Reef

Data Snapshot: Jun 11, 2024
Reef Cannabis Brand Logo
$50K+

May-2024

Sales

Decline

Trend

6-Month

19

Product Count

SKUs

Reef

Overview

Markets

Reef Locations

Product Trends

Reef Categories

Reef Sales

Market Insights Snapshot

Reef Historical Sales by Category

Reef's performance across various categories and states has shown significant fluctuations over recent months. Notably, in Alberta, the brand was ranked 83rd in the Flower category as of February 2024 but did not make it into the top 30 in subsequent months. This indicates a concerning downward trend in one of the most competitive markets for cannabis products. The absence of Reef from the top 30 rankings in Alberta for March, April, and May highlights a critical area where the brand needs to bolster its market presence and possibly rethink its strategy to regain traction.

In contrast, Reef made a notable entry into the Flower category in Saskatchewan in April 2024, securing the 71st position. Although this ranking is outside the top 30, it marks a positive movement for the brand in a new market. The sales data from Saskatchewan for April also indicates a promising start, suggesting that Reef's products are beginning to gain some acceptance among consumers. However, the brand's absence from the rankings in the preceding months underscores the need for consistent performance to establish a strong foothold in this region.

May-2024 Rank
Flower
Reef

Competitive Landscape

In the competitive landscape of the Flower category in Alberta, Reef has faced notable challenges in maintaining its rank and sales. As of May 2024, Reef did not appear in the top 20 brands, indicating a significant drop from its 83rd position in February 2024. This decline contrasts sharply with competitors like 7 Acres and Kolab, which, despite also experiencing drops in rank, managed to stay within the top 100. Meanwhile, Original Stash and Ness demonstrated more resilience, consistently appearing in the top 100 and even showing upward trends in sales over the months. This competitive pressure underscores the need for Reef to reassess its market strategies to regain and sustain its position in the Alberta Flower market.

Reef market ranking for AB Flower

Reef

Notable Products

In May-2024, the top-performing product for Reef was Queen SanG (1g) in the Flower category, maintaining its consistent rank of 1st place despite a sales drop to 927 units. The Queen Sangria Pre-Roll 3-Pack (1.5g) rose to 2nd place, showing a significant increase in sales from 464 units in April to 773 units in May. Queen SanG (3.5g) dropped to 3rd place from its previous consistent 2nd place ranking, with sales declining to 596 units. Queen SanG Pre-Roll (1g) remained steady in 4th place, while Atlantic Glue (3.5g) continued to hold the 5th position. Overall, the rankings indicate a dynamic shift in the pre-roll category, highlighting the growing popularity of pre-roll products.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Queen SanG (1g)
Flower
1
1
1
1
Queen Sangria Pre-Roll 3-Pack (1.5g)
Pre-Roll
>5
>5
4
2
Queen SanG (3.5g)
Flower
2
2
2
3
Queen SanG Pre-Roll (1g)
Pre-Roll
3
3
3
4
Atlantic Glue (3.5g)
Flower
4
4
5
5
View product & sales data

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