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Nov-2025
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Overview
Market Insights Snapshot
The performance of Rollz in the Michigan pre-roll category has shown some variability over the past few months. In August 2025, Rollz was ranked 21st, improving to 15th place in September. However, there was a slight decline in the subsequent months, with the brand falling to 20th place in October and slightly recovering to 19th in November. Despite these fluctuations, the sales figures have remained relatively stable, with a noticeable dip in October and November compared to the previous months. This suggests that while Rollz maintains a presence in the top 30, there is room for improvement in its competitive positioning within the Michigan pre-roll market.
It's important to highlight that Rollz's presence in the Michigan pre-roll ranking indicates its ongoing relevance in the local market, even though it has not consistently climbed the ranks. The absence of Rollz from the top 30 in other states or categories could be seen as a missed opportunity for broader market penetration. The brand's performance in Michigan could serve as a benchmark for potential expansion strategies, but the data suggests that focusing on maintaining and enhancing its position in the pre-roll category might be necessary before exploring new territories or product lines. This analysis provides a glimpse into Rollz's market dynamics, offering insights into its strengths and areas for growth.
Competitive Landscape
In the competitive landscape of Michigan's Pre-Roll category, Rollz has shown a dynamic performance over the past few months. Despite a slight dip in rank from 15th in September 2025 to 20th in October 2025, Rollz managed to climb back to 19th in November 2025, indicating a resilient market presence. This fluctuation in ranking is noteworthy when compared to competitors like Seed Junky Genetics, which consistently maintained a higher rank, peaking at 20th in November 2025. Meanwhile, Goldkine demonstrated a more stable performance, ranking between 15th and 19th over the same period. Interestingly, Sapphire Farms experienced a downward trend, dropping from 11th in August 2025 to 18th by November 2025, which could present an opportunity for Rollz to capture market share. The sales figures reflect these rank changes, with Rollz's sales slightly declining from September to November, contrasting with the upward sales trend of Peninsula Cannabis, which saw a significant sales boost, helping it rise from 39th to 21st in the rankings. This competitive analysis highlights the volatile yet promising position of Rollz in the Michigan Pre-Roll market, suggesting potential for strategic growth and market capture.
Notable Products
In November 2025, the top-performing product for Rollz was Blue Widow Infused Pre-Roll (1g), maintaining its leading position from October with sales reaching 36,643 units. Boomsticks - Watermelon Zkittles Infused Pre-Roll (1g) emerged as the second best-seller, marking its debut in the rankings. Pineapple Express Infused Pre-Roll (1g) secured the third spot, also appearing for the first time in the rankings. Boomsticks - Cereal Milk Infused Pre-Roll (1g) and Tiger Blood Infused Pre-Roll (1g) rounded out the top five, both climbing from their previous positions in August. This shift in rankings highlights the dynamic changes in consumer preferences within the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
