the top 30 across other states and categories, such as Nevada's Pre-Roll sector, indicates areas where the brand has yet to establish a significant foothold or where competition is particularly fierce. This varied performance across categories and states highlights the dynamic nature of the cannabis market and the challenges brands face in maintaining a competitive edge.
Competitive Landscape
In the competitive landscape of the Flower category in Michigan, Carbon has demonstrated significant fluctuations in its market position from September to December 2024. Initially ranked 33rd in September, Carbon surged to 13th place by November, indicating a strong upward trend in sales performance. However, by December, Carbon experienced a slight decline, dropping to 19th place. This volatility highlights the competitive pressure from brands like NOBO, which maintained a relatively stable presence, fluctuating between 15th and 21st place, and Hytek, which also showed a dynamic ranking pattern, peaking at 17th in November. Meanwhile, Skymint consistently improved its rank, reaching 17th by December, potentially capturing market share from Carbon. Notably, Grip re-entered the top 20 in November after being absent in October, further intensifying the competition. These shifts suggest that while Carbon has the potential for high sales performance, maintaining a stable rank amidst aggressive competitors requires strategic adjustments.
Notable Products
In December 2024, Spritzer (3.5g) from Carbon emerged as the top-selling product, achieving the number one rank with sales of 10,155 units. Gush Mintz (3.5g) maintained its strong performance, holding steady at the second position from the previous month, despite a slight decrease in sales figures. Sundaze GMO Pre-Roll (1g) entered the rankings at third place, showing a notable increase in popularity. Kitchen Sink (3.5g) dropped from third to fourth place compared to November, reflecting a minor decline in sales. Mango Mintality (3.5g) rounded out the top five, slipping from fourth in November, indicating a downward trend in its sales trajectory.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
