.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
White Label Extracts (OR) has shown a strong performance in the Oregon market, particularly in the Concentrates category. From May to August 2025, the brand improved its ranking from third to second position, reflecting a consistent upward trajectory. This positive movement is supported by a significant increase in sales, with August figures reaching over $322,000. Such performance indicates a solid consumer base and effective market strategies in this category. However, in the Vapor Pens category, the brand maintained its position at sixth place from June to August, showing stability but also a need for strategies to climb higher in the rankings.
In the Pre-Roll category, White Label Extracts (OR) has not yet made it into the top 30 brands in Oregon, as evidenced by their ranking outside the top 50 in the months observed. Despite this, there is a positive trend with the brand moving from 53rd in May to 46th in August, indicating potential growth opportunities. The sales figures in this category also reflect a steady increase, suggesting that while the brand is not yet a leading player, it is making inroads and could improve its standing with targeted marketing and product development efforts. This mixed performance across categories highlights the brand's strengths and areas for improvement in the competitive cannabis market of Oregon.
Competitive Landscape
In the competitive landscape of Oregon's Vapor Pens category, White Label Extracts (OR) has experienced notable fluctuations in its market position, ranking third in May 2025 but dropping to sixth place from June to August 2025. This shift indicates a competitive pressure from brands like Hellavated, which consistently maintained a higher rank, peaking at third in June 2025, and Mule Extracts, which improved its position to fourth in June and July. Despite these changes, White Label Extracts (OR) managed to sustain a strong sales performance, with sales figures remaining competitive, although slightly lower than Hellavated and Mule Extracts. The brand's ability to maintain its sales volume amidst ranking fluctuations highlights its resilience and the potential for strategic adjustments to regain higher market positions.
Notable Products
In August 2025, the top-performing product for White Label Extracts (OR) was Blue Dream Infused Pre-Roll (1g) in the Pre-Roll category, which climbed to the number one spot with sales of 935 units. Caribbean Breeze Live Resin Cartridge (1g) in the Vapor Pens category secured the second position, indicating a strong market presence. Mango Infused Pre-Roll (1g) followed closely in third place, showcasing a significant demand for infused pre-rolls. Notably, Blue Dream Infused Pre-Roll (1g) improved remarkably from its fourth position in July, demonstrating a strong upward trend. Meanwhile, Sky Cuddler Live Resin Cartridge (1g) and White Grapefruit Cooks Cured Resin Cartridge (1g) rounded out the top five, both making their first appearance in the rankings this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
