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Mar-2026
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Overview
Market Insights Snapshot
In Alberta, Vox's performance in the Pre-Roll category has seen a steady decline, with rankings slipping from 45th in December 2025 to 54th by March 2026. This downward trend is mirrored in their sales figures, which have decreased significantly over the same period. The Vapor Pens category in Alberta shows a similar pattern, with Vox dropping from 35th to 41st place. These movements highlight a challenging market landscape for Vox in Alberta, where maintaining a top 30 position seems increasingly elusive.
Conversely, in British Columbia, Vox has shown resilience in the Vapor Pens category, consistently maintaining a strong position within the top 5, despite a slight dip in sales from December to February. However, the Pre-Roll category in British Columbia tells a different story, with the brand's ranking falling drastically from 31st in January to 53rd by March. Meanwhile, in Ontario, Vox has struggled to break into the top 70 for Pre-Rolls, with rankings fluctuating around the mid-70s. This indicates varying levels of brand penetration and consumer preference across different provinces.
Competitive Landscape
In the competitive landscape of vapor pens in British Columbia, Vox has experienced notable fluctuations in its rank and sales, reflecting the dynamic nature of the market. As of December 2025, Vox held a strong position at rank 4, but by February 2026, it slipped to rank 5, where it remained through March 2026. This shift coincides with a general decline in sales from December 2025 to February 2026, followed by a slight recovery in March. In contrast, Spinach consistently outperformed Vox, maintaining a top-tier position and even rising to rank 2 in February before settling back to rank 3 in March, with a significant sales surge in March 2026. Meanwhile, 1964 Supply Co showed a steady upward trajectory, climbing from rank 6 in December to rank 4 by February, indicating a potential threat to Vox's market share. Additionally, Sticky Greens and Versus demonstrated resilience, with Versus making a notable leap from rank 16 in December to rank 7 by February, suggesting increasing competition in the mid-tier segment. These trends highlight the importance for Vox to strategize effectively to maintain its competitive edge in the evolving vapor pen market of British Columbia.
Notable Products
In March 2026, the top-performing product for Vox was Shufflez Diamond Infused Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its number one rank consistently since December 2025, with sales of 11,994 units. Big Shiny Popz Crushable Mixer Diamond Infused Pre-Roll 5-Pack (2.5g) also held steady at the second position, although its sales have seen a decline over the months. Puffz- Tango Strawmango Distillate Disposable (1.2g) in the Vapor Pens category secured the third spot, showing consistent ranking but a slight recovery in sales from February. The Berry Watermelon Distillate Cartridge (1.2g) debuted in March 2026 at the fourth rank, indicating strong entry performance. Meanwhile, Cherry Bomb Distillate Cartridge (1.2g) slipped from fourth to fifth place compared to February, continuing its downward sales trend.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
