Market Insights Snapshot
In the Concentrates category, Potent Planet has shown a promising upward trend in the state of Arizona. While the brand was not in the top 20 in June 2023, it has managed to climb from a rank of 74 in May 2023 to 65 in August 2023. This significant improvement in rank, despite not breaking into the top 20, indicates a positive movement for the brand in this category. It's also worth noting that there was a substantial increase in sales from July to August 2023, which could be a contributing factor to the improved ranking.
Moving on to the Flower category, Potent Planet has demonstrated impressive performance, consistently ranking in the top 30 brands in Arizona. The brand has progressively improved its ranking, moving from 29 in June 2023 to 17 in August 2023. This steady ascent in the rankings is a clear indication of the brand's growing popularity and acceptance among consumers. The sales trend for this period also paints a positive picture, with a notable increase in sales from June to August 2023. However, the exact sales figures will be kept under wraps for now.
In the Flower category within the state of Arizona, Potent Planet has shown a consistent upward trend in rank, moving from 26th in May 2023 to 17th in August 2023. This improvement in rank suggests a positive growth in sales, outperforming some of its competitors. For instance, Nectar Farms also improved in rank but remained behind Potent Planet in August. On the other hand, TOASTED and Savvy have shown a slight decrease in rank over the same period, despite starting from higher ranks. Interestingly, Find. has seen a significant drop in rank, moving from 13th in May to 18th in August, indicating a potential decrease in sales. These trends highlight Potent Planet's competitive strength and growth potential within the Flower category in Arizona.
In August 2023, the top-performing product from Potent Planet was White Truffle (3.5g) from the Flower category, which sold 2,500 units. This product climbed from the fourth position in July to reclaim its top spot, which it also held in June. Following closely was Designer Runtz (3.5g), also from the Flower category, maintaining its previous month's ranking at the second position. Mule Fuel #2 (3.5g) made a notable entry into the top three for the first time. Bond Money (3.5g) dropped two positions from July to the fourth spot, while Meat Breath (3.5g) managed to stay in the top five, just as it did in May.