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Jul-2025
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Overview
Market Insights Snapshot
In the state of California, Pure Beauty has shown a notable performance across different product categories. In the Flower category, the brand has consistently improved its position over the months, moving from a rank of 67 in April 2025 to 60 by July 2025. This upward trend indicates a strengthening presence in the Flower market, despite starting outside the top 30, which suggests a competitive landscape. In contrast, the Pre-Roll category has been a stronghold for Pure Beauty, maintaining a steady rank of 7 throughout the same period. This consistency in Pre-Roll rankings highlights the brand's established foothold and consumer preference for its products in this category.
While Pure Beauty's performance in California's Pre-Roll category is commendable, the Flower category's rankings indicate room for improvement. Despite not making it into the top 30, the brand's sales figures reflect a positive growth trajectory, with sales increasing from $346,598 in April to $360,541 in July. This suggests that Pure Beauty is gaining traction and could potentially break into the top 30 if the current trend continues. The consistent sales and ranking in the Pre-Roll category further emphasize the brand's strong market presence and potential for expansion within California.
Competitive Landscape
In the competitive landscape of the California pre-roll market, Pure Beauty has maintained a consistent rank of 7th place from April to July 2025, indicating a stable position amidst fluctuating sales dynamics. Despite a slight dip in sales in May, Pure Beauty's performance rebounded by July, showcasing resilience in a competitive market. Notably, Claybourne Co. experienced a drop from 3rd to 5th place by July, which could present an opportunity for Pure Beauty to climb higher if this trend continues. Meanwhile, CannaBiotix (CBX) and Sluggers Hit have shown variable ranks, with Sluggers Hit peaking at 6th in May before dropping back to 8th, suggesting potential volatility that Pure Beauty could capitalize on. Pacific Stone consistently ranks lower at 9th, reinforcing Pure Beauty's stronger market position. Overall, Pure Beauty's steady rank amidst these shifts highlights its robust market presence and potential for upward mobility.
Notable Products
In July 2025, the top-performing product from Pure Beauty was the Yellow Box Babies - Sativa Blend Mini Pre-Roll 10-Pack, maintaining its first-place ranking from June and achieving sales of 11,523 units. The Black Box Babies - Hybrid Blend Mini Pre-Roll 10-Pack held steady in second place, while the Pink Box Babies - Indica Blend Mini Pre-Roll 10-Pack consistently ranked third throughout the months analyzed. The Yellow Box - Sativa Blend Pre-Roll 5-Pack and White Box - Pure Beauty Babies - CBD Blend Mini Pre-Roll 10-Pack remained in fourth and fifth positions, respectively, showing stable performance over the months. Notably, the top two products swapped rankings between April and May, highlighting a competitive dynamic within their category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
