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Apr-2025
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Overview
Market Insights Snapshot
Rare Michigan Genetics has shown notable progress in the Michigan cannabis market, particularly in the Flower category. Starting the year outside the top 30, the brand has made a steady climb, moving from 86th position in January 2025 to 61st by April. This upward trajectory is indicative of growing consumer interest and possibly improved distribution or product offerings. The increase in sales from $308,153 in January to $452,889 in April further underscores this positive trend. However, the brand still has room for improvement to break into the top 30, which could be a strategic goal for the upcoming months.
In the Pre-Roll category, Rare Michigan Genetics has maintained a strong presence within the top 15 throughout the first four months of 2025. Starting at 15th place in January, the brand improved to 12th in March before a slight dip back to 13th in April. Despite this minor fluctuation, the brand's performance in this category is robust, with sales peaking at $669,371 in March. This consistency suggests a solid foothold in the Michigan pre-roll market, and it will be interesting to see if the brand can leverage this momentum to climb even higher in the rankings.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll market, Rare Michigan Genetics has shown a steady performance, maintaining a consistent presence in the top 15 brands from January to April 2025. Despite a slight dip from 12th to 13th place in April, Rare Michigan Genetics has demonstrated resilience amidst fierce competition. Notably, Pro Gro has been a significant competitor, climbing from 17th to 11th place, indicating a robust growth trajectory that could pose a challenge to Rare Michigan Genetics. Meanwhile, Rollz has also shown impressive performance, consistently ranking higher than Rare Michigan Genetics, which suggests a strong market presence. Conversely, Galactic experienced a drop in rank, which could provide an opportunity for Rare Michigan Genetics to capitalize on shifting consumer preferences. As the market evolves, Rare Michigan Genetics will need to strategize effectively to maintain and potentially improve its market position against these dynamic competitors.
Notable Products
In April 2025, the top-performing product from Rare Michigan Genetics was Jesus OG Pre-Roll (1g), which ranked first with sales of 13,706. No Bake Pre-Roll (1g) followed in second place, marking its debut in the rankings. Roy Jones Jr. Knock Out Pre-Roll (1g) secured the third position, also appearing in the rankings for the first time. Malasada Premium Pre-Roll (1g) held the fourth spot, showing a slight improvement from its previous fourth place in February. Cloud Cake Pre-Roll (1g) completed the top five, maintaining a consistent presence in the rankings for April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
