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Oct-2025
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Overview
Market Insights Snapshot
Pure Blaze Pre-Rolls have shown consistent performance in the Colorado market, particularly within the Pre-Roll category. Notably, they have maintained a presence within the top 10 brands, fluctuating slightly between the 8th and 9th positions over the past few months. This stability suggests a strong market presence and consumer loyalty in the region. Interestingly, despite a dip in sales in September, they managed to rebound in October, matching their July sales figures. This resilience in sales performance indicates that Pure Blaze Pre-Rolls have a solid foothold in the Colorado Pre-Roll market, even when faced with fluctuations in consumer demand.
However, it's worth noting that Pure Blaze Pre-Rolls' absence from the top 30 rankings in other states or provinces could be seen as both a challenge and an opportunity. While their stronghold in Colorado is evident, the lack of presence in other markets suggests room for expansion and growth. This gap in rankings could be a strategic area for the brand to explore, potentially tapping into new consumer bases and increasing their overall market share. As the cannabis industry continues to evolve, Pure Blaze Pre-Rolls may need to consider diversifying their presence across different regions to capitalize on emerging opportunities.
Competitive Landscape
In the competitive landscape of the Colorado pre-roll category, Pure Blaze Pre-Rolls has shown resilience and consistency in its market position. Despite facing stiff competition, Pure Blaze Pre-Rolls maintained a steady rank, fluctuating slightly between 8th and 9th place from July to October 2025. Notably, Bonsai Cultivation consistently outperformed Pure Blaze, holding a higher rank and showing a positive sales trend, especially in October. Meanwhile, Spectra demonstrated a notable climb in rank from 11th to 7th, indicating a potential threat to Pure Blaze's market share. TWAX also improved its position significantly, moving from 14th to 9th, suggesting increased competition in the lower top 10. On the other hand, Cosmos experienced volatility, peaking at 5th place in September but dropping to 10th in October, which might indicate an opportunity for Pure Blaze to capitalize on Cosmos's inconsistency. Overall, while Pure Blaze Pre-Rolls maintains a solid presence, the dynamic shifts among competitors highlight the need for strategic adjustments to enhance its competitive edge in the Colorado market.
Notable Products
In October 2025, Strawnana Magic Pre-Roll (1g) maintained its top position as the leading product in the Pure Blaze Pre-Rolls category, achieving sales of 11,158 units. Mac & Cheese Pre-Roll (1g) held steady at second place, reflecting consistent consumer demand. Gary Payton Pre-Roll (1g) climbed to third place, a notable return to the rankings after a brief absence in September. Orange Cookie Kush Pre-Roll (1g) emerged in fourth place, indicating a resurgence in popularity since its last appearance in August. Pachamama Pre-Roll (1g) rounded out the top five, showing a slight decline from its third-place ranking in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
