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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Vox concentrated 67.1% of May 2026 sales in Vapor Pens while 32.9% sat in Pre-Roll, with Vapor Pens up 9.45% month over month versus an 8.65% MoM lift in Pre-Roll, yet both categories contracted year over year at -46.16% and -55.98% respectively. Average price fell 10.0% YoY to $27.57, alongside category-level YoY declines, implying volume did not offset price compression as overall brand sales dropped 49.8% YoY even as the 24‑month trend sits at +29.2%.
Within Vapor Pens, a May 2026 category rank of 8 in British Columbia aligns with a strategy weighted toward higher-priced formats (Vapor Pens avg price $36.79 vs. Pre-Roll $18.24) and a defensive tilt toward the segment that is shrinking less YoY (-46.16% vs. -55.98%) while still capturing the faster MoM recovery (9.45% vs. 8.65%). The mix suggests Vox is prioritizing share preservation in Vapor Pens while using Pre-Roll as a secondary volume lever, which points to a positioning anchored in premium-adjacent inhalables where price resets are ongoing but rank stability offers a path to regain share.
Competitive Landscape
Vox sits at rank #8 in BC Vapor Pens in May 2026, down 5 positions year over year from #3, and 2 positions lower than February 2026 when it was #6; the brand’s peak of #3 in June 2025 contrasts with a current placement outside the top five, implying share has shifted away over the past twelve months. Meanwhile, BoxHot holds #1 with a +1 YoY rank delta and 4.6% sales growth YoY, and Spinach moved up to #2 from #4 with 158.1% YoY sales growth, while Kolab advanced to #5 from #13 alongside 129.6% YoY sales growth; relative to these upward moves, Vox’s slide from #3 to #8 indicates that competitive gains at the top are compressing mid-tier positions and that without a reversal of rank momentum, Vox is likely to cede further visibility to faster-rising rivals.
Notable Products
Puffz- Peach Melonberry Distillate Rechargeable Disposable (1.2g) posted the largest month-over-month jump at 55.1% to rank 8, while Big Shiny Popz Crushable Mixer Diamond Infused Pre-Roll 5-Pack (2.5g) fell 23.7% to rank 5, signaling share is shifting toward convenience formats. Shufflez Diamond Infused Pre-Roll 2-Pack (1g) held rank 1 with a 16.3% gain as Puffz- Blue Raspberry Distillate Disposable (1.2g) slid 8.2% at rank 4, indicating that value-size pre-rolls are stabilizing even as some vapor flavors soften. Four of the top ten are Vapor Pens and three are Pre-Rolls, and the mixed movement within vapor (from +55.1% at rank 8 to -12.2% at rank 9) versus steady upside in the lead pre-roll implies a portfolio pivot toward rechargeable disposables while maintaining a high-velocity pre-roll anchor.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
