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Nov-2025
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Overview
Market Insights Snapshot
Pure Edibles has maintained a steady presence in the Arizona market, particularly in the Edible category. Over the months from August to November 2025, the brand's ranking slightly declined from 7th to 9th. This shift, while not drastic, indicates a need for the brand to reassess its strategies to maintain its competitive edge. Despite the drop in rankings, Pure Edibles remains within the top 10, suggesting that it still holds a significant share of the market. The sales figures reflect a gradual decrease in revenue, with November 2025 sales at $216,056, down from $255,942 in August 2025.
In terms of category performance, Pure Edibles has not appeared in the top 30 rankings in other states or provinces, which could be seen as a limitation in its geographic reach. This absence in other markets suggests that while they have a strong foothold in Arizona, there is considerable room for growth and expansion into new regions. The consistent ranking within the top 10 in Arizona highlights a loyal customer base, but the brand might benefit from exploring opportunities to replicate this success in other states or provinces. This analysis suggests that while the brand is stable in its current market, strategic expansion could enhance its overall performance.
Competitive Landscape
In the competitive landscape of the Arizona edible market, Pure Edibles has experienced notable fluctuations in its ranking and sales performance from August to November 2025. Initially holding the 7th position in August and September, Pure Edibles dropped to 9th place in October and maintained this rank in November. This decline in rank is mirrored by a downward trend in sales, with a consistent decrease from August to November. In contrast, brix (AZ) showed an upward trajectory, moving from 9th place in August to 7th in November, with sales peaking in October. Meanwhile, Flav maintained a stable 8th position, while Vital improved its rank from 12th to 10th, showcasing a steady increase in sales. Good Tide, on the other hand, experienced a slight drop from 10th to 11th place. These dynamics suggest that Pure Edibles faces increasing competition, particularly from brands like brix (AZ) and Vital, which are gaining traction in the Arizona market.
Notable Products
In November 2025, the top-performing product for Pure Edibles was the THC/CBN 2:1 Indica Berry Sleepy Gummies 10-Pack, maintaining its first-place rank consistently from August through November, with sales of 3218 units. Indica Watermelon Gummies 10-Pack remained steady in the second position throughout the same period. Sativa Watermelon Gummies 10-Pack showed improvement, rising to third place after slipping to fifth in October. Indica Fruit Punch Gummies 10-Pack dropped one spot to fourth, while Indica Mango Gummies 10-Pack, which was introduced in September, settled into fifth place for November. The rankings reflect a relatively stable performance for Pure Edibles, with minor shifts in the lower ranks.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
