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Sep-2025
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Overview
Market Insights Snapshot
In the Alberta market, Vox has shown a mixed performance across different categories. In the Pre-Roll category, they have managed to maintain a steady presence, climbing to the 31st position by September 2025, after hovering around the mid-30s earlier in the summer. This consistency indicates a stable consumer base in this category. In contrast, their performance in the Vapor Pens category has seen a decline, dropping from 22nd in June to 32nd by September, which suggests a possible shift in consumer preference or increased competition in this segment. Notably, they have dropped out of the top 30 in this category, highlighting a potential area of concern for the brand.
Meanwhile, in British Columbia, Vox has demonstrated a strong foothold in the Vapor Pens category, consistently ranking within the top 10 throughout the summer months. This sustained performance suggests a robust demand and possibly favorable market conditions for Vox in this category. However, their journey in the Pre-Roll category has been more dynamic, with a notable climb from 64th in June to 41st by September, indicating a positive trend and growing consumer acceptance. In Ontario, the brand's ranking in both categories has been on a downward trajectory, particularly in Vapor Pens, where they fell from 42nd to 64th, signaling potential challenges in maintaining market share.
Competitive Landscape
In the competitive landscape of vapor pens in British Columbia, Vox has experienced notable fluctuations in its ranking over the past few months. Starting from a rank of 7th in June 2025, Vox dropped to 10th in July, improved slightly to 9th in August, and climbed back to 8th in September. This volatility reflects a challenging market environment where competitors like 1964 Supply Co and Adults Only have shown more consistent performance, with 1964 Supply Co maintaining a steady improvement from 10th to 9th, and then to 7th, while Adults Only remained stable in the 8th position before moving up to 7th in September. Meanwhile, Fuego Cannabis (Canada) has consistently held the 6th position, indicating a strong foothold in the market. Despite these challenges, Vox's ability to regain its rank in September suggests resilience and potential for further growth, though it remains crucial for the brand to strategize effectively to compete against these consistently performing brands.
Notable Products
In September 2025, Shufflez Diamond Infused Pre-Roll 2-Pack (1g) maintained its top position as Vox's best-selling product, with sales reaching 13,018 units. Big Shiny Popz Crushable Mixer Diamond Infused Pre-Roll 5-Pack (2.5g) climbed to the second spot, holding steady from its previous month's rank. Puffz- Tango Strawmango Distillate Disposable (1.2g) remained in third place, showing consistency in its performance. Meanwhile, Puffz- Tango Strawmango Distillate Cartridge (1.2g) has seen a gradual decline, dropping to fourth place from its peak at second in July. Taster Pack Crushable Infused Pre-Roll 5-Pack (2.5g) consistently held the fifth position throughout the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
