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Feb-2026
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Overview
Market Insights Snapshot
Rollz has shown a notable performance in the pre-roll category across several states, with a consistent presence in Michigan. In this state, Rollz has demonstrated an upward trajectory, moving from the 23rd position in November 2025 to the 17th position by February 2026. This upward movement suggests an increasing consumer preference for Rollz's offerings in Michigan, despite a slight dip in sales from December 2025 to February 2026. The brand's ability to climb the rankings amidst fluctuating sales figures indicates a strengthening market presence and potential for further growth in this category.
However, Rollz's performance in other states and categories remains a mystery, as they did not make it to the top 30 rankings, which could be a point of concern or an opportunity for growth. The absence in these rankings suggests that Rollz has not yet captured significant market share outside of Michigan or in other product categories. For brands like Rollz, understanding these dynamics and adapting strategies accordingly can be crucial for expanding their footprint and improving their competitive edge in the cannabis market landscape.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Rollz has experienced notable fluctuations in its ranking and sales performance over the past few months. Starting from November 2025, Rollz was ranked 23rd, but it saw a decline to 25th in December before recovering to 20th in January 2026 and further improving to 17th by February. This upward trend in rank suggests a positive reception from consumers, potentially driven by strategic marketing or product enhancements. In comparison, Seed Junky Genetics consistently maintained a higher rank, peaking at 15th in February, while Goldkine experienced a more volatile trajectory, dropping to 19th in February after reaching 13th in December. Meanwhile, High Minded showed a steady rise, achieving a 16th place rank by February, indicating a competitive edge over Rollz. Despite these challenges, Rollz's ability to climb the ranks suggests resilience and potential for further growth in the Michigan pre-roll market.
Notable Products
In February 2026, Rollz's top-performing product was Tiger Blood Infused Pre-Roll (1g) in the Pre-Roll category, climbing to the first rank with sales of 12,542 units. Boomsticks - Watermelon Zkittles Infused Pre-Roll (1g) maintained its consistent performance, holding the second rank for four consecutive months. Boomstick - Rainbow Belts Diamond Infused Pre-Roll (1g) debuted strongly at the third position, indicating a promising new entry. Maui Wowie Infused Pre-Roll (1g) dropped from the top spot in January to fourth place in February, showing a slight decrease in sales momentum. Honolulu Blueberry Muffin Diamond Infused Pre-Roll (1g) entered the rankings at fifth position, suggesting growing consumer interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
