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Market Insights Snapshot
In May 2026, Rollz operated as a single-category brand with Pre-Roll accounting for 100.0% of sales and an average price of $2.16; within that focus, year-over-year growth reached 14.37% while month-over-month acceleration hit 21.50%. The category concentration coincided with a rank of 16 in Pre-Roll within Michigan, and average price climbed 10.43% YoY alongside the 14.37% sales lift, indicating price was not the sole driver. The pattern implies Rollz’s fully concentrated mix is scaling within Pre-Roll rather than via diversification, with a pricing stance that has room for elasticity given the simultaneous 21.50% MoM volume-driven gain and a mid-teens YoY rank position of 16.
The combination of a 21.50% MoM increase and a 10.43% YoY price rise, paired with a 14.37% YoY sales gain, suggests Rollz is capturing incremental units in May 2026 without discount-driven dependency, which aligns with a defensible mid-tier placement at rank 16 in Michigan. With 100.0% exposure to Pre-Roll and a single-state anchor in Michigan, the concentration implies clear positioning as a value-accessible, velocity-oriented Pre-Roll player where maintaining price discipline while improving rank from 16 would likely hinge on sustaining double-digit MoM throughput and selective pack/size architecture rather than cross-category expansion.
Competitive Landscape
Rollz holds rank #16 in MI Pre-Roll for May 2026, unchanged year over year at #16, but up eight positions from #24 in February 2026, while still trailing its peak of #10 from March 2025; in contrast, Jeeter stayed at #1 year over year despite a 26.4% YoY sales decline and Mitten Extracts moved up from #5 to #4 alongside a 35.3% YoY sales increase, indicating Rollz’s flat YoY rank paired with recent quarter-over-quarter ascent signals recovery momentum but a need to convert positional gains into top-10 reentry.
Notable Products
Boomsticks - Wolverine Piss THCA Infused Pre-Roll (1g) posted the steepest movement in May 2026 with a -31.8% month-over-month drop while holding rank 7, contrasting against Pineapple Express Infused Pre-Roll (1g) up 62.7% and Boomsticks - Freaky Tiki THCa Infused Pre-Roll (1g) up 50.9% at ranks 5 and 6, respectively. Boomsticks - Blue Widow THCA Infused Pre-Roll (1g) rose 34.8% to rank 1 while Boomsticks - Purple Punch THCa Infused Pre-Roll (1g) climbed 38.2% at rank 3, indicating share consolidation at the top despite Tiger Blood Infused Pre-Roll (1g) falling 21.2% at rank 9. Eight of the top ten are Pre-Roll SKUs, and the spread from +62.7% to -31.8% alongside a single newcomer with no prior month data at rank 4 suggests a portfolio leaning into volatile, flavor-led launches with selective winners commanding the leaderboard. This pattern implies Rollz is concentrating distribution and marketing on a narrower set of fast-moving Pre-Rolls to drive rank gains while tolerating sharper downside in trailing SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
