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Jun-2024
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Overview
Market Insights Snapshot
Rare Michigan Genetics has shown a mixed performance across various categories in Michigan. In the Concentrates category, the brand did not rank in the top 30 for March 2024, and saw a decline in rankings for the subsequent months, falling to 68th in April, 77th in May, and 91st in June. This downward trend is indicative of a struggle to maintain market share in this category. Conversely, the brand's performance in the Flower category is noteworthy; although it did not rank in the top 30, it achieved significant sales, amassing $707,787 in June. This suggests a strong consumer base and potential for future growth if strategic adjustments are made.
In the Pre-Roll category, Rare Michigan Genetics demonstrated a more positive trajectory. Starting at 33rd place in March, the brand experienced slight fluctuations, moving to 36th in April, 35th in May, and significantly improving to 11th in June. This upward movement indicates a growing popularity and acceptance among consumers in Michigan. The sales figures support this trend, with a remarkable increase from $269,027 in March to $786,841 in June. This category appears to be a stronghold for the brand, reflecting effective market strategies and consumer satisfaction. However, the brand's absence from the top 30 in other categories suggests areas that require attention and improvement.
Competitive Landscape
Rare Michigan Genetics has shown a remarkable upward trajectory in the Michigan Pre-Roll category, jumping from ranks in the mid-30s to an impressive 11th place by June 2024. This significant rise in rank indicates a strong increase in market presence and consumer preference. In comparison, The Factory has maintained a relatively stable position, hovering around the 13th to 15th ranks, while Doobies saw a notable improvement from 22nd to 12th place. Pro Gro and Top Smoke have consistently performed well, staying within the top 10 ranks. The rapid ascent of Rare Michigan Genetics suggests a significant increase in consumer interest and market share, likely driven by effective marketing strategies or product quality improvements. This upward trend positions Rare Michigan Genetics as a formidable competitor in the Michigan Pre-Roll market, challenging established brands and potentially reshaping market dynamics.
Notable Products
In June 2024, the top-performing product for Rare Michigan Genetics was Malasada Premium Pre-Roll (1g), maintaining its rank from the previous month with a notable sales figure of 11,789 units. Following closely was Roy Jones Jr. Knock Out Pre-Roll (1g), which surged to the second position after not being ranked in April and May. Dank Juice Pre-Roll (1g) held steady in third place for the second consecutive month, indicating consistent performance. S'more Martini Pre-Roll (1g) made its debut in the rankings at fourth place, while Floozie Pre-Roll (1g) dropped to fifth place after being unranked in May. Overall, the rankings show dynamic shifts, with new entries and significant movements among the top products.
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