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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Pure Edibles is stocked at 42 licensed dispensaries across Arizona, with the deepest coverage in Phoenix, Tucson, Mesa, Sun City, and Tempe. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
Pure Edibles operated as a single-category brand in October 2026, with Edible accounting for 100.0% of sales and sitting at rank 16 in Arizona. Within that mix, year-over-year sales declined 47.3% while month-over-month fell 25.0%, alongside a 4.0% YoY reduction in average price and a flat category share at 100.0%. The pattern implies a concentration risk: a fully Edible-dependent portfolio combined with a rank of 16 and double-digit declines on both YoY and MoM trajectories signals that Pure Edibles is ceding velocity within its only category rather than offsetting demand softening through mix diversification.
The combination of a 25.0% MoM drop and a 47.3% YoY decline, despite pricing moving down 4.0%, indicates that price cuts did not translate into unit growth sufficient to protect rank 16 in Arizona. With sales down 69.6% over 24 months and Edible fixed at 100.0% of the mix, the brand’s positioning is effectively price-taker within a single lane, implying the need to either re-segment Edible (format/size/occasion) or add adjacent categories to rebuild share and stabilize rank momentum.
Competitive Landscape
Pure Edibles sits at rank #16 in AZ Edible for October 2026, sliding 8 spots year over year from #8, and down 7 positions since July 2026 when it was #9, versus a peak of #7 in September 2025; meanwhile, Wyld held at #1 year over year while its sales fell 19.1%, and Baked Bros improved its position from #4 to #3 alongside a 15.9% sales lift, indicating that Pure Edibles’ rank erosion amid mixed competitor momentum points to share pressure concentrated in mid‑table tiers rather than purely top‑heavy displacement.
Notable Products
Pure Edibles leans on a concentrated lineup in October 2026, with the top 10 items delivering 83.8% of sales and the leading THC/CBN 2:1 Indica Berry Sleepy Gummies at 17.7%. Gummies account for 77.1% of sales, so most of its revenue comes from a handful of gummy SKUs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
