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Oct-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Rollz has experienced some fluctuations in the Pre-Roll category rankings over the past few months. Starting from a solid position at rank 12 in July 2025, the brand saw a decline to rank 21 in August. However, it managed to bounce back to rank 14 in September before slipping slightly to rank 18 in October. This movement highlights some volatility in their market performance, which may be indicative of competitive pressures or shifts in consumer preferences within the state. Despite these fluctuations, the brand remains a notable player in Michigan's Pre-Roll category, maintaining a presence in the top 30 throughout this period.
While Rollz's performance in Michigan shows a dynamic pattern, it is important to note that the brand's absence from the top 30 in other states or categories could signal challenges in expanding their market reach or diversifying their product offerings. The fact that Rollz does not appear in the top 30 for other states or categories during this time frame may suggest a need for strategic adjustments to enhance their visibility and competitiveness across different markets. Such insights could be crucial for stakeholders looking to understand the brand's positioning and potential areas for growth or improvement.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Rollz experienced notable fluctuations in rank from July to October 2025. Starting at 12th place in July, Rollz saw a decline to 21st in August, before rebounding to 14th in September, and settling at 18th in October. This volatility in ranking indicates a dynamic market environment, with Rollz facing stiff competition from brands like Sapphire Farms, which consistently maintained a strong presence, ranking between 11th and 17th during the same period. Meanwhile, Bamn demonstrated a more stable performance, peaking at 15th in September. Despite the ranking shifts, Rollz's sales figures remained relatively robust, although slightly lower than some competitors, suggesting a need for strategic marketing efforts to enhance brand visibility and capture a larger market share in this competitive segment.
Notable Products
In October 2025, the top-performing product for Rollz was Blue Widow Infused Pre-Roll (1g) in the Pre-Roll category, which regained its number one rank with sales of 28,715 units, slightly surpassing its previous peak in July. Boomsticks - Purple Punch THCa Infused Pre-Roll (1g) emerged as a strong contender, securing the second spot, marking its debut in the rankings. Boomsticks - Wedding Cake THCA Infused Pre-Roll (1g) climbed to third place from its previous second position in September, indicating a consistent performance. Strawberry Cough Diamond Infused Pre-Roll (1g) entered the top five for the first time, landing in fourth place, suggesting a growing popularity. Finally, Boomstick - Rainbow Belts Diamond Infused Pre-Roll (1g) rounded out the top five, maintaining its position and showing stable sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
