.svg){kind=small}
Is this your brand?
See your full sales and distribution data: where you sell, how you're priced, and how you rank against the brands next to you on the shelf.
See your brand's dataCarry this brand in your store?
Headset Retailer is free. Connect your POS and see what's selling and what's sitting.
Sign up freeWhere to Buy
Sonoran Roots is stocked at 20 licensed dispensaries across Arizona, with the deepest coverage in Tucson, Mesa, Sun City, Tempe, and Chandler. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Sonoran Roots concentrated 91.61% of sales in Flower, up in mix despite a 33.16% year-over-year sales decline and a 7.17% month-over-month drop, while Pre-Roll shrank to 8.39% share with an 85.77% YoY decline and an 87.54% MoM contraction. Average price rose 63.96% YoY to $21.13, alongside a Flower average price of $31.37, indicating volume compression even as prices climbed; against this, the brand’s overall sales fell 48.99% YoY and 70.92% versus 24 months, and Flower held rank 22 in Arizona. The pattern implies a defensive tilt toward higher-priced Flower that sustains mix but trades off unit velocity, pushing the portfolio toward a narrower, premium-leaning stance in Arizona.
The mix shift and rank 22 positioning in Flower, combined with an 87.54% MoM collapse in Pre-Roll and a 7.17% MoM decline in Flower, suggest Sonoran Roots is prioritizing margin per unit over breadth, ceding low-price volume segments while trying to anchor around higher ticket Flower. With Flower at 91.61% share and Pre-Roll at 8.39% amid a 63.96% YoY average price increase, the brand risks overexposure to a single category and price tier, implying near-term stability in average selling price but continued market-share vulnerability if unit demand stays elastic in Arizona.
Competitive Landscape
Sonoran Roots sits at rank #22 in Arizona Flower in October 2026, down 2 positions year over year from #20, while holding flat versus three months ago at #22, which contrasts with a prior peak of #6 reached in October 2024; by comparison, Just Flower held #1 with a 38.10% year-over-year sales increase and Fenix surged from #23 to #5 with 255.63% year-over-year growth. The combination of a 0-position change since July 2026 and a 2-position YoY decline, alongside competitors climbing 18 (Fenix) and maintaining #1 (Just Flower), implies Sonoran Roots is losing relative velocity and must either stimulate share capture or risk further descent as faster risers compress the mid-tier ranks.
Notable Products
In October 2026, Sonoran Roots's best seller, GG #4 (3.5g), brought in 21.8% of its sales, and its top 10 products brought in 76.8%. Products first sold in the last six months made up 26.7% of sales. Its prices ran 70.9% above the average for the same product type and pack size in the same states.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
