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Sep-2025
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Overview
Market Insights Snapshot
Sonoran Roots has shown varied performance across different product categories in Arizona. In the Flower category, the brand experienced a downward trend in rankings from June to September 2025, starting at 15th place and dropping to 26th by September. This decline is reflected in their sales figures, which decreased from $506,281 in June to $259,016 in September. The consistent drop in rank suggests increased competition or potential challenges in maintaining market share within this category. The absence from the top 30 in any other states or provinces indicates either limited distribution or stronger competition in other markets.
Conversely, Sonoran Roots maintained a relatively stable presence in the Pre-Roll category in Arizona. Their ranking remained close, moving from 15th in June to 16th in both August and September. Despite the slight fluctuation, the sales figures in this category showed a more stable pattern, with sales peaking at $197,243 in August. This stability might suggest a loyal customer base or effective marketing strategies within the Pre-Roll segment. However, the brand's absence from the top 30 in other states or provinces for this category might indicate an opportunity for growth or the need for strategic adjustments to enhance their market presence beyond Arizona.
Competitive Landscape
In the competitive landscape of the Arizona flower market, Sonoran Roots has experienced notable fluctuations in its ranking over the past few months, reflecting shifts in consumer preferences and competitive pressures. Starting from a strong position at 15th place in June 2025, Sonoran Roots saw a decline to 19th in July and further to 26th in both August and September. This downward trend in rank coincides with a decrease in sales, suggesting that the brand is facing increased competition. For instance, Alien Labs managed to climb from 21st to 20th in July, although it fell out of the top 20 in subsequent months, indicating a volatile market. Meanwhile, TRIP experienced a drop from 20th to 28th in July but managed to stabilize around 27th by September, showing resilience in maintaining its market position. Additionally, Daze Off and Vortex Cannabis Inc. have shown varying performances, with Daze Off improving its rank from 32nd in July to 25th by September, while Vortex Cannabis Inc. improved from 42nd to 28th in the same period. These dynamics highlight the competitive pressures Sonoran Roots faces and underscore the importance of strategic adjustments to regain its earlier market standing.
Notable Products
In September 2025, the top-performing product for Sonoran Roots was Mintz Pre-Roll (1g) in the Pre-Roll category, achieving the number one rank with sales of 6,395 units. Ice Cream Cake Pre-Roll (1g) followed in second place, and Jealousy Pre-Roll (1g) secured third. Larry Bubba Pre-Roll (1g) took fourth place, while Kofa Kush Pre-Roll (1g), which had been consistently ranked first in previous months, dropped to fifth place. Notably, Kofa Kush Pre-Roll (1g) experienced a significant decline from its previous top position, indicating a shift in customer preference. Overall, the Pre-Roll category dominated the sales for Sonoran Roots in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
