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Apr-2025
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Overview
Market Insights Snapshot
White Label Extracts (OR) has shown a strong performance in the Oregon market, particularly in the Concentrates category where they consistently held the second position from February to April 2025. This steady ranking suggests a solid foothold in the local market, likely driven by a loyal customer base and effective product offerings. In the Vapor Pens category, the brand also maintained a top-five position, showing slight fluctuations but generally strong performance. The brand's presence in the Pre-Roll category, however, indicates room for improvement, as it only reached 42nd place in March before slipping back to 52nd in April. This variability suggests potential challenges in this segment that could be addressed to enhance market share.
In contrast, White Label Extracts (OR) has not managed to break into the top 30 in the Michigan market for Concentrates, with rankings of 60th in January and 78th in February 2025, before dropping out of the top 30 entirely in subsequent months. This decline highlights potential competitive pressures or market entry challenges that the brand might face in Michigan. The absence of a ranking in March and April could indicate a strategic shift or a need for increased marketing efforts to regain traction. Overall, while the brand shows leadership in certain categories within Oregon, its performance in Michigan suggests opportunities for growth and strategic realignment to enhance its competitive positioning.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, White Label Extracts (OR) has experienced fluctuations in its ranking, indicating a dynamic market presence. Starting the year strong in January 2025 with a rank of 3rd, White Label Extracts (OR) saw a dip to 5th place in February, only to rebound to 3rd in March, before settling at 4th in April. This volatility contrasts with the steady performance of Buddies, which maintained a consistent 2nd place ranking throughout the same period, suggesting a robust market hold. Meanwhile, NW Kind and Mule Extracts also presented competitive challenges, with NW Kind maintaining a close proximity in rank and Mule Extracts showing a notable improvement, surpassing White Label Extracts (OR) in April. Despite these shifts, White Label Extracts (OR) managed to sustain a competitive sales performance, with sales figures showing resilience and a positive trend from February to April, indicating potential for recovery and growth amidst stiff competition.
Notable Products
In April 2025, the top-performing product for White Label Extracts (OR) was the Mango SSH Infused Pre-Roll (1g) in the Pre-Roll category, which achieved the highest rank with sales reaching 1145 units. Following closely, the Slurricane x Blueberry Syrup 69 Infused Pre-Roll (1.5g) secured the second position. In the Vapor Pens category, the Orange Fire Live Resin Cartridge (1g) was ranked third, while the Donny Burger Live Resin Cartridge (1g) and Grapple Pie Live Resin Cartridge (1g) took fourth and fifth places, respectively. Compared to previous months, these products have shown significant improvement in their rankings, indicating a strong upward trend in their popularity. The April sales figures reflect a notable increase from the earlier months, highlighting a successful month for White Label Extracts (OR).
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
