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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Vox’s mix in June 2026 is concentrated in Vapor Pens at 66.16% share (rank 9 in Vapor Pens in British Columbia) and Pre-Roll at 33.84% share, with both categories contracting year over year: Vapor Pens down 51.38% YoY and Pre-Roll down 58.38% YoY. Month over month, Vapor Pens fell 4.48% while Pre-Roll declined 8.93%, and the brand’s average price dropped 8.61% YoY to $27.94, indicating category-wide price pressure alongside volume softness; this combination implies the portfolio is leveraged to a weakening pen base while Pre-Roll acts as a drag, concentrating risk in a shrinking core.
The steeper MoM decline in Pre-Roll relative to Vapor Pens (8.93% vs. 4.48%), paired with a 51.38% YoY contraction in the core pen business and a 58.38% YoY contraction in Pre-Roll, shifts Vox’s positioning toward defending a mid-pack pen presence rather than balancing with Pre-Roll. With 66.16% of sales tied to Vapor Pens and a rank of 9 in British Columbia Vapor Pens, the brand is exposed to further share erosion if pen declines persist, implying a need to stabilize pen velocities while pruning Pre-Roll to prevent mix-dilutive volume losses.
Competitive Landscape
Vox sits at rank #9 in BC Vapor Pens in June 2026, falling 6 positions year over year from #3, and dropping 4 spots since March 2026 from #5 to #9; meanwhile, BoxHot held #1 while its sales declined 7.1% year over year and Spinach climbed from #4 to #2 with 129.9% year-over-year sales growth. Vox’s current #9 contrasts with its peak at #3 in June 2025 and a recent three-month slide from #5 to #9, while Back Forty / Back 40 Cannabis moved into #5 from #9 with 37.0% year-over-year growth; this trajectory implies Vox is losing relative velocity to faster-rising rivals and must arrest rank erosion to avoid further share displacement.
Notable Products
Shufflez Diamond Infused Pre-Roll 2-Pack (1g) led June 2026 with a rank of 1 despite a -16.4% month-over-month decline, while Berry Watermelon Distillate Cartridge (1.2g) fell -19.3% at rank 3 and Big Shiny Popz Crushable Mixer Diamond Infused Pre-Roll 5-Pack (2.5g) dropped -12.9% at rank 7. In contrast, Puffz- Blue Raspberry Distillate Disposable (1.2g) grew 13.2% at rank 5 and Taster Pack Crushable Infused Pre-Roll 5-Pack (2.5g) rose 24.7% at rank 4, indicating selective momentum within a softening top tier. With six of the top ten in Vapor Pens and three in Pre-Roll, the mix tilts toward inhalables but splits between cartridges and disposables, pointing to format substitution rather than category expansion. This pattern implies Vox is consolidating around fewer hero SKUs while rotating flavor and format variants to defend rank positions amid volatility.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
