Market Insights Snapshot
LowKey's performance has seen some interesting shifts across different states and categories. In the Flower category, LowKey experienced a significant drop in ranking within Alberta, moving from the 50th position in August 2023 to the 87th in October 2023. This indicates a decrease in the brand's popularity within this category. However, the brand maintained a relatively stable position in the Flower category within British Columbia, where it remained within the top 20 brands from July to October 2023, despite a slight downward trend.
On the other hand, in the Pre-Roll category, LowKey was not ranked in July 2023 in both Alberta and Ontario, indicating it was not among the top 20 brands during this period. However, there was an improvement in Ontario, as the brand climbed to the 77th position in September 2023 and 92nd in October 2023. In Saskatchewan, LowKey showed a promising upward trend in the Flower category, climbing from the 69th position in July 2023 to 57th in October 2023. The brand's performance in the Pre-Roll category in this province, however, needs improvement as it was only ranked 91st in October 2023.
In the Flower category within British Columbia, LowKey has been experiencing a slight downward trend in both rank and sales from July to October 2023. While LowKey started off strong in July, ranking 13th, it has gradually slipped to 20th place by October. In terms of competitors, Weed Me has consistently outperformed LowKey, maintaining a higher rank and sales throughout the period. Versus and Highly Dutch have shown similar trends to LowKey, with a slight decrease in rank, but they have managed to keep their sales relatively stable. Redecan, on the other hand, has not managed to break into the top 20 ranks during this period, indicating lower sales compared to the other brands.
In October 2023, the top-selling product from LowKey was 'Dessert (3.5g)', a Flower category product, maintaining its position as the highest seller for four consecutive months. The 'Dessert Pre-Roll 7-Pack (3.5g)' in the Pre-Roll category climbed to the second spot from its third position in August 2023. 'Haze (3.5g)', another Flower category product, held the third position, dropping from its second spot in July and August. The fourth spot was claimed by 'Amnesia Haze (3.5g)', which has been fairly consistent in its ranking. The 'Dessert (28g)' product dropped to the fifth position from its third spot in July 2023. Notably, 'Dessert (3.5g)' sold 8874 units in October, reflecting its popularity among consumers.