Market Insights Snapshot
Looking at the performance of the cannabis brand Pure Edibles in the category of edibles, we can see some interesting trends. In Arizona, the brand consistently ranks in the top five brands for the months of August to November 2023. While the brand maintained its 4th position in August and September, it slipped to 5th in October and November. This slight drop in ranking, however, does not necessarily indicate a decrease in popularity or sales, as the sales figures for these months remained relatively stable, with only a minor decrease in November.
On the other hand, the performance of Pure Edibles in Colorado presents a different picture. The brand did not make it to the top 20 in any of the reported months, with rankings fluctuating around the 58th position, before improving to 51st in November. While this might initially seem concerning, it's worth noting that there was a positive upward trend in sales from September to November. This could suggest that the brand is slowly gaining traction in the Colorado market. However, the exact sales figures and further trends will be part of our comprehensive analysis, which provides a more detailed picture of the brand's performance across different markets.
In the Arizona Edibles market, Pure Edibles has maintained a steady position within the top 5 brands from August to November 2023. However, it has been facing stiff competition from other brands. Gron / Grön has consistently held a higher rank, indicating stronger sales, while Baked Bros has shown a significant upward trend, surpassing Pure Edibles in October and November. Wana and Kiva have fluctuated in their ranks but generally remained below Pure Edibles. Notably, Kiva was not among the top 20 brands in September, suggesting a temporary dip in sales. This competitive landscape indicates that while Pure Edibles has a strong presence in the market, it needs to stay vigilant to maintain its position against rising competitors.
In November 2023, the top-performing product from Pure Edibles was the 'Indica Watermelon Gummies 10-Pack (100mg)', with a sales figure of 10,154 units. This product maintained its top rank from previous months. The second and third best sellers were the 'Indica Fruit Punch Gummies 10-Pack (100mg)' and the 'Indica Mango Gummies 10-Pack (100mg)', respectively, also holding their ranks steady from previous months. The 'Sativa Mango Gummies 10-Pack (100mg)' moved up to fourth place, improving from its fifth-place rank in September 2023. Finally, the 'Sativa Fruit Punch Gummies 10-Pack (100mg)' rounded out the top five, despite not being ranked in October 2023.