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Oct-2025
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Overview
Market Insights Snapshot
Sluggers Hit has demonstrated varied performance across different states and product categories. In Arizona, the brand's presence in the Pre-Roll category has seen a decline from a rank of 6 in July 2025 to 12 by October. Despite this drop, the sales figures show a recovery in October, reaching $231,316. In the Vapor Pens category, Sluggers Hit managed to break into the top 30 by August but fluctuated slightly in subsequent months, indicating a competitive market landscape. Meanwhile, in California, the brand maintained a strong position in the Pre-Roll category, consistently ranking within the top 10, even climbing back to rank 5 by October after a brief dip. This consistency suggests a strong foothold in California's Pre-Roll market, despite the competitive pressures.
In contrast, Sluggers Hit's performance in the Concentrates category in California has been less stable, with rankings fluctuating between 33 and 42, indicating room for improvement in this segment. The Vapor Pens category in California showed a positive trend, with the brand climbing from rank 31 in July to 28 by October, hinting at potential growth opportunities. In Massachusetts, the brand did not make it into the top 30 for Pre-Rolls, peaking at rank 47 in October, highlighting the challenges faced in this region. Interestingly, in New York, Sluggers Hit made a notable entry into the top 30 for Pre-Rolls in October, ranking 24, which could indicate a burgeoning market presence. This movement across states underscores the dynamic nature of Sluggers Hit's market strategy and the varying competitive landscapes they navigate.
Competitive Landscape
In the competitive California pre-roll market, Sluggers Hit experienced notable fluctuations in its rank over the past few months, which could impact its sales trajectory. While maintaining a stable 5th position in July and August 2025, Sluggers Hit saw a dip to 7th place in September before rebounding to 5th in October. This fluctuation suggests a potential vulnerability to market dynamics or consumer preferences. In contrast, Kingpen consistently held the 3rd rank, indicating a strong and stable market presence, while Presidential remained steady at 4th place throughout the same period. Meanwhile, CannaBiotix (CBX) improved its position from 7th to 6th, and Pure Beauty climbed from 8th to 7th, showcasing upward momentum. These shifts highlight the competitive pressure Sluggers Hit faces and underscore the importance of strategic marketing and product differentiation to maintain and enhance its market position.
Notable Products
In October 2025, the top-performing product for Sluggers Hit was the Rose Infused Pre-Roll 5-Pack (3.5g) in the Pre-Roll category, securing the number one rank with sales of 3,470 units. The Fire OG Diamonds Hash Kief Infused Pre-Roll 5-Pack (3.5g) followed closely in second place. Euphoria Infused Pre-Roll (1.5g) moved down from second place in September to third in October, indicating a slight drop in its ranking despite increased sales. NYC Diesel Infused Pre-Roll 5-Pack (3.5g) and Lemon Cherry Gelato Infused Pre-Roll (1.5g) maintained their positions at fourth and fifth, respectively. Overall, the rankings suggest a competitive market within the Pre-Roll category, with slight shifts in product performance from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
