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Aug-2025
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Overview
Market Insights Snapshot
Sonoran Roots has shown varied performance across different categories in Arizona. In the Flower category, the brand experienced fluctuations in its ranking over the summer months, starting at rank 27 in May 2025 and reaching as high as 16 in June before slipping back to 26 by August. This indicates a struggle to maintain consistent top-tier positions in the competitive Flower market. On the other hand, the Pre-Roll category tells a more stable story, with Sonoran Roots consistently improving its standing from May to July, peaking at rank 13, before a slight dip to 15 in August. This suggests a stronger foothold in the Pre-Roll segment, reflecting perhaps a more loyal customer base or better product differentiation in this category.
Despite the ups and downs in rankings, Sonoran Roots managed to increase its sales significantly in certain months. For instance, the Flower category saw a notable surge in sales in June 2025 compared to May, although this was followed by a decline in subsequent months. This pattern might suggest seasonal demand or promotional activities that temporarily boosted sales. In contrast, the Pre-Roll category maintained relatively stable sales figures throughout the summer, with a peak in July. The absence of Sonoran Roots from the top 30 in any other state or province highlights the brand's current focus and market presence being largely concentrated in Arizona, which could be a strategic decision or a limitation in expansion efforts.
Competitive Landscape
In the competitive landscape of the Arizona flower category, Sonoran Roots has experienced notable fluctuations in its ranking over the past few months, which could impact its market positioning and sales strategy. In May 2025, Sonoran Roots was ranked 27th, but it climbed to 16th in June, indicating a significant improvement in its market presence. However, this upward trend was not sustained, as the brand's rank slipped to 20th in July and further down to 26th in August. This volatility contrasts with competitors like DTF - Downtown Flower, which, despite a decline from 12th to 24th place, maintained a stronger sales performance overall. Meanwhile, Elevate Cannabis Co and Daze Off have shown inconsistent rankings, with both brands hovering around the lower 20s to 30s, suggesting potential instability in their market positions. The Pharm also experienced a decline, dropping from 21st to 27th, which could indicate a competitive opportunity for Sonoran Roots to capitalize on. These dynamics highlight the competitive pressures within the Arizona flower market and suggest that Sonoran Roots may need to strategize effectively to stabilize and enhance its market rank and sales trajectory.
Notable Products
In August 2025, the top-performing product for Sonoran Roots was Kofa Kush Pre-Roll (1g), maintaining its number one ranking from July with sales of 8,390 units. Grape Durbz Pre-Roll (1g) held steady in the second position, though its sales decreased from the previous month. Sticky Cake Pre-Roll (1g) remained in third place, showing a decline in sales compared to July. Butterfingaz Pre-Roll (1g) entered the rankings at fourth place, while Chem D Pre-Roll (1g) debuted at fifth. Notably, Kofa Kush Pre-Roll (1g) has shown a consistent upward trend, climbing from third in June to first in July and maintaining that position in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
