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Jan-2026
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Overview
Market Insights Snapshot
LowKey's performance in the Flower category reveals diverse trends across Canadian provinces. In Alberta, the brand's position has fluctuated slightly, moving from 39th in October 2025 to 44th by January 2026, indicating a struggle to maintain a strong foothold in this market. Conversely, in British Columbia, LowKey improved its rank from 55th to 41st between October and December 2025, but then stabilized without further upward movement into January 2026. Notably, in Ontario, LowKey consistently held the 20th position, suggesting a strong and stable presence in the Flower category within this province, despite a notable decrease in sales from October 2025 to January 2026.
In the Pre-Roll category, LowKey's performance shows both promising and challenging aspects. In Alberta, the brand did not make it into the top 30, with rankings of 100th and 99th in October and November 2025, respectively, which highlights a significant challenge in gaining traction in this category. Ontario presents a more dynamic picture, where LowKey's rank varied from 97th to 90th before slipping back to 96th by January 2026, indicating some volatility and competition in the market. This fluctuation suggests both opportunities for growth and the need for strategic adjustments to capture a larger market share in the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, LowKey has maintained a consistent rank at 20th place from October 2025 through January 2026. This stability in ranking contrasts with some of its competitors, such as The Loud Plug, which experienced a downward trend, dropping from 14th to 21st place over the same period. Despite The Loud Plug's higher sales figures, their decline in rank may indicate challenges in sustaining market share. Meanwhile, Potluck has shown a slight improvement, moving from 17th to 18th place, suggesting a potential threat to LowKey if this trend continues. Pure Laine has also seen a positive shift, rising to 19th place in January 2026, which could increase competitive pressure on LowKey. Overall, while LowKey's sales have seen fluctuations, its stable ranking highlights a resilient position in a dynamic market, though it must remain vigilant of competitors' movements to maintain and potentially improve its standing.
Notable Products
In January 2026, LowKey's top-performing product was Frost'd Flakes (7g) in the Flower category, maintaining its position as the number one ranked product for four consecutive months with sales of 11,040 units. Cookie'z (7g), also in the Flower category, held steady at the second position, although its sales have seen a slight decline compared to previous months. El Jefe (7g) experienced a notable rise, moving up from the fifth position to third, indicating a positive shift in consumer preference. Frost'd Flakes Pre-Roll 7-Pack (3.5g) remained in fourth place, while Larry (7g) dropped from third to fifth, suggesting a decrease in demand. This analysis highlights a stable top-tier performance for Frost'd Flakes (7g) and a dynamic shift in the rankings for other products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
