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Jun-2024
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Overview
Market Insights Snapshot
Pure Edibles has demonstrated consistent performance in the Edible category within Arizona. Despite a slight dip in sales from March to April 2024, the brand has maintained its ranking at 7th place from April through June 2024. This stability in ranking indicates a solid market presence, though the decline from 6th place in March to 7th in subsequent months might suggest increasing competition or market saturation. The brand's ability to stay in the top 10, however, underscores its resilience and consumer loyalty in the state.
Interestingly, the sales figures for Pure Edibles in Arizona reveal a downward trend from March to May 2024, with a slight recovery in June. This fluctuation could be attributed to seasonal variations or promotional activities by competitors. The brand's absence from the top 30 in other states or categories highlights a potential area for growth or a need for strategic adjustments. This localized yet robust performance in Arizona provides a foundation that Pure Edibles can build upon to expand its footprint in other markets.
Competitive Landscape
In the competitive landscape of the Arizona edibles market, Pure Edibles has experienced fluctuations in its ranking and sales over recent months. While Pure Edibles maintained a consistent rank of 7th from April to June 2024, its sales saw a decline from $567,919 in April to $471,948 in June. This trend contrasts with Smokiez Edibles, which improved its rank from 6th to 5th and saw a significant increase in sales, reaching $755,806 in June. Meanwhile, Wana dropped from 5th to 6th place, with a notable decrease in sales from $707,311 in April to $578,751 in June. Zenzona and brix maintained their positions but with relatively lower sales figures. These dynamics suggest that while Pure Edibles has managed to hold its rank, it faces stiff competition from brands like Smokiez Edibles, which are gaining market share and could potentially impact Pure Edibles' future sales and positioning.
Notable Products
In June 2024, Pure Edibles' top-performing product remains the Indica Watermelon Gummies 10-Pack (100mg), maintaining its first-place ranking from previous months with a sales figure of 7800 units. The Indica Fruit Punch Gummies 10-Pack (100mg) also held steady in the second position, showing consistent demand. Sativa Fruit Punch Gummies 10-Pack (100mg) climbed to the third spot, up from the fifth position in May 2024, indicating an increase in popularity. The THC:CBN 2:1 Indica Berry Sleepy Gummies (100mg THC, 50mg CBN) retained its fourth-place ranking, showing stable sales performance. Lastly, the Sativa Mango Gummies 10-Pack (100mg) dropped to fifth place from third, suggesting a slight decline in consumer preference.
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