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Oct-2025
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Overview
Market Insights Snapshot
LowKey's performance in the Alberta market for the Flower category shows a slight downward trend from July to October 2025, with rankings moving from 47th to 39th place. Despite the improvement in rank from July to August, the brand did not manage to break into the top 30, which could be seen as a missed opportunity for growth. In terms of sales, there was an initial increase in August, followed by a gradual decline through October, which might be a point of concern for the brand's market strategy in this region. Meanwhile, in the Pre-Roll category, LowKey only entered the rankings in September at 91st place, maintaining this position in October, which suggests a stable, albeit low, presence in this segment.
In British Columbia, LowKey's Flower category saw a notable fluctuation, peaking at 25th place in September before dropping to 46th by October. This indicates a volatility that could be tied to either market dynamics or internal factors affecting the brand's offerings. The Pre-Roll category remained consistently outside the top 90, which may indicate limited market penetration or competitive challenges. In Ontario, LowKey maintained a stronger position in the Flower category, consistently ranking within the top 20 until October, where it slipped to 20th. However, the Pre-Roll category saw a more significant decline, dropping from 62nd in July to 92nd by October, suggesting a potential area for strategic reevaluation.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, LowKey has experienced a notable shift in its market position over the past few months. Starting from a rank of 15 in July 2025, LowKey maintained this position through August but saw a decline to 16 in September and further dropped to 20 by October. This downward trend in rank coincides with a decrease in sales from July to October, suggesting potential challenges in maintaining market share. In contrast, Tenzo has shown a consistent upward trajectory, improving its rank from outside the top 20 to 19 by October, with a steady increase in sales. Meanwhile, MTL Cannabis has maintained a stable rank around 17-18, with sales figures slightly fluctuating but remaining robust. Pure Laine and Sixty Seven Sins have also seen some rank improvements, although their sales are lower compared to LowKey. These dynamics indicate that while LowKey has been a strong player, it faces increasing competition and may need strategic adjustments to reclaim its higher ranking and bolster sales.
Notable Products
In October 2025, Frost'd Flakes (7g) maintained its position as the top-selling product for LowKey, continuing its streak as the number one ranked item since July 2025, with sales reaching 11,169 units. Cookie'z (7g) also held steady in second place, consistently ranking just behind Frost'd Flakes over the past four months. Notably, Frost'd Flakes Pre-Roll 7-Pack (3.5g) climbed to third place in October, improving from its fifth-place ranking in September and August. Larry (7g) experienced a slight drop, moving from third to fourth place, while El Jefe (7g) fell to fifth place from its previous fourth-place position. Overall, the rankings reflect a stable performance for LowKey's top products, with only minor shifts in positioning.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
