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Dec-2025
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Overview
Market Insights Snapshot
In the state of California, Pure Beauty has shown a mixed performance across different cannabis categories. In the Flower category, the brand is notably absent from the top 30, indicating a challenging market position. Over the months from September to December 2025, Pure Beauty's rank slipped from 59th to 77th, alongside a decline in sales, suggesting potential issues in maintaining competitiveness within the Flower segment. This decline could be attributed to increasing competition or changing consumer preferences, which might require strategic adjustments for Pure Beauty to regain its standing.
Conversely, Pure Beauty has maintained a strong presence in the Pre-Roll category in California. The brand consistently ranked within the top 10, moving from 9th place in September to 8th in December 2025. This stable ranking is accompanied by a positive trend in sales, highlighting a robust performance in this particular category. The sustained demand for their Pre-Roll products indicates that Pure Beauty has successfully captured consumer interest, possibly through product quality or effective branding strategies. This success in the Pre-Roll segment could serve as a foundation for the brand to explore opportunities for growth in other categories.
Competitive Landscape
In the competitive landscape of California's Pre-Roll category, Pure Beauty has shown a dynamic performance over the last few months of 2025. Starting from a rank of 9th in September, Pure Beauty improved to 7th in October and November, before slightly dropping to 8th in December. This fluctuation in rank is indicative of a competitive market environment. Notably, CannaBiotix (CBX) consistently maintained its 6th position, indicating a stable market presence above Pure Beauty. Meanwhile, Claybourne Co. experienced more volatility, dropping from 5th to 8th before recovering to 7th, showing a closer competition with Pure Beauty. Additionally, Pacific Stone closely trailed Pure Beauty, with ranks fluctuating between 8th and 9th, highlighting the tight competition in this segment. Pure Beauty's sales have shown a positive trend, peaking in December, which suggests a strong consumer demand despite the competitive pressures from brands like Caviar Gold, which also improved its rank from 14th to 10th during the same period.
Notable Products
In December 2025, the top-performing product from Pure Beauty was Yellow Box Babies - Sativa Blend Mini Pre-Roll 10-Pack (3.5g), maintaining its first-place rank from previous months with sales of 13,175 units. Black Box Babies - Hybrid Blend Mini Pre-Roll 10-Pack (3.5g) consistently held the second position, showing stable demand across the months. Pink Box Babies - Indica Blend Mini Pre-Roll 10-Pack (3.5g) remained steady at third place, with a gradual increase in sales. White Box - Pure Beauty Babies - CBD Blend Mini Pre-Roll 10-Pack (3.5g) improved its performance, securing the fourth rank from November 2025. Yellow Box - Sativa Blend Pre-Roll 5-Pack (3.5g) consistently ranked fifth, indicating a stable consumer base.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
