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Apr-2025
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Overview
Market Insights Snapshot
In the state of Missouri, Pinpoint has shown varied performance across different cannabis categories. In the Concentrates category, Pinpoint's ranking experienced a decline from 5th place in January 2025 to 18th place by March 2025, before slightly improving to 15th in April. This downward trend in ranking is accompanied by a significant decrease in sales, indicating potential challenges in maintaining its market position in this category. Conversely, in the Vapor Pens category, Pinpoint demonstrated a more positive trajectory, climbing from 18th place in January to an impressive 6th place by March, although it slipped to 12th in April. This fluctuation in rankings suggests a competitive marketplace where Pinpoint's performance is subject to rapid changes.
Pinpoint's absence from the top 30 rankings in certain months and categories across states indicates areas of potential concern or opportunity. For instance, not being listed in the top 30 brands in any category for a given month could signify a need for strategic adjustments to regain market share or it may reflect a focus on other markets or products. The data also highlights the importance of understanding regional preferences and market dynamics, as performance can vary significantly from one state to another. Pinpoint's ability to adapt and respond to these shifts will be crucial for sustaining growth and competitiveness in the ever-evolving cannabis industry.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Pinpoint has demonstrated notable volatility in its market position, reflecting both opportunities and challenges in its sales strategy. Starting from a rank of 18 in January 2025, Pinpoint made a significant leap to 8th place in February and further improved to 6th in March, before dropping to 12th in April. This fluctuation suggests a dynamic market environment where Pinpoint's strategies were initially effective but faced increasing competition or market saturation later. Competitors like Platinum Vape and Good Day Farm consistently maintained higher ranks, although they too experienced a decline by April, indicating broader market shifts. Meanwhile, Ostara Cannabis showed a positive trend, climbing from 17th in February to 10th in April, suggesting a potential emerging threat. These dynamics highlight the importance for Pinpoint to refine its competitive strategies to sustain and improve its market presence amidst fluctuating consumer preferences and competitive pressures.
Notable Products
In April 2025, Banana Runtz Distillate Cartridge (1g) emerged as the top-performing product for Pinpoint, climbing from its previous position of second in March. Northern Lights Distillate Cartridge (1g) saw a slight dip, moving from first place in March to second in April with sales amounting to 2954 units. Rainbow Belts Distillate Cartridge (1g) maintained a strong presence, securing the third spot after a rise from fourth in March. Durban Poison Distillate Cartridge (1g) remained consistent, holding the fourth position for two consecutive months. Clementine Distillate Cartridge (1g) rounded out the top five, experiencing a drop from its previous fifth-place ranking in February and March, indicating a steady decline in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
