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Jul-2025
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Overview
Market Insights Snapshot
In the rapidly evolving cannabis market, Vox has shown notable performance variations across different states and categories. In Alberta, Vox's presence in the Pre-Roll category has fluctuated, with rankings dropping from 24th in May 2025 to 39th by July 2025, indicating a potential challenge in maintaining market share. Conversely, their Vapor Pens have seen a stable ranking, maintaining the 20th position in both April and May, before slightly declining to 23rd in June and July. This stability suggests a relatively consistent consumer base for Vox's Vapor Pens in Alberta, despite a downward trend in sales figures over the months.
In British Columbia, Vox has experienced a positive trajectory in the Pre-Roll category, climbing from a rank of 75 in April to 63 by June and July, reflecting a growing acceptance and demand in this market. Their Vapor Pens, however, have seen a slight dip from 7th in April to 10th by July, which could be indicative of increased competition or shifting consumer preferences. Meanwhile, in Ontario, Vox's Pre-Roll category has demonstrated a steady rise, reaching 61st place by July, whereas their Vapor Pens have struggled, falling from 41st in April to 49th in July. This indicates a mixed performance across categories, with potential opportunities for growth in Pre-Rolls but challenges in the Vapor Pens segment.
Competitive Landscape
In the competitive landscape of vapor pens in British Columbia, Vox has experienced notable fluctuations in rank over the past few months. Starting in April 2025, Vox held a strong position at rank 7 but saw a slight dip to rank 8 in May, before recovering to rank 7 in June. However, by July, Vox's rank slipped to 10, indicating increased competition. Notably, 1964 Supply Co consistently maintained a competitive edge, peaking at rank 7 in May and ending at rank 9 in July. Meanwhile, Endgame showed a significant upward trend, climbing from rank 15 in April to an impressive rank 8 by July, suggesting a growing market presence. Despite these shifts, Vox's sales figures remained relatively stable, though they experienced a slight decline in July, which could be attributed to the intensified competition from brands like Back Forty / Back 40 Cannabis and Jonny Chronic, both of which hovered around the top 10 ranks during this period. This dynamic environment highlights the importance for Vox to innovate and adapt to maintain its market position amidst rising competitors.
Notable Products
In July 2025, Shufflez Diamond Infused Pre-Roll 2-Pack (1g) maintained its leading position as the top product for Vox, with sales reaching an impressive 8610. Puffz- Tango Strawmango Distillate Cartridge (1.2g) climbed back to the second rank after slipping to third in June. Puffz- Tango Strawmango Distillate Disposable (1.2g) remained steady at the third position, showing consistent performance. Big Shiny Popz Crushable Mixer Diamond Infused Pre-Roll 5-Pack (2.5g) held its fourth-place rank for the fourth consecutive month. Taster Pack Crushable Infused Pre-Roll 5-Pack (2.5g) debuted in June and maintained its fifth-place ranking in July, indicating strong initial acceptance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
