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Sep-2025
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Overview
Market Insights Snapshot
LowKey has shown notable performance across various Canadian provinces, particularly in the Flower category. In Alberta, LowKey's Flower category has seen a gradual improvement in rankings, moving from 40th in June to 36th by September 2025. Despite not breaking into the top 30, this upward trend indicates a positive reception in the Alberta market, even though sales figures slightly fluctuated. In British Columbia, the Flower category has seen a more pronounced improvement, climbing from 40th in June to 24th in September, reflecting a strong growth trajectory that aligns with a significant increase in sales volume during the same period.
In Ontario, LowKey has maintained a relatively stable presence in the Flower category, consistently ranking around 15th or 16th over the months. This stability suggests a solid foothold in the province's market, although there has been a noticeable decline in sales figures from June to September. Conversely, the Pre-Roll category has not been as strong across provinces, with LowKey failing to break into the top 30 in Alberta and British Columbia for most months, only appearing in the rankings in September 2025. In Ontario, the Pre-Roll category has seen a decline from 55th to 79th, indicating challenges in maintaining market share in this segment.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, LowKey has maintained a consistent rank of 15th and 16th from June to September 2025, showcasing a stable presence despite fluctuations in sales. Notably, 1964 Supply Co has shown an impressive upward trajectory, moving from 21st in June to 15th by September, indicating a significant increase in market share and potentially pressuring LowKey's position. Meanwhile, FIGR has consistently ranked higher than LowKey, maintaining a position between 13th and 14th, which suggests a slightly stronger market performance. On the other hand, MTL Cannabis and The Loud Plug have experienced declines in rank, with The Loud Plug dropping from 11th to 17th, potentially providing LowKey with an opportunity to capture some of their market share. Overall, while LowKey's sales have decreased over the months, the brand's stable rank amidst these competitive shifts highlights its resilience and potential for strategic growth in the Ontario Flower market.
Notable Products
In September 2025, LowKey's top-performing product was Frost'd Flakes (7g) in the Flower category, maintaining its number one rank consistently since June 2025, with sales of 11,609 units. Cookie'z (7g), also in the Flower category, held steady at the second position throughout the months from June to September 2025. Larry (7g) climbed to the third spot in August and maintained this position in September, showing a positive trend from its fourth place in June and July. Frost'd Flakes Pre-Roll 7-Pack (3.5g) saw a rise in popularity, advancing from fifth in June to fourth in September. El Jefe (7g) experienced a decline, dropping from third in June to fifth in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
