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Jun-2024
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Overview
Market Insights Snapshot
White Label Extracts has shown a notable performance in the Oregon market, particularly in the Concentrates category. Over the past few months, the brand has maintained a strong presence, ranking consistently within the top 5. In March 2024, they were ranked 3rd, moved up to 2nd in April, dropped to 5th in May, and climbed back to 3rd in June. This fluctuation indicates a competitive but resilient position in the market. Their sales figures reflect a slight dip in May but rebounded in June, suggesting a recovery and potential for growth in the coming months. The absence of rankings outside the top 5 in this category is a positive indicator of their strong market position in Oregon.
In the Vapor Pens category, White Label Extracts has demonstrated remarkable consistency, holding the 3rd position from March through June 2024 in Oregon. This stable ranking underscores their strong foothold and consumer preference in this segment. Despite minor fluctuations in monthly sales, the brand has managed to maintain its rank, which highlights its ability to sustain consumer demand. The steady performance in both categories in Oregon suggests that White Label Extracts has successfully carved out a loyal customer base and continues to be a significant player in the state's cannabis market.
Competitive Landscape
In the competitive landscape of Oregon's Vapor Pens category, White Label Extracts has maintained a consistent rank of 3rd place from March to June 2024. This stability is notable given the fluctuations among its competitors. For instance, Entourage Cannabis / CBDiscovery and Buddies have alternated between the 1st and 2nd positions during this period, indicating a fierce battle for the top spot. Meanwhile, Hellavated has shown significant improvement, moving from 8th place in April to 5th in June, and FRESHY has climbed from 9th to 4th place, showcasing strong upward momentum. Despite these shifts, White Label Extracts' consistent ranking suggests a solid market presence and loyal customer base, although it also highlights the need for strategic initiatives to break into the top two positions and capitalize on the dynamic market trends.
Notable Products
In June 2024, the top-performing product from White Label Extracts was the Tiger Truffle Live Resin Cartridge (1g), leading with sales of 1178 units. Dream Mintz (Bulk) secured the second position, followed by Orange Soda Live Resin Cartridge (1g) in third place. Donny Burger Live Resin Cartridge (1g) and Where's My Bike Live Resin Cartridge (1g) rounded out the top five, ranking fourth and fifth respectively. Compared to previous months, these products have shown a remarkable debut in the rankings, indicating a strong market presence in June. The dominance of Vapor Pens in the top five highlights a clear consumer preference shift towards this category.
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