.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
White Label Extracts (OR) has demonstrated a consistent presence in the Oregon market, particularly in the Concentrates category where it maintained a steady fourth and fifth position over the past few months. This stability in ranking suggests a strong brand loyalty or a consistent product offering that resonates well with consumers. However, it's worth noting that despite this stable ranking, there was a noticeable dip in sales from July to September, before seeing a slight rebound in October. This might indicate seasonal fluctuations or competitive pressure within the category.
In the Vapor Pens category, White Label Extracts maintained a respectable position within the top ten, fluctuating slightly between sixth and eighth place. This suggests a solid performance, although the rankings indicate a slight decline in market position from August to September before recovering somewhat in October. In contrast, their performance in the Pre-Roll category was less consistent, with rankings outside the top 30 at times, which could signal a need for strategic adjustments or increased marketing efforts to enhance visibility and consumer engagement in this segment. The varied performance across categories highlights the brand's strengths and areas for potential growth within the Oregon market.
Competitive Landscape
In the competitive landscape of Oregon's Vapor Pens category, White Label Extracts (OR) experienced fluctuations in its market position from July to October 2025. Initially ranked 6th in July and August, the brand saw a dip to 8th place in September before recovering slightly to 7th in October. This shift in ranking coincided with a notable decrease in sales during September, which could be attributed to increased competition from brands like Hellavated, which consistently maintained a strong position at 4th and 5th place, and NW Kind, which improved its rank to 6th in September. Meanwhile, Oregrown and Farmer's Friend Extracts also demonstrated competitive resilience, with Oregrown maintaining a steady presence at 8th place in October and Farmer's Friend Extracts climbing from 12th to 9th over the period. These dynamics suggest that while White Label Extracts (OR) remains a significant player, it faces pressure from both established and emerging competitors, highlighting the need for strategic initiatives to regain and sustain higher rankings in the Oregon market.
Notable Products
In October 2025, the top-performing product from White Label Extracts (OR) was the Vanilla Kush Jacked Up Infused Pre-Roll (1g) in the Pre-Roll category, which climbed to the number one spot with impressive sales of 1,457 units. The Strawberry Fritter Live Resin Cartridge (1g) secured the second position in the Vapor Pens category, marking its debut in the rankings with notable sales figures. The Georgia GMO Burger Cured Resin Cartridge (1g) followed closely in third place, also within the Vapor Pens category. Meanwhile, Modified Grapes (3.5g) in the Flower category dropped from first place in September to fourth in October, indicating a significant shift in consumer preferences. Lastly, the Island Punch Cured Resin Cartridge (1g) rounded out the top five, maintaining its position from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
