.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Pure Edibles has shown varied performance across different states and categories in recent months. In Arizona, the brand has experienced a slight decline in its ranking within the Edible category, moving from 7th place in September 2025 to 11th place by December 2025. This movement also correlates with a decrease in sales from $251,482 in September to $242,053 in December, indicating a need for strategic adjustments to regain its competitive edge. The drop out of the top 10 by December suggests increasing competition or changing consumer preferences that Pure Edibles might need to address to maintain its market presence.
While the data for other states and categories is not provided, the trend observed in Arizona could be indicative of broader challenges or opportunities Pure Edibles might be facing elsewhere. Not being in the top 30 in other states or categories could be seen as a potential area for growth or a sign of underperformance that needs attention. For a brand like Pure Edibles, understanding and leveraging regional preferences could be crucial for improving its rankings and expanding its market share. Further analysis would be required to determine specific strategies that could help Pure Edibles enhance its performance across different markets.
Competitive Landscape
In the competitive landscape of the Arizona edible market, Pure Edibles has experienced notable fluctuations in its rankings and sales from September to December 2025. Initially ranked 7th in September, Pure Edibles saw a decline to 11th by December, indicating a challenging period for the brand. This drop in rank corresponds with a decrease in sales from September to November, although there was a slight recovery in December. In contrast, Flav maintained a relatively stable position, consistently ranking around 8th or 9th, with a steady increase in sales, particularly in December. Meanwhile, Jams showed a remarkable improvement, moving from 11th in September to 10th in December, with a significant sales boost in the final month. These dynamics suggest that while Pure Edibles faces competitive pressure, particularly from brands like Flav and Jams, there is potential for recovery and growth if strategic adjustments are made to regain market share.
Notable Products
In December 2025, the top-performing product from Pure Edibles was the THC/CBN 2:1 Indica Berry Sleepy Gummies 10-Pack, maintaining its number one rank for four consecutive months with sales reaching 3590 units. The Sativa Watermelon Gummies 10-Pack saw a significant rise, climbing from the fifth position in October to secure the second spot in December, with sales figures of 3188 units. The Indica Watermelon Gummies 10-Pack, although consistently strong, dropped to third place from its previous stable second position. Indica Fruit Punch Gummies 10-Pack held steady at fourth place, showing a gradual increase in sales each month. Notably, the Sativa Fruit Punch Gummies 10-Pack entered the rankings at fifth place, indicating a growing interest in this flavor.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
