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Aug-2025
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Overview
Market Insights Snapshot
In the state of California, Pure Beauty has shown a notable upward trajectory in the Flower category. Starting from a rank of 75 in May 2025, the brand climbed to 52 by August 2025. This improvement is accompanied by a steady increase in sales, culminating in a figure of over $421,000 in August. Such progress indicates a growing consumer preference for Pure Beauty's offerings in this category, reflecting a successful strategy in a highly competitive market. However, the brand's absence from the top 30 in this category suggests there is still room for growth and improvement to compete with leading brands.
Meanwhile, in the Pre-Roll category, Pure Beauty has maintained a strong presence in California, consistently holding ranks between 7 and 8 from May to August 2025. This stability is mirrored by a healthy increase in sales, reaching nearly $1.7 million by August. The brand's ability to sustain its position in the top 10 indicates a solid market presence and consumer loyalty in this segment. However, the slight fluctuations in ranking suggest that while Pure Beauty is a strong player, it faces intense competition and must continue to innovate to maintain or improve its standing.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Pure Beauty has demonstrated a consistent performance, maintaining a steady rank between 7th and 8th place from May to August 2025. Despite a slight dip in June, Pure Beauty regained its 7th position by August, indicating resilience in a competitive market. Notably, CannaBiotix (CBX) consistently outperformed Pure Beauty, holding the 6th rank from June to August, with sales figures showing a progressive increase, suggesting a strong upward trajectory. Meanwhile, Sluggers Hit experienced a decline, dropping from 6th to 8th place by August, which allowed Pure Beauty to surpass it. Claybourne Co. maintained a higher rank, fluctuating between 3rd and 5th, but its sales showed volatility, indicating potential vulnerability. On the other hand, Pacific Stone remained stable at 9th place, with a downward sales trend, suggesting a potential opportunity for Pure Beauty to further solidify its position. Overall, Pure Beauty's ability to maintain its rank amidst these shifts highlights its competitive edge and potential for growth in the California pre-roll market.
Notable Products
In August 2025, the top-performing product from Pure Beauty was the Yellow Box Babies - Sativa Blend Mini Pre-Roll 10-Pack, maintaining its leading position from the previous month with sales reaching 11,690 units. The Black Box Babies - Hybrid Blend Mini Pre-Roll 10-Pack held steady in second place, consistent with its ranking in July. The Pink Box Babies - Indica Blend Mini Pre-Roll 10-Pack remained in third place, showing stable performance over the past months. Yellow Box - Sativa Blend Pre-Roll 5-Pack and White Box - Pure Beauty Babies - CBD Blend Mini Pre-Roll 10-Pack also retained their fourth and fifth positions, respectively, indicating a consistent preference pattern among consumers. Overall, the rankings for these products have shown little change, reflecting strong brand loyalty and consistent consumer demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
