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Apr-2026
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Overview
Market Insights Snapshot
Rollz has shown a notable performance in the Pre-Roll category in Michigan. Starting the year at the 21st position in January 2026, the brand experienced a slight dip in February, moving to the 24th spot. However, it quickly regained momentum, climbing back to 23rd in March and further advancing to 20th in April. This upward trend is underscored by an impressive increase in sales from February to April, indicating a strong recovery and growing consumer interest in their products. The ability to bounce back and improve their ranking suggests strategic adjustments and effective market engagement in Michigan's competitive landscape.
While Rollz has made strides in Michigan, it is important to note that their absence from the top 30 rankings in other states or provinces could signal either a strategic focus on Michigan or challenges in penetrating other markets. The brand's performance in Michigan's Pre-Roll category could serve as a blueprint for expansion efforts elsewhere, assuming they can replicate the factors contributing to their recent success. However, the lack of presence in additional markets might also suggest potential areas for growth and investment, as well as a need to diversify their market strategy to enhance nationwide or cross-border visibility.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Michigan, Rollz has experienced notable fluctuations in its rank and sales over the first four months of 2026. Starting at the 21st position in January, Rollz saw a dip to 24th in February but managed to climb back to 20th by April. This recovery is significant given the competitive pressure from brands like High Minded and Amnesia, which consistently ranked within the top 20. Notably, Amnesia showed a strong performance, peaking at 14th in March, while Grasshopper Farms (MI) demonstrated a steady climb from 28th to 22nd over the same period. Despite the competition, Rollz's sales trajectory is promising, with a significant increase from February to April, suggesting a positive reception of their products. The emergence of 1Up Cannabis, which entered the rankings in March and quickly rose to 21st by April, indicates a dynamic market environment that Rollz must navigate to maintain its upward momentum.
Notable Products
In April 2026, Rollz's top-performing product was Boomsticks - Blue Widow THCA Infused Pre-Roll (1g), maintaining its number one position for a second consecutive month with sales reaching 18,961 units. Boomsticks - Wolverine Piss THCA Infused Pre-Roll (1g) climbed to second place from fourth in March, showing a significant increase in demand. The Boomsticks - Honolulu Blueberry Muffin Diamond Infused Pre-Roll (1g) made a strong entry into the rankings at third place, having not been ranked in March. The Boomstick - Sour Mango Diamond Infused Pre-Roll (1g) saw a slight drop, moving from third to fourth place, while the Tiger Blood Infused Pre-Roll (1g) fell from second to fifth. These shifts highlight dynamic changes in consumer preferences within the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
