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Aug-2025
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Overview
Market Insights Snapshot
In the Michigan market, Rollz has shown notable performance within the Pre-Roll category. The brand's ranking has fluctuated over the months, with a peak at 10th place in July 2025, before returning to 14th place in August 2025. This indicates a competitive positioning as Rollz managed to climb the ranks mid-summer before facing increased competition or shifts in consumer preference towards the end of the summer. Despite these fluctuations, the brand experienced a significant sales increase in July, suggesting a strong consumer demand during that period.
While Rollz maintained a presence in the top 15 of the Pre-Roll category in Michigan throughout the summer months, it is important to note that the brand did not appear in the top 30 in other states or provinces. This could be seen as a limitation in geographical reach or market penetration outside of Michigan, which might be an area for potential growth. The absence from other top 30 lists highlights the brand's stronghold in Michigan but also underscores the competitive nature of the cannabis market across different regions. Understanding these dynamics can provide insights into Rollz's strategic market positioning and potential areas for expansion.
Competitive Landscape
In the competitive landscape of the Michigan Pre-Roll category, Rollz has experienced notable fluctuations in its ranking and sales performance from May to August 2025. Despite a strong showing in July, where Rollz climbed to the 10th position, it slipped back to 14th in August. This volatility is mirrored in its sales, which peaked in July before declining in August. Competitors such as Swisher and Play Cannabis have maintained more stable rankings, with Swisher consistently holding a top 11 position and Play Cannabis improving to 12th in August. Rare Michigan Genetics also poses a competitive threat, showing a similar rank trajectory to Rollz, but with a stronger rebound in August. These dynamics suggest that while Rollz has the potential to break into the top 10, sustaining this position amidst strong competition requires strategic adjustments to capitalize on its sales momentum.
Notable Products
In August 2025, the top-performing product from Rollz was Boomsticks - Berry Gelato THCa Infused Pre-Roll (1g), reclaiming the number one spot from its second-place ranking in the previous two months, with sales reaching 26,747 units. Blue Widow Infused Pre-Roll (1g) fell to second place from its top position in June and July, indicating a slight dip in its sales momentum. Tiger Blood Infused Pre-Roll (1g) debuted impressively at third place, showcasing strong market entry. Boomsticks - Cereal Milk Infused Pre-Roll (1g) maintained its fourth-place ranking from July to August, showing consistent performance. Lastly, Boomsticks - Freaky Tiki THCa Infused Pre-Roll (1g) entered the top five for the first time, signaling potential growth in its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
