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Mar-2026
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Overview
Market Insights Snapshot
In the Michigan market, Rollz has shown a noticeable improvement in the Pre-Roll category over the first quarter of 2026. Starting from a rank of 28 in December 2025, Rollz climbed to 21 in January 2026, briefly dipped to 24 in February, and then ascended again to reach the 20th position in March. This upward trend indicates a strengthening presence in the Michigan Pre-Roll market, suggesting that Rollz is gaining traction despite the competitive landscape. The increase in sales from December to March further underscores the brand's growing popularity, as it reached over $423,928 in sales by March.
However, it's important to note that Rollz's performance in other states or categories is not mentioned, which could imply that the brand did not make it into the top 30 rankings elsewhere. This absence in other markets or categories could be seen as a potential area for growth or a reflection of regional preferences and competitive dynamics. By focusing on its successes in Michigan, Rollz might be able to leverage this momentum to explore opportunities in other states or product categories, but the specifics of such strategies remain to be seen.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Rollz has shown a notable upward trajectory in its rankings, moving from 28th place in December 2025 to 20th place by March 2026. This improvement in rank is indicative of a positive trend in sales performance, as Rollz's sales figures increased from December to March. In contrast, Seed Junky Genetics and Goldkine have experienced fluctuations in their rankings, with both brands dropping to 19th and 18th place, respectively, by March 2026. Meanwhile, Road Trip and Swisher have seen their ranks fall out of the top 20 by March, despite having higher sales figures earlier in the year. This suggests that Rollz's strategic initiatives may be effectively capturing market share from these competitors, positioning it as a rising contender in the Michigan pre-roll market.
Notable Products
In March 2026, the top-performing product for Rollz was Blue Widow Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its position at number 1 with a notable sales figure of 18,325 units. Tiger Blood Infused Pre-Roll (1g) followed closely in second place, having risen from the first position in February. Boomstick - Sour Mango Diamond Infused Pre-Roll (1g) secured the third spot, improving from its unranked status the previous month. Pineapple Express Infused Pre-Roll (1g) ranked fourth, showing a consistent presence after being unranked in previous months. Boomstick - Rainbow Belts Diamond Infused Pre-Roll (1g) rounded out the top five, dropping from third place in February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
