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Jan-2026
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Overview
Market Insights Snapshot
Sonoran Roots has shown varied performance across different product categories in Arizona. In the Flower category, the brand experienced fluctuations in its ranking, initially placing at 29th in October 2025, then dropping out of the top 30 in November and December, before climbing back to 32nd in January 2026. This movement suggests a volatile presence in the Flower category, with sales peaking in October and January but declining in the intervening months. The brand's ability to re-enter the top 30 by January indicates a potential recovery or strategic adjustments that improved its market position.
Conversely, Sonoran Roots has maintained a more consistent and upward trajectory in the Pre-Roll category in Arizona. Starting at 15th place in October 2025, the brand improved its ranking to 12th in both November and December, and further climbed to 10th by January 2026. This steady rise is accompanied by increasing sales figures, suggesting a strengthening foothold in the Pre-Roll market. The consistent improvement in rankings and sales in this category may reflect successful product offerings or marketing strategies that resonate well with consumers, positioning Sonoran Roots as a notable player in the Pre-Roll sector.
Competitive Landscape
In the competitive landscape of the Arizona pre-roll category, Sonoran Roots has shown a promising upward trajectory in brand rank and sales over the past few months. Starting from 15th place in October 2025, Sonoran Roots climbed to 10th by January 2026, indicating a steady improvement in market position. This upward movement is significant when compared to competitors like Mfused, which fluctuated between 7th and 9th place, and Birdies, which remained relatively stable but lower in sales growth. Meanwhile, FENO experienced a slight dip in January 2026, moving from 9th to 11th, which may have contributed to Sonoran Roots' improved rank. Notably, Anthem made a significant leap from 34th to 8th place, surpassing Sonoran Roots in January 2026, which highlights the dynamic nature of this market. These insights suggest that while Sonoran Roots is on an upward trend, the competitive environment remains highly fluid, necessitating continuous strategic adjustments to maintain and improve its position.
Notable Products
In January 2026, the top-performing product from Sonoran Roots was Grateful Breath Pre-Roll (1g), which ascended to the number one spot with sales totaling 9,472 units. White Widow Haze Pre-Roll (1g) followed closely as the second highest seller. Ghost OG Pre-Roll (1g) held the third position, while Grand Canyon Pre-Roll (1g) and Kofa Kush Pre-Roll (1g) secured fourth and fifth places, respectively. Notably, Grateful Breath Pre-Roll (1g) showed a significant rise from its third-place ranking in December 2025 to first in January 2026. The other products maintained consistent rankings as they entered the new year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
