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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
White Label Extracts (OR) concentrated its May-2026 mix in Vapor Pens at 68.78% share, yet that anchor declined by 16.35% year over year and 7.05% month over month, while the overall brand was down 4.81% YoY and its average price fell 19.86%. In contrast, Concentrates rose 22.71% YoY but slipped 3.10% MoM to 23.42% share, and Pre-Roll expanded to 7.80% share with 144.91% YoY growth and 27.23% MoM growth; average ticket sat at $17.80 as Vapor Pens averaged $20.50 and Concentrates $17.71. The pattern implies the brand is migrating volume from its softening Vapor Pen base toward faster-growing Pre-Roll and a stabilizing Concentrates line, using lower price points to offset category headwinds.
With Vapor Pens ranked 8th in Oregon for May-2026, a 7.05% MoM decline alongside a 27.23% MoM surge in Pre-Roll signals share defense in the core while testing perimeter categories for momentum. The 22.71% YoY gain in Concentrates against a 16.35% YoY drop in Vapor Pens indicates mix diversification that can reduce dependence on a single category, and the 19.86% YoY price decrease suggests a trade-down response that could support unit velocity but pressure margin. The implication is a repositioning toward a barbell of value-priced Vapor Pens and expanding Pre-Roll presence, with Concentrates acting as a mid-tier buffer to stabilize May-2026 performance under price compression.
Competitive Landscape
White Label Extracts (OR) sits at #8 in May 2026, down 2 positions from #6 year over year and up 2 spots from #10 three months ago, while its historical ceiling of #3 in December 2024 contrasts with today’s tier; meanwhile, Buddies holds #1 after improving from #2 with a 17.2% YoY sales increase, and FRESHY advanced from #7 to #2 on 78.5% YoY growth, outpacing White Label Extracts (OR) in upward mobility as Entourage Cannabis / CBDiscovery slipped from #1 to #3 with a 27.8% YoY decline; this pattern implies White Label Extracts (OR) is stabilizing mid-pack with incremental gains month-over-month but conceding year-over-year share to faster risers, signaling that reclaiming a top-5 position will require reversing the 2-rank YoY slide against competitors expanding at double-digit rates.
Notable Products
Blue Cheese Burger x Tokyo Truffle Live Infused Pre-Roll (1g) led May-2026 with a -32.5% month-over-month drop while holding rank 1, and Blue Dream Live Resin Cartridge (1g) slipped -24.7% at rank 8, indicating demand pressure at both the top and mid-tier. Mango Slapper x Rainbow Guava Live Resin Infused Pre-Roll (1g) fell -10.4% at rank 10, and with five of the top ten in Pre-Roll the assortment is concentrated in a format showing simultaneous rank stability and percentage contraction. Vapor Pens clustered between ranks 4 and 9 with no MoM gains reported and one double-digit decline, suggesting the brand is leaning on breadth across two categories rather than velocity within individual SKUs. The pattern implies White Label Extracts (OR) is prioritizing share retention across Pre-Roll and Vapor Pens while tolerating short-term MoM softness to keep flagship placements intact.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
