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Jul-2025
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Overview
Market Insights Snapshot
Pinpoint has shown varying performance across different categories and states, with notable movements in the Missouri market. In the Concentrates category, Pinpoint maintained a steady presence, ranking 14th in both May and June 2025, before slightly dropping to 16th in July. This minor decline could suggest increased competition or seasonal fluctuations impacting sales. However, the Vapor Pens category tells a different story, where Pinpoint has demonstrated significant upward momentum, improving its rank from 13th in April to an impressive 5th by July. This consistent climb indicates strong market acceptance and possibly an effective product strategy in the Vapor Pens segment.
It's important to note that Pinpoint's absence from the top 30 in certain states or categories could either signal opportunities for growth or areas where market penetration is lacking. For example, while the brand is making strides in Missouri, their absence from the top 30 in other states might highlight regions where they are either not present or less competitive. This contrast underscores the importance of regional strategies tailored to local market dynamics. Understanding these trends can provide deeper insights into Pinpoint's overall market strategy and potential areas for expansion or improvement.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Pinpoint has demonstrated a remarkable upward trajectory in both rank and sales over recent months. Starting from a rank of 13 in April 2025, Pinpoint climbed to 5th place by July 2025, showcasing a significant improvement in market position. This ascent is particularly notable when compared to competitors such as Kushy Punch, which saw a decline from 3rd to 6th place during the same period, and Galactic, which maintained a relatively stable position but was overtaken by Pinpoint in July. Meanwhile, Elevate (Elevate Missouri) showed a strong performance, moving from 4th to 3rd place, indicating a competitive edge in sales growth. Pinpoint's consistent rise in rank and sales suggests a strengthening brand presence and an increasing consumer preference, positioning it as a formidable contender in the Missouri vapor pen market.
Notable Products
In July 2025, the top-performing product for Pinpoint was the Banana Runtz Distillate Cartridge (1g) from the Vapor Pens category, maintaining its consistent number one rank with sales of 4113. The Northern Lights Distillate Cartridge (1g) reclaimed the second position after dropping to fourth in June, showing a positive trend. Slurricane Distillate Cartridge (1g) slipped to third place from its previous second rank in June, indicating a slight decline in sales momentum. Durban Poison Distillate Cartridge (1g) improved its standing to fourth, up from fifth in June, while Clementine Distillate Cartridge (1g) rounded out the top five, experiencing a drop from its third-place position the previous month. These shifts highlight dynamic changes in consumer preferences within the Vapor Pens category for Pinpoint.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
