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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Quiet Kings concentrated 59.01% of May 2026 sales in Flower while Pre-Roll accounted for 30.80%, with Vapor Pens and Concentrates contributing 6.57% and 3.60% respectively; this mix coincided with a 23.56% brand-level year-over-year lift and a 25.48% decline in average price. Within categories, Flower contracted year over year by 5.76% and month over month by 5.27%, whereas Pre-Roll expanded 71.61% year over year and 1.30% month over month; Vapor Pens surged 86.74% month over month and Concentrates rose 43.94% month over month while Edible fell 95.87% year over year and 9.96% month over month. With Flower ranked 12th in California, the pattern implies Quiet Kings is trading volume into value tiers and format breadth, using Pre-Roll and rapidly scaling inhalables to offset Flower softness at lower price points.
The pivot toward Pre-Roll (+71.61% YoY) alongside sharp month-over-month gains in Vapor Pens (+86.74%) and Concentrates (+43.94%) indicates a repositioning toward convenience and quick-turn formats, while the 25.48% drop in average price suggests deliberate price architecture to win share as Flower declines 5.76% YoY. Given a 59.01% reliance on Flower but only a 1.30% MoM uptick in Pre-Roll versus a 5.27% MoM Flower dip, the mix shift implies Quiet Kings is mitigating rank pressure in California Flower (rank 12) by accelerating accessory inhalables and maintaining basket entry via low-priced Pre-Rolls, positioning the brand to capture incremental trips even if flagship Flower share gradually recedes.
Competitive Landscape
Quiet Kings sits at rank #12 in CA Flower for May 2026, improving 3 positions from #15 year over year and edging 1 spot ahead of its February 2026 placement at #13; however, it remains 1 rank below its December 2025 peak at #11 and 10 positions behind category leader CAM, which climbed from #4 to #1 with a 46.9% YoY sales lift. Relative to STIIIZY holding flat at #2 year over year with 39.7% YoY growth and CannaBiotix (CBX) sliding from #1 to #3 with an 8.3% YoY sales decline, Quiet Kings’ 3-rank YoY gain but 1-rank slip from its peak signals a gradual re-entry toward the top 10 rather than a breakout surge.
Notable Products
Chem Cookies Pre-Roll (1g) posted the steepest movement in May 2026 with a -11.7% month-over-month change while holding rank 3, whereas Purple Cream Pre-Roll (1g) rose 49.0% month over month to rank 4, narrowly missing the +50% threshold and signaling contrasting velocity within adjacent tiers. Green Crack Pre-Roll (1g) climbed 27.8% month over month to rank 1, outpacing the flat-to-unknown trajectories of ranks 2 and 5–10, and the top SKU cluster is entirely Pre-Roll with all ten products in the category. With nine of the top ten lacking reported month-over-month percentages and one SKU down double digits while the leader advances nearly 28%, the pattern implies a portfolio leaning on a few momentum Pre-Rolls to drive share while laggards face pruning or repositioning within a concentrated format.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
