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Jul-2025
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Overview
Market Insights Snapshot
LowKey's performance in the Flower category across Canadian provinces highlights some interesting trends. In Alberta, the brand experienced a decline in its ranking, dropping from 21st in April 2025 to 47th by July 2025. This downward trend is mirrored in their sales figures, which decreased significantly over the same period. Similarly, in British Columbia, LowKey's position slipped from 29th to 41st, indicating a consistent challenge in maintaining its market presence. Conversely, in Ontario, LowKey maintained a relatively stable position, fluctuating slightly but holding firm within the top 15 rankings. This stability in Ontario's Flower category suggests a strong brand recognition or customer loyalty that might not be as prevalent in other regions.
In Ontario's Pre-Roll category, LowKey's absence from the top 30 brands until June 2025, when it entered at 55th place, indicates a late but potentially strategic entry into this segment. By July 2025, the brand had already moved up to 63rd, suggesting initial positive reception or effective market strategies that could be further explored. This is in stark contrast to its Flower category performance, where LowKey has been a consistent player. The data suggests that while LowKey faces challenges in maintaining its Flower category rankings across provinces, its entry into the Pre-Roll category in Ontario might offer new growth opportunities. Observing these movements could provide insights into the brand's strategic priorities and market dynamics within different Canadian regions.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, LowKey has experienced a slight decline in its rank from 13th in April 2025 to 15th by July 2025. This shift is notable as it reflects the dynamic nature of the market, with brands like FIGR improving their position from 17th to 13th, overtaking LowKey. Meanwhile, MTL Cannabis saw a downward trend, dropping from 14th to 17th, which indicates potential volatility among competitors. Despite the rank fluctuations, LowKey's sales have shown resilience, maintaining a relatively stable performance compared to brands like Versus, which experienced a notable decrease in sales from May to July 2025. The competitive environment suggests that while LowKey faces challenges in maintaining its rank, its sales performance remains a strong point, offering opportunities for strategic adjustments to regain its competitive edge.
Notable Products
In July 2025, LowKey's top-performing product was Frost'd Flakes (7g) in the Flower category, maintaining its first-place position consistently since April 2025, with a sales figure of 13,539 units. Cookie'z (7g), also in the Flower category, held steady at the second position throughout the months, showing a slight decline in sales. El Jefe (7g) secured the third rank, consistently following the same pattern as the previous months. Larry (7g) entered the rankings in June 2025 and maintained the fourth position in July. Notably, Cookie'z Pre-Roll 7-Pack (3.5g) appeared in the rankings for the first time in July, debuting at the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
