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Oct-2025
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Overview
Market Insights Snapshot
Sonoran Roots has shown a steady presence in the Arizona market, particularly in the Pre-Roll category, where it maintained a rank within the top 20 throughout the months from July to October 2025. Their ranking in this category slightly fluctuated but remained strong, moving from 14th in July to 15th in October. This consistency indicates a stable demand for their Pre-Roll products, even though sales saw a dip in August and September before recovering in October. In contrast, their performance in the Flower category has seen a gradual decline in rankings, slipping from 20th in July to 27th by October, suggesting a possible shift in consumer preferences or increasing competition in that category.
While Sonoran Roots remains a notable player in the Arizona cannabis market, their absence from the top 30 rankings in other states and categories suggests room for growth and expansion beyond their current stronghold. The decline in the Flower category ranking could be a point of concern, as it might indicate a need for strategic adjustments to regain competitiveness. However, their ability to maintain a solid position in the Pre-Roll category, despite fluctuating sales figures, is a testament to their resilience and adaptability in a dynamic market environment. This performance snapshot highlights the importance of monitoring market trends and consumer behavior to sustain and enhance brand positioning.
Competitive Landscape
In the competitive landscape of the Arizona flower category, Sonoran Roots has experienced a notable shift in its market position from July to October 2025. Initially ranked 20th in July, Sonoran Roots saw a decline to 27th by October, indicating a downward trend in its market standing. This change is significant when compared to competitors like GRAS Cannabis, which maintained a stronger position, starting at 18th in July and only dropping to 25th by October, despite a similar sales decline. Meanwhile, Elevate Cannabis Co and TRIP remained consistently outside the top 20, indicating a less competitive threat in terms of rank. However, The Pharm showed a fluctuating pattern, ending October at 29th, which could suggest potential volatility in the market. These dynamics highlight the competitive pressures Sonoran Roots faces, emphasizing the need for strategic adjustments to regain its earlier market position.
Notable Products
In October 2025, the top-performing product for Sonoran Roots was the Runtz Pre-Roll (1g), leading the sales rankings with a notable figure of 5639 units sold. Following closely were the Grape Milkshake Pre-Roll (1g) and Cherry Cosmo Pre-Roll (1g), securing the second and third positions, respectively. Drip Station Pre-Roll (1g) and Modified Rootbeer Pre-Roll (1g) rounded out the top five. Compared to previous months, these products showed significant upward movement in rankings, as they were not in the top positions before October. The Pre-Roll category dominated the sales, indicating a preference shift towards these products in the latest month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
