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Aug-2025
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Overview
Market Insights Snapshot
In Missouri, Pinpoint has shown a dynamic performance across different cannabis categories. For the Concentrates category, the brand experienced a slight decline in rankings, moving from 14th place in May 2025 to 19th by August 2025. This drop in rankings is accompanied by a decrease in sales, indicating potential challenges in maintaining market share within this category. On the other hand, the Vapor Pens category tells a different story. Pinpoint has demonstrated impressive growth, climbing from 9th place in May to 4th place by August. This upward trajectory suggests that Pinpoint's strategies in the Vapor Pens category are resonating well with consumers, allowing them to capture a larger share of the market.
The contrasting performance across these categories in Missouri highlights the brand's varying success in different product lines. While the Concentrates category seems to be a challenging area for Pinpoint, the Vapor Pens category is clearly a stronghold, with consistent sales growth over the months. This dual narrative of decline and ascent provides a snapshot of the brand's strategic positioning and market dynamics. However, it is important to consider the broader implications of these movements, as they may influence future strategic decisions for Pinpoint in both maintaining their stronghold in Vapor Pens and addressing the challenges in the Concentrates category.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Pinpoint has shown a promising upward trajectory in terms of rank and sales from May to August 2025. Starting at the 9th position in May, Pinpoint climbed to 4th by August, reflecting a consistent improvement in market presence. This rise is significant when compared to competitors like Elevate (Elevate Missouri), which fluctuated between 3rd and 5th positions, and Sinse Cannabis, which experienced more volatility, dropping out of the top 10 in July before recovering to 6th place in August. Despite Illicit / Illicit Gardens maintaining a stronghold at the top, Pinpoint's steady ascent suggests a growing consumer preference and effective market strategies. Meanwhile, Galactic also improved its rank, moving from 4th to 3rd, indicating a competitive environment where Pinpoint's gains are particularly noteworthy. This trend underscores Pinpoint's potential for continued growth and increased market share in the Missouri vapor pen category.
Notable Products
In August 2025, the top-performing product for Pinpoint was the Banana Runtz Distillate Cartridge in the Vapor Pens category, maintaining its number one rank from previous months with a notable sales figure of 5407. The Clementine Distillate Cartridge also showed significant improvement, climbing to the second position, up from fifth in July 2025. Slurricane Distillate Cartridge slipped to third place after holding the second rank in June and July. Durban Poison Distillate Cartridge maintained its fourth place, showing consistent performance since June. Mimosa Live Resin Cartridge re-entered the rankings in fifth place, improving from its absence in June and July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
