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Jul-2025
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Overview
Market Insights Snapshot
Pure Laine's performance in the Alberta market for the Flower category shows a fluctuating trend over the months from April to July 2025. Starting at rank 16 in April, the brand improved its position to rank 13 in June, but then slipped back to rank 18 in July. This indicates a competitive and volatile market presence where maintaining a consistent ranking seems challenging. Meanwhile, in the Pre-Roll category, Pure Laine was absent from the top 30 in May, which could suggest a need for strategic adjustments in this category to gain a stronger foothold. However, by July, the brand had climbed to rank 62, showing potential for growth in the Pre-Roll segment.
In Ontario, Pure Laine maintained a relatively stable performance in the Flower category, with rankings hovering between 14 and 16 over the same period. This consistency could indicate a solid brand presence and customer loyalty in the Ontario market. On the other hand, in Saskatchewan, the brand's Flower category rankings remained mostly in the lower 20s, without breaking into the top 20, suggesting room for improvement. Despite these rankings, the brand's sales figures across these provinces reveal underlying trends and potential areas for strategic focus, which could be pivotal for Pure Laine's future growth and market positioning.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Pure Laine has experienced fluctuating rankings over the months from April to July 2025, indicating a dynamic market environment. In April, Pure Laine ranked 15th, but by May, it slipped to 16th, only to climb to 14th in June, before dropping again to 16th in July. This volatility suggests that while Pure Laine has the potential to improve its standing, it faces stiff competition. Notably, Versus consistently maintained a higher rank, starting at 11th in April and ending at 14th in July, which could be attributed to its relatively stable sales performance. Meanwhile, MTL Cannabis and LowKey have shown similar fluctuations but have managed to stay ahead of Pure Laine in most months. Additionally, Nugz (Canada) has been climbing steadily from 20th in April to 18th in July, indicating a positive sales trajectory that could pose a future threat to Pure Laine's market position. These insights highlight the need for Pure Laine to strategize effectively to maintain and improve its rank amidst a competitive and evolving market.
Notable Products
In July 2025, Original Kush 3.5g maintained its top position in Pure Laine's product lineup, achieving sales of 12,639 units, a slight increase from June. Big Pleasures 28g continued to hold the second rank, although its sales saw a decrease compared to the previous month. Special Haze 3.5g remained steady in the third position, despite experiencing a gradual decline in sales over the past months. Super Skunk 3.5g made a notable move, climbing to fourth place after being absent from the rankings in May and June. Original Kush 14g consistently held the fifth position, with a minor decrease in sales from June to July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
