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Oct-2025
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Overview
Market Insights Snapshot
Good Day Farm has shown a consistent performance in the Missouri cannabis market, particularly in the Edible category where it maintained a solid second place ranking from July through October 2025. Despite fluctuations in monthly sales figures, the brand's position remained stable, indicating a strong foothold in this category. In the Pre-Roll category, Good Day Farm has dominated the market, consistently holding the top rank over the same period. This consistent top-tier performance suggests a strong brand presence and consumer preference in this category within Missouri.
In the Flower category, Good Day Farm showed a slight improvement in its ranking, moving from ninth place in July to seventh place by August and maintaining this position through October. This upward trend, coupled with a steady increase in sales, highlights a growing acceptance and demand for their Flower products. Conversely, in the Vapor Pens category, Good Day Farm experienced some volatility, peaking at fifth place in September before dropping to ninth place in October. This fluctuation indicates potential challenges in sustaining growth within this segment, despite an overall increase in sales. The absence of Good Day Farm in the top 30 rankings in other states or provinces may suggest areas for potential market expansion or indicate strong competition elsewhere.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Good Day Farm has maintained a steady presence, consistently ranking 7th from August to October 2025, after climbing from 9th place in July. This upward movement indicates a positive trend in market positioning, supported by a notable increase in sales from July to August. However, Good Day Farm faces stiff competition from brands like Amaze Cannabis, which improved its rank from 6th to 5th place by October, and Vivid (MO), which, despite a slight drop from 5th to 6th place, still boasts higher sales figures. Meanwhile, Vibe Cannabis (MO) experienced a decline, moving from 8th to 9th place, highlighting the dynamic shifts within the market. Good Day Farm's consistent ranking amidst these fluctuations suggests a stable consumer base, but the brand must continue to innovate and strategize to climb higher in this competitive environment.
Notable Products
In October 2025, the top-performing product for Good Day Farm was Tire Fire (3.5g) in the Flower category, maintaining its number one rank for three consecutive months with a notable sales figure of 10,782. Big AF - Strawberry Pineapple Gummy (100mg) in the Edible category held onto the second position, consistent with the previous two months. The Big AF - Cranberry Grape Gummy (100mg) also remained steady in third place, showing remarkable consistency in its ranking. The Big AF - Peach Mango Gummy (100mg) secured the fourth spot, maintaining a similar ranking trend from the previous month. A new entry, Super J's - Shortbread x Tire Fire Infused Pre-Roll (1g), emerged in fifth place, marking its debut on the list.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
