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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Oakfruitland’s mix concentrated in Flower at 73.36% share with 43.96% year-over-year growth and 22.22% month-over-month growth, while Vapor Pens held 16.11% share with 35.31% year-over-year growth but a -6.38% month-over-month decline; Pre-Roll expanded to 10.52% share with 284.58% year-over-year growth and 39.23% month-over-month growth. The brand’s average price rose 4.54% year over year to $30.34, while Flower carried a higher $35.49 average, indicating premium-weighted contribution. Oakfruitland ranked 7 in Flower in California, and with June 2026 brand sales up 52.42% year over year alongside a 22.22% Flower month-over-month lift, the pattern implies category-led momentum anchored in Flower with accelerating Pre-Roll adding incremental share.
The shift toward a 73.36% Flower mix and a 10.52% Pre-Roll slice—paired with -6.38% month-over-month in Vapor Pens—implies positioning that prioritizes inhalables where Flower scale and Pre-Roll velocity can reinforce rank 7 in California Flower over the next cycle. With Pre-Roll growing 39.23% month over month against Flower’s 22.22%, and Pre-Roll’s 284.58% year-over-year surge outpacing Vapor Pens’ 35.31%, the mix suggests a trade-up from pens into ready-to-use formats and larger Flower baskets at a $35.49 average that supports the overall 4.54% brand pricing lift; the implication is a defensible price-to-volume stance where Flower remains the conversion engine and Pre-Roll becomes the reach driver while Vapor Pens plays a secondary, retention-focused role.
Competitive Landscape
Oakfruitland sits at rank #7 in CA Flower in June 2026, improving 5 positions from #12 year over year, while also edging up 1 spot from #8 in March 2026; against a market where STIIIZY moved from #2 to #1 and expanded sales by 62.5%, and CAM climbed from #3 to #2 with 56.2% sales growth, Oakfruitland’s rise contrasts with CannaBiotix (CBX) slipping from #1 to #3 despite positive 2.4% sales growth; although Oakfruitland is below its peak rank of #3 from March 2025, the combination of a 5-rank YoY gain and a 1-rank improvement over the last quarter implies regained relevancy and positioning to compete for a top‑5 slot if momentum persists.
Notable Products
Pandora's Box (7g) delivered the headline move in June 2026 with a 79.9% month-over-month surge to $214,937, vaulting to rank 1 while Oak-lato Cured Resin Disposable (1g) slid 15.4% to rank 9. Flower concentrated the leaderboard with six of the top ten SKUs, including Oak Lato (7g) at rank 2 with +14.4% and Pandora's Box (3.5g) at rank 3 with +32.1%, whereas Y2K Series - Pre-98 Bubba Kush (3.5g) dipped 3.4% at rank 4. The mix implies Oakfruitland is consolidating around larger Flower sizes and Pandora's Box branding while trimming momentum in Vapor Pens, pointing to a portfolio tilt toward higher-weight Flower velocity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
