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Sep-2025
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Overview
Market Insights Snapshot
In the Michigan market, Rollz has shown a dynamic performance in the Pre-Roll category over the summer months of 2025. Starting in June, Rollz held the 14th position, which improved to 11th in July. However, the brand saw a slight dip in August, falling back to 15th, before recovering to the 13th spot in September. This fluctuation indicates a competitive landscape where Rollz is managing to maintain a presence within the top 15, demonstrating resilience and a consistent consumer base. The brand's ability to bounce back in rankings suggests strategic adjustments or market responses that could be explored further for insights into their operational agility.
While Rollz's sales figures in Michigan reflect an upward trend from June to September, it's noteworthy that they didn't manage to break into the top 10 during this period. The peak in July, where sales reached over $750,000, highlights a significant surge in demand, possibly due to seasonal factors or promotional activities. However, the absence of Rollz in the top 30 rankings for other states or categories during these months suggests that their market presence might be concentrated, or their strategies are heavily focused on the Michigan Pre-Roll segment. This raises questions about their brand positioning and market penetration strategies in other regions, which could be pivotal for their future growth.
Competitive Landscape
In the competitive landscape of Michigan's pre-roll category, Rollz has experienced notable fluctuations in its ranking over the summer months of 2025. Starting in June at rank 14, Rollz improved to 11th in July, only to drop to 15th in August, before climbing back to 13th in September. This volatility suggests a dynamic market environment where consumer preferences are rapidly shifting. Competitors like Sapphire Farms and Swisher have maintained relatively stable positions, with Sapphire Farms consistently outperforming Rollz in sales, especially in August where it ranked 11th compared to Rollz's 15th. Meanwhile, Michigander Fire has shown a strong upward trajectory, moving from 22nd in June to an impressive 11th by September, indicating a potential threat to Rollz's market share if this trend continues. As Rollz navigates these competitive pressures, understanding the strategies and consumer appeal of these rising brands could be crucial for maintaining and improving its market position.
Notable Products
In September 2025, Rollz's top-performing product was Boomsticks - Freaky Tiki THCa Infused Pre-Roll (1g), which climbed to the number one spot from fifth place in August, achieving notable sales of $25,339. Boomsticks - Wedding Cake THCA Infused Pre-Roll (1g) secured the second position, marking its debut in the rankings. Guava Gelato Diamond Infused Pre-Roll (1g) also made a strong entry, landing in third place. Unicorn Piss Infused Pre-Roll (1g) maintained its position at fourth, consistent with its previous ranking in July. Boomsticks - Berry Gelato THCa Infused Pre-Roll (1g) dropped from the top spot in August to fifth, indicating a shift in consumer preferences within the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
