.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Sonoran Roots has shown a notable trajectory in the Arizona market, particularly in the Flower category. Starting from a rank of 29 in April 2025, the brand climbed to 16 by June, indicating a significant improvement in its market position. However, there was a slight dip to rank 20 in July, suggesting some volatility or increased competition. This upward movement earlier in the quarter is reflected in their sales figures, which peaked in June. The brand's ability to maintain a presence within the top 20 showcases its resilience and potential for further growth in this competitive sector.
In the Pre-Roll category, Sonoran Roots has demonstrated a consistent upward trend in Arizona. The brand broke into the top 30 in May, climbing from a rank of 32 in April to a rank of 12 by July. This indicates a strong and growing consumer preference for their Pre-Roll products. The steady increase in rankings is mirrored by their sales performance, which saw a continuous rise over the months. Notably, Sonoran Roots was able to maintain its momentum, avoiding the fluctuations seen in the Flower category, which could imply a more stable consumer base or effective marketing strategies in place for Pre-Rolls.
Competitive Landscape
In the competitive landscape of the Arizona flower category, Sonoran Roots has demonstrated a notable upward trajectory in its market position over the past few months. Starting from a rank of 29 in April 2025, Sonoran Roots climbed to the 16th position by June 2025, before slightly dropping to 20th in July. This improvement in rank correlates with a significant increase in sales, peaking in June. In comparison, Alien Labs experienced a decline, dropping from 8th to 19th over the same period, indicating a potential shift in consumer preference. Meanwhile, Earthgrow maintained a relatively stable position, hovering around the 18th rank in July, suggesting consistent performance. Drip Oils + Extracts and FENO also showed fluctuations in their rankings, but neither matched the upward momentum seen by Sonoran Roots. These dynamics highlight Sonoran Roots' growing influence in the Arizona flower market, suggesting a positive reception of their products among consumers.
Notable Products
In July 2025, the top-performing product for Sonoran Roots was Grape Durbz Pre-Roll (1g) in the Pre-Roll category, achieving the highest rank with sales of 6884 units. Kofa Kush Pre-Roll (1g) followed closely in second place, showing a significant rise from its previous rank of third in June 2025. Sticky Cake Pre-Roll (1g) climbed to third place from being unranked in June, marking a notable increase in popularity. Dosidos Pre-Roll (1g) and White Truffle Pre-Roll (1g) secured the fourth and fifth positions, respectively, both making their debut in the top five rankings. This shift in rankings highlights the dynamic nature of consumer preferences within the Pre-Roll category for Sonoran Roots.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
