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Apr-2025
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Overview
Market Insights Snapshot
Rollz has demonstrated a noteworthy presence in the Pre-Roll category within the state of Michigan. Beginning the year with a rank of 14th in January, Rollz improved its position to 10th by February, before experiencing a slight decline to 11th in March and settling at 12th in April. This fluctuation in rankings suggests a competitive landscape, where Rollz has managed to maintain a relatively strong position despite minor setbacks. The brand's sales in Michigan show a robust upward trend from January to March, with a peak in March before a slight dip in April. This indicates a consistent demand for Rollz's Pre-Roll products, although the slight decrease in April may suggest seasonal factors or increased competition impacting sales.
Interestingly, Rollz's performance in other states and categories is not mentioned, implying that the brand did not make it into the top 30 rankings outside of Michigan's Pre-Roll segment. This could be seen as a potential area for growth or a reflection of focused market strategies that prioritize certain regions. The absence of Rollz in other state rankings might suggest limited market penetration or a strategic focus on strengthening its foothold in Michigan. Understanding the dynamics behind these rankings could provide valuable insights into Rollz's market strategies and areas for potential expansion or improvement. Such information would be crucial for stakeholders looking to assess the brand's overall market performance and growth potential across different regions and product categories.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Rollz has demonstrated notable resilience and adaptability in the first quarter of 2025. Despite facing stiff competition, Rollz maintained a relatively stable rank, fluctuating slightly between 10th and 14th place. This stability is particularly impressive given the dynamic movements of competitors such as Pro Gro, which climbed from 17th to 11th, and Swisher, which made a significant leap from 45th to 10th place by April. Meanwhile, Rare Michigan Genetics and Galactic showed less dramatic rank changes, indicating a more stable competitive environment. Rollz's sales figures reflect a strong performance, especially in February and March, where it surpassed several competitors, although it was slightly outpaced by Swisher in April. These insights suggest that while Rollz is holding its ground, the brand must continue to innovate and adapt to maintain its competitive edge in a rapidly evolving market.
Notable Products
In April 2025, Pineapple Express Infused Pre-Roll (1g) maintained its position as the top-selling product for Rollz, with impressive sales reaching 28,239 units. Ice Cream Cookies Infused Pre-Roll (1g) held steady in second place, showing consistent performance from March. Blue Widow Infused Pre-Roll (1g) climbed from fifth place in March to third in April, indicating a positive trend in its popularity. Guava Gelato Diamond Infused Pre-Roll (1g) re-entered the rankings at fourth place, after not being listed in prior months, showing a resurgence in demand. Rainbow Belts Diamond Infused Pre-Roll (1g) rounded out the top five, slightly dropping in rank but still maintaining strong sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
