Dec-2024
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Overview
Market Insights Snapshot
In the province of Alberta, Vox has demonstrated varied performance across different product categories. The Vapor Pens category shows a consistent ranking at position 14 from October to December 2024, with a noticeable increase in sales from September to November, peaking in November before a slight dip in December. This stability in ranking, coupled with strong sales growth, suggests a solid foothold in the Vapor Pens market. On the other hand, the Pre-Roll category tells a different story, where Vox fluctuated outside the top 30 for most of the months, with rankings bouncing between 37 and 50. Despite these fluctuations, there was a notable sales increase in November, indicating potential for growth if the brand can stabilize its ranking.
Moving to British Columbia, Vox's performance in the Vapor Pens category has been more dynamic and promising. Starting from a rank of 9 in September, the brand climbed to a commendable 5th position by December. This upward trend is complemented by a significant surge in sales, particularly from November to December, showcasing the brand's growing popularity and market penetration in the province. In Ontario, the Vapor Pens category also saw improvement, rising from 46th to 34th position over the months, suggesting a positive trajectory albeit at a slower pace. Meanwhile, in the Pre-Roll category, Vox entered the top 100 in November and further improved to 59th by December, indicating a potential breakthrough in this segment. However, the absence of Vox in the top 30 for several months highlights areas where the brand could focus its efforts to enhance its market presence.
Competitive Landscape
In the competitive landscape of vapor pens in British Columbia, Vox has shown a significant upward trajectory in its market position over the last few months of 2024. Starting from a rank of 9th in September, Vox improved to 5th place by December, indicating a strong recovery and growth in sales. This upward movement is particularly notable when compared to competitors like Spinach, which experienced a decline from 4th to 6th place during the same period, and Adults Only, which fluctuated but remained lower in rank. Meanwhile, Fuego Cannabis (Canada) and DEBUNK maintained stronger positions, consistently ranking in the top 4, with DEBUNK even securing the 3rd spot throughout. Vox's rise in rank is mirrored by a substantial increase in sales, particularly in December, suggesting a successful strategy in capturing market share and consumer interest amidst a competitive field.
Notable Products
In December 2024, the top-performing product from Vox was Puffz - Blueberry Pom Pom Distillate Disposable (1.2g) in the Vapor Pens category, which climbed to the number one rank with sales reaching $8,648. Puffz- Tango Strawmango Distillate Disposable (1.2g) slipped to second place, despite maintaining a strong sales performance throughout the year. Puffz- Peach Melonberry Distillate Disposable (1.2g) remained consistent at the third position, showing a gradual increase in sales. Puffz- Tango Strawmango Distillate Cartridge (1.2g) held steady at fourth place, reflecting a slight decline in sales from previous months. Notably, the Taster Pack Crushable Infused Pre-Roll 5-Pack (2.5g) entered the rankings at fifth place, marking a new entry for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.