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Overview
Market Insights Snapshot
In the realm of the Flower category, Fleur demonstrated a significant fluctuation in its performance in the state of Nevada. The brand was able to secure a spot within the top 20 brands for the months of June, July, and August 2023. However, the rankings showed a downward trend, going from 10th place in June to 20th place in August. This movement indicates a potential challenge for the brand in maintaining its market position in this category. Notably, despite the decline in rankings, Fleur's sales in August 2023 were still substantial, indicating a strong consumer base.
Turning our attention to the Pre-Roll category, it's notable that Fleur did not make it into the top 20 brands in Nevada during the period from June to September 2023. The brand's rankings hovered around the mid-30s, indicating a relatively stable but not particularly strong position in this category. The sales trend, however, showed a slight decrease over the months, which might be a point of concern for the brand. It would be interesting to monitor Fleur's future performance and strategies to improve its market standing in the Pre-Roll category.
Competitive Landscape
In the Flower category within Nevada, Fleur has experienced a fluctuating rank over the months of June to September 2023. In June, Fleur held a strong position at rank 10, rising to rank 11 in July, but then falling to rank 20 in August and further to rank 15 in September. This indicates a significant drop in sales, especially when compared to its competitors. For instance, Bohemian Bros maintained a more stable rank, ranging from 16 to 23, suggesting a more consistent sales performance. Green Life Productions also demonstrated a similar pattern, with ranks fluctuating between 14 and 32. Interestingly, High Heads showed a significant improvement, jumping from rank 51 in June to rank 13 in September, indicating a substantial increase in sales. FloraVega / Welleaf, on the other hand, had a rank outside the top 20 in June and July, but managed to climb to rank 14 in September, suggesting a potential recovery in sales. These shifts among competitors could have various implications for Fleur's market position and sales strategy.
Notable Products
In September 2023, Fleur's top-selling product was Bushido OG (3.5g), maintaining its first place rank from previous months and achieving sales of 4149 units. The Bushido OG Pre-Roll (1g) rose to second place, improving from its third place position in August and fifth place in June, indicating a growing preference for this product. Grape Monster (3.5g) dropped to third place in September from its previous second place in June and July. The fourth place was held by Miss Africa (3.5g), which held the same rank in August and fifth in July. Lastly, the Grape Monster Pre-Roll (1g) made its first appearance in the top five in September, securing the fifth place.
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