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Nov-2025
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Overview
Market Insights Snapshot
In examining the performance of Vox across different provinces and product categories, notable trends emerge. In Alberta, Vox's presence in the Pre-Roll category shows a declining trend, with rankings slipping from 33rd in August to 39th by November. This drop is coupled with a consistent decrease in sales, indicating potential challenges in maintaining market share. The Vapor Pens category in Alberta tells a similar story, with the brand falling out of the top 30 by November, suggesting a need for strategic adjustments. Meanwhile, in British Columbia, Vox has shown resilience in the Vapor Pens category, recovering to the 5th position in November after slipping to 21st in October. This recovery highlights a potential area of strength for Vox in the region.
In Ontario, Vox's performance in the Pre-Roll category has been somewhat erratic, moving from 55th in August to 63rd by November, with a brief improvement in October. This inconsistency may reflect variable consumer preferences or competitive pressures. The Vapor Pens category in Ontario, however, presents a more concerning picture, as Vox did not rank in the top 30 for October and November, indicating a significant drop-off in market presence. These movements across provinces and categories suggest that while Vox has areas of strong performance, particularly in British Columbia's Vapor Pens market, there are also challenges that need addressing in Alberta and Ontario to improve their competitive standing.
Competitive Landscape
In the competitive landscape of vapor pens in British Columbia, Vox experienced significant fluctuations in its ranking over the past few months, which directly impacted its sales performance. Notably, Vox dropped from 5th place in September 2025 to 21st in October, indicating a temporary setback in market presence, before rebounding to 5th in November. This volatility contrasts with competitors like Spinach, which maintained a relatively stable position, ranking 3rd in both September and November. Meanwhile, Terra Labs showed a remarkable surge, jumping from 21st in September to 2nd in October, though it fell to 6th in November. DEBUNK also demonstrated consistency, hovering around the 3rd and 4th positions. These dynamics suggest that while Vox has the potential to recover quickly, the brand faces stiff competition from both stable and rapidly ascending brands, necessitating strategic adjustments to maintain and improve its market position.
Notable Products
In November 2025, the top-performing product for Vox was the Shufflez Diamond Infused Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its rank as number one for four consecutive months with notable sales of 14,630 units. The Big Shiny Popz Crushable Mixer Diamond Infused Pre-Roll 5-Pack (2.5g) consistently held the second position, demonstrating steady demand. The Puffz- Tango Strawmango Distillate Disposable (1.2g) rose to the third rank, showing an improvement from its fourth position in October. The Puffz- Tango Strawmango Distillate Cartridge (1.2g) remained stable at fourth place, while the Puffz- Peach Melonberry Distillate Disposable (1.2g) entered the rankings at fifth position. These rankings indicate a strong performance for pre-rolls and vapor pens, with Shufflez and Puffz products showing consistent popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
