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Jul-2025
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Overview
Market Insights Snapshot
Pure Blaze Pre-Rolls have shown a notable performance in the Colorado market, particularly within the Pre-Roll category. Starting from a strong position in April 2025 with a fourth-place ranking, they experienced a gradual decline to seventh place by July 2025. Despite this downward trend in rankings, it's important to note that Pure Blaze Pre-Rolls maintained a presence within the top 10 throughout these months, which suggests a consistent consumer interest and brand loyalty. The sales figures reflect a slight decrease over the months, with April's sales at $474,308 and a drop to $364,638 by July, indicating potential market saturation or increased competition.
Across other states and categories, Pure Blaze Pre-Rolls did not secure a position within the top 30, which could be interpreted as either a lack of market penetration or a strategic focus on Colorado as a primary market. This absence in other rankings highlights the brand's current regional concentration, suggesting opportunities for expansion or the need for targeted marketing efforts in other states. The brand's ability to maintain a top-tier position in Colorado's competitive Pre-Roll category, despite the slight decline, indicates a robust product offering that resonates well with local consumers.
Competitive Landscape
In the competitive landscape of pre-rolls in Colorado, Pure Blaze Pre-Rolls has experienced a gradual decline in its rankings from April to July 2025, moving from 4th to 7th place. This shift is noteworthy as it reflects the dynamic nature of the market and the increasing competition. Notably, Bloom County has shown a significant upward trajectory, climbing from 10th to 6th place, with a substantial sales surge in June 2025, which likely contributed to its improved ranking. Meanwhile, Seed & Strain Cannabis Co. maintained a steady position, consistently ranking 5th, while Bonsai Cultivation experienced a peak in May 2025 but settled back to 9th place by July. The competitive pressure from these brands, particularly Bloom County's aggressive growth, poses a challenge for Pure Blaze Pre-Rolls, suggesting a need for strategic adjustments to regain its higher ranking and bolster sales performance.
Notable Products
In July 2025, Strawnana Magic Pre-Roll (1g) emerged as the top-selling product for Pure Blaze Pre-Rolls, maintaining its leading position from May 2025 and reclaiming the top spot from April 2025. Gary Payton Pre-Roll (1g) climbed to the second position with sales of 9188 units, showing a strong recovery from its absence in May. Mac & Cheese Pre-Roll (1g) secured the third spot, experiencing a consistent rise from its fourth position in June. Slazerbeam Pre-Roll (1g) moved up to fourth place, indicating a steady increase from its debut in June. Clementine Kush Pre-Roll (1g) rounded out the top five, marking its return to the rankings since May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
