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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Oakfruitland’s mix tilted heavily to Flower at 70.88% share, yet that core declined 10.71% year over year while edging up 2.57% month over month, indicating reliance on a category with divergent YoY/MoM signals. Vapor Pens rose 52.30% YoY but slipped 1.00% MoM at a 20.61% share, and Pre-Roll expanded 116.91% YoY with a 22.25% MoM jump to 8.51% share; combined with an average price decline of 4.93% YoY to $28.95, the mix shift points to volume-led gains outside Flower. With an 8th-place rank in Flower in California, the pattern implies Oakfruitland is offsetting Flower headwinds by capturing faster growth in Pre-Roll and sustaining momentum in Vapor Pens despite a short-term MoM pause.
The acceleration in Pre-Roll alongside double‑digit YoY growth in Vapor Pens suggests Oakfruitland is pivoting toward lower price points (Pre-Roll average price $13.38 versus Flower $35.28) and higher-frequency formats, evidenced by Pre-Roll’s 22.25% MoM and 116.91% YoY surges while overall brand sales rose 3.27% YoY. Given Flower’s 70.88% share and 10.71% YoY decline, maintaining the 8th-place position in California Flower likely depends on preserving the 2.57% MoM uptick in Flower while allowing Pre-Roll’s 8.51% share and Vapor Pens’ 20.61% share to carry incremental growth; the implication is a two-speed portfolio where momentum categories backfill volume as the flagship category stabilizes.
Competitive Landscape
Oakfruitland sits at rank #8 in CA Flower in May 2026, unchanged year over year at #8 but down one spot from #7 in February 2026, while its peak position was #3 in March 2025; in contrast, CAM climbed from #4 to #1 year over year and CannaBiotix (CBX) slid from #1 to #3 as sales fell 8.3%. With STIIIZY holding #2 year over year alongside 39.7% sales growth and Blem advancing from #6 to #5 on 19.4% growth, Oakfruitland’s flat YoY rank at #8 and a 1-position dip versus three months ago indicate a stalled share position amid upward mobility from rivals, implying the brand must either outpace category growth or risk gradual erosion of placement as faster-rising peers consolidate the top five.
Notable Products
Pandora's Box (7g) posted the steepest decline in May 2026 at -49.0% MoM while sliding to rank 5, and Pandora's Box (3.5g) fell -31.3% to rank 6; in contrast, Y2K Series - Pre-98 Bubba Kush (3.5g) climbed to rank 1 with +43.8% MoM and now anchors the lineup. With four of the top ten coming from Flower, Oak Lato (7g) also dropped -12.7% to rank 2 as Vapor Pens like Oak-lato Cured Resin Disposable (1g) advanced +26.6% at rank 4, indicating share is rotating from heavier Flower SKUs toward a mix led by a single 3.5g hero and supported by inhalable formats. This pattern implies Oakfruitland is consolidating around a premium eighth-driven leader while trimming reliance on multi-gram Flower packs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
