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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
LowKey is stocked at 34 licensed dispensaries across Mississippi, Nevada, and 2 other states, 27 of them in Mississippi, with the deepest coverage in Jackson, Brandon, Byhalia, Byram, and Canton. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, LowKey’s mix concentrated in Flower at 94.56% share, with Flower sales up 31.45% year over year and 19.15% month over month, while Pre-Roll held 5.44% share with a 40.36% year-over-year decline but a 60.51% month-over-month rebound; the average price rose 46.40% year over year to $58.96, with Flower pricing at a premium and Pre-Roll priced lower, indicating trading up within core SKUs. Taken together with a brand-level sales increase of 23.36% year over year and a 24-month expansion of 223.78%, the pattern implies LowKey is winning on premiumized Flower velocity rather than breadth, concentrating gains where price elasticity currently favors higher-ticket formats.
LowKey’s 94.56% Flower dependence alongside a #11 Flower rank in Ontario indicates a scale position that benefits from premium pricing but heightens exposure to single-category volatility; the 19.15% month-over-month Flower growth versus a 60.51% month-over-month Pre-Roll surge suggests emerging headroom in Pre-Roll that could diversify risk if sustained. With Pre-Roll still down 40.36% year over year and Flower up 31.45% year over year, the mix skews toward a price-led strategy that can support rank gains in peak demand windows but may cap share capture in value-seeking segments, implying targeted expansion in Pre-Roll could convert recent monthly momentum into a steadier second leg without diluting the premium Flower anchor.
Competitive Landscape
LowKey ranks #11 in ON Flower in July 2026, improving 4 spots from #15 year over year, and holding flat versus April 2026 at #11; this matches its peak rank of #11 in July 2026, indicating a ceiling despite upward YoY movement. In contrast, Shred moved from #2 to #1 with a 17.23% YoY sales increase, while Spinach climbed from #4 to #2 alongside 31.07% YoY growth, signaling that leaders are consolidating top positions even as Back Forty / Back 40 Cannabis slid from #1 to #4 with a -5.44% YoY sales change. The pattern—up 4 ranks YoY but capped at #11 and unchanged over the last three months—implies LowKey has momentum but is encountering a competitive plateau that will require a share-accretive move to break into the top 10.
Notable Products
Frost'd Flakes Pre-Roll 7-Pack (3.5g) posted the sharpest move in July 2026 with +197% MoM to rank 5, while El Jefe (28g) fell -42% to rank 9, marking a split between format momentum and bulk-flower softness. Frost'd Flakes (28g) surged +76% MoM to rank 3 versus Frost'd Flakes (7g) at +12% and rank 1, and Lemon Razz (7g) declined -19% at rank 6, indicating heavier packs are pulling ahead even as select 7g SKUs lose pace. Four of the top ten are Flower SKUs from the Frost'd Flakes and Cookie'z families, with Cookie'z (7g) up +27% at rank 2 compared to Cookie'z (28g) at +13% and rank 7, suggesting brand equity is intact but size preference is shifting. The pattern implies LowKey is tilting toward larger-pack Flower and multi-pack Pre-Rolls, signaling a strategy that favors value-forward formats over breadth in 7g offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
