.svg){kind=small}
Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Is this your brand?
See your full sales and distribution data: where you sell, how you're priced, and how you rank against the brands next to you on the shelf.
See your brand's dataCarry this brand in your store?
Headset Retailer is free. Connect your POS and see what's selling and what's sitting.
Sign up freeMarket Insights Snapshot
In October 2026, Vox’s mix concentrated sharply in Vapor Pens at 81.03% share (ranked 9th in British Columbia), while Pre-Roll contracted to 18.97% share; the split coincided with a 130.81% year-over-year surge in Vapor Pens and a 74.33% year-over-year decline in Pre-Roll. Month over month, Vapor Pens inched up 2.27% as Pre-Roll slipped 2.87%, alongside a 46.76% year-over-year increase in average price and an 8.25% year-over-year drop in total brand sales. The pattern implies category consolidation around higher-priced Vapor Pens is offsetting but not reversing overall sales contraction, pushing Vox toward a fewer-categories, higher-ticket profile.
Given an 81.03% reliance on Vapor Pens and a 9th-place rank in British Columbia, Vox is trading breadth for depth as Pre-Roll’s 18.97% share erodes and posts a 2.87% month-over-month decline. With Vapor Pens up 130.81% year over year and average prices up 46.76%, pricing power is concentrated in one category while the broader brand remains down 8.25% year over year. This implies positioning risk concentrated in Vapor Pens where price and share gains must continue to cover a 74.33% year-over-year Pre-Roll setback, suggesting Vox’s defensible niche is premiumized Vapor Pens rather than a balanced multi-category stance.
Competitive Landscape
Vox sits at rank #9 in BC Vapor Pens in October 2026, improving 9 positions year over year from #18, but only 3 positions quarter over quarter from #12, while its historical peak was #3 in June 2025; in contrast, BoxHot held #1 both this year and last (0-rank change) with a 377.4% YoY sales increase, and Spinach climbed from #6 to #2 alongside a 946.0% YoY sales surge, indicating Vox’s mid-pack recovery is outpaced by leaders converting larger percentage gains into higher rank positions, which implies Vox’s trajectory points to stabilization rather than a return to its June 2025 peak without a step-change in share capture.
Notable Products
Vox is concentrated in vapor pens in October 2026, with All-in-one Disposables at 50.2% of sales and Cartridges at 30.8%, led by Puffz - Tango Strawmango Distillate Disposable (1.2g) at 20.1% share. That mix means the brand’s revenue largely comes from vape formats rather than pre-rolls, so most of its sales ride on disposables and cartridges.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
