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Apr-2025
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Overview
Market Insights Snapshot
The performance of the cannabis brand brix in the Arizona market within the Edible category has shown notable consistency in early 2025. Throughout January to April, brix maintained a solid presence, consistently ranking within the top 10 brands. Specifically, it held the 9th position in both January and February, before slightly dropping to 10th place in March and April. This stability is significant, as it indicates a strong market presence and customer loyalty in a competitive category. The slight dip in ranking from February to March may suggest increased competition or a shift in consumer preferences, but the brand's ability to remain in the top 10 underscores its resilience and appeal within the Arizona market.
While the sales figures for brix in Arizona's Edible category reveal fluctuations, with a noticeable peak in March, the brand's ability to consistently rank within the top 10 is a positive indicator of its performance. The sales spike in March, despite a drop in ranking, suggests a successful promotional effort or increased consumer demand during that period. However, the absence of rankings beyond the top 10 in other states or categories could imply either a lack of presence or insufficient market penetration outside Arizona. This highlights potential areas for growth and expansion, as strengthening their position in other states could bolster their overall market performance. The data suggests that while brix has secured a strong foothold in Arizona, there remains untapped potential in broader markets.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, brix has maintained a consistent presence, albeit with slight fluctuations in its ranking over the first four months of 2025. Starting at 9th place in January and February, brix experienced a slight dip to 10th in March and April. This shift can be attributed to the performance of competitors like Jams, which improved its rank from 10th to 9th in March, and Zenzona, which steadily climbed from 14th to 12th place by April. Despite these changes, brix's sales figures have shown resilience, with a notable peak in March, although they slightly declined in April. This suggests that while brix faces stiff competition from brands like Pure Edibles, which consistently held a higher rank, its sales strategy remains effective in sustaining its market position amidst a dynamic competitive environment.
Notable Products
In April 2025, the top-performing product for brix was the Strawberry Watermelon Gummy 100mg, maintaining its first-place rank from previous months, with sales reaching 11,156 units. The Blueberry Pomegranate Gummy 100mg also held its consistent second-place position, showing a steady increase in sales figures. The Goldenberry Gummy 100mg remained in third place, while the Blackberry Raspberry Gummy 100mg continued to rank fourth, both showing stable performance over the months. The Blackberry Raspberry Big Dose Gummies 2-Pack 1000mg stayed in the fifth position, with a gradual increase in sales. Overall, product rankings have remained unchanged from January to April 2025, indicating strong brand consistency and customer preference for these top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
