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Jun-2024
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Overview
Market Insights Snapshot
Pinpoint has shown a notable presence in the Missouri cannabis market, particularly in the Concentrates category. Over the past four months, Pinpoint has made significant strides, moving from a rank of 12 in March to as high as 8 in May, before settling at 10 in June. This upward trend in ranks, despite a slight dip in June, indicates a strong and growing consumer preference for their concentrates. The sales figures also reflect this trend, with a peak in April followed by consistent sales in the subsequent months, suggesting a solid market foothold in this category.
In contrast, Pinpoint's performance in the Vapor Pens category in Missouri has been relatively stable but less impressive. The brand has maintained a position within the top 20, fluctuating between ranks 17 and 20 over the same period. While the sales figures reflect a peak in April, the subsequent decline in May and June indicates a potential challenge in maintaining consumer interest or facing stiff competition. Notably, Pinpoint's inability to break into the top 10 in this category might be seen as a drawback, suggesting there is room for improvement in their vapor pen offerings or marketing strategies.
Competitive Landscape
In the competitive landscape of Vapor Pens in Missouri, Pinpoint has experienced relatively stable rankings, maintaining its position at 20th place in both May and June 2024 after a slight dip to 17th in April. This stability contrasts with the fluctuating ranks of competitors such as Amaze Cannabis, which saw a significant rise to 13th in April before dropping to 19th by June. Similarly, Buoyant Bob climbed to 15th in April but fell to 22nd by June. Notably, Clouds Vapes experienced a sharp decline from 14th in March to 22nd in May, recovering slightly to 21st in June. Despite these fluctuations, Pinpoint's consistent ranking suggests a stable market presence, though it faces strong competition from brands like The Clear, which improved its rank from 22nd in March to 18th in June. This competitive analysis indicates that while Pinpoint maintains a steady position, there are opportunities for growth and potential threats from more volatile competitors.
Notable Products
In June 2024, the top-performing product for Pinpoint was the Durban Poison Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from April. The Banana Runtz Distillate Cartridge (1g) secured the second position, consistent with its rank in May. Clementine Distillate Cartridge (1g) climbed back to the third spot, having been unranked in May. Notably, the Slurricane Distillate Cartridge (1g) dropped to fourth after leading in March. Rainbow Belts Distillate Cartridge (1g) remained steady at fifth place, with sales figures showing a gradual decline to 1453 units in June.
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