Market Insights Snapshot
Kind Tree Cannabis, a prominent brand in the Maryland market, has shown interesting performance shifts across several categories. In the Concentrates category, the brand experienced a fluctuating performance, starting from a rank of 18 in August 2023, dipping to 22 in October 2023, and then improving to 15 in November 2023. This suggests a potential recovery in the brand's positioning in this category. On the other hand, their ranking in the Flower category showed a consistent downward trend from August to November 2023, which might indicate a need for strategic adjustments.
The Pre-Roll category showed a mixed performance for Kind Tree Cannabis. The brand saw a significant improvement in September 2023, moving up from rank 25 to 16. However, this was followed by a drop to 28 in October and a slight recovery to 26 in November. In the Vapor Pens category, the brand's performance was less favorable, with a consistent decline in ranking from 26 in August to 37 in November. This is an area where the brand might need to focus its efforts to regain its position. Overall, Kind Tree Cannabis's performance reveals a dynamic landscape with opportunities for growth and improvement.
In the Maryland Flower category, Kind Tree Cannabis has experienced a slight decline in rank from August to November 2023, moving from 22nd to 26th place. This indicates a potential decrease in market share within the state. In comparison, competitor Old Pal has seen a steady improvement in rank, despite not being in the top 20 in August. Flower by Edie Parker has also seen fluctuations in rank, notably not ranking in the top 20 in August, but reaching 23rd in September and November. 1937 and Cultivar Collection have both experienced a decline in rank similar to Kind Tree Cannabis. These shifts in ranking among competitors can be indicative of changes in consumer preferences and market dynamics within the Maryland Flower category.
In November 2023, Kind Tree Cannabis saw the 'Afghani (3.5g)' product from the Flower category become the top-performing product, with a significant increase in sales to 1582 units, moving up from the 5th rank in August. The 'Butter Mintz (3.5g)', also in the Flower category, held the second position, maintaining a consistent performance from previous months. The 'Sour Chillz (3.5g)' product, which had previously ranked first in August and second in September, dropped to the third rank in November. The 'Afghani Smalls (7g)' and 'Sour Chillz Popcorn (7g)', both new entries in the Flower category, managed to secure the fourth and fifth positions respectively. This shows a notable shift in customer preference towards the 'Afghani' strains in November.