.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
LowKey's performance in the Flower category has shown varied results across different Canadian provinces. In Alberta, the brand has experienced significant upward momentum, climbing from a rank of 56 in January 2025 to 21 by April 2025. This movement is notable, as it indicates a growing market presence and potentially increased consumer preference in this region. Conversely, in British Columbia, LowKey's ranking fluctuated, peaking at 26 in March before dropping to 30 in April, which suggests a more competitive or volatile market environment. The absence of LowKey in the top 30 for the early months in Alberta highlights a remarkable turnaround, while their consistent presence in Ontario's top 20 indicates a stable and strong foothold in that province.
In Ontario, LowKey has maintained a steady presence within the top 20 brands, achieving a rank of 13 by April 2025. This stability suggests a consistent demand for their Flower products, which is supported by robust sales figures that remained strong throughout the months. The brand's ability to consistently hold a top position in Ontario contrasts with its more variable performance in other provinces. However, the lack of top 30 rankings in February for Alberta and British Columbia could imply challenges in market penetration or competition during that period. The overall trend for LowKey indicates a promising trajectory in certain regions, with opportunities for growth and consolidation in others.
Competitive Landscape
In the competitive landscape of the Ontario flower category, LowKey has shown a promising upward trajectory in rankings from January to April 2025. Starting at 16th position in January, LowKey climbed to 13th by April, indicating a positive momentum in market presence. This improvement is particularly notable when compared to competitors like MTL Cannabis, which fluctuated between 13th and 16th positions, and Pure Laine, which saw a decline from 9th to 15th over the same period. Despite The Loud Plug maintaining a relatively stable position, LowKey's sales growth from February to March suggests a robust strategy that could potentially challenge higher-ranked brands. The brand's ability to increase sales and improve ranking amidst fluctuating performances of competitors like Versus, which rose from 15th to 11th, highlights LowKey's potential for further growth in the Ontario market.
Notable Products
In April 2025, Frost'd Flakes (7g) maintained its position as the top-selling product for LowKey, continuing its streak from previous months with a sales figure of 16,477. Cookie'z (7g) also held steady in second place, showing a notable increase in sales compared to March. El Jefe (7g) climbed to the third position, improving from its fourth-place debut in March. Dessert (3.5g) experienced a slight drop to fourth place, while Haze (3.5g) remained stable at fifth. Overall, the rankings for LowKey's products showed consistent performance, with minor shifts in sales figures across the board.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
