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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Vox’s July 2026 mix concentrated 69.86% in Vapor Pens and 30.14% in Pre-Roll, with Vapor Pens down 45.12% year over year and 0.15% month over month, while Pre-Roll fell 67.63% year over year and 12.56% month over month. Against a brand-level sales decline of 54.63% year over year and a 24‑month decline of 33.93%, the heavier exposure to Vapor Pens cushioned the total relative to the steeper Pre-Roll drop, but the category split also amplified volatility as Pre-Roll’s double‑digit month‑over‑month contraction dragged mix. With an average price up 3.47% year over year to $28.46 while Vapor Pens average price sits at 37.54 and Pre-Roll at 18.24, the pricing ladder now leans more on higher‑ticket units, implying that July 2026 mix skews toward maintaining margin per unit but at the expense of volume recovery.
Positionally, holding rank 10 in Vapor Pens within British Columbia alongside a 45.12% year‑over‑year decline indicates share defense at a mid‑tier rank rather than expansion, while the 12.56% month‑over‑month slide in Pre-Roll signals under‑indexing in a value‑oriented format. The 0.15% month‑over‑month dip in Vapor Pens versus a 12.56% month‑over‑month dip in Pre-Roll suggests near‑term stability is anchored in Vapor Pens, but the 67.63% year‑over‑year Pre-Roll contraction leaves Vox exposed to mix risk if value growth outpaces premium segments. Net, the pattern implies Vox’s differentiation hinges on Vapor Pens rank performance and a premium‑leaning price posture, and without a Pre-Roll rebound the brand is likely to concentrate positioning around fewer, higher‑price touchpoints rather than broad basket penetration.
Competitive Landscape
Vox sits at rank #10 in BC Vapor Pens in July 2026, down 5 positions year over year from #5, and slipped 1 spot from #9 over the last three months, while its prior peak was #3 in June 2025; in contrast, Spinach climbed to #1 with 160.39% YoY sales growth from a prior #3, and BoxHot holds #2 after falling from #1 with a -16.68% YoY sales change. Meanwhile, General Admission is #3 after dropping from #2 alongside a -4.02% YoY sales decline, and Back Forty / Back 40 Cannabis advanced to #5 from #7 with 43.10% YoY growth; this pattern implies Vox is ceding relative rank share to faster-rising leaders and must reverse a multi-quarter slide to avoid further down-tiering.
Notable Products
Puffz- Peach Melonberry Distillate Disposable (1.2g) posted the standout move in July 2026 with a 41.7% month-over-month gain to rank 5, while Puffz- Blue Raspberry Distillate Disposable (1.2g) fell 27.8% to rank 7. Shufflez Diamond Infused Pre-Roll 2-Pack (1g) held rank 1 despite an 8.1% decline, and Berry Watermelon Distillate Cartridge (1.2g) slipped 9.3% at rank 3. With six of the top ten SKUs in Vapor Pens and only two Pre-Roll items in the top six, the mix indicates a pivot toward flavored disposables even as the lead Pre-Roll anchors share.
Taster Pack Crushable Infused Pre-Roll 5-Pack (2.5g) dropped 16.9% at rank 4, while Cherry Bomb Distillate Cartridge (1.2g) and Puffz- Peach Melonberry Distillate Cartridge (1.2g) declined 14.0% and 12.4% at ranks 8 and 9 respectively. Puffz- Tango Strawmango Distillate Disposable (1.2g) rose 5.0% at rank 2 against a modest 1.0% uptick for Puffz- Peach Melonberry Distillate Rechargeable Disposable (1.2g) at rank 10, concentrating gains in non-rechargeable formats even as the rechargeable variant trails at $42,263. The pattern implies that disposables with distinct flavors are consolidating momentum while multi-pack Pre-Rolls soften, guiding assortment toward fewer but faster-rotating Vapor Pen SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
