.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Oakfruitland's performance in the California market across various cannabis categories has shown both stability and growth, with some notable shifts in rankings. In the Flower category, Oakfruitland maintained a steady presence, although there was a slight dip from 8th to 13th place between May and July 2025, before recovering to 11th place in August. This suggests a competitive market environment, yet Oakfruitland's ability to regain its position indicates resilience. Meanwhile, in the Vapor Pens category, the brand demonstrated a positive upward trajectory, climbing from 41st in May to 32nd in August. This consistent improvement highlights Oakfruitland's growing appeal in the vapor segment, which could be attributed to product innovation or increased consumer interest.
In contrast, the Pre-Roll category in California presents a different narrative for Oakfruitland. Initially outside the top 30, the brand made significant headway by moving from 83rd in May to 62nd in August. This upward movement, despite not breaking into the top 30, indicates a strategic push or changing consumer preferences that favor Oakfruitland's offerings. However, the brand's absence from the top rankings in this category suggests there is still considerable ground to cover to compete with leading brands. Overall, Oakfruitland's varied performance across categories points to both challenges and opportunities in the dynamic cannabis market of California.
Competitive Landscape
In the competitive California flower market, Oakfruitland experienced notable fluctuations in its rankings from May to August 2025. Starting at 8th place in May, Oakfruitland dropped to 11th in June and 13th in July, before recovering to 11th in August. This volatility contrasts with competitors like Fig Farms, which maintained a relatively stable position, improving from 11th in May to 10th in August. Meanwhile, Gramlin showed a strong upward trend, moving from 15th in June to 9th in August, overtaking Oakfruitland. Despite these rank changes, Oakfruitland's sales showed resilience, particularly in August, where it saw an increase compared to July, indicating potential for recovery. However, the brand faces challenges from UpNorth Humboldt and Quiet Kings, both of which are also vying for higher positions in this competitive landscape.
Notable Products
In August 2025, Pandora's Box 7g maintained its top position as the leading product for Oakfruitland, with a sales figure of $5750. Pandora's Box 3.5g followed closely, consistently holding the second rank across the months leading up to August. The introduction of Pandoras Box Pre-Roll 2-Pack 2g saw it debut at the third position, highlighting a strong entry into the market. Lucky Dragon 3.5g experienced a slight drop, moving from third to fourth place, while Fortune Cookie 7g entered the rankings at fifth. These shifts indicate a dynamic market with new products like Pandoras Box Pre-Roll gaining traction quickly.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
