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Mar-2026
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Overview
Market Insights Snapshot
In the state of California, Pure Beauty has shown a consistent presence in the Pre-Roll category, maintaining a strong position within the top 10 brands over the past few months. Specifically, they ranked 9th in December 2025, improved to 7th in January and February 2026, and slightly dropped to 8th in March 2026. This stability in a competitive market indicates a solid consumer base and effective brand strategy in this category. In contrast, the Flower category tells a different story, with Pure Beauty not making it into the top 30, as they were ranked 67th in December 2025 and only slightly improved to 61st by March 2026. This suggests that while their Pre-Roll products are performing well, there may be opportunities for growth or repositioning within the Flower segment.
Moving over to New York, Pure Beauty's presence in the Pre-Roll category has been more volatile but shows promising upward momentum. They were not in the top 30 in December 2025 or January 2026, but by February 2026, they entered the rankings at 76th and made a significant jump to 48th by March 2026. This rapid ascent indicates growing consumer interest and potential market penetration in the New York Pre-Roll category. However, the absence of rankings in other categories and earlier months suggests that their overall market presence in New York is still developing, and they might need to focus on sustaining this growth trajectory to establish a more robust foothold.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in California, Pure Beauty has demonstrated a resilient performance from December 2025 to March 2026. Despite fluctuations in sales, Pure Beauty maintained a relatively stable ranking, peaking at 7th place in January and February 2026 before slipping slightly to 8th in March. This stability is notable given the competitive pressure from brands like Pacific Stone, which experienced a downward trend, moving from 6th to 9th place over the same period. Meanwhile, Claybourne Co. showed a positive shift, climbing from 9th to 7th place by March, indicating a potential threat to Pure Beauty's position. Additionally, Sluggers Hit consistently outperformed Pure Beauty, maintaining a higher rank, though it also faced a slight decline from 4th to 6th place. The data suggests that while Pure Beauty has managed to hold its ground, the dynamic shifts among competitors highlight the need for strategic adjustments to safeguard and potentially enhance its market position.
Notable Products
In March 2026, the top-performing product for Pure Beauty was the Black Box Babies - Hybrid Blend Mini Pre-Roll 10-Pack (3.5g) which maintained its number one rank from the previous month, achieving sales of 11,771 units. The Yellow Box Babies - Sativa Blend Mini Pre-Roll 10-Pack (3.5g) held steady at the second rank for the third consecutive month, closely following the leader. The Pink Box Babies - Indica Blend Mini Pre-Roll 10-Pack (3.5g) also maintained its third position, showing consistent performance. The Yellow Box - Sativa Blend Pre-Roll 5-Pack (3.5g) and the White Box - Pure Beauty Babies - CBD Blend Mini Pre-Roll 10-Pack (3.5g) remained in the fourth and fifth ranks respectively, without any change in their positions from February 2026. Overall, the top products showed stability in their rankings with slight increases in sales figures across the board.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
