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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Pure Beauty concentrated 87.83% of May 2026 sales in Pre-Roll, where sales grew 14.91% year over year but slipped 0.95% month over month, while Flower fell to 11.53% share with a 25.40% YoY decline and a 24.70% MoM drop; Vapor Pens remained a small 0.63% share with a 37.08% YoY decline but a 69.56% MoM jump. Average price moved down 0.21% YoY to $37.25 as Pre-Roll pricing sat at $37.01 and Flower at $39.16, and Pure Beauty held rank 8 in California Pre-Roll, indicating category concentration with modest price deflation that supports volume stability more in Pre-Roll than in Flower.
The mix shift—Pre-Roll up 14.91% YoY vs. Flower down 25.40% YoY and Vapor Pens up 69.56% MoM off a 0.63% base—signals a positioning anchored in Pre-Roll with selective experimentation at the margin rather than diversified category breadth. Given rank 8 in California Pre-Roll alongside a 0.95% MoM dip and a 0.21% YoY price decrease, Pure Beauty’s near-term leverage is defending Pre-Roll share while treating Vapor Pens as a test-and-learn channel, because the data imply incremental gains will come more from deepening Pre-Roll penetration than reversing the 24.70% MoM Flower contraction.
Competitive Landscape
Pure Beauty sits at rank #8 in CA Pre-Roll in May 2026, improving 1 position YoY from #9 while slipping 1 spot from #7 three months ago, and remains 2 positions below its peak #6 from March 2025; this contrasts with Jeeter holding #1 with a 25.9% YoY sales lift and STIIIZY steady at #2 with a 3.7% YoY sales increase, whereas Kingpen stayed at #3 despite a 15.3% YoY decline. The mid-tier is fluid as Presidential edged up from #5 to #4 with a 0.5% YoY contraction and CannaBiotix (CBX) advanced from #7 to #5 on 34.4% YoY growth, indicating that Pure Beauty’s slight YoY rank gain but quarter-on-quarter dip positions it at risk of being outpaced by faster-climbing neighbors unless momentum improves.
Notable Products
The steepest decline came from Black Box - Hybrid Blend Babies Solventless Infused Pre-Roll 5-Pack (2g), down 21.45% month over month and sitting at rank 9, while Yellow Box Babies - Sativa Blend Mini Pre-Roll 10-Pack (3.5g) slipped 8.26% to rank 2. In contrast, Black Box Babies - Hybrid Blend Mini Pre-Roll 10-Pack (3.5g) in rank 1 grew 5.33% and Pink Box Babies - Indica Blend Mini Pre-Roll 10-Pack (3.5g) in rank 3 rose 4.22%, as the Yellow Box - Sativa Blend Pre-Roll 5-Pack (3.5g) eased 4.26% at rank 4. Eight of the top ten are Pre-Roll multi-packs, and the new Orange Box - THCV Mini Pre-Roll 10-Pack (3.5g) entered at rank 8 with no prior-month baseline while the Yellow Box - Sativa Blend Babies Solventless Infused Pre-Roll 5-Pack (2g) jumped 37.16%, indicating consumer pull toward core Minis and away from smaller infused 2g formats despite $431,360 concentrated in the lead SKU. The pattern implies Pure Beauty is consolidating around Mini Pre-Roll 10-Packs with modest gains at the top and selective softness in infused variants, pointing to a product mix that favors scalable, repeatable formats over niche infusions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
