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Aug-2024
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Overview
Market Insights Snapshot
HiBuddy's performance in the Arizona market has shown notable fluctuations in the Flower category over the past few months. In May 2024, HiBuddy was positioned just outside the top 30 at rank 32, but managed to climb slightly to rank 31 in June. This upward movement continued into July where they broke into the top 30 at rank 27. However, by August, the brand experienced a slight decline, falling back to rank 29. Despite these ranking changes, it is important to note that HiBuddy managed to stay within the top 30 for three out of the four months, indicating a relatively stable presence in the competitive Flower category.
Examining the sales trends, HiBuddy's revenue in Arizona saw a peak in June 2024, suggesting a successful marketing or product strategy during that period. While there was a noticeable drop in sales by August, which could be a point of concern, the brand's ability to maintain a position within the top 30 in a highly competitive market is commendable. The fluctuations in both rankings and sales highlight the dynamic nature of the cannabis market in Arizona, where consumer preferences and market conditions can significantly impact brand performance.
Competitive Landscape
In the competitive landscape of the Flower category in Arizona, HiBuddy has demonstrated notable resilience and adaptability. Over the past four months, HiBuddy's rank has fluctuated slightly, moving from 32nd in May 2024 to 29th in August 2024. This stability is commendable, especially when compared to brands like Curaleaf, which saw a significant drop from 18th in May to 32nd in August. Similarly, Triple Seven experienced a decline, moving from 22nd in May to 27th in August. Despite these competitors facing downward trends, HiBuddy has managed to maintain a relatively stable position, suggesting a loyal customer base and effective marketing strategies. However, the brand did see a dip in sales from June to August, indicating potential areas for improvement in customer retention and acquisition. Overall, HiBuddy's performance in the Arizona Flower market showcases its potential for growth amidst a competitive environment.
Notable Products
In August 2024, Citrus Octane (7g) emerged as the top-performing product for HiBuddy, achieving the number one rank with sales of 779 units. GMO (7g) entered the rankings for the first time, securing the second spot. Grape Gasoline (7g) fell to the third position despite maintaining strong sales in previous months. Cherry Kush (7g) experienced a notable decline, dropping to fourth place from its peak performance earlier in the year. ICC (7g) also saw a decrease in its ranking, moving down to the fifth position from its previous top spot in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
