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Oct-2025
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Overview
Market Insights Snapshot
Pinpoint has demonstrated notable performance in the Missouri market, particularly within the Vapor Pens category. Over the period from July to October 2025, Pinpoint improved its ranking significantly, moving from 7th place in July to securing the 3rd position by September, which it maintained into October. This upward trend indicates a strong market presence and consumer preference for their vapor pen products in Missouri. In contrast, while their Concentrates category saw some fluctuations, it remained relatively stable in the mid-teens, moving slightly from 14th to 16th place over the same period. This suggests that while they have a foothold in the Concentrates market, there is room for growth and increased competitiveness.
Interestingly, Pinpoint's absence from the top 30 in other states or provinces during this time highlights a potential area for expansion or a need to reassess their strategy outside of Missouri. The consistent ranking in Missouri's Vapor Pens category, coupled with the sales figures, suggests a successful formula that could potentially be replicated in other markets. However, the lack of presence in other regions may indicate challenges or competition that Pinpoint has yet to overcome. Understanding these dynamics could be crucial for stakeholders looking to capitalize on Pinpoint's strengths and address its weaknesses in the competitive cannabis market landscape.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Pinpoint has shown a promising upward trajectory over the past few months. Starting from a rank of 7th in July 2025, Pinpoint improved to 3rd place by September and maintained this position into October. This rise in rank is indicative of a positive trend in sales, as Pinpoint's sales figures increased from July to September before slightly dipping in October. Despite this progress, Pinpoint faces stiff competition from brands like Illicit / Illicit Gardens, which consistently held the top rank, and Galactic, which secured the 2nd position in both September and October. Additionally, Rove and Sinse Cannabis are also notable competitors, with Rove maintaining a strong presence in the top 5 and Sinse Cannabis steadily climbing the ranks. Pinpoint's ability to sustain its rank amidst these competitors highlights its growing market presence and potential for further sales growth in Missouri's vapor pen category.
Notable Products
In October 2025, Banana Runtz Distillate Cartridge (1g) maintained its top position in the Vapor Pens category for Pinpoint, with sales reaching 6,261 units. Northern Lights Distillate Cartridge (1g) climbed to the second spot, showing a significant increase from its previous ranking of third in September. Slurricane Distillate Cartridge (1g) moved up to third place, improving its position from fourth in the previous month. Clementine Distillate Cartridge (1g) experienced a drop to fourth place after holding second place in both August and September. Durban Poison Distillate Cartridge (1g) remained consistently in fifth place, mirroring its performance from July to September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
