Data Snapshot: Nov 03, 2026
$1M+

Oct-2026

Sales

Strong Growth

Trend

6-Month

27

Product Count

SKUs

$61.92

Avg Price

60.1%

YoY Sales Change

56.4%

YoY Price Change

Established in 2019, LowKey is an evolving cannabis brand known for its commitment to providing quality products at good prices, and a focus on consumer education. The dispensary, set to open in Dorchester by summer 2023, is undergoing a strategic expansion to operate at various locations across the Boston area. Notable for its promise of good weed at affordable rates, LowKey, affiliated with MTL Cannabis, is broadening its product range to include hash, thereby expanding its portfolio from its founding as a CBD company.
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LowKey

Where to Buy

LowKey is stocked at 49 licensed dispensaries across Mississippi, Nevada, and 2 other states, 42 of them in Mississippi, with the deepest coverage in Jackson, Byram, Canton, Corinth, and Hattiesburg. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/10430.json?v=20261102
LowKey Sales

Market Insights Snapshot

LowKey Historical Sales by Category

In October 2026, LowKey concentrated 94.62% of sales in Flower with a 72.02% year-over-year lift and a 2.07% month-over-month uptick, while Pre-Roll held 5.38% share with a -28.01% year-over-year decline and a -4.67% month-over-month slide; the brand’s overall sales were up 60.06% year-over-year and average price rose 56.43% year-over-year to $61.92. Within Ontario Flower, the brand sat at rank 11, indicating depth in its core segment even as Pre-Roll underperformed both year-over-year and month-over-month; the pattern implies LowKey is leaning into a premiumized Flower focus while deprioritizing Pre-Roll, consolidating share where pricing power and velocity align.

With Flower averaging $66.57 versus Pre-Roll at $27.78 and maintaining a 94.62% mix, the 2.07% month-over-month growth in Flower alongside a -4.67% month-over-month in Pre-Roll signals resource allocation favoring higher-price, higher-momentum SKUs; in parallel, the 72.02% year-over-year Flower growth outpacing the brand’s 60.06% total year-over-year lift suggests category-led expansion concentrated in a single lane. Holding rank 11 in Ontario Flower while Pre-Roll contracts by 28.01% year-over-year implies a positioning bet on depth over breadth, where maintaining or improving Flower rank becomes the primary lever for share gains rather than diversifying into slower segments.

Oct-2026 Rank
Flower
Pre-Roll
#12
—
#20
—
#11
—
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
94.6%
$66.57
+72.0%
+2.1%
Pre-Roll
5.4%
$27.78
-28.0%
-4.7%
LowKey

Competitive Landscape

LowKey sits at #11 in ON Flower in October 2026, up 8 ranks year over year from #19, and matching its 3-month position at #11 while hitting a peak rank of #11 in October 2026; this contrasts with Back Forty / Back 40 Cannabis holding #1 after rising from #2 and posting a +17.4% YoY sales change, and Shred advancing from #3 to #2 with +26.7% YoY, whereas Spinach slipped from #1 to #4 despite a +0.3% YoY uptick and Pure Sunfarms stayed flat at #5 with −14.1% YoY; the pattern—stable #11 in both the current and 3-month views but an 8-rank YoY climb—implies LowKey’s trajectory is one of recovery into the top tier’s fringe without near-term momentum to breach the top 10.

LowKey category ranking vs. nearest competitors
LowKey

Notable Products

LowKey’s October 2026 sales are highly concentrated, with the top 10 products accounting for 97% of the brand and Frost'd Flakes (28g) alone at 22%. That concentration sits mostly in Flower, so most of its sales ride on a short list of strains and sizes.

Product
Type
Share of Sales
Avg Price
vs. Peer Avg
MoM %
Frost'd Flakes (28g)
Hybrid
22.0%
$127.26
+22.1%
+1.9%
Cookie'z (28g)
Hybrid
17.4%
$127.66
+22.4%
+12.3%
Frost'd Flakes (7g)
Indica
15.7%
$45.14
+16.4%
-14.1%
Cookie'z (7g)
Hybrid
14.2%
$45.87
+12.6%
-0.4%
Larry (7g)
Hybrid
8.3%
$43.94
+9.2%
+38.3%
El Jefe (7g)
Indica
4.7%
$43.84
+9.6%
-16.0%
Lemon Razz (7g)New
Hybrid
4.3%
$45.05
+12.0%
+1.9%
El Jefe (28g)New
Indica
4.2%
$123.98
+14.5%
+45.4%
Lowkey Sativa (28g)
Sativa
3.8%
$130.15
+26.2%
-12.3%
Cookie'z Pre-Roll 7-Pack (3.5g)
Hybrid - Single Strain
2.4%
$27.43
+30.2%
+12.4%

Peer avg: average price of the same product type and package size in the same states that month.

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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