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Jan-2026
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Overview
Market Insights Snapshot
White Label Extracts (OR) has shown a consistent performance in the Oregon market, particularly in the Concentrates category. Over the months from October 2025 to January 2026, the brand maintained a steady rank of fourth place, demonstrating resilience and a strong foothold in this segment. The sales figures reflect this stability, with a slight dip in January 2026 but overall remaining robust. In contrast, their performance in the Pre-Roll category has been less impressive, with rankings hovering around the mid-40s, indicating potential areas for improvement or strategic shifts. This disparity highlights the brand's dominance in certain categories while suggesting a need for growth in others.
The Vapor Pens category also showcases an interesting trend for White Label Extracts (OR) in Oregon. The brand held a solid position within the top ten, fluctuating between ninth and tenth place across the observed months. This indicates a strong market presence and consistent consumer demand. However, despite this stability, there was a noticeable decline in sales from December 2025 to January 2026, which could suggest seasonal variations or shifts in consumer preferences. Such insights can be crucial for the brand to strategize effectively and maintain its competitive edge in the ever-evolving cannabis market.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, White Label Extracts (OR) has maintained a steady presence, consistently ranking within the top 10 from October 2025 to January 2026. Despite a slight dip from 9th to 10th place in January 2026, White Label Extracts (OR) has demonstrated resilience in sales, outperforming brands like Echo Electuary and Higher Cultures, which have remained outside the top 10. However, the brand faces stiff competition from Mule Extracts, which, although experiencing a decline from 3rd to 9th place, still shows strong sales figures. Meanwhile, Loot Bar consistently holds the 8th position, indicating a stable market share just ahead of White Label Extracts (OR). This competitive environment suggests that while White Label Extracts (OR) is performing well, there is potential for growth if they can capitalize on the fluctuations of their competitors.
Notable Products
In January 2026, the top-performing product from White Label Extracts (OR) was the Blueberry Muffins Live Resin Cartridge (1g) in the Vapor Pens category, achieving the highest sales with a notable figure of 1033 units sold. Following closely was the Lava Cake x Grapple Pie Live Resin Infused Pre-Roll (1g) in the Pre-Roll category, ranked second with significant sales. The Sweets 15 Live Resin Cartridge (1g) and Dream Factory Live Resin Cartridge (1g) secured the third and fourth positions respectively, both also in the Vapor Pens category. The Tropical Oranges Live Resin Cartridge (1g) rounded out the top five. Notably, these products were not ranked in the previous months, indicating a surge in popularity for January 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
