Market Insights Snapshot
White Label Extracts has shown a consistent performance in the Oregon market, particularly in the Concentrates and Vapor Pens categories. In the Concentrates category, the brand has maintained a steady ranking in the top 3 from July to October 2023. Similarly, in the Vapor Pens category, the brand has held a strong position at number 4 throughout the same period. This consistent performance indicates a stable demand for White Label Extracts' products in these categories in Oregon.
However, the brand's presence in the Colorado market appears to be less prominent. In July 2023, White Label Extracts was ranked 88th in the Vapor Pens category, and there is no ranking data for the subsequent months. This could suggest that the brand did not make it into the top 20 brands in this category in Colorado from August to October 2023. Despite this, it's worth noting that the brand did achieve sales of 8967 units in July 2023, indicating some level of market penetration in the Colorado Vapor Pens category.
In the Vapor Pens category within the Oregon market, White Label Extracts maintains a steady 4th place ranking from July to October 2023. Its main competitors are NW Kind, Select, Entourage Cannabis / CBDiscovery, and Hellavated. While White Label Extracts' sales appear to be relatively stable, Select and Entourage Cannabis / CBDiscovery consistently outperform it, indicating a higher market share. NW Kind, despite having a similar ranking, shows slightly lower sales, while Hellavated, ranked just below White Label Extracts, shows significantly lower sales. This suggests that while White Label Extracts has a solid position, there is potential for growth in capturing a larger market share.
In October 2023, the top-performing product from White Label Extracts was the Galactic Red Runtz Shatter (1g) from the Concentrates category, boasting impressive sales of 1785 units. This product showed a significant improvement, climbing from the third position in the previous month. The second best-seller was the Purple Dawg x Apricot Mimosa Cured Resin Cartridge (1g) in the Vapor Pens category, followed by the Headband Larry Cured Resin Cartridge (1g), also in Vapor Pens. The fourth and fifth positions were held by the Pineapple Passion Live Resin Cartridge (1g) and Strawberries & Cream Live Resin Cartridge (1g) respectively, both from the Vapor Pens category. This ranking shows a dominance of Vapor Pens in the top five, with the exception of the Galactic Red Runtz Shatter (1g).