Market Insights Snapshot
In the Flower category, Sonoran Roots has seen a slight fluctuation in their rankings over the past few months. In Arizona, they dropped from 17th place in June 2023 to 21st place in August 2023, but managed to climb back up to 19th place by September 2023. This movement, while not drastic, indicates a potential instability in their market positioning. It's also interesting to note that despite the drop in ranking, their sales for August 2023 remained relatively high at approximately $369,268.
On the other hand, Sonoran Roots' performance in the Pre-Roll category shows a more significant downward trend. In the same state of Arizona, their ranking fell from 52nd place in June 2023 to 44th place in August 2023, then slightly dropped to 48th place in September 2023. This decline in ranking is more pronounced and suggests that the brand may be facing stiffer competition in the Pre-Roll category. However, it's worth noting that despite this downward trend, their sales for July 2023 were slightly up at around $12,681.
In the Flower category within Arizona, Sonoran Roots has seen a slight fluctuation in rank over the past few months. In June 2023, they held the 17th rank, which improved to 19th in July, and then slightly dropped to 21st in August. However, they managed to climb back to the 19th position in September. This shows a relatively stable performance in the market, despite the intense competition. In comparison, Nectar Farms and Find. have shown a more consistent upward trend in their rankings, indicating a stronger market presence. On the other hand, Fig Farms and Potent Planet have had more variable performance, with Fig Farms notably jumping from the 35th position in June to the 21st in September. In terms of sales, Sonoran Roots has seen a slight decline from June to September, while most of its competitors have seen an increase, suggesting a need for Sonoran Roots to reassess their market strategy.
In September 2023, the top-performing product from Sonoran Roots was Kush Mints (3.5g) under the Flower category, with a remarkable sales figure of 3216 units. This product jumped from the second position in the previous month to claim the top spot. The second best-seller was Platinum Plus - Sour Diesel (3.5g), also from the Flower category, which dropped one spot from its previous first-place rank. The third and fourth spots were occupied by Grateful Breath (3.5g) and Miracle Alien Cookies (3.5g) respectively, both also in the Flower category. Runtz (3.5g) maintained its fifth position from the previous month.