Market Insights Snapshot
In the Beverage category, Pure Beauty has seen some fluctuations in its ranking over the months in California. The brand climbed from rank 44 in July 2023 to 40 in August 2023, before dipping slightly to 42 in September 2023 and settling at 41 in October 2023. This indicates a generally stable performance in the top 50 brands for this category. However, the brand's sales in this category seem to be somewhat volatile, with a significant increase from July to August, followed by a decrease in September, and a subsequent recovery in October.
Turning to the Flower category, Pure Beauty's performance in California has been somewhat less consistent. The brand's ranking fell from 52 in July 2023 to 46 in August 2023, then rose to 54 in September 2023, and further increased to 62 in October 2023. This trend suggests a slight decline in the brand's market position within this category. On a brighter note, the brand appears to be performing exceptionally well in the Pre-Roll category, consistently maintaining a top 10 position from July to October 2023. This steady high ranking hints at a strong consumer preference for Pure Beauty's Pre-Roll products in the California market.
In the California Pre-Roll cannabis market, Pure Beauty has been showing a steady upward trend from July to October 2023, improving its rank from 8th to 7th. This indicates a positive growth trajectory for the brand, outperforming its competitor Claybourne Co., which dropped from 7th to 9th rank over the same period. However, Pure Beauty still trails behind other competitors such as Kingpen, Lowell Herb Co, and West Coast Cure. Notably, while Kingpen and West Coast Cure have maintained their ranks, Lowell Herb Co has seen a slight decline, moving from 3rd to 6th rank. These shifts in the competitive landscape suggest opportunities for Pure Beauty to further improve its market position.
In October 2023, the top-performing product from Pure Beauty was the Black Box Babies - Hybrid Blend Mini Pre-Roll 10-Pack (3.5g), which sold 14,306 units. This product held the number one spot, maintaining its position from September. The second best-selling product was the Yellow Box Babies - Sativa Blend Mini Pre-Roll 10-Pack (3.5g), selling slightly less than the Black Box Babies. It dropped one spot from the previous month. The third best-seller remained the Pink Box Babies - Indica Blend Mini Pre-Roll 10-Pack (3.5g), showing consistent performance over the past few months.