.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the Alberta market, Pure Laine's performance in the Flower category has seen a noticeable decline over the past few months. Starting at rank 13 in June 2025, the brand has slipped out of the top 30 by September 2025, landing at rank 37. This downward trend is mirrored in their sales figures, which have decreased significantly from June to September. In contrast, their Pre-Roll category has shown some fluctuation, moving from rank 87 in June to a more favorable rank 64 in July, before declining again. Despite these challenges, Pure Laine's Pre-Roll sales saw a notable spike in July before tapering off in the subsequent months.
Meanwhile, in Ontario, Pure Laine has maintained a more stable position in the Flower category, consistently ranking within the top 30. After a slight dip in August, the brand improved its standing to rank 19 by September 2025, indicating a potential recovery in this market. Sales figures in Ontario reflect a similar trend, with a dip in August followed by an increase in September. In Saskatchewan, Pure Laine has consistently hovered around the mid-20s in ranking for the Flower category, suggesting a steady presence in this market. However, it's worth noting that their sales figures in Saskatchewan have shown some fluctuations, which could indicate changing consumer preferences or market dynamics.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Pure Laine has experienced notable fluctuations in its ranking and sales performance over the past few months. From June to September 2025, Pure Laine's rank shifted from 14th to 19th, indicating a challenging period as it faced stiff competition from brands like The Loud Plug and MTL Cannabis. Despite these challenges, Pure Laine managed to recover slightly in September, climbing back to 19th place from a low of 22nd in August. This recovery aligns with a positive sales trend, as September sales surpassed those of August. Meanwhile, Tenzo and Potluck have shown consistent upward movement in rank, with Tenzo improving from 26th to 21st and Potluck maintaining a steady presence in the top 20. The dynamic shifts in rankings and sales highlight the competitive pressures Pure Laine faces and underscore the importance of strategic positioning to regain and sustain higher market standings in Ontario's Flower category.
Notable Products
In September 2025, the top-performing product from Pure Laine was Original Kush 3.5g, maintaining its consistent position at rank 1 with sales of 9217 units. Special Haze 3.5g held steady at rank 2, showing a notable increase in sales to 5046 units from the previous month. Big Pleasures 28g remained at rank 3, recovering slightly with sales of 4257 units after a dip in August. Super Skunk 3.5g improved its standing from rank 5 in August to rank 4 in September, with sales reaching 3255 units. Little Pleasures 7g re-entered the rankings at position 5, marking its return with sales of 2539 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
