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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
PreRoll King of Jersey is stocked at 40 licensed dispensaries across New Jersey, with the deepest coverage in Atlantic City, Jersey City, Eatontown, West Milford, and Andover. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In July 2026, PreRoll King of Jersey concentrated 98.17% of sales in Pre-Roll while Concentrates accounted for 1.83%, and the brand sat at rank 36 within Pre-Roll in New Jersey. Pre-Roll sales fell 59.84% year over year and slipped 2.45% month over month, whereas Concentrates expanded 60.90% month over month from a small base and carried an average price of $59.04 versus $23.08 in Pre-Roll; the brand-level average price rose 6.20% year over year, implying a mix shift toward higher-priced items did not offset a 59.36% brand sales contraction. The pattern implies a category concentration risk: dominance in Pre-Roll paired with rank 36 leaves limited buffer if Pre-Roll softness persists, while the nascent Concentrates contribution is growing but too small at 1.83% share to materially change total trajectory yet.
The month-over-month divergence—Pre-Roll down 2.45% versus Concentrates up 60.90%—combined with a 6.20% year-over-year average price increase and a 59.36% total sales decline suggests elasticity pressure in Pre-Roll and early-stage testing in Concentrates. With 98.17% of volume tied to Pre-Roll and a market position at rank 36 in New Jersey, the brand’s current positioning leans toward defending a shrinking core rather than scaling a second pillar; the implication is to either trade up within Pre-Roll to stabilize value per unit or accelerate Concentrates from 1.83% mix to a mid-single-digit share to reduce sensitivity to Pre-Roll downturns.
Competitive Landscape
PreRoll King of Jersey sits at rank #36 in NJ Pre-Roll for July 2026, sliding 21 positions year over year from #15, and down 7 spots from April 2026’s #29, while its peak of #15 in September 2025 underscores how far the brand has retreated; in contrast, RYTHM advanced from #3 to #1 with 24.4% year-over-year sales growth and Ozone climbed from #8 to #2 alongside a 119.1% increase, indicating that category leaders are consolidating share as Lowell Herb Co / Lowell Smokes dipped from #2 to #5 with a 51.6% sales decline; the directional gap—down 21 ranks for PreRoll King of Jersey versus up 2–6 ranks for multiple leaders—implies a competitive displacement pattern where recovery will require reversing multi-quarter rank erosion rather than riding category tide.
Notable Products
Boardwalkers - Spritz Titz Pre-Roll 5-Pack (2g) delivered the standout surge in July 2026 with a 90% month-over-month jump to rank 3, while Boardwalkers - Copper Chem Pre-Roll 5-Pack (2g) fell 37% yet still held rank 1. Boardwalkers - Super Lemon Haze Pre-Roll 5-Pack (2g) rose 50% at rank 6, and Boardwalkers - Cookies N Chem Pre-Roll 5-Pack (2g) slipped 9% at rank 5, indicating demand is rotating within the Boardwalkers line rather than leaving the brand. Four of the top ten are Boardwalkers 5-Pack SKUs, and the single-serve Pork Rollz - Cookies N Chem Pre-Roll (1g) grew 24% at rank 4, signaling a barbell between value multipacks and selective 1g trial; the mix points to PreRoll King of Jersey leaning into multipack-led share while using a few 1g formats to capture incremental occasions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
