Pure Laine

Data Snapshot: May 04, 2024
Pure Laine Cannabis Brand Logo
$1M+

Apr-2024

Sales

Strong Growth

Trend

6-Month

11

Product Count

SKUs

Pure Laine

Overview

Pure Laine, a subsidiary of Heritage Cannabis West Corporation, is a noteworthy contender in the marijuana market, offering a range of products with a potency exceeding 20% as per guidelines from the Ontario Cannabis Store. Hailing from Quebec and part of the ROSE LifeScience network, this brand is distinct for its focus on more than sheer potency—it emphasizes the value of sensory aspects such as touch, smell, and sensation, resonating with a discerning customer base. Further distinguishing Pure Laine is its wide distribution and its parent company's significant footprints in North American cannabis network, thus marking it as a brand committed to delivering high-quality cannabis with an immersive consumer experience.
Markets

Pure Laine Locations

Product Trends

Pure Laine Categories

Pure Laine Sales

Market Insights Snapshot

Pure Laine Historical Sales by Category

In the competitive cannabis market of Alberta, Pure Laine has shown a notable performance within the Flower category, managing to climb the rankings over a four-month period. Starting at the 10th position in January 2024 and experiencing a slight dip to 12th in February and March, the brand made a significant jump to 8th in April. This upward movement is particularly impressive, considering the fluctuating sales figures from January's 547,601.0, a dip in February, a recovery in March, and a notable increase to 665,299.0 in April. The brand's ability to improve its ranking amidst these sales fluctuations suggests a growing consumer preference or strategic marketing efforts that have started to pay off by April 2024.

Meanwhile, in Ontario, Pure Laine's trajectory in the Flower category tells a story of consistent improvement and solidified market presence. Beginning at 12th in January 2024, the brand quickly ascended the ranks, securing the 7th spot in February, and impressively moving up to 5th in both March and April. This performance is underscored by a substantial increase in sales from January's 1,553,885.0 to a peak in March at 2,374,414.0, before a slight decrease to 2,282,751.0 in April. Despite the minor sales dip in April, maintaining the 5th position indicates strong brand loyalty and effectiveness in retaining its market share within Ontario's competitive landscape. Pure Laine's performance in Ontario is particularly noteworthy, suggesting a strategic positioning and consumer acceptance that could serve as a model for expansion into other markets or categories.

Apr-2024 Rank
Flower
8
5
Pure Laine

Competitive Landscape

In the competitive landscape of the Ontario cannabis flower market, Pure Laine has shown a notable upward trajectory in rankings over the first four months of 2024, moving from 12th in January to 5th by April. This rise in rank is indicative of significant sales growth, outpacing several competitors but still trailing behind leading brands such as The Original Fraser Valley Weed Co., which secured the 3rd position by April, and Pure Sunfarms and Good Supply, consistently holding the 4th and 6th spots respectively in the same period. Despite its impressive climb, Pure Laine's sales and rank remain lower than these top competitors, highlighting a competitive gap. However, its performance surpasses that of The Loud Plug, which saw a slight improvement but remained in the 7th position by April. Pure Laine's upward momentum in the Ontario flower category suggests a growing consumer preference and market share, positioning it as a brand to watch in the evolving cannabis landscape.

Pure Laine market ranking for ON Flower

Pure Laine

Notable Products

In April 2024, Pure Laine's top performer was Big Pleasures (28g) from the Flower category, maintaining its number one rank across the previous months with notable sales of 21,123 units. Following closely, Original Kush (3.5g) also from the Flower category, secured the second position, showing a consistent rise in popularity from January, with its rank improving from third to second. The third spot was taken by Special Haze (3.5g), which made a significant jump into the rankings in March and managed to hold onto its position in April. Original Kush (14g) was ranked fourth, indicating a stable demand for this product variant within the Flower category. Lastly, making its first appearance in the rankings, Special Haze (14g) claimed the fifth position, showcasing the growing variety in consumer preferences within Pure Laine's Flower offerings.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Big Pleasures (28g)
Flower
1
1
1
1
Original Kush (3.5g)
Flower
3
2
2
2
Special Haze (3.5g)
Flower
>5
>5
3
3
Original Kush (14g)
Flower
4
3
4
4
Special Haze (14g)
Flower
>5
>5
>5
5
View product & sales data

Top Selling Cannabis Brands

Simple, transparent pricing that grows with you. Try any plan free for 30 days.
Research the top cannabis brands across markets in the US and Canada.
Header image
User rating
start Today
Connect to Headset

Get Cannabis Market Data