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Aug-2025
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Overview
Market Insights Snapshot
Sluggers Hit has shown varying performance across different states and product categories over recent months. In Arizona, the brand maintained a strong presence in the Pre-Roll category, ranking consistently within the top 10 for May through July, before slipping to 12th in August. This dip might be concerning, especially considering the brand's previous stability in that category. On the other hand, their Vapor Pens category performance in Arizona saw a significant fluctuation, dropping out of the top 30 in June and July but managing to re-enter at 30th in August. The brand's ability to bounce back into the rankings could indicate a potential recovery or strategic adjustment in their offerings.
In California, Sluggers Hit has demonstrated a more consistent performance in the Pre-Roll category, maintaining a top 10 position throughout May to August. This steady ranking suggests a strong consumer base and effective market strategies in California's competitive landscape. However, their performance in the Vapor Pens category improved notably in August, climbing from 40th in July to 31st, indicating a positive trend that may warrant further attention. Meanwhile, in Massachusetts, the brand struggled to gain a foothold in the Pre-Roll category, with rankings fluctuating and failing to enter the top 30 consistently, which could highlight challenges in market penetration or brand recognition in that state.
Competitive Landscape
In the competitive landscape of the California pre-roll category, Sluggers Hit has experienced a notable shift in its market position from May to August 2025. Initially ranked 6th in May, Sluggers Hit saw a slight decline to 7th in June and July, before dropping to 8th in August. This downward trend in rank is juxtaposed with a fluctuating sales performance, where sales dipped in June but rebounded in July and August, although not enough to maintain its initial rank. In contrast, CannaBiotix (CBX) consistently held the 6th position from June to August, showing a steady increase in sales each month. Pure Beauty also demonstrated resilience, maintaining a close competition with Sluggers Hit by improving its rank from 8th to 7th in August, supported by a consistent rise in sales. Meanwhile, Pacific Stone and Lime remained stable at 9th and 10th positions respectively, with Pacific Stone experiencing a slight decline in sales, whereas Lime's sales remained relatively flat. These dynamics suggest that while Sluggers Hit's sales are competitive, the brand faces challenges in maintaining its rank amidst strong performances from its competitors.
Notable Products
In August 2025, the top-performing product for Sluggers Hit was Baby Griselda Infused Pre-Roll 5-Pack (3.5g) in the Pre-Roll category, maintaining its number one rank from July with sales reaching 3597 units. Sluggers x Iced - Marshmellowz Infused Pre-Roll 5-Pack (3.5g) climbed to the second position, improving from fourth place in July. Bubble Bath Infused Pre-Roll (1.5g) held steady in third place, consistent with its ranking in July. Euphoria Infused Pre-Roll 5-Pack (3.5g) re-entered the rankings in fourth place after being unranked in July. Sluggers x Gas House - Pluto Infused Pre-Roll 5-Pack (3.5g) appeared in the top five for the first time, debuting at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
