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Nov-2025
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Overview
Market Insights Snapshot
LowKey has demonstrated a mixed performance across various categories and provinces in recent months. In the Flower category, the brand has seen a decline in its ranking in Ontario, maintaining a stable 16th position in August and September 2025 before dropping to 20th in October and November. This downward trend is mirrored by a consistent decrease in sales over the same period. Meanwhile, in Alberta, LowKey's Flower category rankings have consistently remained outside the top 30, indicating challenges in gaining a foothold in that market. The brand's performance in British Columbia has been more volatile, with a notable dip to 51st position in October, before recovering to 36th in November, suggesting potential fluctuations in consumer demand or competitive pressures in that region.
In the Pre-Roll category, LowKey's performance has been less prominent, with rankings generally outside the top 30 in several markets. Notably, in Ontario, the brand's ranking fell from 73rd in August to 97th by November, highlighting a significant decline in market presence. Similarly, in Alberta, LowKey's Pre-Roll products made a brief appearance in the rankings in September and October, but the absence of a ranking in November suggests a struggle to maintain visibility. British Columbia presents a different picture, where LowKey's Pre-Roll category was ranked 96th in August, but there is no subsequent ranking data, indicating challenges in sustaining their market position. These shifts across categories and regions underscore the competitive nature of the cannabis market and the need for strategic adjustments to improve brand performance.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, LowKey has experienced a notable shift in its market position over the past few months. Starting from a rank of 16 in August 2025, LowKey saw a decline to rank 20 by October and maintained this position into November. This downward trend in rank is mirrored by a decrease in sales, with November figures showing a significant drop compared to August. In contrast, competitors like MTL Cannabis and The Loud Plug have shown more stability, with MTL Cannabis maintaining a consistent rank around 18-19 and The Loud Plug experiencing some fluctuations but still outperforming LowKey in sales. Meanwhile, Pure Laine has shown resilience by improving its rank from 22 in August to 19 in September, although it settled back to 21 by November. These dynamics suggest that while LowKey faces challenges in maintaining its market share, there is potential for strategic adjustments to regain its competitive edge in the Ontario Flower market.
Notable Products
In November 2025, Frost'd Flakes (7g) maintained its position as the top-performing product for LowKey, despite a decrease in sales to 10,420 units. Cookie'z (7g) consistently held the second rank over the months, with a notable sales figure of 6,520 in November. Larry (7g) regained its third position after slipping to fourth in October, showing a slight recovery in its rank. Frost'd Flakes Pre-Roll 7-Pack (3.5g) dropped to fourth place from its peak at third in October. El Jefe (7g) remained steady at fifth place, continuing its downward trend in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
