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Oct-2025
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Overview
Market Insights Snapshot
Oakfruitland has demonstrated notable performance in the California market, particularly in the Flower category. Consistently ranked at 14th place in July and August 2025, the brand improved its position to 10th in both September and October. This upward movement in rankings is indicative of a robust growth trajectory, supported by a steady increase in sales figures over these months. On the other hand, their performance in the Pre-Roll category presents a mixed picture. Although they managed to climb from 84th in July to 60th in September, a slight decline to 68th in October suggests potential volatility or increased competition in this segment.
In the Vapor Pens category, Oakfruitland has shown a positive trend, moving from 40th place in July to 27th in October within California. This consistent improvement in rankings suggests a growing consumer preference or successful marketing strategies for their vapor pen products. Despite the competitive landscape, Oakfruitland's ability to maintain and improve its position in this category highlights its potential for further growth. However, the absence of Oakfruitland from the top 30 brands in other states and categories suggests that their market presence might be limited geographically, or that they face significant competition outside of California. This limitation could be an area of focus for future strategic expansion efforts.
Competitive Landscape
In the competitive landscape of the California flower category, Oakfruitland has shown a notable upward trajectory in recent months. From July to October 2025, Oakfruitland improved its rank from 14th to 10th, indicating a positive shift in market presence. This rise is particularly significant when compared to competitors like Connected Cannabis Co., which maintained a steady rank around 12th and 13th, and Gramlin, which experienced a slight decline from 9th to 11th. Meanwhile, Coastal Sun Cannabis saw fluctuations, dropping from 6th to 8th in October. Oakfruitland's consistent sales growth, culminating in a strong performance in October, suggests a robust market strategy and increasing consumer preference, positioning it favorably against its competitors.
Notable Products
In October 2025, Oakfruitland's top-performing product was Pandora's Box (7g) in the Flower category, maintaining its first-place ranking for four consecutive months with sales reaching 5969 units. Oak Lato (7g) rose to the second position in the Flower category, improving from its third-place ranking in September. Pandora's Box (3.5g) experienced a slight decline, moving from second to third place, despite strong sales figures. Oak-lato Cured Resin Disposable (1g) held steady at fourth place in the Vapor Pens category, showing a slight increase in sales. A newcomer to the top five, Pandora's Box Melted Diamond Cured Resin Disposable (1g), entered the rankings at fifth place in the Vapor Pens category, suggesting growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
