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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Good Day Farm is stocked at 221 licensed dispensaries across Missouri, Mississippi, and 2 other states, 113 of them in Missouri, with the deepest coverage in Kansas City, St. Louis, Columbia, Cape Girardeau, and Springfield. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Good Day Farm concentrated over half its September 2026 sales in two growth categories: Vapor Pens at 33.41% share with year-over-year growth of 35.35% but a month-over-month dip of 9.44%, and Edible at 27.56% share with year-over-year growth of 12.98% and a month-over-month decline of 1.04%. In contrast, Pre-Roll held 22.03% share with a 20.06% year-over-year decline but a 2.53% month-over-month uptick, while Flower slid to 16.76% share with a 54.16% year-over-year drop and a 14.25% month-over-month contraction. Concentrates remained marginal at 0.24% share despite a 5.56% month-over-month rise and an 88.55% year-over-year fall. The pattern implies a pivot toward inhalables and ingestibles to offset Flower erosion, with the Vapor Pens mix supporting a rank of 3 in Missouri while aggregate brand sales fell 13.29% year over year and average price contracted 11.13%.
The category shifts suggest pricing-led customer trade-up in Vapor Pens (average price $36.71) alongside defensive volume in Edible (average price $13.71), positioning Good Day Farm to lean into a premiumized pen offering while using Edible to stabilize repeat baskets; by contrast, Flower (average price $36.87) lost share and momentum, indicating assortment pruning rather than discounting is the cleaner lever given a 14.25% month-over-month and 54.16% year-over-year decline. With Pre-Roll posting a 2.53% month-over-month lift against a 20.06% year-over-year decline, the brand can reframe Pre-Roll as an acquisition channel that feeds Vapor Pens, reinforcing the September 2026 rank of 3 in Missouri Vapor Pens while mitigating the 40.04% 24‑month sales contraction through mix-led margin recovery.
Competitive Landscape
Good Day Farm sits at rank #3 in MO Vapor Pens in September 2026, improving two positions from #5 year over year, and edging up one spot from #4 in June 2026, while still one notch below its peak of #2 reached in October 2024; meanwhile, Illicit / Illicit Gardens held #1 both year over year and in September 2026 with sales up 17.1%, and Galactic maintained #2 with sales up 20.4%, whereas Rove fell from #3 to #5 with sales down 4.3%, collectively indicating that Good Day Farm’s upward rank change amid accelerating leaders above and a sliding rival below signals a narrowing path to regain #2 that will likely depend on share capture from #2 rather than vulnerability to those behind.
Notable Products
Go - Wild Watermelon Distillate Cartridge (1g) led the movement in September 2026 with a steep -32.6% month-over-month decline while sliding to rank 6, whereas Go - Blue Raspberry Smash Distillate Disposable (1g) in rank 5 eked out a +4.6% lift and Blue Raspberry Smash Distillate Cartridge (1g) at rank 8 dipped -7.2%. Nano - CBD/THC/CBN Night Night Gummies 10-Pack (60mg CBD, 40mg THC, 40mg CBN) held rank 1 with a -2.3% decline even as Big AF - Cranberry Grape Gummy (100mg) at rank 2 fell -7.7%, and Big AF - Peach Mango Gummy (100mg) at rank 4 rose +2.7%, indicating edibles stability amid volatility in Vapor Pens. Four of the top ten are Vapor Pens but two of those in ranks 6 and 8 declined between -7.2% and -32.6%, while only one in rank 5 grew and another in rank 10 carried no prior-month basis, implying Good Day Farm is over-indexed to a category with uneven month-to-month traction. This mix suggests a commercial direction to defend Edible leaders while rationalizing Vapor Pen SKUs toward fewer, steadier performers, especially where one product generated $258,259 yet sits amid sharper declines nearby.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
