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May-2026
Sales
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, PreRoll King of Jersey concentrated 97.48% of sales in Pre-Roll, where category sales declined 9.44% year over year but grew 6.52% month over month, while Vapor Pens held 1.93% share with a 2.21% month-over-month dip and Concentrates reached 0.60% share on a 320.82% month-over-month surge from a small base. The brand’s average price fell 12.68% year over year to $21.81 as overall brand sales declined 7.10% year over year, and within its core category the average price ran at $21.53; together with a Pre-Roll rank of 29 in New Jersey, this mix signals a price-led defense in the primary category while testing adjacency via small but volatile Concentrates and a slightly contracting Vapor Pens presence.
The shift toward modest month-over-month growth in Pre-Roll alongside a sharp volume spike in Concentrates and a slight setback in Vapor Pens implies the brand is anchoring around value in its flagship while probing high-ticket niches to offset unit-price compression. With Pre-Roll’s 6.52% month-over-month increase outpacing Vapor Pens’ 2.21% decline and contrasting with a 9.44% year-over-year slide, and against a rank of 29 in New Jersey Pre-Rolls, the pattern points to stabilization through core penetration gains rather than premiumization, using category breadth to cushion a 12.68% year-over-year price drop and a 7.10% brand sales contraction.
Competitive Landscape
PreRoll King of Jersey sits at rank #29 in May 2026 in NJ Pre-Roll, down 10 positions year over year from #19 and 4 spots behind its February 2026 mark of #25; against a prior peak of #15 in September 2025, the current slot is 14 ranks lower, indicating a multi-quarter slide while category leaders reshuffle. In direct comparison, Ozone climbed from #10 to #2 as its year-over-year sales rose 131.6%, while RYTHM moved up from #3 to #1 despite a 6.2% sales decline, showing that upward rank mobility has been achievable via either outsized growth or relative outperformance against declining peers. With competitors moving 8 to 9 ranks upward at the top end while PreRoll King of Jersey moved 10 ranks downward, the trajectory implies share is consolidating toward incumbents and fast risers, and that recovery to a top-20 position will require reversing multi-month rank erosion rather than incremental gains.
Notable Products
Boardwalkers - Copper Chem Pre-Roll 5-Pack (2g) delivered the standout movement in May 2026 with a 122.3% month-over-month surge, taking the number 1 rank and concentrating dollar flow at the very top. At the other end, Boardwalkers - Black Maple Sherbanger Pre-Roll 5-Pack (2g) fell 74.7% MoM into the number 9 slot, while Pork Rollz - Tre 95 Pre-Roll (1g) declined 27.7% MoM at rank 8, signaling widening volatility across the tail. With seven of the top ten coming from the Boardwalkers multi-pack family and only one SKU surpassing $16,900 in May 2026, the mix implies a pivot toward multi-pack dominance with selective hero-SKU bets rather than evenly distributed single-gram depth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
