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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Pure Edibles is stocked at 74 licensed dispensaries across Arizona, with the deepest coverage in Phoenix, Tucson, Mesa, Apache Junction, and Sun City. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In July 2026, Pure Edibles operated as a single-category brand with Edible at 100.0% mix, posting year-over-year sales of -4.97% alongside a month-over-month dip of -2.71%, while the average price contracted -17.97% YoY to $8.86. Within Arizona Edibles, the brand sat at rank 9, which, combined with the full concentration in Edible and the concurrent price compression, implies a trade-down environment where volume is not fully offsetting lower price points, constraining upward mobility from rank 9 despite category focus.
The combination of a -4.97% YoY sales change and -17.97% YoY price shift in July 2026, paired with a -2.71% MoM sales change, indicates Pure Edibles is leaning on price accessibility rather than mix expansion, anchoring the brand to rank 9 in Arizona where incremental share gains require either basket-size growth or premiumization. This concentration risk, evidenced by 100.0% of sales in Edible and a 24-month decline of -46.72%, implies the current positioning is optimized for value-sensitive demand but leaves limited insulation against further price compression or seasonal softness, making any move from rank 9 contingent on margin-positive innovation within Edibles rather than diversification.
Competitive Landscape
Pure Edibles sits at rank #9 in AZ Edible in July 2026, down 2 positions year over year from #7, and up 2 spots versus April 2026 when it was #11; in contrast, Wyld held rank #1 both this July and a year ago while posting a -10.0% year-over-year sales change, and OGEEZ remained #2 with a +10.7% year-over-year sales change. Pure Edibles is also 2 ranks below its September 2025 peak at #7 while Baked Bros advanced from #4 to #3 alongside a +27.7% year-over-year sales lift, and Wana improved from #6 to #5 with +7.0% year-over-year growth; this combination of a 2-position year-over-year drop and a 2-position quarter-over-quarter gain implies Pure Edibles is stabilizing mid-tier but ceding ground to faster risers near the top.
Notable Products
Sativa Watermelon Gummies 10-Pack (100mg) posted the steepest movement in July 2026 with a -22.6% month-over-month decline and slid to rank 6, while Variety Suckers Hard Candy 10-Pack (100mg) also contracted by -11.9% at rank 10. In contrast, Indica Mango Gummies 10-Pack (100mg) advanced by 23.0% month over month to rank 4 and Sativa Fruit Punch Gummies 10-Pack (100mg) rose 10.8% to rank 2, indicating demand tilting toward fruit-forward and indica-led gummies rather than sativa watermelon formats. Three of the top five are flavor-paired gummies, and eight of the top ten are Edible gummies overall, concentrating mix away from novelty hard candy as Caramel Full Spectrum Fruit Chews 4-Pack (100mg) entered at rank 9 with $7,905. This pattern implies Pure Edibles is consolidating around core gummy SKUs with indica and mango variants gaining share as sativa watermelon weakens, guiding near-term emphasis toward high-velocity fruit SKUs and sleep-adjacent formulations.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
