Pure Beauty

Data Snapshot: May 04, 2024
Pure Beauty Cannabis Brand Logo
$1M+

Apr-2024

Sales

Strong Growth

Trend

6-Month

92

Product Count

SKUs

Pure Beauty

Overview

Pure Beauty, an independent boutique cannabis brand based in Los Angeles, emphasizes whole flower products exemplified by their menthol cannabis cigarettes. Renowned for its commitment to quality, sustainability, and social justice, the company guarantees an environmentally friendly cultivation process with no runoff. Marked by its playful and subversive brand personality, Pure Beauty signifies more than the products it offers, cultivating a dynamic, engaged community around exceptional cannabis and lifestyle experiences.
Markets

Pure Beauty Locations

Product Trends

Pure Beauty Categories

Pure Beauty Sales

Market Insights Snapshot

Pure Beauty Historical Sales by Category

In California, Pure Beauty has shown a mixed performance across different cannabis product categories. In the Flower category, Pure Beauty has experienced a gradual decline in rankings from January to April 2024, moving from 49th to 70th position. This downward trajectory indicates a decreasing market share within this category, which could be attributed to various factors such as increased competition or changing consumer preferences. Despite this, it's important to note that they remained within the top 100 brands, suggesting a level of resilience and continued consumer recognition. However, the consistent drop in sales from January's $608,968 to April's $456,170 highlights a potential area for strategic reassessment.

Conversely, Pure Beauty's performance in the Pre-Roll category within the same state presents a stark contrast. Here, the brand has not only maintained a strong position but improved it, moving from the 7th rank in January and February to the 5th in March and April 2024. This upward movement is indicative of growing consumer preference and trust in Pure Beauty's Pre-Roll products. The sales figures support this positive trend, with a significant increase from $1,686,293 in January to $2,128,482 in April. Such performance underscores Pure Beauty's strength in the Pre-Roll category, setting a benchmark for success and showcasing the brand's ability to effectively cater to its target market's preferences and demands in California.

Apr-2024 Rank
Flower
Pre-Roll
70
5
Pure Beauty

Competitive Landscape

In the competitive landscape of the Pre-Roll category in California, Pure Beauty has shown a notable upward trajectory in its market positioning, moving from the 7th rank in January and February 2024 to the 5th rank in March and April 2024. This improvement in rank is a reflection of a significant increase in sales over the same period, underscoring Pure Beauty's growing appeal and market share within the state. Competitors such as Presidential, maintaining a consistent 3rd rank, and Pacific Stone, which held steady in the 4th rank, represent the top-tier brands Pure Beauty is up against. Meanwhile, Lowell Herb Co / Lowell Smokes experienced a slight decline, moving from the 5th to the 6th rank, potentially offering an opportunity for Pure Beauty to further solidify its position. Claybourne Co., despite a rank improvement from 9th to 7th, still trails behind Pure Beauty in both rank and sales growth. Pure Beauty's performance, especially in the face of stiff competition, highlights its potential for continued growth and market penetration in California's Pre-Roll cannabis market.

Pure Beauty market ranking for CA Pre-Roll

Pure Beauty

Notable Products

In April 2024, Pure Beauty's top-selling product was the Black Box Babies - Hybrid Blend Mini Pre-Roll 10-Pack (3.5g), maintaining its number one rank from previous months with sales figures reaching 15,072 units. Following closely, the Yellow Box Babies - Sativa Blend Mini Pre-Roll 10-Pack (3.5g) reclaimed its second position after dropping to third place in March, showcasing the brand's consistent consumer demand for variety in blends. The Pink Box Babies - Indica Blend Mini Pre-Roll 10-Pack (3.5g) saw a slight dip to third rank in April, despite having overtaken the Yellow Box Babies in March, indicating a competitive interplay between sativa and indica preferences among Pure Beauty's consumers. The Yellow Box - Sativa Blend Pre-Roll 5-Pack (3.5g) remained steady at fourth place, demonstrating a stable market presence. Notably, the White Box - Pure Beauty Babies - CBD Blend Mini Pre-Roll 10-Pack (3.5g) entered the rankings for the first time in April at fifth place, suggesting growing interest in CBD products within Pure Beauty's range.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Black Box Babies - Hybrid Blend Mini Pre-Roll 10-Pack (3.5g)
Pre-Roll
1
1
1
1
Yellow Box Babies - Sativa Blend Mini Pre-Roll 10-Pack (3.5g)
Pre-Roll
2
2
3
2
Pink Box Babies - Indica Blend Mini Pre-Roll 10-Pack (3.5g)
Pre-Roll
3
3
2
3
Yellow Box - Sativa Blend Pre-Roll 5-Pack (3.5g)
Pre-Roll
4
4
4
4
White Box - Pure Beauty Babies - CBD Blend Mini Pre-Roll 10-Pack (3.5g)
Pre-Roll
>5
>5
>5
5
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