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Market Insights Snapshot
In May 2026, Carbon concentrated 98.57% of sales in Flower while Edible accounted for 1.43%, with Flower down 7.99% year over year and 3.17% month over month, and Edible down 48.86% year over year but up 94.11% month over month. Despite overall brand sales declining 24.03% year over year alongside a 35.96% increase in average price, the category mix skew intensified toward Flower as the top category while Edible’s small base swung sharply month over month; the pattern implies a price-led strategy within Flower is suppressing volume and leaving diversification shallow even as Edible volatility offers tactical upside.
Carbon’s Flower-focused footprint paired with a rank position of 27 in Flower in Michigan, alongside a 3.17% month-over-month dip in Flower and a 94.11% month-over-month surge in Edible, signals that incremental share gains will likely come from selective expansion beyond Flower rather than deeper price escalation within it. With brand sales down 24.03% year over year and 24-month performance at -18.44%, while average price is up 35.96%, the shift implies Carbon’s positioning would benefit from moderating price pressure in Flower to stabilize rank while using Edible’s momentum as a testbed for margin-accretive offerings without overexposing the mix to high-volatility niches.
Competitive Landscape
Carbon sits at rank #27 in MI Flower for May 2026, unchanged YoY from #27, and has improved 5 positions from #32 three months ago; this stability contrasts with its prior peak at #12 in June 2024, indicating a long-term comedown despite a recent quarter-on-quarter climb. Against peers, High Minded held #1 while posting a -14.5% YoY sales change, and Goodlyfe Farms advanced from #7 to #2 with +66.2% YoY sales growth, suggesting Carbon’s flat YoY rank at #27 is ceding relative momentum to risers even as leaders with negative growth maintain higher positions; the pattern implies Carbon’s current rank trajectory is stabilizing in the lower 20s-to-30s band rather than re-approaching its #12 peak without a step-change in competitive differentiation.
Notable Products
Animal Mint Cake (3.5g) delivered the standout move in May 2026 with +128.3% MoM, jumping to rank 1, while Iced Cherry Cookies (3.5g) fell -38.5% MoM to rank 5. Peach Crescendo (3.5g) also surged +90.0% MoM to rank 2, and Pebble Wreck (3.5g) slid -16.8% MoM to rank 4. With all top-10 placements concentrated in the Flower category and one SKU eclipsing $64,301 in sales, the mix points to a push toward a few breakout Flower winners driving share, even as volatility within the lineup requires tighter SKU curation.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
