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Nov-2025
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Overview
Market Insights Snapshot
In the state of California, Pure Beauty's performance in the Flower category has experienced some fluctuations over the past few months. Despite not making it into the top 30 brands, their rank has seen a slight decline from 55th in August 2025 to 60th by November 2025. This movement reflects a downward trend in sales, with a notable decrease from approximately $427,420 in August to $371,019 in November. The inability to break into the top 30 may suggest challenges in the competitive California Flower market, potentially due to increased competition or changing consumer preferences.
Conversely, Pure Beauty has shown a strong presence in the Pre-Roll category in California. The brand consistently maintained a position within the top 10, improving its rank from 8th in August to 6th by November 2025. This upward trend is accompanied by a significant increase in sales, from $1,598,695 in August to $1,978,584 in November, indicating robust consumer demand and effective market strategies. The contrast between their performance in the Pre-Roll and Flower categories highlights the brand's strength and potential focus in the Pre-Roll segment, suggesting a strategic opportunity to capitalize on this momentum.
Competitive Landscape
In the competitive landscape of the California pre-roll market, Pure Beauty has demonstrated a notable upward trajectory in recent months. Starting from a rank of 8th in August 2025, Pure Beauty has climbed to 6th place by November 2025. This improvement in rank is indicative of a positive trend in sales, as evidenced by the increase from August to November. In comparison, Presidential has maintained a steady 4th place, showcasing consistent performance, while CannaBiotix (CBX) has also shown improvement, moving from 7th to 5th place. Meanwhile, Claybourne Co. experienced a decline, dropping from 6th to 8th place, and Sluggers Hit fluctuated between 5th and 7th positions. These shifts highlight Pure Beauty's growing competitiveness and potential to capture more market share in the California pre-roll segment.
Notable Products
In November 2025, the top-performing product for Pure Beauty was Yellow Box Babies - Sativa Blend Mini Pre-Roll 10-Pack (3.5g) with sales reaching 14,798, maintaining its rank from previous months. Following closely, Black Box Babies - Hybrid Blend Mini Pre-Roll 10-Pack (3.5g) also held its position at second place, showing consistent performance across the months. Pink Box Babies - Indica Blend Mini Pre-Roll 10-Pack (3.5g) remained steady in third place, demonstrating a stable demand. Yellow Box - Sativa Blend Pre-Roll 5-Pack (3.5g) and White Box - Pure Beauty Babies - CBD Blend Mini Pre-Roll 10-Pack (3.5g) continued to rank fourth and fifth respectively, indicating a strong preference for the mini pre-roll packs among consumers. Overall, the rankings for November 2025 were unchanged from previous months, highlighting consistent consumer preferences for these top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
