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Apr-2025
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Overview
Market Insights Snapshot
Good Day Farm has shown varied performance across different cannabis categories in Missouri. In the concentrates category, the brand experienced a steady decline in rankings from 8th in January 2025 to 14th by April 2025. This drop is mirrored by a decrease in sales figures, suggesting a potential challenge in maintaining market share within this segment. Meanwhile, in the edible category, Good Day Farm has maintained a relatively stable position, consistently ranking 4th from February to April 2025. This stability could indicate a strong consumer preference or effective brand loyalty in the edibles market.
The pre-roll category stands out as a significant strength for Good Day Farm in Missouri, where the brand has consistently held the top spot from January through April 2025. This dominance suggests a robust market presence and possibly a well-received product line. In contrast, the vapor pens category saw a sharp decline in April 2025, dropping from 5th to 14th place, which could be a cause for concern if the trend continues. The flower category also showed a downward trend, moving from 6th to 10th place over the same period, indicating potential competitive pressures or shifts in consumer preferences.
Competitive Landscape
In the Missouri Pre-Roll category, Good Day Farm has consistently maintained its top position from January to April 2025, demonstrating a strong market presence and consumer preference. Despite a slight dip in sales from January to February, Good Day Farm's sales have shown a steady recovery and growth, which is crucial for maintaining its lead. Meanwhile, Amaze Cannabis has been climbing the ranks, moving from 5th place in January to 2nd in April, with a notable increase in sales, potentially posing a future threat to Good Day Farm's dominance. Similarly, CODES experienced fluctuations in rank, dropping to 4th in March before recovering to 3rd in April, indicating a competitive landscape. These shifts highlight the importance for Good Day Farm to continue innovating and engaging with customers to sustain its leading position amidst rising competition.
Notable Products
In April 2025, Good Day Farm's top-performing product was the Big AF - Strawberry Pineapple Gummy (100mg), maintaining its position as the number one ranked product for the fourth consecutive month with sales of 8,390 units. The Big AF - Cranberry Grape Gummy (100mg) also held its second-place position consistently across the months. The Big AF - Peach Mango Gummy (100mg) stayed steady at third place, although its sales dipped slightly compared to March. A new entry to the top rankings, Pink Certz #3 (3.5g) secured the fourth position, marking its debut in the rankings. The Nano - CBD/THC/CBN 1:1:1 Night Night Gummies 10-Pack (40mg CBD, 40mg THC, 40mg CBN) retained its fifth-place ranking from March, despite a slight decrease in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
