brix

Trend
Strong Growth
Jan-2024 Sales
$100K+
Product Count
9
Updated
February 6, 2024
Markets
brix Historical Sales by Category

Market Insights Snapshot

In the competitive landscape of the edible category within the Arizona market, Brix has shown a commendable performance over the last four months. Starting in October 2023, Brix ranked 8th in the state, experiencing a slight dip in November to the 9th position, before regaining its foothold to return to the 8th spot in December, and impressively climbing to 7th by January 2024. This upward trajectory is not only indicative of the brand's resilience but also its growing popularity among consumers. The sales figures reflect this positive trend, with a notable increase from $376,332 in October to $432,744 by January, underscoring a successful engagement strategy and possibly an expanding consumer base. However, the slight ranking dip in November, despite an increase in sales, suggests a highly competitive environment where even small gains by competitors can impact rankings significantly.

It's important to note that Brix's performance in the Arizona market is a nuanced story of strategic positioning and market dynamics. The brand's ability to improve its ranking from October 2023 to January 2024, amidst fluctuating sales figures, points towards effective marketing and product development strategies that resonate well with the target demographic. Although Brix was not out of the top 20 brands at any point, the fluctuation in rankings highlights the competitive challenge within the edibles category. This analysis paints a picture of a brand that is steadily growing in a highly competitive market, suggesting a well-executed strategy behind the scenes. The absence from the top 20 in other states or categories, if any, was not captured in the provided data, leaving room for speculation on potential areas of expansion or focus for Brix. The brand's performance in Arizona, however, is a testament to its potential and resilience in the face of stiff competition.

Jan-2024 Rank
Edible
7

Competitive Landscape

In the competitive landscape of the edible cannabis market in Arizona, brix has shown a fluctuating but overall positive trajectory in terms of its ranking among top brands. Initially ranked 8th in October 2023, brix experienced a slight dip to 9th in November before climbing back to 8th in December and finally achieving 7th place by January 2024. This upward movement in rank is indicative of brix's growing presence and possibly its increasing acceptance among consumers in the state. Notably, Wana has consistently led the pack, moving from 7th to 5th place over the same period, suggesting a strong and growing brand loyalty among its customer base. Pure Edibles, another key competitor, held a steady position above brix, ranking 5th initially and then 6th, indicating a slight decrease but still remaining a significant player. Smokiez Edibles and Flav also showed positive trends, with Flav, in particular, making a notable jump from 12th to 9th place, showcasing the dynamic and competitive nature of the market. These movements reflect not just the competitive pressures but also hint at consumer preferences shifting over time, which could be crucial for brix as it aims to further improve its market position and sales in the Arizona edible cannabis category.

brix market ranking for AZ Edible

Notable Products

In January 2024, brix's top-selling product was the Blueberry Pomegranate Gummy (100mg) within the Edible category, achieving the highest sales figures of 15,218 units. Following closely behind, the Blackberry Raspberry Gummy (100mg) secured the second spot, also in the Edible category, indicating a slight shift from its previous top position in October 2023. The Strawberry Watermelon Gummy (100mg) experienced a notable drop from being the top product in December 2023 to the third position in January 2024, showcasing fluctuating consumer preferences. The Goldenberry Gummy (100mg) maintained a consistent performance, holding onto the fourth rank across the last three months. The rankings of brix's products in January 2024 reflect a stable consumer preference for their Edible category, with slight shifts in product popularity but a clear dominance of gummy products.

Product Rank
Category
Oct-2023
Nov-2023
Dec-2023
Jan-2024
Blueberry Pomegranate Gummy (100mg)
Edible
2
1
2
1
Blackberry Raspberry Gummy (100mg)
Edible
1
2
3
2
Strawberry Watermelon Gummy (100mg)
Edible
3
3
1
3
Goldenberry Gummy (100mg)
Edible
4
4
4
4
Blackberry Raspberry Big Dose Gummies 2-Pack (1000mg)
Edible
5
5
5
5
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