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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, LowKey concentrated 95.87% of sales in Flower while Pre-Roll held 4.13%, with Flower up 8.37% month over month but down 1.40% year over year, and Pre-Roll up 22.28% month over month but down 70.68% year over year; this mix coincides with an average price that is up 46.57% year over year and a brand-level sales decline of 10.16% year over year. Within Flower specifically in Ontario, LowKey sits at rank 11, which, combined with the month-over-month lift in both categories and the heavy reliance on Flower, implies that short-term momentum is coming from price-led gains inside a single category while the year-over-year drag reflects a contraction in Pre-Roll and elastic demand at higher price points.
The shift toward an even heavier Flower dependence alongside a 22.28% month-over-month rebound in the smaller Pre-Roll base suggests LowKey is consolidating around its core while testing recovery in a secondary format, yet the 1.40% year-over-year decline in Flower and 70.68% year-over-year drop in Pre-Roll indicate a narrower addressable reach at current pricing. Given the rank 11 position in Ontario Flower and a 46.57% year-over-year price increase against a 10.16% brand sales decline year over year, the pattern implies that maintaining share will require either moderating average price in Flower to expand volume or accelerating mix diversification so that Pre-Roll contributes incremental units rather than remaining a volatile 4.13% sliver.
Competitive Landscape
LowKey sits at rank #11 in Ontario Flower in June 2026, improving 2 positions from #13 year over year and edging up 1 spot from #12 three months prior, while peaking at its current #11 in June 2026; in contrast, Spinach climbed from #4 to #1 with 38.3% YoY sales growth and Back Forty / Back 40 Cannabis fell from #1 to #4 amid an 11.3% YoY sales decline, indicating LowKey’s steady rank gains are tied to incremental share capture but require sharper acceleration to break into the top 10 as faster-moving leaders widen gaps.
Notable Products
Frost'd Flakes (28g) posted the steepest decline in June 2026 at -20.01% while slipping to rank 4, and El Jefe (7g) fell -20.37% at rank 5, together signaling pressure on larger and mid-tier Flower formats. In contrast, Cookie'z (28g) rose +17.39% while holding rank 6, and Cookie'z Pre-Roll 7-Pack (3.5g) gained +31.88% at rank 10, indicating trading up within the Cookie'z line even as Frost'd Flakes (7g) dipped -8.63% but stayed at rank 1. Four of the top ten are Flower SKUs clustered in 7g sizes that collectively show mixed momentum, with Pre-Rolls entering the top ten at ranks 9 and 10 off mid-teens to thirty-plus percent MoM lifts; the balance implies a pivot from bulk ounces toward branded line extensions and convenient formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
