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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Pinpoint concentrated 89.06% of May 2026 sales in Vapor Pens, with that category up 60.74% year over year and 13.03% month over month, while Concentrates held 10.94% share, rising 68.62% year over year and 10.80% month over month. Despite a 17.89% year-over-year drop in average price to $31.10, overall brand sales advanced 61.57% year over year, indicating volume expansion outweighed pricing pressure; the Vapor Pens focus coincides with a rank of 4 in Vapor Pens in Missouri, suggesting the category-heavy mix aligns with where the brand is most competitively positioned.
The mix shift implies Pinpoint is leaning into a scale-through-volume strategy in Vapor Pens as prices ease 17.89% while category share sits at 89.06%, a posture that can reinforce the #4 Vapor Pens rank in Missouri but increases exposure to single-category volatility. With Concentrates growing faster year over year at 68.62% yet remaining only 10.94% of sales and advancing 10.80% month over month versus 13.03% in Vapor Pens, the pattern implies optionality for diversification without diluting the Vapor Pens core, positioning Pinpoint to trade off incremental share gains in its lead category against selective expansion in a secondary that carries higher average prices at $37.28.
Competitive Landscape
Pinpoint sits at rank #4 in MO Vapor Pens in May 2026, up 6 positions from #10 year over year, while its three-month position held at #4 and its peak rank of #3 came in January 2026, indicating mid-pack stability with upward mobility; in contrast, Illicit / Illicit Gardens held #1 with no YoY rank change as its sales grew 33.1%, and Galactic advanced from #7 to #2 alongside a 70.0% YoY sales increase, outpacing Pinpoint’s ascent in both rank delta and likely velocity, while Good Day Farm moved from #6 to #3 with a 38.7% YoY lift; this pattern implies Pinpoint’s rank trajectory is improving but the lane to reclaiming a top-3 position will narrow as faster-climbing rivals press from above and below.
Notable Products
Pinpoint Clementine Distillate Cartridge (1g) was the only top-10 SKU to contract in May 2026, sliding -8.6% month over month while holding rank 6, which contrasts with Rainbow Belts Distillate Cartridge (1g) up 33.2% at rank 1 and Slurricane Distillate Cartridge (1g) up 30.1% at rank 2. With four of the top five up between 5.3% and 33.2% and Durban Poison Distillate Cartridge (1g) advancing 13.7% at rank 3, the lag on Clementine signals selective flavor rotation rather than category softness.
Two disposables entered the top 10 at ranks 9 and 10 with Peachy Nibbles Distillate Disposable (1g) and Frostbite Berry Distillate Disposable (1g), while Island Delights Distillate Disposable (1g) grew 14.8% at rank 8 and Mimosa Live Resin Cartridge (1g) dipped -2.9% at rank 7. With seven of the top ten drawn from Vapor Pens cartridges and three from disposables, the mix points to a broadening inhalables portfolio where high-growth distillate carts lead unit velocity and disposables expand trial, implying Pinpoint is tilting assortment toward fast-rotating flavors and convenient formats over higher-cost live resin SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
