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Aug-2024
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Overview
Market Insights Snapshot
The performance of Vox across various categories and states has shown notable fluctuations over the past few months. In Alberta, Vox's ranking in the Pre-Roll category experienced a significant rise from 28th in May 2024 to 22nd in July 2024, before dropping to 29th in August 2024. This volatility is also reflected in their sales figures, which peaked in July with $283,113 before declining to $193,346 in August. In the Vapor Pens category, Vox's ranking in Alberta saw a less dramatic but still noticeable shift, moving from 24th in May to 20th in June, and then back down to 25th by August 2024.
In British Columbia, Vox demonstrated a strong performance in the Vapor Pens category, with a remarkable jump to 7th place in June 2024 from 21st in May, though it settled back to 18th by August. This suggests a temporary surge in popularity, possibly driven by a promotional campaign or new product launch. Conversely, in Ontario, Vox's Pre-Roll category has struggled to break into the top 30, with rankings of 94th and 98th in May and June 2024, respectively, and no presence in the top 30 in July and August. Similarly, in Saskatchewan, Vox only appeared in the Pre-Roll category rankings in June 2024 at 52nd place, indicating a limited market penetration in that province.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Vox has shown a dynamic performance over the past few months. Notably, Vox climbed from rank 28 in May 2024 to a peak position of 22 in July 2024 before dropping to rank 29 in August 2024. This fluctuation in rank indicates a highly competitive market. For instance, Virtue Cannabis maintained a relatively stable position, fluctuating between ranks 25 and 31, while Broken Coast and 1964 Supply Co experienced similar volatility but generally remained lower in rank compared to Vox. Interestingly, FIGR made a significant leap from rank 41 in July 2024 to rank 28 in August 2024, suggesting a potential emerging threat. These shifts highlight the importance for Vox to continually innovate and adapt to maintain its competitive edge in the Alberta Pre-Roll market.
Notable Products
In August 2024, the top-performing product for Vox was Puffz- Tango Strawmango Distillate Cartridge (1.2g) in the Vapor Pens category, rising to the first rank with sales of 4,195 units. Puffz- Peach Melonberry Distillate Cartridge (1.2g) maintained its second rank from the previous month with notable sales. Cherry Bomb Diamond infused Pre-Roll 3-Pack (1.5g) moved up to the third rank, despite a decline in sales figures. New entries in the top five include Big Shiny Popz Crushable Mixer Infused Pre-Roll 5-Pack (2.5g) and Banana Peel Crushable Infused Pre-Roll 3-Pack (1.5g), ranking fourth and fifth respectively. These changes indicate a strong performance in the Vapor Pens category and a dynamic shift in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
