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Jul-2025
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Overview
Market Insights Snapshot
The performance of brix (AZ) in the Edible category in Arizona has shown some notable fluctuations over the past few months. Starting from a rank of 11 in April 2025, the brand improved to rank 9 in May, further climbed to rank 7 in June, but then slightly dropped to rank 8 in July. This movement indicates a competitive position within the top 10, suggesting that while brix (AZ) is maintaining a strong presence, there are challenges in sustaining upward momentum. The sales figures reflect a consistent decline over these months, which could be a factor in the slight drop in ranking observed in July. Despite the drop in sales, maintaining a top 10 position in a competitive market is a positive indicator of brand resilience.
Interestingly, the absence of brix (AZ) from the top 30 in other states or provinces indicates that its influence might be primarily localized to Arizona. This could be seen as a limitation in geographic reach, which might impact the brand's overall market share and growth potential. However, this localized focus might also allow them to concentrate efforts and resources effectively within Arizona, potentially leading to further improvements in their ranking and sales performance in the Edible category. The strategic implications of these rankings and sales trends could provide valuable insights for stakeholders looking to understand regional brand dynamics and identify areas for potential expansion or increased market penetration.
Competitive Landscape
In the competitive landscape of the Arizona edible market, brix (AZ) has shown a notable upward trajectory in rank from April to June 2025, moving from 11th to 7th place, before slightly declining to 8th in July. This improvement in rank suggests a positive reception and increasing consumer interest in brix (AZ) products. In comparison, Wana, a leading brand in the category, maintained a stable position around 5th and 6th place, although their sales have been on a downward trend. Meanwhile, Pure Edibles and Good Tide have experienced fluctuations in their rankings, with Pure Edibles consistently outperforming Good Tide. Jams has remained relatively stable, hovering around the 10th position. The overall dynamics indicate that while brix (AZ) is gaining ground, it faces stiff competition from established brands like Wana and Pure Edibles, which continue to capture significant market share despite their own challenges.
Notable Products
In July 2025, the top-performing product for brix (AZ) was the Strawberry Watermelon Gummy 100mg, which maintained its number one rank consistently from April through July, with a sales figure of 8,064 units. The Goldenberry Gummy 100mg moved up to the second position, improving from fourth place in May and June. The Blueberry Pomegranate Gummy 100mg held steady in the third position, despite a gradual decrease in sales over the months. The Blackberry Raspberry Gummy 100mg slipped to fourth place after being second in May and June. The Blackberry Raspberry Big Dose Gummies 2-Pack 1000mg remained in fifth place throughout the four months, showing consistent performance despite lower sales volumes compared to other products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
