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Jul-2025
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Overview
Market Insights Snapshot
Rare Michigan Genetics has demonstrated a noteworthy upward trajectory in the Michigan cannabis market, particularly in the Flower category. Over a four-month period from April to July 2025, the brand improved its ranking from 63rd to 37th place, indicating a significant rise in consumer preference and market penetration. This growth is underscored by a steady increase in sales, with a notable jump in July. Rare Michigan Genetics' ability to ascend the ranks in a competitive market like Michigan's suggests strategic positioning and effective marketing efforts that resonate well with consumers. However, it is important to note that despite this progress, the brand has not yet cracked the top 30 in the Flower category, which presents both a challenge and an opportunity for further growth.
In contrast, the brand's performance in the Pre-Roll category in Michigan has been more robust, maintaining a position within the top 20 throughout the same period. Starting at 16th place in April and climbing to 11th by July, Rare Michigan Genetics showcases a strong foothold in this category, supported by a consistent increase in sales figures. This upward trend in rankings and sales highlights the brand's competitive edge and potential for continued success in the Pre-Roll market. The fact that the brand is approaching the top 10 in this category is indicative of its strategic focus and effective product offerings, setting the stage for potential breakthroughs in the near future. Nonetheless, the brand's absence from the top 30 in other states or categories could indicate areas for potential expansion and diversification.
Competitive Landscape
Rare Michigan Genetics has shown a steady improvement in the Michigan pre-roll category, moving from 16th place in April 2025 to 11th place by July 2025. This upward trend in rank is indicative of a positive reception in the market, especially when compared to competitors such as STIIIZY, which experienced a drop from 8th to 10th place during the same period, and Swisher, which fell from 10th to 13th place. Meanwhile, Pro Gro has seen a significant rise, matching Rare Michigan Genetics by July, which suggests a competitive dynamic in the market. Notably, Rare Michigan Genetics' sales growth from April to July has been substantial, positioning it closer to the sales figures of higher-ranked brands, indicating a potential for further rank improvements if the trend continues.
Notable Products
In July 2025, the top-performing product for Rare Michigan Genetics was Boujee Pre-Roll (1g) in the Pre-Roll category, securing the number one rank with sales amounting to 12,655 units. Party Girl Pre-Roll (1g) climbed to the second position from fifth in June, showing a significant increase in sales. Malasada Premium Pre-Roll (1g) dropped one spot to third place, despite maintaining strong sales figures. Frozen Daiquiri Pre-Roll (1g) entered the rankings at fourth place, while Great White Pre-Roll (1g) slipped from third to fifth position. The rankings indicate a dynamic shift in consumer preferences, with Boujee Pre-Roll consistently leading the sales charts for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
