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Dec-2025
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Overview
Market Insights Snapshot
In the Arizona market, Sonoran Roots experienced a notable shift in its performance across different product categories towards the end of 2025. In the Flower category, the brand saw a decline in its ranking from 26th in September to 36th by December, indicating a decrease in market presence or competition intensification. This drop outside the top 30 by November and December highlights a challenging period for the brand in this category. In contrast, their Pre-Roll category showed a more robust performance, climbing from 16th in September to 12th in November, although it slightly dipped to 14th in December. This indicates a relatively stable and strong position in the Pre-Roll segment, suggesting consumer preference or effective market strategies in this category.
Examining the sales trends, Sonoran Roots' Flower category sales decreased significantly from September to December, which aligns with their drop in ranking. This trend might suggest challenges in maintaining consumer interest or possibly increased competition within the Flower category. On the other hand, the Pre-Roll category demonstrated resilience, with sales peaking in November before a minor decline in December. This consistent performance in the Pre-Roll category suggests that Sonoran Roots has been able to capture and retain consumer interest in this segment, despite fluctuations in rankings. The brand's ability to maintain a top 15 position in the Pre-Roll category in Arizona could be a testament to their targeted strategies or product offerings that resonate well with consumers.
Competitive Landscape
In the competitive landscape of the Arizona pre-roll market, Sonoran Roots has demonstrated a notable upward trajectory in recent months. From September to December 2025, Sonoran Roots improved its rank from 16th to 14th, with a peak at 12th in November. This indicates a positive trend in consumer preference and market penetration. In comparison, Presidential experienced fluctuations, dropping from 12th in September to 16th in December, which could suggest a potential opportunity for Sonoran Roots to capture more market share. Meanwhile, DTF - Downtown Flower maintained a relatively stable position, ending December in 13th place, just one rank above Sonoran Roots. Birdies saw a decline from 7th to 12th, which might indicate a shift in consumer preferences that Sonoran Roots could capitalize on. Additionally, Anthem made significant gains, moving from 38th in September to 15th in December, suggesting a competitive pressure that Sonoran Roots needs to be mindful of. Overall, Sonoran Roots' consistent sales growth and improved rankings highlight its strengthening position in the Arizona pre-roll market.
Notable Products
In December 2025, the top-performing product for Sonoran Roots was Marmalade Pre-Roll (1g) in the Pre-Roll category, securing the number 1 rank with sales reaching 5714 units. Kush Mints Pre-Roll (1g) climbed to the second position, improving from its previous fourth place in November, with notable sales of 5534 units. Grateful Breath Pre-Roll (1g) maintained strong performance, ranking third, while Rotten Rozay Pre-Roll (1g) followed closely in fourth place. Grape Durbz Pre-Roll (1g), although previously second in November, dropped to fifth position in December. This shift in rankings highlights significant competitive dynamics within the Pre-Roll category for Sonoran Roots.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
