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Aug-2024
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Overview
Market Insights Snapshot
Pure Edibles has demonstrated a consistent performance in the Arizona market, maintaining a steady 7th place ranking in the Edible category from May through August 2024. This stability is noteworthy, especially considering the fluctuations in monthly sales, such as a noticeable dip in August. Despite this drop, Pure Edibles' ability to retain its ranking highlights its solid consumer base and competitive positioning in Arizona's dynamic market. However, it's important to monitor whether the sales decline in August is an anomaly or the beginning of a downward trend.
In contrast, Pure Edibles' presence in the Colorado market tells a different story. The brand did not appear in the top 30 rankings for the Edible category from May to July, only breaking in at the 48th position in August 2024. This late entry into the rankings could indicate either a recent push in marketing efforts or a growing acceptance among consumers, albeit from a low base. The minimal sales figures in Colorado compared to Arizona suggest that Pure Edibles has significant room for growth and needs to strategize effectively to enhance its market penetration in Colorado.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Pure Edibles has maintained a consistent rank of 7th place from May to August 2024. This stability contrasts with the fluctuating ranks of competitors such as Gron / Grön, which dropped from 3rd to 5th place, and Smokiez Edibles, which saw a rise to 4th place in June before settling back to 6th place by August. Despite the steadiness in rank, Pure Edibles experienced a notable decline in sales from June to August, which could be a concern if this trend continues. In comparison, Zenzona showed a slight improvement in rank, moving up from 11th to 9th place, indicating potential rising competition. Meanwhile, brix remained stable at 8th place but saw a slight increase in sales, suggesting a slow but steady growth. These dynamics highlight the need for Pure Edibles to innovate and possibly adjust their marketing strategies to prevent further sales decline and improve their competitive positioning.
Notable Products
In August 2024, the top-performing product from Pure Edibles was the Indica Watermelon Gummies 10-Pack (100mg), maintaining its first-place ranking with sales of 8,251 units. The THC:CBN 2:1 Indica Berry Sleepy Gummies (100mg THC, 50mg CBN) climbed to second place, despite a slight dip in sales to 4,839 units. The Sativa Mango Gummies 10-Pack (100mg) held steady in third place, while the Indica Fruit Punch Gummies 10-Pack (100mg) dropped to fourth. The Sativa Fruit Punch Gummies 10-Pack (100mg) remained in fifth place. Notably, the Indica Watermelon Gummies have consistently held the top spot since May 2024, showcasing their enduring popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
