Oakfruitland

Data Snapshot: Apr 03, 2024
Oakfruitland Cannabis Brand Logo
$1M+

Mar-2024

Sales

Neutral

Trend

6-Month

151

Product Count

SKUs

Oakfruitland

Overview

Oakfruitland, founded in 2019, is a family-owned cultivation company based in Oakland, California, dedicated to producing premium cannabis strains and high-quality smoking accessories. Initially known for growing cannabis for other brands, Oakfruitland has emerged with its own exclusive strains like V-Power, a potent indica hybrid. The brand is celebrated for its scalable operations, and its offerings extend beyond flowers to include distinctive accessories such as borosilicate glass tips.
Markets

Oakfruitland Locations

Product Trends

Oakfruitland Categories

Oakfruitland Sales

Market Insights Snapshot

Oakfruitland Historical Sales by Category

In the California market, Oakfruitland has shown a consistent performance in the Flower category, maintaining the 2nd rank from December 2023 through March 2024. This consistency is noteworthy, especially considering the slight dip in sales from December 2023 to February 2024 before rebounding strongly in March 2024 with sales of $3,817,568. However, the brand's performance in other categories tells a different story. For instance, in the Pre-Roll category, Oakfruitland experienced a gradual decline, slipping from the 55th position in December 2023 to the 70th by March 2024, indicating a potential area for improvement or a shift in consumer preferences within this segment.

Moreover, the Vapor Pens category presents a significant challenge for Oakfruitland, with a sharp drop from the 39th rank in December 2023 to the 90th in January 2024, after which it failed to make it into the top 30 brands for the subsequent months. This disappearance from the rankings could reflect a critical issue in either supply chain, product quality, market strategy, or consumer demand within this category. While the brand's stronghold in the Flower category is commendable, diversifying and strengthening its presence across other categories, especially in a competitive market like California, could be crucial for overall brand health and growth. The contrasting trajectories across these categories highlight the importance of a balanced portfolio and the need for strategic adjustments to address underperforming segments.

Mar-2024 Rank
Flower
Pre-Roll
Vapor Pens
2
70
Oakfruitland

Competitive Landscape

In the competitive landscape of the Flower category within the California market, Oakfruitland has maintained a strong position, consistently ranking 2nd from December 2023 through March 2024. Its closest competitor, CannaBiotix (CBX), has held the top rank across these months, showcasing a notable lead in sales, particularly in March 2024 where their sales surged significantly. Other notable competitors include Pacific Stone and Blem, with Pacific Stone making a remarkable jump to 3rd place in March 2024 from a lower rank in the previous months, indicating a strong upward sales trend. Blem also showed consistent improvement, moving up to 4th place by March 2024. Despite these shifts, Oakfruitland's sales saw a positive trend, with an increase in March 2024, reinforcing its strong position in the market. This competitive analysis highlights the dynamic nature of the Flower category in California, with Oakfruitland maintaining a strong presence amidst aggressive competition.

Oakfruitland market ranking for CA Flower

Oakfruitland

Notable Products

In March 2024, Oakfruitland's top-performing product was Pandora's Box (3.5g) in the Flower category, securing the first position with impressive sales of 7146 units. Following closely, Medusa (3.5g) made a notable entrance to the rankings, landing at the second spot without prior monthly ranks. Pandora's Box (7g) also emerged in the rankings for the first time, taking the third position, showcasing the brand's strong presence in the Flower category. Fortune Cookie (3.5g) and Oak Lato (7g) rounded out the top five, with Fortune Cookie maintaining a consistent performance across previous months and Oak Lato dropping from the top position in January to fifth in March. These shifts highlight dynamic consumer preferences and the competitive nature of Oakfruitland's product lineup.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Pandora's Box (3.5g)
Flower
>5
3
1
1
Medusa (3.5g)
Flower
>5
>5
>5
2
Pandora's Box (7g)
Flower
>5
>5
>5
3
Fortune Cookie (3.5g)
Flower
3
5
4
4
Oak Lato (7g)
Flower
5
1
2
5
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