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Sep-2025
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Overview
Market Insights Snapshot
Pinpoint's performance in the Missouri market has shown notable dynamics across different product categories. In the Concentrates category, Pinpoint experienced a slight decline in rankings from June to August 2025, dropping from 13th to 16th place, before recovering to 15th in September. This fluctuation in rank suggests a competitive landscape where maintaining a top position requires consistent innovation and market presence. The sales figures also reflect this trend, with a dip in July and August followed by a rebound in September. Notably, the brand's absence from the top 30 in certain months could indicate a need for strategic adjustments to regain a foothold in this category.
In contrast, Pinpoint's performance in the Vapor Pens category in Missouri has been on an upward trajectory. The brand improved its ranking from 7th in June to an impressive 3rd place by September 2025. This consistent climb highlights Pinpoint's strong positioning and growing consumer preference in the Vapor Pens market. The sales data supports this positive trend, with a significant increase from June to September, underscoring the brand's successful strategies in capturing market share. The rapid ascent in rankings suggests that Pinpoint is effectively capitalizing on consumer trends and preferences in this category, setting a strong foundation for future growth.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Pinpoint has demonstrated a notable upward trajectory in rankings over the past few months. Starting from a rank of 7th in June 2025, Pinpoint climbed to 3rd by September 2025, showcasing a consistent improvement in market position. This rise can be attributed to a steady increase in sales, which saw a significant boost from June to September. In contrast, Rove experienced fluctuations, dropping from 2nd to 4th place, while Illicit / Illicit Gardens maintained a stronghold at the top rank throughout this period. Meanwhile, Galactic also showed a positive trend, moving from 5th to 2nd place, indicating a competitive pressure on Pinpoint to maintain its upward momentum. The dynamic shifts in rankings highlight the competitive nature of the Missouri vapor pen market, where brands like Pinpoint are making significant strides, but must continue to innovate to keep pace with other leading brands.
Notable Products
In September 2025, the top-performing product from Pinpoint was the Banana Runtz Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from previous months with sales reaching 6129 units. The Clementine Distillate Cartridge (1g) held steady at the second rank, showing a consistent upward trend from July, with sales figures reaching 4920 units. Northern Lights Distillate Cartridge (1g) climbed back into the rankings at third place with a sales count of 4677 units after being unranked in August. Slurricane Distillate Cartridge (1g) dropped one position to fourth place, while Durban Poison Distillate Cartridge (1g) remained consistently in the fifth spot. This month highlights a strong preference for Vapor Pens, with Banana Runtz continuing to lead the pack significantly.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
