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Dec-2025
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Overview
Market Insights Snapshot
In Alberta, Vox's performance in the Pre-Roll category has shown a consistent decline from September to December 2025, with rankings slipping from 34th to 41st. This downward trend is mirrored in the sales figures, which decreased from approximately 221,000 CAD in September to about 170,000 CAD in December. The Vapor Pens category in Alberta tells a similar story, with a drop from 29th place in September to falling out of the top 30 by December. This is indicative of a significant decrease in market presence, as sales plummeted from around 146,000 CAD to just over 31,000 CAD during the same period.
In contrast, British Columbia presents a more varied picture for Vox. In the Pre-Roll category, the brand fluctuated in rankings, initially dropping to 53rd in October but recovering to 32nd by December. Notably, sales in this category rebounded to over 212,000 CAD by the end of the year. Meanwhile, Vox maintained a strong performance in the Vapor Pens category, consistently ranking within the top 5, except for a brief dip to 19th in October. This category's sales remained robust, showcasing Vox's strong hold in the British Columbia market. However, in Ontario, Vox struggled to maintain a foothold, especially in the Vapor Pens category, where it dropped out of the top 30 rankings after October, highlighting a challenging competitive landscape.
Competitive Landscape
In the competitive landscape of vapor pens in British Columbia, Vox experienced notable fluctuations in its ranking throughout the last quarter of 2025. Starting strong in September with a rank of 5th, Vox saw a significant drop to 19th in October, before rebounding to 4th in November and settling at 5th in December. This volatility in rank suggests a highly competitive environment, particularly with brands like Spinach consistently maintaining a top 3 position, except for October when they were not in the top 20. Meanwhile, 1964 Supply Co showed a steady improvement, climbing from 12th in September to 6th by December, indicating a growing market presence. Terra Labs also demonstrated a strong performance, particularly in October when they surged to 2nd place. The competition from DEBUNK remained consistent, maintaining a position within the top 8 throughout the period. These dynamics highlight the challenges and opportunities for Vox as it navigates a competitive market, emphasizing the importance of strategic positioning and market adaptation to sustain and enhance its sales performance.
Notable Products
In December 2025, Shufflez Diamond Infused Pre-Roll 2-Pack (1g) maintained its top position in the Vox lineup, with a sales figure of $12,379. Big Shiny Popz Crushable Mixer Diamond Infused Pre-Roll 5-Pack (2.5g) also held steady in second place, showing consistent performance across the months. Puffz- Tango Strawmango Distillate Disposable (1.2g) retained its third-place ranking, demonstrating resilience despite fluctuations in sales figures earlier in the year. Puffz- Tango Strawmango Distillate Cartridge (1.2g) and Puffz - Grape Jamz Distillate Cartridge (1.2g) remained in fourth and fifth places respectively, mirroring their November standings. The stability in rankings for these products suggests a strong brand loyalty and consistent consumer demand for Vox's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
