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Dec-2024
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Overview
Market Insights Snapshot
Oakfruitland has shown a notable performance in the California market, particularly in the Flower category. The brand maintained a strong position, securing the third rank in both September and October 2024, before experiencing a slight dip to fifth in November and then improving to fourth in December. This fluctuation suggests a resilient presence in the competitive Flower market, with an upward trend in sales, peaking at over $3.2 million in December. In contrast, Oakfruitland's performance in the Pre-Roll category has been less prominent, with rankings consistently outside the top 50, though there was a slight improvement from 66th in September to 55th by December. Such a position indicates potential growth opportunities or strategic adjustments needed to capture a larger share of this segment.
In the Vapor Pens category, Oakfruitland's performance has been relatively stable, with rankings hovering in the 40s throughout the fall months. The brand improved its ranking from 48th in September to 42nd in November, before slightly declining to 46th in December. Despite not breaking into the top 30, the incremental sales growth in October and November suggests a positive reception to their vapor pen products, which could be a focal point for future market strategies. The consistent presence in these rankings highlights Oakfruitland's steady influence in the California vapor pen market, although there is room for improvement to elevate their standing further.
Competitive Landscape
In the competitive California flower market, Oakfruitland has demonstrated resilience and adaptability, maintaining a strong presence despite fluctuations in rankings. Over the last quarter of 2024, Oakfruitland experienced a slight dip in rank from third in September and October to fifth in November, before recovering to fourth in December. This fluctuation suggests a dynamic market environment where competitors like STIIIZY, which consistently held the top spot in October and November, and Blem, which climbed from fifth to third, are formidable challengers. Despite these shifts, Oakfruitland's sales trajectory remains positive, with a notable increase in December, indicating strong consumer demand and effective market strategies. This performance highlights the brand's ability to compete with established players such as Alien Labs and Claybourne Co., both of which experienced more stable but less dynamic sales growth.
Notable Products
In December 2024, Pandora's Box (7g) emerged as the top-performing product for Oakfruitland, leading the sales rankings with a notable figure of 6986 units sold. Following closely, Pandora's Box (3.5g) secured the second position, showing a strong market presence. Guava-licious (7g) ranked third, maintaining its popularity with a steady performance from previous months, having been the top seller in October. Lucky Dragon (3.5g) experienced a slight drop to fourth place after leading in November, indicating a competitive market. Oak Lato (7g) rounded out the top five, showing a consistent decline in rank from September to December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
