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Apr-2025
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Overview
Market Insights Snapshot
Vox's performance in the Pre-Roll category has shown a mixed trajectory across different provinces. In Alberta, the brand made significant strides, moving from a rank of 39 in January 2025 to 31 by March and April. This upward movement suggests a growing popularity and acceptance of their Pre-Roll products in the region. Conversely, in British Columbia, Vox did not make it into the top 30, peaking at rank 83 in April, indicating a tougher market for their Pre-Roll products. Meanwhile, in Ontario, the brand maintained a steady position around rank 60, suggesting a stable but not dominant presence in the Pre-Roll market there.
In the Vapor Pens category, Vox's performance varied significantly across provinces. In Alberta, the brand saw a gradual decline in rankings, from 17 in January to 20 in April, reflecting a potential challenge in maintaining market share. However, in British Columbia, Vox held a strong position, consistently ranking within the top 10, although there was a slight dip from 5th to 7th place by April. This indicates a strong foothold in the province's Vapor Pens market. In Ontario, the brand's ranking fell to 40th in April, suggesting increased competition or shifting consumer preferences. This diverse performance across provinces highlights the varying market dynamics and consumer preferences Vox faces in the Vapor Pens category.
Competitive Landscape
In the competitive landscape of vapor pens in British Columbia, Vox has experienced notable fluctuations in its ranking over the first four months of 2025. Starting at 6th place in January, Vox climbed to 5th in March, indicating a positive trajectory in its market position. However, by April, it slipped to 7th, suggesting increased competition or potential market challenges. Notably, Spinach consistently maintained a strong presence, holding the 7th rank initially and advancing to 5th by April, which may have contributed to Vox's decline. Meanwhile, Sticky Greens experienced a drop from 4th to 8th, potentially opening opportunities for Vox to reclaim higher ranks. Additionally, Adults Only showed a steady improvement, moving from 9th to 6th, which could pose a challenge for Vox in maintaining its competitive edge. These dynamics highlight the importance for Vox to strategize effectively to navigate the competitive pressures and capitalize on market opportunities.
Notable Products
In April 2025, the top-performing product from Vox was Puffz- Tango Strawmango Distillate Cartridge (1.2g) in the Vapor Pens category, which rose to the number one spot with sales reaching 5461 units. This product showed a consistent upward trend from January, steadily climbing from its initial rank of 5.0. Vox Popz - Shufflez Diamond Infused Pre-Roll 2-Pack (1g) made a notable entry into the rankings at the second position, highlighting its strong debut. Meanwhile, Puffz - Blueberry Pom Pom Distillate Disposable (1.2g), which held the top rank for the first three months, slipped to third place in April. The Big Shiny Popz Crushable Mixer Diamond Infused Pre-Roll 5-Pack (2.5g) maintained a stable fifth position, with sales reflecting a slight decrease from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
