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Oct-2025
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Overview
Market Insights Snapshot
In the state of California, Pure Beauty has shown a consistent presence in the Pre-Roll category, maintaining a top 10 position over the past few months. Notably, they improved their rank from 8th to 7th place in October 2025, indicating a positive trend in this category. However, their performance in the Flower category has been less impressive, as they have not broken into the top 30 brands, with ranks hovering in the 50s and 60s. This suggests that while Pure Beauty is a strong player in Pre-Rolls, they may need to strategize differently to enhance their presence in the Flower category.
Sales figures for Pure Beauty in California reflect their category performance, with Pre-Roll sales showing an upward trend, culminating in a significant increase in October 2025. Conversely, Flower sales have remained relatively stable but do not show the same growth trajectory, which aligns with their lower ranking in this category. The lack of top 30 presence in the Flower category could be seen as a potential area for improvement, while the steady climb in Pre-Roll rankings highlights their strength and potential for further growth. For a deeper dive into Pure Beauty's strategies and market positioning, further analysis would be necessary.
Competitive Landscape
In the competitive landscape of California's Pre-Roll category, Pure Beauty has demonstrated a notable upward trajectory in recent months. From July to October 2025, Pure Beauty improved its rank from 8th to 7th, showcasing a positive trend in sales performance. This advancement is particularly significant given the competitive pressure from brands like CannaBiotix (CBX) and Sluggers Hit, which consistently maintained higher ranks. Notably, Claybourne Co. experienced a decline from 6th to 8th place, which may have contributed to Pure Beauty's rise. Meanwhile, Pacific Stone remained stable at 9th place, indicating a less dynamic competitive threat. Pure Beauty's sales increase in October suggests a strengthening market position, potentially driven by strategic marketing efforts or product innovations, positioning it favorably against its competitors.
Notable Products
In October 2025, the top-performing product from Pure Beauty was the Yellow Box Babies - Sativa Blend Mini Pre-Roll 10-Pack, maintaining its consistent number one rank across the past four months, with notable sales of 12,785 units. Following closely, the Black Box Babies - Hybrid Blend Mini Pre-Roll 10-Pack also held steady at the second position, showing a significant increase in sales compared to previous months. The Pink Box Babies - Indica Blend Mini Pre-Roll 10-Pack secured the third spot, demonstrating stable performance without any shifts in ranking. The Yellow Box - Sativa Blend Pre-Roll 5-Pack and White Box - Pure Beauty Babies - CBD Blend Mini Pre-Roll 10-Pack maintained their fourth and fifth positions, respectively, each experiencing a steady rise in sales figures. Overall, Pure Beauty's product rankings remained unchanged from previous months, indicating a strong and consistent market presence.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
