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Aug-2024
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Overview
Market Insights Snapshot
Kind Tree Cannabis has shown notable performance variations across different categories and states. In Maryland, the brand has made significant strides in the Concentrates category, improving its rank from 19th in May 2024 to 14th by August 2024. This upward trend indicates a growing consumer preference for their concentrate products, despite a dip in sales from July to August. Conversely, in the Flower category, Kind Tree Cannabis experienced a decline in ranking from 13th in May to 17th in August, reflecting a reduction in sales over these months. This suggests potential challenges in maintaining their market share within this highly competitive category.
In the Pre-Roll category in Maryland, Kind Tree Cannabis managed to stay within the top 30 brands until July 2024, after which they dropped out of the rankings, indicating a need for strategic adjustments to regain their position. The Vapor Pens category shows a similar trend, where the brand was ranked 43rd in May and improved to 36th in June, but then failed to maintain a top 30 position in subsequent months. These movements highlight the brand's fluctuating performance and the dynamic nature of consumer preferences in different cannabis product categories.
Competitive Landscape
In the Maryland flower category, Kind Tree Cannabis experienced notable fluctuations in its rank and sales over the past few months, which could be indicative of shifting market dynamics and consumer preferences. In May 2024, Kind Tree Cannabis held the 13th position but saw a decline to 16th in June and further to 17th in both July and August. This downward trend in rank coincided with a significant decrease in sales from May to August. In contrast, Nature's Heritage showed a positive trajectory, moving from outside the top 20 in May and June to 16th in July and August, with a corresponding increase in sales. Similarly, Good Green maintained a relatively stable position, fluctuating between 11th and 15th, while Matter. and CULTA also displayed varying degrees of rank stability and sales performance. These competitive movements suggest that Kind Tree Cannabis may need to reassess its market strategies to regain its standing and boost sales in the Maryland flower market.
Notable Products
In August 2024, the top-performing product from Kind Tree Cannabis was Filthy Animal (3.5g) in the Flower category, achieving the number one rank with sales of 5182.0. Sunset Octane (3.5g) followed closely behind in the second position. Apple Crisp (3.5g) secured the third spot, showing a consistent presence in the top five from previous months. Dirty Muffler (3.5g) ranked fourth, maintaining a steady performance. Lemon Splash (3.5g) dropped to fifth place after peaking at the top in July 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
