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Where to Buy
Rollz is stocked at 100 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Flint, Battle Creek, Monroe, and Lansing. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Rollz concentrated entirely in Pre-Roll with a 100.0% category mix, posting 140.669% year-over-year growth and a 9.44% month-over-month lift. Average unit price rose 17.38% year over year to $2.15 while overall brand sales advanced 140.35% year over year, signaling volume expansion alongside a price reset. Within Michigan Pre-Roll, Rollz held rank 9, pairing a top-10 position with double-digit MoM momentum, which implies the brand is scaling within a single format rather than diversifying across categories.
The combination of a 100.0% reliance on Pre-Roll and a rank of 9 in Michigan indicates a focused positioning where pricing power (up 17.38% YoY) coexists with share capture (Pre-Roll sales up 140.669% YoY and 9.44% MoM). The pattern implies Rollz is competing on value-density in a budget-to-mid tier lane—using a low absolute price point ($2.15) to drive trial while maintaining enough headroom to protect margin—so future gains will likely hinge on sustaining MoM velocity within Pre-Roll rather than near-term category expansion.
Competitive Landscape
Rollz sits at rank #9 in MI Pre-Roll for September 2026 after climbing 8 positions from #17 year over year, and improving 3 spots from #12 in June 2026 to its peak of #9 in September 2026; by contrast, Jeeter held at #1 year over year with 149.9% sales growth while Cali-Blaze stayed at #2 despite a 36.1% sales decline, indicating that Rollz’s ascent is driven more by upward mobility against mid-tier peers than by pressure on the category leaders, and implying a trajectory consistent with continued share capture if it sustains rank gains through December 2026.
Notable Products
Boomsticks - Cereal Milk Infused Pre-Roll (1g) posted the steepest decline at -26.7% month over month and slid to rank 4, while Pineapple Express Infused Pre-Roll (1g) fell -8.6% at rank 2. Offsetting that, Boomstick - Rainbow Belts Diamond Infused Pre-Roll (1g) climbed +41.4% to rank 1 with $101,286, and Tiger Blood Infused Pre-Roll (1g) advanced +21.9% at rank 3. With ten of the top ten SKUs concentrated in Pre-Roll and two declines over -10% alongside a single outsized gainer over +40%, the mix implies Rollz is leaning into a winner-take-most Pre-Roll strategy that depends on a few momentum SKUs to carry softening tails.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
