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Apr-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market of Arizona, Sonoran Roots has shown a consistent presence in the Flower category, maintaining its position within the top 30 brands from January to April 2024. Starting the year at rank 17 in January, there was a slight decline to rank 29 in February, followed by minor fluctuations, ending at rank 28 in April. This trajectory indicates a stable demand for their Flower products, despite a noticeable drop in sales from January's high of $415,082 to $246,329 in April. The consistent ranking within the top 30, despite declining sales, suggests a resilient brand presence amidst competitive market dynamics, highlighting Sonoran Roots' ability to maintain consumer interest in their Flower offerings.
However, the performance of Sonoran Roots in the Pre-Roll category tells a different story. Throughout the same period, their rankings hovered well above the top 30 threshold, indicating a struggle to capture a significant share of the market in this category. With rankings starting at 48 in January and slightly worsening to 50 by April, it's clear that Sonoran Roots faces challenges in the Pre-Roll segment. The sales figures, starting at $22,236 in January and decreasing to $16,306 by April, further underscore the difficulties in gaining traction among consumers. This performance contrast between the Flower and Pre-Roll categories in Arizona suggests that while Sonoran Roots has established a foothold in the Flower market, there is substantial room for improvement and growth in their Pre-Roll product line.
Competitive Landscape
In the competitive landscape of the Arizona cannabis flower market, Sonoran Roots has experienced notable fluctuations in its rankings over the first four months of 2024, indicating a dynamic position amidst its competitors. Initially ranked 17th in January, it saw a dip to 29th in February, a slight improvement to 27th in March, and then to 28th in April. This trajectory suggests challenges in maintaining its market position, especially when compared to HiBuddy, which consistently ranked higher and showed a more stable performance, ending at 27th in April, just above Sonoran Roots. Conversely, Potent Planet and Fade Co. have shown significant improvement in their rankings, with Potent Planet moving from 36th to 29th and Fade Co. from 35th to 26th, indicating a strong upward momentum. Meanwhile, Genesis Bioceuticals has seen a decline, moving from 25th to 30th, which could be seen as an opportunity for Sonoran Roots to capitalize on. The shifting dynamics within these rankings and sales performance highlight the competitive intensity within the Arizona flower market and underscore the need for Sonoran Roots to strategize effectively to enhance its market standing.
Notable Products
In April 2024, Sonoran Roots saw Platinum Plus - Sour Diesel (3.5g) leading the sales chart within the Flower category, marking its position at rank 1 with notable sales figures reaching 1907 units. Following closely, Modified Rootbeer (3.5g) took the second spot, showing a significant rebound from its fifth position in March to second in April, underscoring a consistent demand with sales of 1206 units. Kush Mints (3.5g) was ranked third, demonstrating a steady climb in its popularity over the past months, moving from fifth in January to third in April. Animal Mints (3.5g) secured the fourth rank, indicating a slight improvement from its previous position in March. Lastly, making its first appearance in the top five, Ghost OG (3.5g) landed at the fifth spot, showcasing its emerging preference among consumers.
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