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Mar-2025
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Overview
Market Insights Snapshot
White Label Extracts (OR) has shown notable performance in the Oregon market, particularly in the Concentrates and Vapor Pens categories. In the Concentrates category, the brand maintained a strong position, consistently ranking within the top three from December 2024 through March 2025. This stability is indicative of a solid consumer base and effective market strategies. In the Vapor Pens category, the brand fluctuated slightly but remained a top contender, with a ranking of 3rd in March 2025 after a brief dip to 5th in February. Such resilience in these two categories highlights White Label Extracts' stronghold and adaptability in Oregon.
In contrast, the performance of White Label Extracts in the Michigan market tells a different story. The brand did not make it into the top 30 for the Concentrates category in March 2025, which suggests challenges in maintaining a competitive edge in this state. However, it's worth noting that there was a significant improvement from December 2024 to January 2025, where the brand jumped from 83rd to 59th, indicating potential growth opportunities. Meanwhile, in Oregon, the Pre-Roll category saw a positive trend, with the brand climbing from 62nd in December 2024 to 44th by March 2025, suggesting increasing consumer interest and market penetration in this segment.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, White Label Extracts (OR) has experienced notable fluctuations in its market position over recent months. While maintaining a consistent third-place rank in December 2024 and January 2025, the brand saw a dip to fifth place in February 2025 before rebounding to third in March 2025. This volatility is contrasted by the steady performance of Entourage Cannabis / CBDiscovery, which has consistently held the top rank. Meanwhile, Buddies has maintained a firm grip on the second position, indicating a stable consumer base. The rise of Mule Extracts, which climbed to third place in February before settling in fourth in March, suggests increasing competition. Despite these challenges, White Label Extracts (OR) demonstrated resilience, as evidenced by its sales recovery in March 2025, highlighting its potential to regain and maintain a strong market presence amidst fierce competition.
Notable Products
In March 2025, the top-performing product from White Label Extracts (OR) was the Banana Crusher Live Resin Cartridge (1g) in the Vapor Pens category, securing the first position with sales of 1137 units. Following closely was the Blue Dream Infused Pre-Roll (1g) in the Pre-Roll category, ranked second. The Jackie Chan Live Resin Cartridge (1g) also showed strong performance, taking the third spot. Notably, the Blueberry Muffins Live Resin Cartridge (1g), which was previously ranked first in February 2025, dropped to fifth place in March. The Sour Candy Lope Cured Resin Cartridge (1g) rounded out the top five, maintaining a steady presence in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
