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Aug-2024
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Overview
Market Insights Snapshot
The Green Organic Dutchman has demonstrated varied performance across different provinces in Canada, with notable movements in the Flower category. In Alberta, the brand did not make it into the top 30 rankings from May to August 2024, suggesting a potential area for improvement or increased competition in this province. Conversely, in Ontario, the brand showed a decline in rankings, starting at 79th place in May and dropping to 99th place by June, before falling out of the top 30 entirely in the subsequent months. This downward trend in Ontario indicates a need for strategic adjustments to regain market share in this competitive landscape.
Interestingly, The Green Organic Dutchman achieved a 30th place ranking in Saskatchewan in May 2024 but did not maintain a top 30 position in the following months. This initial strong showing in Saskatchewan highlights a potential market where the brand could focus its efforts to regain and sustain momentum. The fluctuations in ranking and the absence from the top 30 in multiple provinces underscore the importance of targeted marketing and product differentiation to improve and stabilize the brand's performance across these key regions.
Competitive Landscape
In the competitive landscape of the flower category in Alberta, The Green Organic Dutchman has faced significant challenges in maintaining its rank and sales. As of May 2024, The Green Organic Dutchman was positioned at rank 97, but it did not appear in the top 20 brands for the subsequent months, indicating a struggle to compete effectively. In contrast, Color Cannabis showed a fluctuating but generally higher performance, ranking 68 in May and 59 in July. Similarly, Weed Me held a strong position at rank 51 in May, although it did not appear in the top 20 in later months. Brands like Hiway and Token demonstrated more consistent rankings, with Hiway maintaining a presence in the top 80 and Token showing a notable improvement from rank 84 in May to 68 in June. These competitive dynamics suggest that The Green Organic Dutchman needs to strategize effectively to enhance its market presence and sales performance in Alberta's flower category.
Notable Products
In August 2024, the top-performing product for The Green Organic Dutchman was Green Diesel (3.5g) in the Flower category, maintaining its top rank from the previous month with sales of 172 units. Ripple - THC Dissolvable Powder Mix 2-Pack (10mg) entered the rankings at the second position with notable sales figures. Durban Gorilla (3.5g) secured the third spot, consistent with its ranking in July. Organic Cherry Mints (3.5g) ranked fourth, showing a slight decline from its previous positions in May and June. Ripple - CBD Dissolvable Powder 4-Pack (40mg CBD) rounded out the top five, dropping from its second-place rank in June to fifth in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
