.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
LowKey's performance in the cannabis market has shown varied trends across different states and categories. In the Flower category, the brand has experienced a notable fluctuation in rankings. In Alberta, LowKey's ranking dropped from 29th in May 2025 to 48th by July, before improving slightly to 38th in August. This indicates some volatility in their market presence, though the August recovery could suggest a strategic adjustment or market response. In contrast, British Columbia saw a more consistent performance with an upward trend, improving from 39th in May to 32nd in August, potentially reflecting a stronger market strategy or consumer preference in this region.
In Ontario, LowKey has maintained a stable position in the Flower category, consistently ranking 15th from June to August 2025. This stability suggests a solid consumer base or effective brand loyalty strategies in the province. However, the Pre-Roll category presents a different story. In Ontario, LowKey was not in the top 30 in May but entered the rankings at 55th in June, later dropping to 69th by August. This indicates challenges in gaining a foothold in the Pre-Roll market, which could be due to competitive pressures or consumer preferences. Meanwhile, in British Columbia, LowKey's entry into the Pre-Roll category at 86th in August highlights their initial efforts to penetrate this segment, although it suggests room for growth and improvement.
Competitive Landscape
In the competitive landscape of the Ontario flower category, LowKey has experienced a consistent presence, maintaining a steady rank of 15th from June to August 2025, despite a slight drop from 14th in May. This stability in rank contrasts with the dynamic shifts observed in other brands. For instance, FIGR improved its position from 17th in May and June to 13th by July, indicating a positive sales trajectory. Conversely, MTL Cannabis saw a decline, dropping from 13th in May to 17th by August, suggesting a decrease in sales performance. The Loud Plug maintained a relatively stable position, hovering around the 11th to 13th ranks, while Nugz (Canada) showed improvement, moving from 19th in May to 16th by August. These movements highlight LowKey's need to strategize for growth as competitors like FIGR and Nugz (Canada) demonstrate upward momentum in the market.
Notable Products
In August 2025, Frost'd Flakes (7g) maintained its position as the top-performing product for LowKey, continuing its streak as the number one ranked product since May 2025, with sales reaching 12,979. Cookie'z (7g) also held steady in second place, showing consistent performance across the months. Larry (7g) improved its rank from fourth in July to third in August, indicating a positive sales trend. El Jefe (7g) experienced a slight decline, moving from third in previous months to fourth place in August. The Frost'd Flakes Pre-Roll 7-Pack (3.5g) reappeared in the rankings at fifth place, showing a resurgence in sales figures compared to July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
