Market Insights Snapshot
In the flower category, Michigan's Rare Michigan Genetics has shown a mixed performance. Starting off in September 2023 outside the top 20 brands with a rank of 45, they made a significant leap in October 2023, landing at the 28th spot. However, this upward movement was short-lived as the brand fell back to 67th in November and further down to 70th in December. This fluctuation in rankings indicates a level of inconsistency in the brand's performance in the flower category within Michigan. Despite the decline in ranking, the brand did experience a noteworthy increase in sales from September to October.
On a more positive note, Rare Michigan Genetics has demonstrated a more stable performance in the Pre-Roll category. In Michigan, the brand consistently held onto its place within the top 20 brands from October to December 2023. Starting from the 49th place in September, the brand made a significant jump to the 19th spot in October and managed to maintain this position for the rest of the year. This consistent top 20 ranking signifies a strong presence in the Pre-Roll category, suggesting a more focused and successful strategy in this area.
In the Pre-Roll category for Michigan, Rare Michigan Genetics has shown a significant improvement in its rank, moving from 49th place in September 2023 to consistently holding the 18th spot from October to December 2023. This upward trend indicates a strong competitive stance against other brands in the same category and state. In comparison, Pleasantrees has maintained a relatively stable rank within the top 20, while Forte Cannabis has seen a slight decrease in rank. LOCO and Road Trip have also fluctuated within the top 20 ranks during this period. In terms of sales, while specific numbers are not disclosed, it's notable that Rare Michigan Genetics has seen a steady increase, suggesting a growing consumer preference for their product over the competitors.
In December 2023, Rare Michigan Genetics' top-performing product was the Floozie Pre-Roll (1g), which climbed from third place in November to secure the top spot. The Dank Juice Pre-Roll (1g) also saw a rise in popularity, moving from fourth to second place. The Frose OG Infused Pre-Roll (1g) and Cookie Butter Breath Pre-Roll (1g) made their debut in the top ranks, securing third and fourth place respectively. Meanwhile, the Cloud Cake Pre-Roll (1g) dropped from fifth place in October to the last spot in December. The Floozie Pre-Roll (1g) generated the highest sales in December, with a total of 9230 units sold.