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Jun-2024
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Overview
Market Insights Snapshot
In the state of Arizona, the cannabis brand brix has shown consistent performance in the Edible category over the past few months. Ranking at 9th in March 2024, brix improved to 8th place in April and maintained this position through May and June. This stability in ranking, despite a gradual decline in monthly sales from $368,580 in March to $292,831 in June, indicates a solid foothold in the market. The brand's ability to maintain a top 10 position suggests a strong customer base and effective market strategies, even amidst fluctuating sales figures.
However, it's worth noting that brix's presence is limited to the Edible category within Arizona, as there are no rankings available for other categories or states. This could be seen as a limitation, as diversification across categories and regions often contributes to overall brand resilience and growth. The absence of brix from the top 30 brands in other categories or states might indicate areas for potential expansion or highlight competitive challenges in those markets. Understanding these dynamics can provide deeper insights into brix's strategic focus and market positioning.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, brix has shown a consistent performance, maintaining its rank at 8th place from April to June 2024, after a slight improvement from 9th place in March 2024. This stability is notable when compared to other brands such as Wana, which experienced a decline from 5th to 6th place over the same period, and Pure Edibles, which remained stable at 7th place but saw a significant drop in sales. Meanwhile, Zenzona showed an upward trend, moving from 13th to 10th place, indicating a potential threat to brix's position if this trend continues. Jam also showed minor improvements but remained behind brix. The consistent ranking of brix, despite fluctuations in sales, suggests a loyal customer base and effective market strategies, positioning it well against its competitors in the Arizona edible category.
Notable Products
In June 2024, the top-performing product for brix was Strawberry Watermelon Gummy (100mg), maintaining its first-place ranking with sales of $11,972. Blackberry Raspberry Gummy (100mg) held steady in second place, while Blueberry Pomegranate Gummy (100mg) remained in third. Goldenberry Gummy (100mg) consistently ranked fourth over the past months. Notably, Blueberry Pomegranate Big Dose Gummies 2-Pack (1000mg) reappeared in the rankings, securing the fifth spot. Compared to previous months, the top four products have shown stability in their rankings, indicating strong and consistent performance.
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