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Dec-2025
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Overview
Market Insights Snapshot
Pure Laine's performance in the Alberta market has shown some challenges, particularly in the Flower category, where the brand has consistently ranked outside the top 30 over the past four months, with a steady decline from 38th in September to 52nd in December. This downward trend is concerning, especially considering the decrease in sales from September to December. In the Pre-Roll category, Pure Laine's rankings in Alberta have also been outside the top 30, with data only available for September and October, where the ranks were 73rd and 83rd, respectively. This indicates a need for strategic adjustments to improve their standing in this competitive market.
In contrast, Pure Laine has maintained a more stable presence in Ontario within the Flower category, consistently ranking in the top 30, though there has been a slight decline from 19th in September to 22nd in December. This indicates a relatively strong market presence despite some fluctuation in sales figures. Meanwhile, in Saskatchewan, Pure Laine has shown a more varied performance in the Flower category, with rankings fluctuating between 24th and 29th over the last four months. This variability suggests potential in the Saskatchewan market, though further analysis would be required to understand the factors driving these changes. Overall, while Pure Laine faces challenges in Alberta, its performance in Ontario and Saskatchewan provides a more optimistic outlook.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Pure Laine has experienced a slight decline in its market position over the last few months of 2025. Starting at rank 19 in September, Pure Laine dropped to rank 22 by December, indicating a need for strategic adjustments to regain its standing. In contrast, LowKey maintained a stable position at rank 20 from November to December, suggesting a stronger hold in the market. Meanwhile, Tribal made a notable improvement, climbing from rank 24 to 21, which could be attributed to their sales surge in December. EastCann also showed a positive trend by moving up to rank 24 in December, while Sixty Seven Sins remained consistent at rank 23. These shifts highlight the dynamic nature of the market, where Pure Laine faces increased competition and must innovate to enhance its appeal and sales performance.
Notable Products
In December 2025, Original Kush (3.5g) maintained its top position as the best-selling product for Pure Laine, with sales reaching 8090 units. Special Haze (3.5g) continued to hold the second rank consistently from September through December. Big Pleasures (28g) remained steady at third place throughout the same period. Super Skunk (3.5g) also showed stability, retaining the fourth position across four months. Notably, Special Haze (14g) entered the rankings in November and maintained the fifth position in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
