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Nov-2025
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Overview
Market Insights Snapshot
Good Day Farm has shown consistent performance in the Missouri market, particularly in the Edible and Pre-Roll categories. Maintaining a steady rank of 2nd in Edibles from August to November 2025, the brand has demonstrated stability in this segment. The Pre-Roll category has been even more impressive, with Good Day Farm holding the top position throughout the same period. Such consistency highlights the brand's strong presence and consumer preference in these categories. However, the Flower category presents a different story, as the brand has consistently ranked 7th, indicating room for growth or increased competition in this segment.
In the Vapor Pens category, Good Day Farm has experienced notable fluctuations in its performance. Starting at 7th place in August, the brand climbed to 5th in September, dropped to 9th in October, and then surged to 3rd place by November. This volatility suggests a dynamic competitive landscape and possibly effective strategic adjustments by the brand. The absence of Good Day Farm from the top 30 brands in other states or categories could be seen as a limitation in its market reach or focus, which might be an area for future expansion. The brand's ability to maintain and improve its rankings across different categories in Missouri speaks to its adaptability and potential for growth.
Competitive Landscape
In the Missouri flower category, Good Day Farm has maintained a consistent rank of 7th place from August to November 2025, indicating a stable market position amidst fluctuating sales figures. Notably, Amaze Cannabis and Vivid (MO) have shown stronger performances, consistently ranking higher than Good Day Farm, with Amaze Cannabis climbing to 5th place by November. This suggests that while Good Day Farm has managed to hold its ground, it faces stiff competition from these brands, which have demonstrated higher sales growth. Meanwhile, Local Cannabis Co. and Vibe Cannabis (MO) have remained slightly behind Good Day Farm, with Vibe Cannabis dropping to 9th place in October and November. The competitive landscape indicates that while Good Day Farm is stable, there is room for strategic initiatives to boost its rank and sales in this dynamic market.
Notable Products
In November 2025, Tire Fire (3.5g) from the Flower category maintained its position as the top-performing product for Good Day Farm, with a sales figure of 10,480 units. The Big AF - Strawberry Pineapple Gummy (100mg) continued its consistent performance, holding the second rank as it has since August 2025. The Big AF - Cranberry Grape Gummy (100mg) also retained its third position, showing stable sales over the months. The Big AF - Peach Mango Gummy (100mg) remained in fourth place, while the Nano - CBD/THC/CBN Night Night Gummies 10-Pack (60mg CBD, 40mg THC, 40mg CBN) re-entered the rankings in fifth place for November after being absent in October. Overall, the rankings have shown remarkable consistency, with only minor changes in the lower ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
