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Nov-2025
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Overview
Market Insights Snapshot
In the province of Alberta, Pure Laine's performance in the Flower category has shown a steady decline in rankings over recent months. From August to November 2025, the brand slipped from 34th to 51st position, indicative of a downward trend in this category. This decline is mirrored in their sales figures, which dropped from 193,348 CAD in August to 95,849 CAD by November. Meanwhile, in the Pre-Roll category, Pure Laine did not secure a spot in the top 30 rankings for November, suggesting a significant challenge in maintaining competitive positioning within this segment. The absence of a ranking in November marks a potential area of concern for the brand, reflecting waning consumer interest or increased competition.
Conversely, Pure Laine has experienced more stability in the Ontario market, particularly in the Flower category. Despite minor fluctuations, they maintained a consistent position around the 20th mark from August to November 2025. This stability is supported by robust sales figures, with a slight dip observed in November compared to previous months. In Saskatchewan, the brand has shown a positive trajectory, climbing from 30th to 24th position in the Flower category over the same period. This upward movement in Saskatchewan, coupled with increased sales in November, signals a strengthening presence in this province. These insights suggest that while Pure Laine faces challenges in some regions, it continues to solidify its presence in others, particularly in Ontario and Saskatchewan.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Pure Laine has demonstrated a relatively stable performance over the past few months. After climbing from 22nd to 19th place in September 2025, Pure Laine's rank slightly declined to 21st by November 2025. This fluctuation is noteworthy when compared to competitors like LowKey, which experienced a more pronounced drop from 16th to 20th place over the same period, and MTL Cannabis, which saw a gradual decline from 17th to 19th place. Despite these shifts, Pure Laine's sales have remained relatively consistent, outperforming Sixty Seven Sins, which consistently ranked lower and had lower sales figures. This indicates that while Pure Laine faces stiff competition, particularly from brands like Jonny Chronic and MTL Cannabis, its market position remains resilient, suggesting potential for growth with strategic marketing efforts.
Notable Products
In November 2025, Pure Laine's top-performing product was Original Kush 3.5g, maintaining its number one rank consistently from August through November, despite a decline in sales to 7539 units. Special Haze 3.5g held steady at the second position with slight fluctuations in sales figures, showing resilience in the market. Big Pleasures 28g also maintained its third-place ranking, demonstrating stable demand. Super Skunk 3.5g climbed to fourth place in September and retained this position through November. Notably, Special Haze 14g entered the rankings in November at the fifth position, indicating a new preference among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
