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Jun-2024
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Overview
Market Insights Snapshot
Red Eye Extracts (OR) has shown notable performance in the Concentrates category in Oregon over the past few months. The brand has climbed from a 9th place ranking in March 2024 to an impressive 4th place in May 2024, before slightly dropping to 7th in June 2024. This movement indicates a strong upward trend in consumer demand, although the slight dip in June suggests some market volatility. Their sales figures also reflect this trend, with a peak in May 2024, where they recorded $273,177 in sales, before experiencing a decrease in June.
It's important to note that Red Eye Extracts (OR) was consistently within the top 10 brands in the Concentrates category in Oregon, which underscores their strong market presence. However, the absence of their ranking in other states or categories might be a cause for concern or an area for potential growth. The brand's ability to maintain a high ranking in a competitive market like Oregon is commendable, but expanding their footprint could further solidify their market position and drive additional sales. This analysis highlights both the strengths and potential areas for strategic focus for Red Eye Extracts (OR).
Competitive Landscape
In the Oregon concentrates market, Red Eye Extracts (OR) has shown notable fluctuations in rank and sales over the past few months. Despite a strong performance in April and May 2024, where it ranked 5th and 4th respectively, Red Eye Extracts (OR) experienced a decline to 7th place in June 2024. This drop in rank coincides with a significant decrease in sales from May to June. Competitors such as Oregrown and Echo Electuary have maintained more stable positions, with Echo Electuary even improving its rank to 5th in June. Meanwhile, Buddies has shown a positive trend, climbing from 13th in March to 9th in June. These shifts highlight the competitive nature of the market and suggest that Red Eye Extracts (OR) needs to address the factors contributing to its recent decline to regain its upward momentum.
Notable Products
In June 2024, the top-performing product from Red Eye Extracts (OR) was Burst Berry Cured Resin (1g) in the Concentrates category, maintaining its rank from April 2024 with notable sales of $2,703. Fried Fruit Cured Resin (1g) secured the second position, making its debut in the rankings. Scoops Cured Resin (1g) dropped to third place from its previous second position in May 2024. Strawberries and Cream Cured Resin (1g) improved slightly, moving up to fourth place from fifth in the previous two months. Mimosa Wax (1g) entered the rankings at fifth place, showing a promising start.
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