Data Snapshot: Oct 05, 2026
$1M+

Sep-2026

Sales

Strong Growth

Trend

6-Month

28

Product Count

SKUs

$61.07

Avg Price

25.3%

YoY Sales Change

53%

YoY Price Change

Established in 2019, LowKey is an evolving cannabis brand known for its commitment to providing quality products at good prices, and a focus on consumer education. The dispensary, set to open in Dorchester by summer 2023, is undergoing a strategic expansion to operate at various locations across the Boston area. Notable for its promise of good weed at affordable rates, LowKey, affiliated with MTL Cannabis, is broadening its product range to include hash, thereby expanding its portfolio from its founding as a CBD company.
LowKey

Where to Buy

LowKey is stocked at 55 licensed dispensaries across Mississippi, Nevada, and 2 other states, 48 of them in Mississippi, with the deepest coverage in Jackson, Starkville, Byram, Canton, and Grenada. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/10430.json?v=20261004
LowKey Sales

Market Insights Snapshot

LowKey Historical Sales by Category

LowKey concentrated 94.32% of September 2026 sales in Flower, up 34.42% year over year and 4.37% month over month, while Pre-Roll held 5.68% share with a 40.93% year-over-year decline but a 14.99% month-over-month lift. This mix coincided with a 53.04% increase in average price to $61.07 and a 25.33% brand sales year-over-year gain, indicating the September 2026 uptick leaned on higher-priced Flower rather than a broader category expansion; the pattern implies the brand is deepening category concentration even as Pre-Roll volatility introduces near-term lift without reversing its annual contraction.

With Flower anchoring rank 11 in Ontario and carrying 94.32% share, the 4.37% month-over-month growth in September 2026 against a 14.99% Pre-Roll rebound suggests pricing power and assortment depth are centered in a single category rather than diversified across formats. The combination of a 34.42% year-over-year Flower increase and a 40.93% Pre-Roll decline, alongside a 53.04% average price rise, implies positioning that prioritizes premiumized Flower and tolerates Pre-Roll retrenchment, making incremental share gains more likely to come from trading up within Flower than from cross-category penetration.

Sep-2026 Rank
Flower
Pre-Roll
15
⊝
21
⊝
11
⊝
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
94.3%
$66.07
+34.4%
+4.4%
Pre-Roll
5.7%
$27.06
-40.9%
+15.0%
LowKey

Competitive Landscape

LowKey is ranked #11 in ON Flower in September 2026, improving 4 positions year over year from #15 and holding steady versus June 2026 at #11, which places the brand at its peak rank to date in September 2026. In contrast, Spinach climbed from #3 to #1 while growing sales by 15.7%, and Back Forty / Back 40 Cannabis slipped from #1 to #3 with a 7.4% sales decline, indicating LowKey’s move into #11 occurred amid both upward pressure from leaders and openings created by a top-three retrenchment; with FIGR jumping from #14 to #5 on 51.7% growth, the competitive gap above #11 is dynamic, so LowKey’s plateau at its peak rank suggests a narrow window to convert stability into further rank gains before faster risers compress the ladder.

LowKey market ranking for ON Flower

LowKey

Notable Products

Cookie'z Pre-Roll 7-Pack (3.5g) posted the standout movement with +88.4% month over month to rank 9, while Lemon Razz (7g) fell 16.6% to rank 8, marking the steepest decline. Frost'd Flakes (7g) held rank 1 with +6.8% and Cookie'z (7g) stayed at rank 2 with +2.2%, as Frost'd Flakes (28g) slipped 2.6% at rank 3. Eight of the top ten are Flower SKUs and only two are Pre-Rolls, indicating the surge in Cookie'z Pre-Roll is a tactical outlier amid a Flower-led lineup. The pattern implies LowKey is anchored by mid-size Flower packs while selectively scaling winning strains into Pre-Rolls to widen basket reach.

Product
Category
May-2026
Jun-2026
Jul-2026
Aug-2026
Sep-2026
MoM %
Frost'd Flakes (7g)
Flower
1
1
1
1
1
+6.8%
Cookie'z (7g)
Flower
2
2
2
2
2
+2.2%
Frost'd Flakes (28g)
Flower
3
4
3
3
3
-2.6%
Larry (7g)
Flower
5
7
8
4
4
+7.9%
Cookie'z (28g)
Flower
6
6
6
5
5
+15.1%
El Jefe (7g)
Flower
4
5
4
8
6
+20.6%
Frost'd Flakes Pre-Roll 7-Pack (3.5g)
Pre-Roll
7
9
5
7
7
-0.6%
Lemon Razz (7g)
Flower
>10
3
7
6
8
-16.6%
Cookie'z Pre-Roll 7-Pack (3.5g)
Pre-Roll
9
10
>10
9
9
+88.4%
Lowkey Sativa (28g)
Flower
>10
>10
>10
10
10
+3.6%
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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