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Apr-2025
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Overview
Market Insights Snapshot
Sonoran Roots has shown a fluctuating performance in the Arizona market, particularly within the Flower category. Starting the year at rank 28 in January, the brand improved its position to 24 by February, indicating a positive reception in the market. However, the subsequent months saw a decline, with the brand dropping back to rank 30 by April. This suggests a challenging competitive landscape or potential shifts in consumer preferences. Despite these fluctuations, the brand experienced a notable peak in sales during February, reaching $301,645, before experiencing a decline in April. This pattern highlights the importance of maintaining momentum in a dynamic market environment.
In the Pre-Roll category, Sonoran Roots faced even more variability in its rankings. Beginning at rank 17 in January, the brand experienced a significant drop to rank 31 by April, falling out of the top 30. This downward trend may indicate increasing competition or a need for strategy reassessment in this category. Sales figures reflect this decline, with a noticeable decrease from January to April. The brand's presence in the top 30 for only three months suggests that while there is potential, there are also considerable challenges that need addressing to regain a competitive edge in this segment. This performance analysis underscores the necessity for Sonoran Roots to evaluate its positioning and strategies in Arizona to capitalize on opportunities and mitigate risks.
Competitive Landscape
In the competitive landscape of the Arizona Flower category, Sonoran Roots has demonstrated a dynamic performance over the first four months of 2025. Starting the year at rank 28, Sonoran Roots improved its position to 24 in February, before experiencing a slight decline to 26 in March and 30 in April. This fluctuation in rank reflects a competitive market environment where brands like Elevate Cannabis Co and Tru Infusion also showed variable rankings, with Tru Infusion notably jumping from 37 in January to 25 in February. Despite these challenges, Sonoran Roots maintained a relatively strong sales performance, particularly in February and March, surpassing competitors such as GRAS Cannabis and Halo Cannabis (formerly The Green Halo) in sales volume. The data suggests that while Sonoran Roots faces stiff competition, its ability to maintain a strong sales trajectory amidst fluctuating ranks highlights its resilience and potential for growth in the Arizona Flower market.
Notable Products
In April 2025, the top-performing product from Sonoran Roots was Kofa Kush Pre-Roll (1g), securing the number one rank with sales of 2,505 units. London Pound Cake Pre-Roll (1g) followed closely as the second-best performer. Strawberry Guava Pre-Roll (1g) saw a slight decline, moving from second place in March to third in April. Sticky Cake Pre-Roll (1g) experienced a notable drop from the top position in March to fourth place in April. Super Buff Cherry #26 (3.5g) marked its debut in the rankings, landing in fifth place with a strong performance in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
