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Where to Buy
Rollz is stocked at 95 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Flint, Monroe, Ann Arbor, and Detroit. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In July 2026, Rollz concentrated 100.0% of sales in Pre-Roll, with category sales up 82.70% year over year and 46.71% month over month, while average price rose 3.43% YoY against a single-category mix that stayed fully allocated to Pre-Roll. Within the Michigan Pre-Roll context, rank sat at 10, implying mid-pack scale as unit velocity expanded faster than pricing, and the 46.71% MoM surge alongside an 82.70% YoY lift signals volume-led expansion rather than price-led growth.
These shifts position Rollz as a volume-centric Pre-Roll specialist in Michigan: holding the 10 rank while prices increased only 3.43% YoY indicates gains driven by distribution or repeat purchase depth, and a 46.71% MoM step-up compresses the time to climb ranks if sustained. The 100.0% mix concentration combined with 82.70% YoY growth implies a single-format focus that can defend share through scale, but the modest price delta versus the large volume lifts suggests headroom to trade up only if the brand can maintain rank 10 or improve it without eroding the 46.71% MoM momentum.
Competitive Landscape
Rollz sits at rank #10 in Michigan Pre-Roll in July 2026, improving 4 positions year over year from #14 and rising 6 spots since April 2026 when it was #16; this marks a peak rank of #10 in July 2026 while the category leader Jeeter held at #1 year over year with a 4.0% sales lift and Mitten Extracts advanced from #7 to #4 alongside a 68.5% YoY sales increase. Against that backdrop, Cali-Blaze stayed at #2 despite a 38.5% YoY sales decline and Goodlyfe Farms slipped from #4 to #5 with a 36.4% YoY drop, indicating Rollz’s upward rank shift is occurring while some incumbents lose momentum; the trajectory implies Rollz is converting relative share from declining competitors and has line-of-sight to the #8–#9 tier if the post-April climb continues through October 2026.
Notable Products
Maui Wowie Infused Pre-Roll (1g) posted the standout movement in July 2026 with a 106.98% month-over-month surge, climbing to rank 2, while Boomsticks - Cereal Milk Infused Pre-Roll (1g) advanced 48.75% to rank 6, indicating momentum concentrated in a few SKUs rather than broad-based uplift. Pineapple Express Infused Pre-Roll (1g) held rank 1 with $99,860 in sales as Spartan Haze Diamond Infused Pre-Roll (1g) rose 37.99% at rank 5, and six of the top ten are Boomsticks or Diamond-infused variants in the Pre-Roll category, pointing to a clear tilt toward potency-forward formats. The lack of any steep month-over-month declines below -10% across the top ten suggests Rollz is consolidating gains without visible attrition at the top ranks. The mix implies Rollz is leaning into higher-potency infused pre-rolls as the commercial core, prioritizing depth in a few hero SKUs over breadth across the lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
