Market Insights Snapshot
In the Pre-Roll category, Vox Popz has seen varying degrees of success across different provinces. In Alberta, the brand has maintained a steady presence in the top 20, although it slipped from rank 13 in July to 17 by October 2023. This slight decline is mirrored in the brand's sales figures for the same period. Conversely, in Saskatchewan, Vox Popz experienced a more significant drop, falling from rank 12 in August to 22 by October. This downward trend was accompanied by a decrease in sales, hinting at a potential loss of market share within the province.
Meanwhile, in British Columbia, Vox Popz's performance in the Pre-Roll category was less consistent. The brand did not manage to secure a spot within the top 20 brands in the province during the period from July to October 2023. This could be seen as a negative sign, reflecting the brand's struggle to gain a strong foothold in the competitive British Columbia market. However, it's worth noting that despite this, the brand's sales in British Columbia did not see a drastic drop, indicating a certain level of sustained consumer interest. The brand's future performance in this province is definitely something to keep an eye on.
In the Pre-Roll category in Alberta, Vox Popz has been experiencing a slight downward trend in rank from July to October 2023, moving from 13th to 17th place. This indicates a potential decrease in market share, as sales also appear to be declining. In comparison, Hiway has maintained a relatively stable rank, though it slipped to 19th place in October. BZAM has also remained fairly steady, with a slight increase in rank in October. Interestingly, Next Friday showed a significant jump in rank from 35th to 15th place from July to October, indicating a possible increase in popularity. Castle Rock Farms has seen a slight improvement in rank, moving from 27th to 18th place. These shifts in rank among competitors could be impacting Vox Popz's position in the market.
In October 2023, the top-performing product from Vox Popz was the 'Watermelon Punch Crushable Infused Pre-Roll 3-Pack (1.5g)', maintaining its number one spot from previous months with sales of 12,340 units. The 'Grape Ice Crushable Infused Pre-Roll 3-Pack (1.5g)' held steady at the second rank. The 'Frosted Kush Mintz Crushable Infused Pre-Roll 3-Pack (1.5g)' moved up one spot from July to secure third place in October. Despite a drop in rank from July, the 'Mango OG Crushable Infused Pre-Roll 3-Pack (1.5g)' remained in the top four. A new entry in the top five was the 'Big Shiny Popz Crushable Mixer Infused Pre-Roll 5-Pack (2.5g)', debuting at rank five.