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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Pure Beauty is stocked at 314 licensed dispensaries across California, New York, and Michigan, 257 of them in California, with the deepest coverage in Los Angeles, San Francisco, San Diego, San Jose, and SF. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Pure Beauty concentrated 87.71% of sales in Pre-Roll, where year-over-year growth reached 23.16% and month-over-month rose 10.26%, while Flower fell 30.11% YoY but still advanced 7.05% MoM to hold 11.81% share; Vapor Pens remained a small 0.49% share with 40.73% YoY growth but a 2.35% MoM decline. The brand-level YoY sales increase of 13.03% paired with a 2.17% YoY decline in average price to $37.17 indicates volume-led gains centered on Pre-Roll, and an 8th-place rank in California Pre-Roll sets a mid-tier benchmark that aligns with heavier mix concentration rather than breadth.
The mix shift implies Pure Beauty is prioritizing scale within Pre-Roll over diversification, as a 10.26% MoM lift in the core category more than offsets a 2.35% MoM dip in Vapor Pens and leans on a 7.05% MoM recovery in Flower despite its 30.11% YoY contraction. Holding 87.71% share in Pre-Roll while ranking 8th in California suggests the path to defensibility is deeper penetration and pricing discipline in a single category, with the 2.17% YoY price decrease functioning as a demand lever that can be extended to support share without requiring rapid expansion into Vapor Pens’ 0.49% slice.
Competitive Landscape
Pure Beauty sits at rank #8 in California Pre-Roll in July 2026, up one position from #9 year over year, while holding flat versus April 2026 at #8; this follows a retreat from a peak rank of #6 in March 2025 and a zero-position change over the last three months, indicating stabilization rather than recovery. In the same July 2026 frame, Jeeter held #1 year over year with a 6.10% sales increase, and Sluggers Hit advanced from #5 to #4 alongside a 27.28% sales gain, while CannaBiotix (CBX) moved from #7 to #5 with a 40.83% increase—contrasting with Pure Beauty’s one-rank YoY improvement and no quarter-over-quarter rank change. The pattern implies Pure Beauty’s incremental YoY rank uptick but stalled quarterly momentum risks further displacement as faster-advancing competitors compress the middle tier.
Notable Products
Yellow Box - Sativa Blend Babies Solventless Infused Pre-Roll 5-Pack (2g) posted the steepest move in July 2026 with a -31.2% month-over-month drop and slid to rank 10, while Pink Box Babies - Indica Blend Mini Pre-Roll 10-Pack (3.5g) rose 20.6% MoM and held rank 3. Black Box Babies - Hybrid Blend Mini Pre-Roll 10-Pack (3.5g) remained at rank 1 with +9.2% MoM, outpacing the rank-2 Yellow Box Babies - Sativa Blend Mini Pre-Roll 10-Pack (3.5g) at +3.5% MoM, and seven of the top ten are Pre-Roll SKUs. The category depth also included mid-pack gains with Yellow Box - Sativa Blend Pre-Roll 5-Pack (3.5g) up 9.4% at rank 4 and White Box - Pure Beauty Babies - CBD Blend Mini Pre-Roll 10-Pack (3.5g) up 7.6% at rank 5, against a debuting Flower entry Midnight Snack (3.5g) at rank 8 and $37,199 in sales. The pattern implies Pure Beauty is leaning into Mini Pre-Roll dominance while testing adjacent formats, with the solventless sativa variant’s decline indicating selective consumer uptake within otherwise expanding pre-roll franchises.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
