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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Pure Beauty’s mix concentrated further into Pre-Roll as category share rose to 88.19% with year-over-year sales up 14.04% and month-over-month up 3.25%, while Flower’s share slid to 11.32% with a 33.70% YoY decline and a 17.85% MoM drop. Vapor Pens contracted to 0.49% share with sales down 38.20% YoY and 29.88% MoM, and the brand’s average price ticked up 0.22% YoY to $37.68. With Pre-Roll ranked 8th in California, the pattern implies a deliberate tilt toward a single-category identity where incremental gains in the largest line offset sharper retrenchment in smaller formats.
The widening gap between Pre-Roll growth (+14.04% YoY; +3.25% MoM) and declines in Flower (−33.70% YoY; −17.85% MoM) and Vapor Pens (−38.20% YoY; −29.88% MoM) suggests resource allocation and consumer pull are concentrating around a core Pre-Roll proposition, which can sustain rank stability at 8 in California but narrows optionality if Pre-Roll demand cools. Given brand sales are only up 5.02% YoY against a 24‑month decline of 3.59%, the implication is that maintaining or improving the Pre-Roll rank requires either deeper penetration within that 88.19% share base or selective rehabilitation of Flower’s 11.32% share to smooth volatility and lift total growth beyond single‑digit territory.
Competitive Landscape
Pure Beauty sits at rank #8 in California Pre-Roll for June 2026, improving 1 position from #9 year over year while holding flat versus March 2026 at #8; this modest +1 rank shift contrasts with CannaBiotix (CBX), which climbed from #7 to #4, and trails Jeeter holding #1 both year over year and in June 2026. Against STIIIZY steady at #2 year over year and in June 2026, Pure Beauty’s best-ever #6 in March 2025 now sits two spots higher than today, indicating a loss of two rank positions from peak while top-tier leaders maintained or gained share positions; the pattern implies Pure Beauty has stabilized but risks gradual share erosion unless it converts consistency at #8 into upward mobility.
Notable Products
Yellow Box - Sativa Blend Babies Solventless Infused Pre-Roll 5-Pack (2g) posted the steepest decline at -25.4% month over month and slipped to rank 9, while Cherry Tart (3.5g) fell -16.5% at rank 10, signaling pressure on non-core formats and Flower even as top spots held. At the top, Black Box Babies - Hybrid Blend Mini Pre-Roll 10-Pack (3.5g) stayed at rank 1 with +6.6% MoM and was closely trailed by Yellow Box Babies - Sativa Blend Mini Pre-Roll 10-Pack (3.5g) at rank 2 with +13.5% MoM, and four of the top five SKUs are Mini Pre-Roll 10-Packs anchoring share concentration. Mid-pack, Orange Box - THCV Mini Pre-Roll 10-Pack (3.5g) surged +44.8% MoM at rank 6 while the standard Yellow Box - Sativa Blend Pre-Roll 5-Pack (3.5g) dipped -5.8% at rank 4, indicating consumer preference is tilting toward specialized or mini multi-packs over traditional 5-packs. The mix implies Pure Beauty’s commercial direction is consolidating around Mini Pre-Roll 10-Packs and functional variants, with Flower and infused 5-packs requiring repositioning despite June 2026 leadership at the top.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
