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Jun-2024
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Overview
Market Insights Snapshot
Pure Beauty's performance in the California market has shown varying trends across different categories. In the Flower category, the brand struggled to maintain a top position, with rankings slipping from 56th in March 2024 to 75th by June 2024. This decline was accompanied by a noticeable drop in sales, from $578,742 in March to $352,755 in June. The consistent decrease in ranking and sales indicates challenges in maintaining market share within this highly competitive category.
Conversely, Pure Beauty demonstrated a strong and stable presence in the Pre-Roll category in California. The brand held firm at the 5th position in March and April 2024, only slightly dropping to 6th in May and June. Despite this minor shift, sales in the Pre-Roll category showed a positive trend, increasing from $1,791,208 in March to $1,926,436 by June. This suggests that Pure Beauty has a robust foothold in the Pre-Roll market, successfully appealing to consumers and maintaining a strong competitive edge.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Pure Beauty has maintained a stable position, ranking 5th in March and April 2024, before slightly dropping to 6th in May and June 2024. This stability is notable given the dynamic shifts among its competitors. For instance, Claybourne Co. experienced a significant rise from 9th in March to 4th in May, indicating a strong upward trend that could pose a threat to Pure Beauty's market share. Meanwhile, Kingpen and Lowell Herb Co / Lowell Smokes have shown a more gradual decline, potentially opening opportunities for Pure Beauty to capitalize on their weakening positions. Despite the competitive pressure, Pure Beauty's sales have shown resilience, particularly with a notable increase in June 2024, suggesting effective marketing strategies or product offerings that resonate well with consumers. Monitoring these trends and leveraging advanced data analytics could provide Pure Beauty with the insights needed to enhance its competitive edge and drive further growth in this evolving market.
Notable Products
In June 2024, the top-performing product from Pure Beauty was Black Box Babies - Hybrid Blend Mini Pre-Roll 10-Pack (3.5g), maintaining its number one rank for the fourth consecutive month with sales reaching 12,643 units. The second spot was held by Yellow Box Babies - Sativa Blend Mini Pre-Roll 10-Pack (3.5g), which also retained its position from the previous month, showing a significant increase in sales to 12,031 units. Pink Box Babies - Indica Blend Mini Pre-Roll 10-Pack (3.5g) remained in third place, with sales rising to 10,716 units. Yellow Box - Sativa Blend Pre-Roll 5-Pack (3.5g) continued to hold the fourth rank consistently across the months. Notably, White Box - Pure Beauty Babies - CBD Blend Mini Pre-Roll 10-Pack (3.5g) re-entered the rankings in fifth place with sales of 3,051 units, after being absent in May 2024.
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