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Oct-2025
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Overview
Market Insights Snapshot
Pure Edibles has shown a consistent presence in the edible category within Arizona, maintaining a steady rank of 7th from July through September 2025. However, in October 2025, the brand experienced a slight dip, moving down to 9th place. This change in ranking could be indicative of increased competition or a shift in consumer preferences within the state. Despite the drop, Pure Edibles has demonstrated resilience by staying within the top 10, highlighting its established foothold in the Arizona market. It's worth noting that maintaining a top 10 position in such a competitive category is a testament to the brand's ongoing appeal and customer loyalty.
When examining the sales figures, there is a noticeable downward trend from July to October 2025. The brand's sales decreased from approximately $259,029 in July to $217,794 by October. This decline might suggest challenges in retaining market share or possibly seasonal variations affecting consumer purchasing behavior. The absence of Pure Edibles from the top 30 in other states or categories during this period might indicate a need for strategic expansion or increased marketing efforts to bolster their presence beyond Arizona. Understanding these dynamics can provide valuable insights into the brand's performance and potential areas for growth.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Arizona, Pure Edibles has experienced notable shifts in its ranking and sales performance from July to October 2025. Initially holding a steady 7th position from July to September, Pure Edibles saw a decline to 9th place in October. This drop in rank coincides with a consistent decrease in sales over the same period, suggesting potential challenges in maintaining market share. Meanwhile, Flav has demonstrated a strong upward trajectory, climbing from 11th to 8th place, with sales figures reflecting a positive trend. Similarly, brix (AZ) improved its rank to 7th in October, surpassing Pure Edibles, which could indicate a shift in consumer preferences. On the other hand, Vital and Good Tide have maintained relatively stable positions, with minor fluctuations in their rankings and sales. These dynamics highlight the competitive pressures Pure Edibles faces in retaining its market position amidst evolving consumer demands and aggressive competitors.
Notable Products
In October 2025, the top-performing product for Pure Edibles was the THC/CBN 2:1 Indica Berry Sleepy Gummies 10-Pack, maintaining its consistent first-place rank from previous months with sales reaching 3383 units. The Indica Watermelon Gummies 10-Pack held its second-place position, showing a steady increase in sales over the months. Indica Fruit Punch Gummies climbed to the third spot from fifth place in September, demonstrating a notable improvement in its performance. The Indica Mango Gummies entered the rankings in October at fourth place, indicating a strong debut. Meanwhile, the Sativa Watermelon Gummies dropped to fifth place from fourth, reflecting a decline in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
