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Aug-2024
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Overview
Market Insights Snapshot
Rare Michigan Genetics has shown a dynamic performance across various categories and states in recent months. In the Michigan market, their presence in the Concentrates category was notable in May 2024, ranking at 80th place, but they did not maintain a top 30 position in the subsequent months, indicating a decline or stagnation in this category. Conversely, in the Flower category, Rare Michigan Genetics managed to secure a 53rd rank in June 2024, although it dropped slightly to 64th place in both July and August 2024. This suggests a slight dip in their Flower category performance but still indicates a consistent presence in the market.
The Pre-Roll category tells a more optimistic story for Rare Michigan Genetics in Michigan. Starting from a 36th place ranking in May 2024, they rapidly ascended to 14th place by June 2024 and maintained this position through July, before a slight drop to 15th place in August 2024. This consistent high ranking highlights strong consumer demand and a positive reception for their Pre-Roll products. These movements across categories and months provide a clear picture of the brand's strengths and areas for potential improvement, particularly in maintaining and growing their presence in the Concentrates category.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Rare Michigan Genetics has shown a significant upward trajectory in rankings and sales over the past few months. Starting from a rank of 36 in May 2024, the brand jumped to 14 in June and maintained this position through July before slightly dropping to 15 in August. This rapid ascent indicates a strong market response and growing consumer preference. In comparison, Presidential and Redemption have experienced more fluctuating ranks, with both brands showing a mix of gains and losses but generally remaining within the top 20. Notably, Top Smoke has consistently held higher ranks, although it saw a decline from 9 in May to 13 in August. The steady performance of Muha Meds, which hovered around the 16th position, contrasts with Rare Michigan Genetics' more dynamic rise. These insights suggest that Rare Michigan Genetics is becoming a formidable player in the Michigan pre-roll market, potentially challenging established brands and attracting a growing customer base.
Notable Products
In August 2024, the top-performing product for Rare Michigan Genetics was Roy Jones Jr. Knock Out Pre-Roll (1g), which reached the number one spot with notable sales of 17,695 units. Dank Juice Pre-Roll (1g) climbed to the second position, showing a significant increase from previous months. Spacewalk Infused Pre-Roll (1g) improved its rank to third, up from fifth in July. Granny's Tea Pre-Roll (1g) dropped to fourth place, despite being the top performer in July. S'more Martini Pre-Roll (1g) rounded out the top five, experiencing a slight decline from its second position in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
