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Oct-2026
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YoY Price Change
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Good Day Farm is stocked at 217 licensed dispensaries across Missouri, Mississippi, and 2 other states, 112 of them in Missouri, with the deepest coverage in Kansas City, St. Louis, Columbia, Springfield, and Cape Girardeau. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Good Day Farm leaned into a higher-mix of Vapor Pens at 31.47% share with year-over-year sales up 31.96% and month-over-month up 4.28%, while Edible reached 28.12% share with 11.43% YoY and 9.37% MoM growth; together these two now account for 59.58% of brand sales despite brand-level sales declining 13.51% YoY. Pre-Roll held 22.78% share with a 21.52% YoY decline offset by a 10.09% MoM lift, and Flower slid to 17.59% share with a 50.60% YoY drop and only 2.25% MoM growth, indicating a durable rotation from inhalable Flower and Pre-Roll toward value-leaning Edible and higher-priced Vapor Pens as average price fell 9.87% YoY.
That rotation aligns with Good Day Farm’s category positioning where Vapor Pens now anchor the brand in Missouri at rank 3 for Vapor Pens, with a 31.47% internal mix share and a 4.28% MoM uptick supporting shelf velocity despite a 41.61% 24-month sales contraction. The simultaneous 9.37% MoM gain in Edible and 10.09% MoM recovery in Pre-Roll, alongside a 76.64% MoM collapse in Concentrates to 0.05% mix, implies the brand is consolidating around two volume engines (Vapor Pens and Edible) while de-prioritizing low-scale, volatile subsegments, a posture that favors price-optimized multi-pack Edible and mid-to-premium Vapor Pens to stabilize share while Flower’s 50.60% YoY decline constrains premium inhalable breadth.
Competitive Landscape
Good Day Farm is currently ranked #3 in MO Vapor Pens in October 2026, improving 6 positions from #9 year over year, while holding flat versus July 2026 at #3; this places the brand one step below its peak of #2 from October 2024 and two steps above its year-ago position. Against named peers, Illicit / Illicit Gardens held #1 year over year with a -1.24% sales change, and Galactic stayed at #2 with a +3.53% sales change, indicating Good Day Farm’s rank gain came from movement below the top two rather than displacement at the top; meanwhile, Rove slipped from #3 to #5 year over year with a -0.27% sales change, creating space that Good Day Farm capitalized on. The pattern implies Good Day Farm’s trajectory is consolidation in the upper tier—advancing from #9 to #3 without surpassing the stable #1–#2 incumbents—which suggests future share wins will depend on chipping away at the narrow gap to #2 rather than broad market expansion.
Notable Products
Good Day Farm leans on value pricing in October 2026, with average prices 10.5% below similar products, including the Go - Blue Raspberry Smash Distillate Disposable (1g) priced at $39.25. This discount position spans key formats like cartridges and disposables, so much of its sales come from undercutting comparable items on price.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
