Market Insights Snapshot
Good Day Farm, a popular cannabis brand, has shown some noteworthy trends across various categories in the state of Missouri. In the Concentrates category, the brand's ranking has seen a gradual improvement, moving from 36th place in September 2023 to 32nd place in November 2023. However, this category has also seen a significant fluctuation in sales during this period. In the Edible category, Good Day Farm has maintained a consistent position within the top 10 brands, though there has been a slight downward trend in sales. This could suggest a need for the brand to invigorate its strategy in these categories.
On a more positive note, Good Day Farm has consistently held strong positions in the Flower, Pre-Roll, and Vapor Pens categories. In the Pre-Roll category, the brand has even achieved the top spot multiple times. However, the brand's ranking in the Flower category slipped from 3rd to 4th place between October and November 2023. In the Vapor Pens category, the brand has remained within the top 7, indicating a strong presence in this market. These trends suggest that Good Day Farm is a major player in the Missouri cannabis market, particularly in the Pre-Roll, Flower, and Vapor Pens categories.
In the Missouri Flower category, Good Day Farm has consistently held a strong position, although there has been a slight dip in rank from 3rd to 4th place from October to November 2023. This is in contrast to Amaze Cannabis which has seen a steady rise in rank, moving from 9th to 5th place over the same period. Meanwhile, Flora Farms has experienced a significant drop, falling from 2nd to 6th place. Vivid (MO) has shown impressive growth, climbing from 4th to 2nd place, while CODES has made a remarkable leap from 7th to 3rd place. In terms of sales, Good Day Farm has seen a slight decline, while its competitors have shown varying trends, with some experiencing increases and others decreases. It's worth noting that a missing rank for any month indicates that the brand was not in the top 20 for that month.
In November 2023, the top-performing product from Good Day Farm was the Crescendo Pre-Roll (1g), which led the sales with a total of 11,782 units sold. The second best-selling product was J's - Kool Whip Pre-Roll (1g) with a rank of 2, followed closely by J's - Vellatello Pre-Roll (1g) and J's - Lilac Diesel Pre-Roll (1g), ranking 3rd and 4th respectively. The fifth place was taken by a non-pre-roll product, the Carbon Candy #4 (3.5g) from the Flower category. It's noteworthy that all these products were not in the top rankings in the previous months, indicating a significant shift in consumer preferences towards pre-roll products in November.