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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Pure Edibles operated as a single-category brand with Edible at 100.0% of sales, posting a year-over-year decline of 26.5% and a month-over-month drop of 12.2%, while average price fell 11.2% YoY to $9.88. Within Arizona Edibles, the brand sat at rank 11 and carried a 24-month sales contraction of 59.5%, indicating that price compression has not translated into volume gains and that the sole-category concentration is amplifying volatility rather than stabilizing it.
The combination of a 100.0% Edible mix, a rank of 11 in Arizona, and double-digit declines of 26.5% YoY and 12.2% MoM implies a need to defend mid-pack visibility while repositioning value: the 11.2% YoY price cut did not offset demand softness, so discount-led tactics are unlikely to lift rank without mix or occasion expansion. Given the 59.5% 24-month sales slide alongside a $9.88 average ticket, the pattern points to a repositioning requirement toward differentiated formats or pack sizes within Edibles to convert price elasticity into share rather than further eroding perceived value.
Competitive Landscape
Pure Edibles sits at rank #11 in AZ Edible in May 2026, down 3 positions year over year from #8 and 3 positions below its February 2026 rank of #8, while still trailing its peak of #7 reached in September 2025; by contrast, Wyld held #1 year over year and remains #1 despite a -19.5% sales change, and Baked Bros moved up from #4 to #3 alongside a +14.7% sales change. With Wana improving from #6 to #5 despite a -12.8% sales change and OGEEZ steady at #2 with +12.0% sales growth, Pure Edibles’ slide from #8 to #11 suggests share is consolidating among brands that either held or gained position without needing across-the-board category expansion, implying that Pure Edibles must reclaim momentum to avoid further mid-tier drift.
Notable Products
THC/CBN 2:1 Indica Berry Sleepy Gummies 10-Pack (100mg THC, 50mg CBN) posted the steepest decline in May 2026 at -21.9% while slipping to rank 2, as Indica Watermelon Gummies 10-Pack (100mg) inched up +6.3% to hold rank 1. Indica Mango Gummies 10-Pack (100mg) fell -24.9% at rank 7 and Sativa Mango Gummies 10-Pack (100mg) dipped -5.1% at rank 6, indicating flavor-family vulnerability centered on Mango SKUs versus the steadier Watermelon formats. Four of the top ten are Sativa SKUs and five are Indica SKUs, yet only one CBN sleep SKU sits in the top two, suggesting a tilt back toward daytime and classic flavor demand rather than minor-cannabinoid-led growth. This mix implies Pure Edibles is consolidating around core fruit flavors and traditional Sativa/Indica lines while sleep and Mango variants require repositioning despite $33,632 booked by the declining sleep SKU.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
