Vox

Data Snapshot: May 04, 2024
Vox Cannabis Brand Logo
$100K+

Apr-2024

Sales

Decline

Trend

6-Month

24

Product Count

SKUs

Vox

Overview

Product Trends

Vox Categories

Vox Sales

Market Insights Snapshot

Vox Historical Sales by Category

Vox's performance in the Pre-Roll category shows a mixed bag of results across different provinces in Canada, indicating a fluctuating market presence. In Alberta, Vox maintained a position outside the top 30 brands from January to April 2024, with a slight increase in rank from 34th to 40th, despite an increase in sales from 139,025 in January to 149,678 in April. This suggests a competitive market in Alberta where Vox is struggling to break into the top ranks. Conversely, in Saskatchewan, Vox showed more promising performance, maintaining a rank within the top 30 throughout the same period and even improving its position from 26th to 25th from January to April. This indicates a stronger brand presence in Saskatchewan, with sales reflecting a rebound in April to 38,164, after a dip in March.

In British Columbia, Vox's trajectory in the Pre-Roll category reveals a significant decline, with its rank falling from 54th in January to 97th in April 2024, alongside a decrease in sales from 61,745 in January to 24,015 in April. This sharp decline highlights challenges Vox is facing in maintaining its market share in British Columbia. Interestingly, in the same province, Vox entered the Vapor Pens category in March 2024 and saw a positive trajectory, moving from not being in the top 30 to ranking 25th by April, with sales jumping from 65,058 in March to 92,146 in April. This suggests that while Vox is struggling in the Pre-Roll category in British Columbia, it has found a potentially lucrative foothold in the Vapor Pens market, indicating a strategic pivot or diversification in its product offerings.

Apr-2024 Rank
Pre-Roll
Vapor Pens
40
97
25
70
25
Vox

Competitive Landscape

In the competitive landscape of the Pre-Roll category in Alberta, Vox has experienced fluctuations in its market position, indicating a fiercely competitive environment. Initially ranked 34th in January 2024, Vox saw a slight improvement in February, moving up to 35th, but faced challenges in March and April, dropping to 40th place. This performance places Vox in a challenging position, especially when compared to Astro Lab, which showed remarkable improvement, climbing from 48th in January to 37th by April. Another notable competitor, DEBUNK, despite a dip in February and March, managed to slightly improve its standing by April. On the other hand, brands like Partake and The Original Fraser Valley Weed Co. were not within the top 20 for any month, indicating a potential opportunity for Vox to capitalize on any shifts in consumer preferences or market dynamics. The data suggests that while Vox is facing stiff competition, particularly from emerging brands like Astro Lab, there remains room for strategic maneuvers to improve its market position and sales trajectory in the Pre-Roll category in Alberta.

Vox market ranking for AB Pre-Roll

Vox

Notable Products

In Apr-2024, Vox's top-performing product was Watermelon Punch Crushable Infused Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, securing the first rank with sales figures reaching 3182.0 units. Cherry Bomb Diamond Infused Pre-Roll 3-Pack (1.5g) followed as the second top product, improving its position remarkably from the fourth rank in the previous month. Blueberry Kush Diamond Infused Pre-Roll 3-Pack (1.5g) made its debut in the rankings directly at the third position, indicating a strong market entry. The Taster Pack Crushable Infused Pre-Roll 5-Pack (2.5g) experienced a slight decline, moving from the top position in March to the fourth rank in April. Grape Ice Crushable Infused Pre-Roll 3-Pack (1.5g) also saw a decrease in its ranking, dropping from third to fifth, showcasing the dynamic shifts in consumer preferences within Vox's product lineup.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Watermelon Punch Crushable Infused Pre-Roll 3-Pack (1.5g)
Pre-Roll
1
1
2
1
Cherry Bomb Diamond infused Pre-Roll 3-Pack (1.5g)
Pre-Roll
>5
>5
4
2
Blueberry Kush Diamond Infused Pre-Roll 3-Pack (1.5g)
Pre-Roll
>5
>5
>5
3
Taster Pack Crushable Infused Pre-Roll 5-Pack (2.5g)
Pre-Roll
3
3
1
4
Grape Ice Crushable Infused Pre-Roll 3-Pack (1.5g)
Pre-Roll
2
2
3
5
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