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Dec-2025
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Overview
Market Insights Snapshot
White Label Extracts has shown a consistent upward trajectory in the Oregon market, particularly within the concentrates category. Over the last few months of 2025, the brand has made significant strides, improving its rank from 7th in September to 4th by November and maintaining this position through December. This upward movement suggests a strong consumer preference and growing market share in the concentrates segment. In the vapor pens category, White Label Extracts also demonstrated positive momentum, climbing from 10th place in September to a stable 7th place by November, indicating a robust performance in this competitive category as well.
However, the brand's performance in the pre-roll category presents a different narrative. Although White Label Extracts was not initially within the top 30 brands, it made notable progress, moving from 49th in September to 35th in December. This suggests an increasing presence and potential growth in the pre-roll market, albeit from a lower starting point compared to its other categories. The brand's ability to improve its standing in this category, while not yet breaking into the top 30, could be seen as a positive sign of diversification and adaptation to market demands in Oregon.
Competitive Landscape
In the competitive landscape of Oregon's vapor pen market, White Label Extracts (OR) has shown a notable upward trajectory in brand ranking over the last few months of 2025. Starting from the 10th position in September, the brand improved its rank to 9th in October and further climbed to 7th place by November, maintaining this position through December. This upward movement indicates a positive reception and increased sales momentum, contrasting with brands like Oregrown, which fluctuated between 8th and 9th positions, and Higher Cultures, which although improved from 14th to 9th, still trails behind White Label Extracts (OR). Meanwhile, Mule Extracts maintained a stronger position, consistently ranking between 3rd and 5th, indicating a higher sales volume. The steady climb of White Label Extracts (OR) suggests a growing consumer preference and potential for further market share capture in the Oregon vapor pen category.
Notable Products
In December 2025, the top-performing product for White Label Extracts (OR) was the Pink Carbon Cured Resin Cartridge (1g) in the Vapor Pens category, achieving the highest sales with 970 units sold. The Carbon Fiber x Rubber Bands Infused Pre-Roll (1g) followed closely, securing the second position. Donny Burger 6 Live Resin Cartridge (1g) and Super Silver Haze Live Resin Cartridge (1g) were ranked third and fourth, respectively. The Washington Apple Infused Pre-Roll (1g) completed the top five list. Notably, this month marked the first time these products appeared in the rankings, indicating a significant shift in consumer preferences or marketing strategies from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
