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Jun-2024
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Overview
Market Insights Snapshot
Vox has shown notable performance across different states and categories, particularly in Alberta and British Columbia. In Alberta, Vox's Pre-Roll category experienced a steady climb, moving from rank 43 in March to rank 24 in June, indicating a significant upward trend in popularity and sales. Similarly, their Vapor Pens in Alberta followed a positive trajectory, advancing from rank 45 in March to rank 26 in June. This consistent improvement in rankings highlights Vox's growing brand presence and market penetration in Alberta.
In British Columbia, Vox's performance in the Vapor Pens category has been impressive, with a remarkable jump from rank 29 in March to rank 9 in June, showing a strong foothold in the market. On the other hand, their Pre-Roll category did not maintain a top 30 ranking past March, which could be seen as a potential area for improvement. Meanwhile, in Ontario, Vox's Pre-Roll category saw a decline, dropping out of the top 30 by June after being ranked 45 in March. This downward trend may indicate challenges in maintaining market share in Ontario. Lastly, in Saskatchewan, Vox's Pre-Roll category showed promise, climbing from rank 37 in March to rank 26 in April, though no further data is available to confirm sustained performance.
Competitive Landscape
In the competitive landscape of vapor pens in British Columbia, Vox has shown a remarkable improvement in its rank and sales over the past few months. Initially ranked at 29th in March 2024, Vox was not even in the top 20, but it made a significant leap to 9th place by June 2024. This upward trajectory indicates a strong market response and effective marketing strategies. In contrast, competitors like 1964 Supply Co and Good Supply have maintained relatively stable positions, with Good Supply consistently ranking within the top 10, though showing a slight decline from 4th to 8th place over the same period. Meanwhile, Kolab and Foray have experienced minor fluctuations but remained in the top 20. Vox's rapid ascent suggests it is capturing market share from these established brands, making it a noteworthy contender in the British Columbia vapor pen market.
Notable Products
In June 2024, the top-performing product for Vox was Peach Melonberry Distillate Cartridge (1.2g) in the Vapor Pens category, maintaining its leading position from May with sales reaching 8880. Tango Strawmango Distillate Cartridge (1.2g), also in Vapor Pens, climbed to the second spot from fifth in May, showing significant improvement. Grape Ice Crushable Infused Pre-Roll 3-Pack (1.5g) held the third position, making a notable re-entry into the rankings since March. Cherry Bomb Diamond Infused Pre-Roll 3-Pack (1.5g) dropped to fourth place from second in May, indicating a slight decline in sales momentum. Blueberry Kush Diamond Infused Pre-Roll 3-Pack (1.5g) remained steady at fifth place, consistent with its May ranking.
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