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Dec-2024
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Overview
Market Insights Snapshot
Throughout the latter months of 2024, Pure Edibles maintained a consistent presence in the Arizona edible market, holding the 7th position from September to December. This stability indicates a steady demand and consumer loyalty within the state, despite a slight decline in sales from $438,290 in September to $393,747 by December. The brand's ability to sustain its ranking amidst fluctuating sales figures suggests that it has carved out a reliable niche in the Arizona market, although the dip in sales might hint at seasonal trends or increased competition.
Interestingly, Pure Edibles did not appear in the top 30 rankings for any other states or categories during this period, which could be a point of concern or an area for potential growth. The absence from other markets might indicate a focused strategy on Arizona, but it also highlights opportunities for expansion. The brand's performance in Arizona could serve as a model for entering new markets, leveraging its strengths in the edible category to capture consumer interest and build a broader geographic footprint.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Pure Edibles consistently holds the 7th rank from September to December 2024, indicating a stable position amidst fluctuating sales figures. Despite its steady rank, Pure Edibles faces stiff competition from brands like Smokiez Edibles and Wana, which maintain higher ranks at 5th and 6th respectively throughout the same period. Notably, Smokiez Edibles exhibits robust sales figures, consistently outperforming Pure Edibles, which suggests a strong consumer preference or effective market strategies that Pure Edibles might need to counteract. Meanwhile, brix and Jams trail behind Pure Edibles, with brix occasionally closing the gap in sales, particularly in December 2024. This competitive dynamic highlights the need for Pure Edibles to innovate or enhance its marketing efforts to climb the ranks and increase its market share in the Arizona edible category.
Notable Products
For December 2024, the top-performing product from Pure Edibles remains the Indica Watermelon Gummies 10-Pack (100mg), consistently holding the number one rank since September, with sales reaching 7,711 units. The THC:CBN 2:1 Indica Berry Sleepy Gummies (100mg THC, 50mg CBN) also maintained its second position, showing a notable increase in sales to 6,002 units. Sativa Mango Gummies 10-Pack (100mg) secured the third spot, although its sales slightly declined compared to previous months. Indica Fruit Punch Gummies 10-Pack (100mg) improved its ranking back to fourth place after slipping to fifth in November. Sativa Fruit Punch Gummies 10-Pack (100mg) experienced a drop in sales, maintaining its fifth position overall.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
