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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Good Day Farm’s mix in May 2026 concentrated in Flower at 33.28% share with year-over-year growth of 111.65% and month-over-month growth of 4.26%, while Vapor Pens held 27.31% share with 38.65% year-over-year growth but a 3.21% month-over-month decline; Edible accounted for 21.43% share with 8.66% year-over-year and 2.07% month-over-month increases. Pre-Roll slipped to 17.16% share on a 30.32% year-over-year decline despite a 4.06% month-over-month lift, and Concentrates remained marginal at 0.82% share with a 62.78% year-over-year drop but a 40.86% month-over-month rebound. With brand sales up 85.34% year-over-year against a 4.56% average price decline and a Flower rank of 5 in Missouri, the pattern implies volume-led gains anchored by Flower and Vapor Pens while Pre-Roll and Concentrates act as drag on annual momentum.
The pivot toward higher-volume inhalable formats is explicit: Flower’s share lead at 33.28% and Vapor Pens’ 27.31% together imply a portfolio skew that can sustain traffic even as prices ease 4.56% year-over-year, while the 4.26% month-over-month lift in Flower versus a 3.21% month-over-month dip in Vapor Pens signals near-term substitution back to Flower. Edible’s steady 21.43% share with 2.07% month-over-month growth provides diversification as Pre-Roll’s 30.32% year-over-year contraction constrains basket mix despite a 4.06% month-over-month uptick. Given a Flower rank of 5 in Missouri and a 11.68% sales decline over 24 months, the mix suggests defensible positioning in core inhalables but a need to stabilize Pre-Roll and either commit to or exit low-scale Concentrates to prevent further dilution of share efficiency.
Competitive Landscape
Good Day Farm sits at rank #5 in MO Flower in May 2026, improving 4 positions from #9 year over year, and holding steady versus February 2026 at #5, while still trailing its peak of #4 from October 2024; in contrast, Flora Farms held #1 year over year but saw sales decline by 17.8%, and Sinse Cannabis advanced from #5 to #4 with a 27.5% YoY sales lift, indicating that Good Day Farm’s upward rank change amid mixed competitor momentum implies a stable, mid-tier foothold that requires incremental share gains to re-enter the top four.
Notable Products
Tire Fire (3.5g) led with a rank of 1 but slipped by 9.6% month over month, while the Go - Blue Raspberry Smash Distillate Disposable (1g) held rank 2 with a smaller 6.1% decline, signaling that Flower softness outpaced Vapor Pens in May 2026. Four of the top ten are Edible SKUs, yet Big AF - Cranberry Grape Gummy (100mg) at rank 3 fell 2.1% as Big AF - Peach Mango Gummy (100mg) grew 9.6% into rank 8, indicating internal trade-ups within Edibles rather than category expansion. The Strawberries and Cream Distillate Cartridge (1g) entered at rank 5 with $273,383 and the Double Cross (3.5g) debut at rank 6, placing two new items in the top six as legacy leaders contracted by 6.1% to 9.6%. The pattern implies a pivot toward portfolio refresh in Vapor Pens and Flower while Edibles concentrate demand across multiple SKUs, pushing Good Day Farm toward a mix that relies less on single-hero products and more on breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
