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Dec-2025
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Overview
Market Insights Snapshot
Pinpoint has demonstrated a varied performance across different categories and states, with notable fluctuations in rankings. In the Concentrates category in Missouri, Pinpoint maintained a steady presence, ranking consistently at 15th place in both September and October of 2025, before experiencing a slight dip to 18th in November and rebounding to 16th in December. This movement suggests a resilient yet competitive position in the market. The sales figures for December, which saw an increase to 150,589, indicate a positive trajectory as the year concluded.
In the Vapor Pens category, Pinpoint has shown a strong and stable performance in Missouri, consistently ranking within the top 5. The brand held the 3rd position in both September and October, with a slight drop to 5th in November, where it remained through December. Despite this minor decline in ranking, the sales figures for Vapor Pens have shown a consistent upward trend, culminating in a significant increase in December. This suggests that while competition is fierce, Pinpoint is effectively capturing consumer interest and sustaining its market presence in this category.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Pinpoint has maintained a stable position, consistently ranking at 3rd place in September and October 2025, before slightly dropping to 5th place in November and December 2025. This indicates a strong foothold in the market, although the brand faces stiff competition from brands like Sinse Cannabis, which improved its rank from 7th in September to 4th by December, and Good Day Farm, which jumped from 9th in October to 3rd in November and maintained that position in December. Despite these shifts, Pinpoint's sales have shown a positive trend, with a notable increase from October to December, suggesting robust consumer demand. However, the brand must strategize to regain its earlier rank, as competitors like Rove and TANK also vie for higher market positions, with TANK moving from 10th to 7th place by December.
Notable Products
In December 2025, the top-performing product for Pinpoint was the Durban Poison Distillate Cartridge (1g) in the Vapor Pens category, climbing to the number one spot with sales of 4709 units. Following closely was the Clementine Distillate Cartridge (1g), which ranked second, showing a consistent performance despite fluctuations in previous months. The Banana Runtz Distillate Cartridge (1g), which had dominated the top position from September to November, dropped to third place. Newly introduced products, such as Mimosa Live Resin Cartridge (1g) and Rainbow Belts Distillate Cartridge (1g), debuted at fourth and fifth positions respectively, indicating a successful launch. Overall, the Vapor Pens category demonstrated dynamic shifts in rankings, with Durban Poison making a significant leap to become the top seller in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
