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Oct-2026
Sales
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Avg Price
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YoY Price Change
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Oakfruitland is stocked at 218 licensed dispensaries across California, with the deepest coverage in Los Angeles, San Diego, Sacramento, Fresno, and San Jose. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Oakfruitland’s mix in October 2026 tilted toward Flower at 69.17% share with 109.12% year-over-year growth and 13.58% month-over-month, while Vapor Pens held 19.24% share with 73.00% year-over-year and 25.97% month-over-month, and Pre-Roll reached 11.60% share with 293.16% year-over-year and 35.05% month-over-month. Average price at the brand level rose 2.11% year-over-year to $28.41, while category pricing diverged with Flower at $37.67 and Pre-Roll at $12.94, indicating mixed pricing leverage as volume expands. With Oakfruitland ranked 4 in Flower in California and brand sales up 112.12% year-over-year alongside a 74.04% two-year increase, the pattern implies the portfolio is leaning into high-velocity Flower while using fast-growing Pre-Roll and accelerating Vapor Pens to add incremental share without diluting the core.
The acceleration in Pre-Roll (share +11.60% of mix with 293.16% year-over-year and 35.05% month-over-month) alongside Vapor Pens (19.24% share with 25.97% month-over-month) suggests a deliberate move into convenience formats that expand basket reach, while maintaining a premiumized Flower anchor (69.17% share and rank 4 in California). The combination of a modest 2.11% brand-level price uptick and double- to triple-digit volume growth by category implies price elasticity headroom in Flower and a value-entry on-ramp via Pre-Roll and Vapor Pens; operationally, the October 2026 mix positions Oakfruitland to defend top-tier Flower rank while capturing incremental trips from value-seeking and on-the-go consumers.
Competitive Landscape
Oakfruitland ranks #4 in CA Flower in October 2026, improving 7 positions year over year from #11 and gaining 3 spots since July 2026 from #7, while still sitting one slot below its peak of #3 last reached in March 2025; in the same period, STIIIZY moved up from #2 to #1 with a 44.5% YoY sales increase and CAM climbed from #3 to #2 with 60.0% YoY growth, whereas CannaBiotix (CBX) slipped from #1 to #3 alongside a -16.6% YoY decline; the pattern implies Oakfruitland’s upward rank momentum is tied to gains over the last quarter and pressure on a weakening incumbent, suggesting a path to re-test #3 if it sustains share against faster-growing leaders.
Notable Products
Oakfruitland prices well above similar products in October 2026, with average like-for-like pricing up 21.2%, and marquee items such as Pandora's Box (14g) priced 55.3% higher than comparable packs. That pricing stance indicates the brand captures more revenue per unit than peers, so much of its sales depend on elevated price points rather than sheer volume.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
