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Oct-2025
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Overview
Market Insights Snapshot
The performance of Vox in the Pre-Roll category across Canadian provinces shows mixed results. In Alberta, Vox's ranking remained outside the top 30 throughout the months from July to October 2025, with a slight improvement in August before a steady decline. Similarly, in British Columbia, Vox saw a brief climb into the top 30 in August and September, but by October, it had fallen back to 43rd place. On the other hand, in Ontario, Vox consistently hovered outside the top 30, indicating a more stable, albeit lower, market presence compared to Alberta and British Columbia.
In the Vapor Pens category, Vox demonstrated a more significant shift in rankings. In British Columbia, Vox maintained a strong presence, consistently ranking in the top 10 until a sharp drop to 18th place in October. In contrast, the Ontario market saw Vox's ranking drop out of the top 30 by October, highlighting a potential challenge in maintaining market share. Meanwhile, in Alberta, Vox's ranking fluctuated, ultimately falling to 33rd place in October, suggesting a downward trend. This variability in performance across different provinces and categories indicates both opportunities and challenges for Vox as they navigate the competitive landscape of the Canadian cannabis market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Vox has experienced notable fluctuations in its ranking and sales performance from July to October 2025. Vox's rank improved from 56th in July to 54th in August, but then dropped significantly to 69th in September before recovering to 55th in October. This volatility contrasts with the more stable performance of competitors like Nugz (Canada), which maintained a relatively consistent rank around the mid-50s, and XPLOR, which saw a slight decline but remained within the top 60. Despite the rank fluctuations, Vox's sales showed a promising recovery in October, surpassing its August figures and closing the gap with Bold and Tuck Shop, both of which demonstrated strong upward sales trends. This indicates that while Vox faces challenges in maintaining a stable rank, its sales potential remains robust, suggesting opportunities for strategic adjustments to capitalize on market dynamics.
Notable Products
In October 2025, the top-performing product for Vox was the Shufflez Diamond Infused Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its first-place position for the fourth consecutive month with sales reaching 20,973 units. The Big Shiny Popz Crushable Mixer Diamond Infused Pre-Roll 5-Pack (2.5g) also held steady in second place, though its sales significantly declined compared to previous months. The Taster Pack Crushable Infused Pre-Roll 5-Pack (2.5g) entered the rankings in October, securing the third position. Puffz- Tango Strawmango Distillate Disposable (1.2g) dropped from third to fourth place while Puffz- Tango Strawmango Distillate Cartridge (1.2g) fell to fifth. The rankings reflect a stable dominance of the Pre-Roll category, with notable shifts in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
