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Sep-2025
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Overview
Market Insights Snapshot
Good Day Farm has shown a consistent performance in the Missouri cannabis market across several product categories. Notably, in the Pre-Roll category, Good Day Farm maintained a stronghold on the number one spot from June through September 2025, reflecting a stable leadership position. However, their performance in the Concentrates category seems to be less consistent, as they did not make it into the top 30 in July and September, which might indicate challenges in maintaining a competitive edge in this segment. The Flower category saw Good Day Farm's ranking improve from ninth in July to seventh in both August and September, suggesting a positive trend, possibly driven by strategic adjustments or market demand shifts.
The Edible category in Missouri also highlights Good Day Farm's strong market presence, consistently holding the second rank from July through September 2025. This consistency suggests a robust consumer preference or effective market strategies in this product line. Meanwhile, Vapor Pens showed a slight improvement from eighth to seventh place between June and August, maintaining this rank through September. This indicates a steady position in a competitive category, though there is room for growth. The absence of a ranking in the Concentrates category for two months could point to areas needing strategic focus to regain visibility and competitiveness in the market.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Good Day Farm has demonstrated resilience and adaptability in its market positioning over the past few months. Starting from June 2025, Good Day Farm held the 8th rank, slightly slipping to 9th in July, but rebounding to 7th in both August and September. This fluctuation in rank reflects a dynamic market where competitors like Amaze Cannabis and Vivid (MO) have maintained stronger positions, consistently ranking higher. Notably, Amaze Cannabis improved its rank from 6th to 5th by September, showcasing a robust sales strategy. Meanwhile, Vibe Cannabis (MO) remained stable at 8th, indicating a close competition with Good Day Farm. Despite these challenges, Good Day Farm's ability to regain and sustain its 7th position by the end of the period suggests effective strategic adjustments, although it still faces pressure from competitors with higher sales trajectories.
Notable Products
In September 2025, the top-performing product for Good Day Farm was Big AF - Strawberry Pineapple Gummy (100mg) in the Edible category, maintaining its number one rank from July and reclaiming the top spot from June, with a notable sales figure of 8,558 units. Tire Fire (3.5g), a Flower product, was ranked second, dropping from its first position in August with sales of 8,457 units. Big AF - Cranberry Grape Gummy (100mg) held steady at the third position across the last three months, showing consistent performance. Big AF - Peach Mango Gummy (100mg) remained in fourth place, demonstrating stable sales across the months. Nano - CBD/THC/CBN Night Night Gummies 10-Pack (60mg CBD, 40mg THC, 40mg CBN) re-entered the rankings at fifth place, indicating a resurgence in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
