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Jul-2025
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Overview
Market Insights Snapshot
Rollz has shown an interesting trajectory in the Pre-Roll category within the state of Michigan. Starting from April 2025, the brand was ranked 12th, but it saw a slight decline in subsequent months, stabilizing at 15th place by July 2025. This movement suggests a competitive market environment where maintaining a top position requires consistent growth and innovation. Despite the drop in ranking, Rollz's sales figures indicate a potential rebound in July, with a notable increase compared to the previous month. This could imply a strategic shift or successful marketing efforts that are beginning to bear fruit.
Interestingly, Rollz's presence in the Pre-Roll category across other states or provinces is not highlighted in the top 30 rankings, which could be a point of concern or an opportunity for expansion. The absence of rankings in additional markets might suggest limited distribution or brand recognition outside of Michigan. This scenario presents a dual narrative: while Rollz is actively maintaining its position within Michigan, there's a broader market landscape that remains untapped. Analyzing the strategies employed in Michigan could offer insights into how Rollz might approach expanding its footprint in other regions.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll market, Rollz has experienced some fluctuations in its ranking and sales over recent months. As of July 2025, Rollz holds the 15th position, a slight decline from its 12th position in April. This shift is notable when compared to competitors like Sapphire Farms, which has seen a significant rise, moving from 22nd in April to 14th by July, indicating a strong upward trend in sales. Meanwhile, Goldkine has also made impressive gains, climbing from 29th to 17th place, suggesting a robust increase in consumer preference. Conversely, Seed Junky Genetics has maintained a relatively stable position, hovering around the mid-teens, while Swisher has seen a slight dip from 10th to 13th. These dynamics highlight the competitive pressure Rollz faces, as emerging brands gain traction and established players adjust their strategies to capture market share.
Notable Products
In July 2025, Blue Widow Infused Pre-Roll (1g) emerged as the top-performing product for Rollz, maintaining its first-place rank from June with notable sales of 25,301 units. Pineapple Express Infused Pre-Roll (1g) secured the second position, consistent with its previous rank in April, and reappearing in the rankings after a brief absence. Boomstick - Sour Mango Diamond Infused Pre-Roll (1g) entered the rankings at third place, showcasing strong sales performance as a new contender. Boomsticks - Watermelon Zkittles Infused Pre-Roll (1g) followed closely in fourth place, also making its debut in the rankings. Ice Cream Cookies Infused Pre-Roll (1g) slipped to fifth place from its previous third position in April, indicating a slight decline in its competitive standing.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
