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Sep-2025
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Overview
Market Insights Snapshot
Pure Edibles has shown a consistent performance in the Arizona market, particularly within the Edible category. Over the summer months of 2025, Pure Edibles maintained a steady ranking at 7th place from July through September, after a slight improvement from 8th in June. This stability indicates a strong foothold in the Arizona edibles market, suggesting that the brand has successfully captured a loyal consumer base. The sales figures reflect this stability, with a slight fluctuation from $240,964 in June to $238,524 in September, demonstrating resilience in maintaining their market position despite minor sales variations.
In other states, Pure Edibles' presence is less pronounced, as they did not appear in the top 30 brands for any other state or category during the same period. This absence highlights a potential area for growth or a need for strategic market entry in regions beyond Arizona. The lack of ranking in additional markets could be viewed as a missed opportunity or an indication of regional focus, depending on the brand's strategic objectives. For those interested in the broader market implications and Pure Edibles' potential strategies, further exploration into their regional marketing efforts and consumer engagement tactics would be insightful.
Competitive Landscape
In the competitive landscape of the Arizona edible market, Pure Edibles has maintained a steady presence, consistently ranking 7th from July to September 2025. This stability is noteworthy given the fluctuations among its competitors. For instance, Wana and Smokiez Edibles have been closely competing for higher ranks, with Wana improving from 6th to 5th place and Smokiez Edibles experiencing a slight decline from 5th to 6th place. Meanwhile, Flav and brix (AZ) have shown more variability, with Flav moving from 9th to 8th and back to 9th, and brix (AZ) dropping from 7th to 9th before recovering to 8th. Despite these shifts, Pure Edibles' consistent ranking suggests a stable customer base and effective market strategy, even as competitors experience more volatility in their sales and rankings.
Notable Products
In September 2025, Pure Edibles' top-performing product was the THC/CBN 2:1 Indica Berry Sleepy Gummies 10-Pack, which maintained its first-place ranking for the fourth consecutive month, achieving sales of 3,177 units. Indica Watermelon Gummies 10-Pack held steady at the second position, showing consistent performance compared to previous months. Sativa Mango Gummies 10-Pack climbed to third place from fifth in August, indicating a positive trend in consumer preference. Sativa Watermelon Gummies 10-Pack experienced a slight decline, dropping from third to fourth place. Meanwhile, Indica Fruit Punch Gummies 10-Pack remained stable, holding the fifth position similar to the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
