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Dec-2025
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Overview
Market Insights Snapshot
Rollz has shown a consistent presence in the Michigan pre-roll category, although their ranking has experienced some fluctuations over the last few months of 2025. Starting in September, Rollz was ranked 16th, but by December, they had slipped to 20th. This downward trend in rankings is mirrored by a gradual decline in sales figures, with a notable drop from September to December. While Rollz has managed to stay within the top 30 brands, the downward trajectory in both rank and sales could be a point of concern for the brand's strategy in Michigan's competitive pre-roll market.
Interestingly, Rollz's presence in other states or categories is not highlighted in the top 30 rankings for the months in question, suggesting that their market influence might be limited primarily to Michigan's pre-roll category. This absence in other rankings could indicate a need for Rollz to diversify their market presence or strengthen their position in other regions and product categories. The brand's performance in Michigan, despite the decline, still offers them a foothold in the market, which could be leveraged for future growth or expansion strategies.
Competitive Landscape
In the competitive landscape of the Michigan Pre-Roll category, Rollz has experienced a slight decline in its ranking from September to December 2025, moving from 16th to 20th place. This shift is notable as competitors like Muha Meds and Spyder Legs have shown significant upward momentum, with Muha Meds climbing from 36th to 21st and Spyder Legs from 41st to 22nd. Despite Rollz's sales showing a downward trend over these months, it remains ahead of Spyder Legs in terms of sales volume, though it is outpaced by Michigander Fire, which, despite a drop in rank from 11th to 19th, still maintains higher sales figures. The competitive pressure from brands like Cheech & Chong's, which improved its rank from 34th to 18th, further underscores the dynamic shifts in consumer preferences within this market. These insights suggest that Rollz may need to strategize effectively to regain its competitive edge and stabilize its sales trajectory in the evolving Michigan Pre-Roll market.
Notable Products
In December 2025, Rollz's top-performing product was Boomsticks - Watermelon Zkittles Infused Pre-Roll (1g) in the Pre-Roll category, climbing to the number one spot from second place in November, with impressive sales of 18,394 units. Boomstick - Sour Mango Diamond Infused Pre-Roll (1g) made a significant entry into the rankings, securing the second position. Boomsticks - Cereal Milk Infused Pre-Roll (1g) maintained a strong performance, moving up from fourth to third place. The Pineapple Express Infused Pre-Roll (1g) saw a slight decline, dropping from third to fourth place. Unicorn Piss Infused Pre-Roll (1g) re-entered the rankings in the fifth position, showing resilience in the competitive market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
