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Dec-2025
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Overview
Market Insights Snapshot
LowKey's performance across various categories and regions shows a mixed bag of results, with notable movements in both positive and negative directions. In the Flower category, Alberta saw a downward trend where LowKey failed to break into the top 30, declining from a rank of 37 in September to 48 by December. Conversely, in British Columbia, LowKey experienced a significant fluctuation, initially ranked at 27 in September, dropping to 54 in October, but rebounding somewhat to 40 by December. Meanwhile, in Ontario, LowKey maintained a stable position in the Flower category, consistently holding the 20th rank from October to December, indicating a steady consumer base in this region.
The Pre-Roll category offers a different narrative, with LowKey struggling to maintain a foothold in the top rankings. In Alberta, the brand lingered near the bottom of the list, with its rank slipping from 97 in September to 100 by December, reflecting a decline in market performance. In British Columbia, LowKey's presence in the Pre-Roll category was fleeting, only appearing in the rankings in September at 95, before disappearing from the top 30 in subsequent months. Ontario presented a more dynamic scenario, where LowKey moved from 85 in September to 89 in December, showing a slight improvement after a dip in November. These mixed results across categories and regions suggest varying levels of brand strength and market penetration that could be explored further.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, LowKey has experienced a notable shift in its market position over the latter part of 2025. Starting from a rank of 16th in September, LowKey's position slipped to 20th by December, indicating a downward trend in its competitive standing. This decline in rank coincides with a decrease in sales, as seen from the drop in sales figures from September to November, before a slight recovery in December. In contrast, The Loud Plug showed a more dynamic performance, climbing to 15th place in October before settling at 19th in December, suggesting a more volatile but ultimately stronger market presence compared to LowKey. Meanwhile, MTL Cannabis maintained a relatively stable position around the 18th rank, with sales peaking in December. These competitive movements highlight the challenges LowKey faces in maintaining its market share amidst fluctuating consumer preferences and the strategic maneuvers of its competitors.
Notable Products
In December 2025, LowKey's top-performing product was Frost'd Flakes (7g) within the Flower category, maintaining its number one rank consistently from September through December. Cookie'z (7g) also held its position as the second best-selling product in the Flower category, showing steady sales performance across the months. The Frost'd Flakes Pre-Roll 7-Pack (3.5g) rose to third place, having improved from fourth in November, with sales reaching 4017 units. Larry (7g) remained in fourth place, despite a slight dip in sales from November. El Jefe (7g) maintained its fifth position throughout the period, indicating stable demand within its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
