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Dec-2025
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Overview
Market Insights Snapshot
Good Day Farm has demonstrated a strong and consistent performance in the Missouri cannabis market across various product categories. Notably, the brand has maintained the top position in the Pre-Roll category from September to December 2025, indicating a robust foothold in this segment. In the Edible category, Good Day Farm held a steady second place throughout the same period, showcasing their ability to maintain a competitive edge. While their ranking in the Flower category experienced a slight dip in November, dropping to eighth place, they quickly rebounded to seventh by December, reflecting resilience and adaptability in a competitive market.
The Vapor Pens category saw significant movement, with Good Day Farm initially ranked fifth in September, dropping to ninth in October, and then making a remarkable recovery to third place by November and December. This upward trajectory suggests a strategic adjustment or improvement in their vapor pen offerings, resonating well with consumers. However, it's important to note that Good Day Farm's absence from the top 30 in other states or provinces during this period might indicate areas of potential growth or market penetration challenges outside of Missouri. Overall, their performance in Missouri highlights their strength and potential areas for expansion.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Good Day Farm has experienced a relatively stable performance, maintaining a rank of 7th in September and October 2025, dipping slightly to 8th in November, and recovering to 7th in December. This consistent ranking highlights its resilience amidst fierce competition. Notably, Amaze Cannabis has consistently outperformed Good Day Farm, holding a steady 5th position throughout the same period, indicating a stronger market presence. Meanwhile, Vivid (MO) has shown a slight decline in sales from September to November but rebounded in December, maintaining a 6th place rank, just ahead of Good Day Farm. On the other hand, Local Cannabis Co. has shown a positive trend, improving its rank from 9th in September to 8th in December, suggesting an upward trajectory in sales. These dynamics suggest that while Good Day Farm holds a solid position, there is potential for growth by addressing the strategies employed by higher-ranking competitors.
Notable Products
In December 2025, Good Day Farm's top-performing product was Tire Fire (3.5g) in the Flower category, consistently holding the number one rank since September, with sales reaching 12,345 units. The Big AF - Strawberry Pineapple Gummy (100mg), an Edible, maintained its second position across the months, showing a notable increase in sales to 10,030 units. Following closely, the Big AF - Cranberry Grape Gummy (100mg) remained in third place, continuing its steady performance. The Big AF - Peach Mango Gummy (100mg) also retained its fourth rank, with a consistent rise in sales figures each month. Lastly, the Nano - CBD/THC/CBN Night Night Gummies 10-Pack held the fifth position, showing a significant sales increase from November to December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
