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Rollz is stocked at 100 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Flint, Battle Creek, Lansing, and Ann Arbor. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Rollz operated as a single-category brand with Pre-Roll accounting for 100.0% of sales, while brand-level sales expanded 180.5% year over year and category-level Pre-Roll sales rose 181.4% year over year. Month over month, Pre-Roll sales increased 1.8% alongside a 17.7% year-over-year increase in average price, indicating price was accretive to growth rather than dilutive. The concentration in a single format, combined with a rank of 9 in Pre-Roll in Michigan, implies Rollz is scaling within a narrow lane where price moves have not materially impeded volume, pointing to elasticity room still available.
The shift toward higher average price at +17.7% year over year, coinciding with 181.4% category growth and only a 1.8% month-over-month gain, suggests Rollz’s positioning is migrating from purely value to a higher-priced value tier that can command share without broadening into other categories. Holding the number 9 rank in Pre-Roll in Michigan while relying on a 100.0% Pre-Roll mix implies a defend-and-deepen strategy: maintaining price-led contribution while focusing on mix quality within Pre-Roll rather than diversification, which could cap volatility but limit upside if month-over-month momentum stays near 2%.
Competitive Landscape
Rollz sits at rank #9 in MI Pre-Roll as of October 2026, a 17-place climb from #26 year over year, and up 2 spots from #11 in July 2026; this move coincides with reaching a peak rank of #9 in October 2026 while competitor Jeeter held at #1 year over year with sales up 2.9% and Mitten Extracts improved from #5 to #4 despite a -5.0% sales change. Compared with Cali-Blaze steady at #2 with a -37.7% sales shift and Jungle Juice rising from #8 to #5 alongside a 52.8% sales increase, Rollz’s jump from #26 to #9 and quarter-over-quarter improvement from #11 to #9 indicate momentum concentrated in rank gains rather than outsized sales acceleration, implying positioning gains are likely derived from share capture against declining incumbents rather than category expansion.
Notable Products
Rollz in October 2026 is heavily concentrated in infused pre-rolls, with Connoisseur / Infused accounting for 91.1% of sales and the top 10 items making up 64.1%, so most of its revenue comes from a tight set of infused SKUs like Boomstick - Rainbow Belts Diamond Infused Pre-Roll (1g). New launches contributed 0.0%, so sales lean on established products.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
