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Nov-2025
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Overview
Market Insights Snapshot
Sonoran Roots has demonstrated varying performance across different product categories in Arizona. In the Flower category, the brand experienced a decline in its ranking, starting at 26th place in August 2025 and dropping out of the top 30 by November 2025, which indicates a significant decrease in market presence. This decline is further reflected in their sales figures, which saw a notable reduction from August to November. In contrast, the Pre-Roll category presented a more positive trajectory for Sonoran Roots. The brand improved its ranking from 16th place in August to 13th place by November, suggesting a strengthening position in this category. This upward movement in the Pre-Roll category is supported by an increase in sales, highlighting a growing consumer preference for their Pre-Roll products.
The contrasting trends in these categories suggest that while Sonoran Roots may be losing ground in the Flower segment, it is gaining traction in Pre-Rolls within Arizona. The brand's ability to climb the rankings in the Pre-Roll category indicates effective strategies or product offerings that resonate well with consumers. However, the sharp decline in the Flower category raises questions about competitive pressures or potential shifts in consumer preferences that may not be in favor of their current offerings. This dual trend presents both challenges and opportunities for Sonoran Roots as they navigate the dynamic cannabis market in Arizona.
Competitive Landscape
In the competitive landscape of the Arizona pre-roll market, Sonoran Roots has shown a promising upward trajectory in recent months. While it started at rank 16 in August 2025, it climbed to rank 13 by November 2025, indicating a positive trend in market positioning. This improvement is notable when compared to competitors like Presidential, which fluctuated between ranks 12 and 18 during the same period, and Birdies, which experienced a decline from rank 8 to 12. Despite Birdies having higher sales figures earlier in the period, its downward rank trend contrasts with Sonoran Roots' consistent rise. Meanwhile, Sluggers Hit maintained a relatively stable position, yet did not exhibit the same upward momentum as Sonoran Roots. The absence of Find. from the top 20 in September and October further highlights the competitive advantage Sonoran Roots is gaining in the Arizona pre-roll category.
Notable Products
In November 2025, Sonoran Roots saw Modified Rootbeer Pre-Roll (1g) rise to the top of the sales rankings, securing the number one spot with sales of 6,587 units. Grape Durbz Pre-Roll (1g) maintained a strong performance, holding steady at the second rank with 6,378 units sold. High School Sweethearts Pre-Roll (1g) entered the rankings for the first time, capturing third place, while Kush Mints Pre-Roll (1g) followed closely in fourth. Dosidos Pre-Roll (1g) rounded out the top five, showing a notable improvement from its previous absence in the rankings. This shift in rankings highlights the dynamic nature of consumer preferences within the Pre-Roll category for Sonoran Roots.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
