Market Insights Snapshot
In Alberta, The Green Organic Dutchman has seen varied performance across different categories. In the Beverage category, the brand's rank has remained fairly stable, hovering around the mid to late 20s. However, sales have seen a notable decrease from July to October 2023, indicating a potential decline in consumer interest. The Flower category shows a similar trend, with rankings slipping from 23rd to 34th place over the same period. Sales in this category have also declined, although they remain significantly higher than in the Beverage category. The Pre-Roll category, however, has seen the brand fall out of the top 20 rankings entirely by September 2023.
Over in British Columbia, The Green Organic Dutchman has been struggling to maintain its position. The brand's performance in the Beverage category has seen a slight decline in rankings, with no ranking available for October 2023. The Flower category presents a similar picture, with the brand's rank slipping from 50th to 74th between July and October 2023. Interestingly, despite this drop in rankings, sales in this category have remained fairly steady. In Ontario, the brand's rankings have been slipping across all categories, with the Pre-Roll category seeing the steepest decline. However, sales in the Flower category, while decreasing, still remain significantly high.
In the Ontario Flower category, The Green Organic Dutchman has faced stiff competition from brands like Weed Me, Divvy, Soar, and BC OZ. Over the period from July to October 2023, The Green Organic Dutchman has seen a steady decline in rank, moving from 24th to 34th, indicating a drop in sales. In the same period, Weed Me, despite a drop in rank from 15th to 29th, has consistently maintained higher sales than The Green Organic Dutchman. Divvy and Soar have also seen a drop in rank but have maintained sales figures close to The Green Organic Dutchman. BC OZ, despite not being in the top 20 in July, has shown a significant upward trend, moving up to 36th rank in October, surpassing The Green Organic Dutchman in sales. This competitive landscape suggests that The Green Organic Dutchman needs to strategize to improve its sales and ranking in the Ontario Flower market.
In October 2023, the top-performing product from The Green Organic Dutchman was Maple Kush (3.5g), maintaining its position from September. It garnered a total of 2,192 in sales, the highest among all products. The second-best performer was Organic Gold Butter Mac (3.5g), which slipped to second place after being the top product in August. The third spot was taken by Organic Sugar Bush (3.5g), moving up from its fourth position in September. Mint Sour (3.5g) and Organic Maple Kush Pre-Roll 3-Pack (1.5g) rounded up the top five, with the latter re-entering the list after not ranking in September.