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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Kind Tree Cannabis concentrated its May 2026 revenue in Flower at 79.32% share, ranking 8 in Flower in New Jersey, with Flower sales up 38.78% year over year but down 10.39% month over month; meanwhile, Pre-Roll held a 10.02% share with sales down 6.48% year over year and down 29.58% month over month. The smaller categories moved in opposite directions: Concentrates at 6.61% share declined 17.63% year over year but rose 17.95% month over month, while Vapor Pens at 4.05% share fell 49.07% year over year yet gained 5.13% month over month; the overall brand posted 19.26% year-over-year sales growth alongside a 9.44% year-over-year average price decrease to $34.70. The pattern suggests mix risk concentrated in Flower given the 10.39% month-over-month pullback, offset by early stabilization signals in Concentrates and Vapor Pens as month-over-month growth emerges despite deep year-over-year contractions.
The widening gap between Flower’s large 79.32% share and its 10.39% month-over-month decline, versus Concentrates’ 17.95% month-over-month increase at just 6.61% share, implies near-term volatility tied to a single category while secondary formats begin to rebuild baseline demand. With the brand’s Flower rank at 8 in New Jersey and Vapor Pens down 49.07% year over year but up 5.13% month over month, the trajectory points to price-led recovery pathways where average price fell 9.44% year over year and where modest month-over-month gains in smaller categories could compound if supported. The strategy implication is to defend Flower share while using improving month-over-month trends in Concentrates and Vapor Pens to diversify revenue, reducing sensitivity to category-specific swings and improving resilience against further double-digit month-over-month declines.
Competitive Landscape
Kind Tree Cannabis is currently ranked #9 in MD Flower, improving 8 spots year over year from #17, and edging 1 position ahead of its February-to-May run where it sat at #10 in March 2026; against this, Fade Co. moved from #3 to #1 while growing sales 65.9%, and RYTHM slipped from #2 to #3 with a -9.1% sales change, indicating Kind Tree Cannabis is gaining rank primarily through steady climb rather than outsized growth surges among leaders. With a peak at #7 in April 2026 before settling at #9 in May 2026, and Strane rising from #8 to #4 on 74.5% sales growth while SunMed held near the top moving from #1 to #2 on 4.4% growth, the pattern implies Kind Tree Cannabis’s trajectory is upward but vulnerable to faster-moving rivals, so sustaining share will require converting April 2026’s peak into sustained top-8 presence.
Notable Products
White Iverson (3.5g) posted the steepest decline in May 2026 at -25.0% MoM and slipped to rank 2, while Cherry Slushee (3.5g) grew 8.1% MoM to capture rank 1. Chunky Monkey (3.5g) also contracted by -18.9% MoM and held rank 3, and four of the top ten are Flower SKUs clustered at ranks 1–3 and 5–8, indicating concentration risk in a single category. The only non-Flower entry, Skywalker 11 Pre-Roll 2-Pack (1g), sits at rank 9 with $26,146 in May 2026 sales, which contrasts with White Iverson (3.5g) at rank 2 despite the -25.0% drop. The pattern implies a tilt toward defending premium Flower leadership with Cherry Slushee’s momentum while exposure to single-strain volatility, as seen in White Iverson’s decline, opens space to diversify formats and stabilize rank mix.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
