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Apr-2025
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Overview
Market Insights Snapshot
Pure Laine has shown varied performance across different provinces and categories, with notable movements in the Flower category. In Alberta, Pure Laine's Flower category saw a positive trajectory, climbing from a rank of 22 in January 2025 to 16 by April 2025. This upward trend is supported by a steady increase in sales, reaching over 300,000 units in April. Conversely, in Ontario, the brand experienced a decline in its Flower category ranking, moving from 9th place in January to 15th in April, accompanied by a decrease in sales figures. Meanwhile, in Saskatchewan, the brand maintained a consistent presence within the top 30, though its ranking slightly dropped from 21 to 23 over the same period.
The Pre-Roll category in Alberta presents a different picture, with Pure Laine not breaking into the top 30 until April 2025, where it debuted at 94th place. This indicates a challenging market presence in this category, contrasting with its Flower category performance. The absence of rankings for February and March suggests that Pure Laine was not competitive in the Pre-Roll category during these months. These dynamics highlight the brand's stronger foothold in the Flower category across provinces, while also pointing to potential areas for growth and improvement, particularly in the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Pure Laine has experienced a noticeable shift in its market position from January to April 2025. Initially ranked 9th in January, Pure Laine's rank slipped to 15th by April, indicating a downward trend in its market standing. This decline in rank is mirrored by a decrease in sales over the same period. In contrast, brands like FIGR and LowKey have shown resilience, with FIGR maintaining a relatively stable position around the 12th to 16th ranks, and LowKey improving its rank from 16th in January to 13th in April. Meanwhile, MTL Cannabis has also demonstrated stability, hovering between the 13th and 16th ranks. The competitive pressure from these brands, particularly as they either maintain or improve their positions, poses a challenge for Pure Laine as it seeks to regain its earlier momentum and bolster its sales figures in the Ontario market.
Notable Products
In April 2025, Pure Laine's top-performing product remained Original Kush (3.5g) in the Flower category, maintaining its position as the number one seller for four consecutive months with sales of 10,217 units. Big Pleasures (28g) also held steady in second place, consistently ranking as the second-best seller since January. Special Haze (3.5g) and Little Pleasures (7g) continued their streak in third and fourth positions, respectively, with no changes in their rankings over the months. Notably, Super Skunk (3.5g) reappeared in the rankings at fifth place in April, having previously been absent from the top five in March. Overall, the rankings have shown remarkable consistency with no shifts in the top four positions from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
