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Jun-2024
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Overview
Market Insights Snapshot
The performance of The Green Organic Dutchman in the Alberta market has seen a notable decline over the past few months. Starting at rank 84 in March 2024, the brand dropped to 93 by April and 92 by May, ultimately falling out of the top 30 by June. This downward trend is mirrored in their sales figures, which decreased from $41,600 in March to $27,115 by May. This drop in ranking and sales indicates a challenging market environment for the brand in Alberta, suggesting that they may need to reassess their strategy in this province.
In contrast, The Green Organic Dutchman has maintained a relatively stable presence in Ontario. Ranking 83 in March 2024, the brand improved to 81 in April and 79 in May, before dropping to 99 in June. Despite this fluctuation, their sales figures remained robust, with a peak of $120,561 in April. However, the decline to rank 99 in June is noteworthy, as it indicates a significant drop in their competitive standing. This mixed performance suggests that while the brand has a strong foothold in Ontario, they must address recent challenges to sustain their market position.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, The Green Organic Dutchman has experienced notable fluctuations in its rank and sales over recent months. Despite a promising start with a rank of 83 in March 2024, it saw a slight improvement to 81 in April and 79 in May, before dropping significantly to 99 in June. This decline in rank correlates with a sharp decrease in sales from $112,215 in May to $72,260 in June. In contrast, competitors such as Ness have shown more stability, maintaining a higher rank and consistent sales, with a notable rank of 72 in May and only a slight drop to 88 in June. Similarly, Highland Grow and Woody Nelson also experienced rank drops but managed to stay within the top 100. The absence of WINK from the top 20 after March indicates a significant decline, though it does not directly impact The Green Organic Dutchman's positioning. These dynamics suggest that while The Green Organic Dutchman has potential, it faces stiff competition and must strategize effectively to regain and maintain a higher market position.
Notable Products
In June 2024, The Green Organic Dutchman's top-performing product was Organic Sugar Bush (3.5g), which maintained its number one ranking from the previous three months, despite a sales drop to 267 units. Ripple - CBD Dissolvable Powder 4-Pack (40mg CBD) debuted impressively at the second spot. Organic Cherry Mints (3.5g) ranked third, a slight dip from its second place in May 2024. Organic Gold Butter Mac (3.5g) secured the fourth position, consistent with its previous ranking in March 2024. Green Diesel (3.5g) rounded out the top five, showing a decline from its third place in May 2024.
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