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Sep-2025
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Overview
Market Insights Snapshot
In the dynamic cannabis market of California, Pure Beauty has shown varying performance across different product categories. In the Flower category, the brand has not yet broken into the top 30, with rankings fluctuating between 54th and 71st over the past few months. This indicates a challenging landscape in this category, despite a notable peak in sales during August. The Pre-Roll category, however, tells a different story, as Pure Beauty has consistently maintained its position at 8th place from June through September. This stability suggests a strong foothold and possibly a loyal customer base in the Pre-Roll segment.
While Pure Beauty's Flower category performance in California may not be as strong, the brand's consistent ranking in the Pre-Roll category highlights its strength and potential for growth in this segment. The brand's ability to maintain a top 10 position in Pre-Rolls suggests effective market strategies and consumer preferences that favor their products. The ongoing challenge in the Flower category might require strategic adjustments to improve market penetration and brand visibility. Understanding these dynamics can provide valuable insights into Pure Beauty's market strategies and potential areas for future focus.
Competitive Landscape
In the competitive landscape of the California pre-roll market, Pure Beauty has consistently maintained its rank at 8th place from June to September 2025, showcasing a stable presence amidst fluctuating market dynamics. Notably, Sluggers Hit experienced a slight dip from 5th to 7th place in September, which could indicate potential opportunities for Pure Beauty to climb the ranks if this trend continues. Meanwhile, Claybourne Co. has consistently held a higher position, maintaining 6th place from July onwards, suggesting a strong market hold that Pure Beauty might need to strategize against. On the other hand, Pacific Stone and Lime have remained behind Pure Beauty, with Lime showing a downward sales trend, which could further solidify Pure Beauty's position if leveraged effectively. These insights highlight the importance of strategic positioning and market awareness for Pure Beauty to enhance its competitive edge in the California pre-roll category.
Notable Products
In September 2025, the top-performing product from Pure Beauty was the Yellow Box Babies - Sativa Blend Mini Pre-Roll 10-Pack, maintaining its leading position for three consecutive months with sales of 10,796 units. The Black Box Babies - Hybrid Blend Mini Pre-Roll 10-Pack followed closely, consistently ranking second since July 2025. The Pink Box Babies - Indica Blend Mini Pre-Roll 10-Pack held steady in third place throughout the past four months, indicating stable demand. The Yellow Box - Sativa Blend Pre-Roll 5-Pack and the White Box - Pure Beauty Babies - CBD Blend Mini Pre-Roll 10-Pack remained in fourth and fifth positions, respectively, showing no change in their rankings since June 2025. Overall, the rankings for Pure Beauty's products have shown remarkable consistency, with no shifts in their positions over the analyzed period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
