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Sep-2025
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Overview
Market Insights Snapshot
White Label Extracts (OR) has shown varied performance across different product categories in Oregon. In the Concentrates category, the brand maintained a strong presence, holding the second position in both July and August 2025, before dropping to ninth place in September. This decline in rank was accompanied by a noticeable decrease in sales for the month of September. In the Vapor Pens category, White Label Extracts consistently held the sixth position through the summer months before experiencing a similar drop to ninth place in September. This suggests a potential seasonal or market-driven shift affecting their product popularity or availability.
In contrast, the Pre-Roll category has been more challenging for White Label Extracts in Oregon. The brand did not make it into the top 30 until July, reaching a peak rank of 41 in August, before falling back to 59 in September. This indicates that while there was an upward trend mid-summer, sustaining momentum in the Pre-Roll category has been difficult. The fluctuation in rankings across these categories highlights the competitive and dynamic nature of the cannabis market in Oregon, with White Label Extracts needing to navigate these challenges to maintain and improve their market position.
Competitive Landscape
In the competitive landscape of the Oregon vapor pens category, White Label Extracts (OR) has experienced notable fluctuations in its market position from June to September 2025. Initially holding a steady rank of 6th place from June to August, the brand saw a decline to 9th place in September. This drop in rank coincided with a significant decrease in sales, contrasting with the upward trajectory of competitors like Oregrown, which improved its rank from 9th to 7th over the same period, and Farmer's Friend Extracts, which climbed from 10th to 8th. The competitive pressure from these brands, alongside others like Verdant Leaf Farms and Sessions Cannabis Extract (OR), underscores the dynamic nature of the market, where maintaining sales momentum is crucial for sustaining rank and market share.
Notable Products
In September 2025, the top-performing product from White Label Extracts (OR) was Modified Grapes (3.5g) in the Flower category, securing the number one rank with sales of 1294 units. Blue Sharpies Cured Resin Cartridge (1g) followed closely in the Vapor Pens category, ranking second. Uncut Gems Live Resin Cartridge (1g) and Lemon Vuitton Cured Resin Cartridge (1g) held the third and fourth positions respectively, both in the Vapor Pens category. Mango Infused Pre-Roll (1g) experienced a drop in rank from second in August to fifth in September, indicating a notable shift in consumer preference. These rankings reflect a strong performance in the Vapor Pens category, with multiple products maintaining top positions, while the Flower category saw a standout leader.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
