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Apr-2025
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Overview
Market Insights Snapshot
Pure Blaze Pre-Rolls has shown a notable performance in the Colorado pre-roll category over the first four months of 2025. Starting the year strong with a rank of 4th in January, the brand saw a slight dip to 5th place in February but quickly rebounded to 4th in March and climbed further to 3rd in April. This upward trajectory suggests a growing popularity and consumer preference for Pure Blaze Pre-Rolls in the region. The sales figures reflect this positive trend, with a significant increase from February to April, indicating a robust market response.
While Pure Blaze Pre-Rolls has maintained a solid presence in Colorado, it is important to note that the brand's absence from the top 30 rankings in other states or provinces could be a point of concern or an opportunity for expansion. The consistent performance in Colorado suggests that there is a strong brand foundation to build upon. However, the lack of visibility in other markets highlights a potential area for growth and strategic focus. Observing how the brand navigates these challenges and opportunities in the coming months will be crucial for understanding its long-term market position.
Competitive Landscape
In the competitive landscape of the Colorado pre-roll category, Pure Blaze Pre-Rolls has shown a promising upward trend in rankings from January to April 2025. Despite starting the year in 4th place, Pure Blaze Pre-Rolls improved its position to 3rd by April, surpassing Green Dot Labs, which fell to 4th place. This shift indicates a positive reception and growing consumer preference for Pure Blaze Pre-Rolls. However, Kaviar remains a strong competitor, consistently maintaining its rank just ahead of Pure Blaze Pre-Rolls, except in March when Pure Blaze briefly matched its rank. Meanwhile, Cali-Blaze continues to dominate the market, holding the top position throughout this period, highlighting a significant gap that Pure Blaze Pre-Rolls needs to bridge to challenge the market leader. The dynamic changes in rankings suggest that Pure Blaze Pre-Rolls is gaining traction, but it must continue innovating and expanding its market presence to sustain this momentum and further climb the ranks.
Notable Products
In April 2025, Mac & Cheese Pre-Roll (1g) maintained its leading position as the top-selling product among Pure Blaze Pre-Rolls, with sales reaching 17,487 units. Gelato Cake Pre-Roll (1g) climbed to the second position, showing a significant increase from previous months with a notable sales surge. Gary Payton Pre-Roll (1g) made its debut in the rankings, securing the third spot. Strawnana Magic Pre-Roll (1g) dropped to fourth place, demonstrating a decline in its sales momentum compared to earlier months. Blue OG Pre-Roll (1g) rounded out the top five, improving from its previous fourth-place ranking in March 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
