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Sep-2025
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Overview
Market Insights Snapshot
The performance of brix (AZ) in the Edible category in Arizona reveals a consistent presence in the top 10 brands over the past four months, with slight fluctuations in ranking. Starting at 7th place in June 2025, the brand experienced a minor drop to 9th place by August but managed to regain 8th position in September. This indicates a relatively stable market presence, although the slight decline in sales from June to August suggests a need for strategic adjustments to maintain or improve their ranking.
It is noteworthy that brix (AZ) consistently remained within the top 10 in Arizona's Edible category, which signifies a strong brand foothold in the state. However, the absence of brix (AZ) from the top 30 in other states or provinces could be seen as a potential area for growth and expansion. The brand's ability to maintain a stable rank in Arizona, despite minor sales fluctuations, highlights its resilience and potential for further market penetration if strategic efforts are directed towards other regions.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, brix (AZ) has experienced notable fluctuations in its ranking over the months from June to September 2025. Starting at rank 7 in June, brix (AZ) saw a dip to rank 8 in July and further to rank 9 in August, before recovering slightly to rank 8 in September. This movement suggests a competitive pressure from brands like Pure Edibles, which maintained a steady rank of 7 throughout the same period, and Smokiez Edibles, consistently holding higher ranks at 5 and 6. Meanwhile, Flav and Good Tide have shown similar ranking patterns to brix (AZ), indicating a closely contested segment. The sales figures reflect these dynamics, with brix (AZ) experiencing a decline from June to August, followed by a slight recovery in September. This suggests that while brix (AZ) is a strong contender, it faces significant competition from both stable and fluctuating brands in the Arizona edibles market, highlighting the need for strategic marketing and product differentiation to improve its standing and sales performance.
Notable Products
In September 2025, brix (AZ) continued to see strong performance in the Edible category, with Strawberry Watermelon Gummy (100mg) maintaining its top position for the fourth consecutive month, achieving sales of 9747 units. The Goldenberry Gummy (100mg) held steady at the second rank, showing a significant sales increase compared to previous months. Blueberry Pomegranate Gummy (100mg) consistently ranked third, although its sales saw a slight uptick from August. The Blackberry Raspberry Gummy (100mg) remained in fourth place, while the Blackberry Raspberry Big Dose Gummies 2-Pack (1000mg) consistently ranked fifth throughout the observed months. Overall, the rankings of the top products have remained stable, with notable sales improvements for the leading products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
