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Nov-2024
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Overview
Market Insights Snapshot
In the state of Colorado, Pure Blaze Pre-Rolls has demonstrated a consistent and impressive performance in the Pre-Roll category. Over the span from August to November 2024, the brand maintained a steady rank of 2nd place for three consecutive months before climbing to the top spot in November. This upward movement coincides with a notable increase in sales, culminating in a significant rise to $732,018 by November. Such a trend indicates a growing consumer preference and market penetration, suggesting that Pure Blaze Pre-Rolls has effectively captured the interest of Colorado consumers in the pre-roll segment.
While Pure Blaze Pre-Rolls has shown strong performance in Colorado, the absence of rankings in other states or provinces suggests that the brand has not yet established a significant presence outside this market. Being outside the top 30 brands in other locations might be seen as a gap or an opportunity for expansion, depending on the strategic goals of the brand. This contrast between Colorado's success and the lack of ranking elsewhere highlights the importance of regional strategies and the potential for growth in untapped markets.
```Competitive Landscape
In the competitive landscape of pre-rolls in Colorado, Pure Blaze Pre-Rolls has demonstrated a notable upward trajectory, particularly in the latter part of 2024. Initially maintaining a steady second-place rank from August to October, Pure Blaze Pre-Rolls surged to the top position in November, overtaking Kaviar, which had dominated the first place for three consecutive months before slipping to second. This shift indicates a significant increase in consumer preference or market strategy effectiveness for Pure Blaze Pre-Rolls, as evidenced by their November sales surpassing those of Kaviar. Meanwhile, Cali-Blaze consistently held the third position throughout this period, suggesting a stable but less aggressive growth compared to Pure Blaze Pre-Rolls. The data highlights Pure Blaze Pre-Rolls' potential to maintain its lead if the current momentum continues, offering a compelling case for its growing influence in the Colorado pre-roll market.
Notable Products
In November 2024, Golden Strawberry Pre-Roll (1g) maintained its position as the top-performing product for Pure Blaze Pre-Rolls, with sales reaching 29,447 units. Mac & Cheese Pre-Roll (1g) climbed to the second spot, showing a notable increase from the fourth rank in October with 21,384 units sold. Pachamama Pre-Roll (1g) dropped one spot to third, despite a strong performance in the previous month. Chemodo Dragon Pre-Roll (1g) debuted at the fourth position, indicating a strong entry into the market. Strawnana Magic Pre-Roll (1g) slipped to fifth place, continuing its downward trend from the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
