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Aug-2025
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Overview
Market Insights Snapshot
Pure Edibles has shown consistent performance in the Arizona market, particularly within the Edible category. Over the past four months, the brand has maintained a steady presence, ranking at number 7 in May, July, and August, with a slight dip to 8 in June. This stability is noteworthy, as maintaining a top 10 position in a competitive market like Arizona indicates strong brand loyalty and consumer satisfaction. Despite a decrease in sales from May to June, Pure Edibles managed to regain momentum in the following months, suggesting effective strategies in addressing market fluctuations.
Examining Pure Edibles' performance across various states and categories, it is notable that the brand has not appeared in the top 30 rankings outside of Arizona, which could be seen as a potential area for growth or concern depending on their strategic goals. This absence might indicate either a focus on consolidating their presence in Arizona or challenges in penetrating other markets. The brand's ability to consistently rank within the top 10 in Arizona's Edible category suggests a strong product-market fit, but expanding this success to other states could be crucial for future growth. The data highlights the importance of strategic market expansion and adaptation to different consumer preferences across regions.
Competitive Landscape
In the competitive landscape of the Arizona edible market, Pure Edibles has maintained a steady presence, consistently ranking 7th in May, July, and August 2025, with a slight dip to 8th in June. This stability is noteworthy given the fluctuating ranks of competitors such as Flav, which improved from 11th in May to 8th in August, and brix (AZ), which experienced a more volatile ranking pattern. Despite Wana and Smokiez Edibles consistently securing higher ranks, Pure Edibles' sales figures have shown a gradual upward trend from June to August, indicating a resilient market position amidst competitive pressures. This suggests that while Pure Edibles may not lead in rank, its sales trajectory is positive, potentially signaling effective marketing strategies or product appeal that could be leveraged for future growth.
Notable Products
In August 2025, Pure Edibles' top-performing product was THC/CBN 2:1 Indica Berry Sleepy Gummies 10-Pack, maintaining its first-place ranking consistently from May through August with sales of 3,452 units. Indica Watermelon Gummies 10-Pack held the second position, showing a stable performance except for a brief drop to third place in July. Sativa Watermelon Gummies 10-Pack fluctuated slightly, ranking third in August, down from second in July. Indica Fruit Punch Gummies 10-Pack remained consistently in fourth place over the four months. Sativa Mango Gummies 10-Pack maintained its fifth-place ranking since its introduction in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
