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Aug-2025
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Overview
Market Insights Snapshot
In the Colorado market, Pure Blaze Pre-Rolls have shown a consistent performance in the Pre-Roll category, maintaining a steady rank of 6th place from June through August 2025, after a slight drop from 5th place in May. This consistency in ranking is indicative of a stable consumer base and effective market strategies within the state. Despite the slight decrease in sales from May to June, the brand managed to recover and even saw an uptick in July, suggesting a rebound in consumer demand or successful promotional efforts during that period. However, the brand's inability to climb back to the top 5 could signal strong competition in the Pre-Roll category or a need for strategic adjustments to regain higher positioning.
While the performance in Colorado is notable, it's also interesting to observe that Pure Blaze Pre-Rolls did not make the top 30 in other states or provinces, which could be seen as a missed opportunity for market expansion. This absence from rankings in other regions might point to challenges such as distribution limitations or varying consumer preferences that the brand has yet to address. Understanding these regional dynamics could be crucial for Pure Blaze Pre-Rolls if they aim to replicate their Colorado success in other markets. The brand's ability to maintain its position in Colorado while exploring growth opportunities elsewhere will be key to its long-term success.
Competitive Landscape
In the competitive landscape of the pre-roll category in Colorado, Pure Blaze Pre-Rolls has maintained a consistent rank of 6th place from June to August 2025, despite a slight drop from 5th place in May. This stability in ranking suggests a steady performance, although it faces stiff competition from brands like Seed & Strain Cannabis Co., which consistently ranks just above Pure Blaze, holding the 5th position throughout the same period. Meanwhile, Bloom County has shown significant volatility, jumping from 8th to 4th place between May and June, indicating a potential threat if their upward trend continues. On the other hand, Spectra and Cosmos have been fluctuating in the lower ranks, with Spectra improving from 10th to 7th place by August, which could signal emerging competition. Pure Blaze's consistent sales figures, slightly above those of Spectra and Cosmos, highlight its stable market presence, but the brand may need to innovate or enhance its offerings to climb higher in the rankings amidst dynamic market shifts.
Notable Products
In August 2025, the top-performing product for Pure Blaze Pre-Rolls was Strawnana Magic Pre-Roll (1g), maintaining its rank as number one with sales reaching 11,996 units. Mac & Cheese Pre-Roll (1g) moved up to the second position, showing a consistent improvement in ranking from fourth in June and third in July. Gary Payton Pre-Roll (1g) held the third position, dropping from its second-place ranking in July. Pachamama Pre-Roll (1g) entered the rankings for the first time, securing the fourth spot. Orange Cookie Kush Pre-Roll (1g) reappeared in the rankings at fifth, after not being ranked in June or July, despite a significant decline from its second-place rank in May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
