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Oct-2025
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Overview
Market Insights Snapshot
In the Alberta market, Pure Laine's performance in the Flower category has seen a downward trend over the past few months. Starting at rank 18 in July 2025, the brand has steadily declined, reaching rank 43 by October 2025. This drop is accompanied by a decrease in sales from CAD 304,223 in July to CAD 123,129 in October. In the Pre-Roll category, Pure Laine has not made it into the top 30 rankings, with positions slipping from 62 in July to 80 by October. This indicates a challenging market environment for Pure Laine in Alberta, particularly in the Pre-Roll segment, where they have not managed to break into the top tier.
Conversely, in Ontario, Pure Laine's performance in the Flower category shows more stability. Despite some fluctuations, the brand maintained a position within the top 30, ranging from rank 16 in July to 21 in October. This suggests a relatively strong presence in Ontario's Flower market, with sales figures reflecting a high level of consumer engagement despite a slight dip in October. In Saskatchewan, Pure Laine's Flower category rankings also remained within the top 30, though towards the lower end, moving from rank 25 in July to 28 in October. This consistency in Saskatchewan, albeit at lower rankings, could imply a stable but limited market share. Overall, Pure Laine's market performance varies significantly across provinces, with notable challenges in Alberta contrasted by more stable positions in Ontario and Saskatchewan.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Pure Laine has experienced fluctuating rankings over the past few months, reflecting a dynamic market environment. In July 2025, Pure Laine held a solid position at rank 16, but by August, it slipped to rank 22, indicating a potential challenge in maintaining its market share. Despite a brief recovery to rank 19 in September, Pure Laine again dropped to rank 21 in October. This volatility contrasts with the upward trajectory of Tenzo, which improved its rank from 25 in July to 19 in October, suggesting a growing consumer preference for their offerings. Meanwhile, Jonny Chronic and LowKey have shown mixed results; Jonny Chronic's rank declined from 20 to 23, whereas LowKey experienced a more significant drop from 15 to 20. The competitive pressure from these brands, especially with Sixty Seven Sins also gaining momentum, underscores the need for Pure Laine to strategize effectively to regain and sustain its position in the Ontario Flower market.
Notable Products
In October 2025, Original Kush (3.5g) maintained its position as the top-selling product for Pure Laine, despite a decrease in sales to 8174 units. Special Haze (3.5g) continued to hold the second rank, showing consistent performance over the past few months. Big Pleasures (28g) remained steady at third place, with a slight increase in sales compared to September. Super Skunk (3.5g) also retained its fourth position, indicating stable demand. Original Kush (14g) reappeared at the fifth spot, following a brief absence from the rankings in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
