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Nov-2025
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Overview
Market Insights Snapshot
In the Missouri market, Pinpoint has shown a mixed performance across different product categories. In the Concentrates category, Pinpoint's ranking has seen a decline from 16th place in August 2025 to 21st place by November 2025. This drop in ranking reflects a decrease in sales momentum, with a notable dip in sales figures from October to November. Despite this, the Vapor Pens category tells a different story, where Pinpoint has maintained a strong presence. The brand climbed from 6th place in August to 3rd in September and October, before slightly dropping to 4th in November. This suggests that Pinpoint's Vapor Pens continue to be a popular choice among consumers in Missouri, even as the Concentrates category faces challenges.
While the Concentrates category in Missouri has seen a downturn for Pinpoint, the consistency and resilience in the Vapor Pens category indicate a strategic opportunity for the brand. The ability to maintain a top-five position in Vapor Pens despite fluctuations in other categories highlights Pinpoint's competitive edge and consumer preference in this segment. However, the absence of Pinpoint in the top 30 brands for other states and categories suggests potential areas for expansion and improvement. Understanding these dynamics can provide valuable insights for stakeholders looking to optimize Pinpoint's market strategy and enhance its overall performance across different regions.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Pinpoint has demonstrated notable resilience and adaptability, maintaining a strong presence in the market. Over the past few months, Pinpoint has consistently ranked within the top 10, with a peak position at rank 3 in both September and October 2025. This stability is particularly significant when compared to competitors like Good Day Farm, which experienced fluctuations, dropping from rank 5 in September to rank 9 in October before surging to rank 3 in November. Meanwhile, Illicit / Illicit Gardens has maintained a dominant position, consistently ranking at or near the top. Despite this, Pinpoint's sales trajectory shows a steady upward trend, indicating robust consumer demand and effective market strategies. The brand's ability to sustain high rankings amidst such competition highlights its competitive edge and potential for continued growth in the Missouri vapor pen market.
Notable Products
In November 2025, the Banana Runtz Distillate Cartridge (1g) maintained its position as the top-performing product for Pinpoint, with sales reaching 6560 units. The Slurricane Distillate Cartridge (1g) climbed to second place, improving from its third position in October. Durban Poison Distillate Cartridge (1g) also saw an upward movement, securing the third spot from fifth place in the previous month. Northern Lights Distillate Cartridge (1g) experienced a slight drop to fourth place after being second in October. Clementine Distillate Cartridge (1g) rounded out the top five, slipping from fourth to fifth position over the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
