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Aug-2025
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Overview
Market Insights Snapshot
In the realm of Pre-Rolls, Vox has demonstrated varying performance across different provinces. In Alberta, their ranking fluctuated, starting at 24th in May and dipping to 39th in July before recovering to 32nd in August. This suggests a potential challenge in maintaining consistent market presence in Alberta's Pre-Roll category. Meanwhile, in British Columbia, Vox showed a positive trajectory, climbing from 69th in May to 50th by August, indicating a strengthening foothold. In Ontario, the brand has consistently improved its standing from 66th in May to 55th in August, reflecting a steady growth in consumer preference.
For Vapor Pens, Vox's performance presents a mixed picture. In Alberta, the brand experienced a downward trend, slipping from 19th in May to 25th by August, which may indicate increasing competition or shifting consumer preferences. Conversely, in British Columbia, Vox maintained a strong presence, consistently ranking in the top 10, although there was a slight drop from 7th in May to 9th in August. This suggests that while they are a key player in British Columbia, there is room for improvement. In Ontario, the Vapor Pen category saw a decline from 44th to 55th over the same period, which could be a concern for maintaining market share.
Competitive Landscape
In the competitive landscape of vapor pens in British Columbia, Vox has experienced fluctuations in its market position, which may impact its sales trajectory. While Vox maintained a steady rank of 7th in May and June 2025, it slipped to 10th in July before slightly recovering to 9th in August. This shift may be attributed to the dynamic performances of competitors such as Endgame, which rose from 12th in May to 7th in July, showcasing a strong upward trend. Similarly, 1964 Supply Co demonstrated resilience, improving its rank from 10th in June to 7th in August. Meanwhile, Adults Only consistently held the 8th position, suggesting stable performance. These movements indicate a competitive market where Vox must strategize to regain and sustain higher rankings, potentially by analyzing the strategies of rising brands like Endgame and 1964 Supply Co.
Notable Products
In August 2025, Shufflez Diamond Infused Pre-Roll 2-Pack (1g) maintained its position as the top-performing product for Vox, achieving consistent first-place rankings since May, with a notable sales figure of 20,611 units. Puffz- Tango Strawmango Distillate Disposable (1.2g) secured the second spot, climbing from third place in July, indicating a positive trend in consumer preference. Big Shiny Popz Crushable Mixer Diamond Infused Pre-Roll 5-Pack (2.5g) improved its position to third place from fourth in the previous months, showing steady growth. Puffz- Tango Strawmango Distillate Cartridge (1.2g) slipped to fourth place, despite a strong performance in earlier months. The Taster Pack Crushable Infused Pre-Roll 5-Pack (2.5g) held steady in fifth place, though its sales figures have been declining since June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
