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Jun-2026
Sales
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
White Label Extracts (OR) in Oregon remained concentrated in Vapor Pens at 72.06% share, while Pre-Roll climbed to 9.14% share and Concentrates held 18.80%. Year over year, Vapor Pens sales fell 10.39% with a 20.18% decline in brand average price, and month over month they slipped 6.85% alongside a 13.16% drop in Concentrates; in contrast, Pre-Roll grew 195.96% YoY and 5.58% MoM. With Vapor Pens ranked 8th in Oregon, this mix implies the brand is leaning on a high-share but contracting anchor while using rapid Pre-Roll expansion to offset a 3.74% total YoY sales decline.
The shifts point to a repositioning opportunity: the 72.06% exposure to Vapor Pens amid a rank of 8 suggests ceiling pressure, while the 195.96% YoY surge and 5.58% MoM uptick in Pre-Roll indicate headroom to diversify away from categories posting double-digit MoM declines like Concentrates at 13.16%. Given a 20.18% YoY price compression alongside a 6.85% MoM dip in Vapor Pens and an 18.80% share in Concentrates that is retreating MoM, reallocating emphasis toward Pre-Roll and stabilizing price architecture in Vapor Pens could mitigate the 20.19% 24‑month sales erosion.
Competitive Landscape
White Label Extracts (OR) holds rank #8 in Oregon Vapor Pens in June 2026, unchanged from #8 year over year, and flat versus March 2026 at #8, while its historical peak was #3 in December 2024; meanwhile, Buddies sits at #1 after improving from #2 year over year with a 16.9% sales lift, and FRESHY advanced from #5 to #2 on 81.5% YoY growth, outpacing White Label Extracts (OR)’s static rank as Entourage Cannabis / CBDiscovery slid from #1 to #3 alongside a 38.9% sales decline; this stability at #8 despite top-tier churn implies a plateau where White Label Extracts (OR) must either capture share from mid-pack risers like Oregrown moving from #11 to #5 with 57.4% YoY growth or risk being boxed out of upward mobility.
Notable Products
Jacked Up Js - Strawberry Banana Infused Pre-Roll 5-Pack (5g) posted the steepest decline at -22.6% MoM and slid to rank 6, while Sherbacio Live Resin Cartridge (1g) fell -30.0% MoM to rank 7, signaling erosion in both multi-pack pre-rolls and at least one legacy vapor SKU. Triple Burger Live Resin Cartridge (1g) led the board at rank 1 and was the only item above $29,000 in June 2026, while four of the top ten are Vapor Pens clustered at ranks 1, 3, 4, and 5, concentrating momentum in live resin cartridges. The pattern implies White Label Extracts (OR) is consolidating around cartridge-led velocity while pruning or repositioning underperforming pre-roll and legacy vapor variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
