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Sep-2024
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Overview
Market Insights Snapshot
In the province of Alberta, Muskoka Grown has experienced a notable decline in its Flower category rankings over recent months. Starting from 29th place in June 2024, the brand has seen a consistent drop, falling out of the top 30 by September 2024. This downward trend is accompanied by a significant decrease in sales, with September figures showing a stark reduction compared to earlier months. Such a decline suggests challenges in maintaining market share and consumer interest in Alberta, potentially due to increasing competition or shifting consumer preferences.
Conversely, in Saskatchewan, Muskoka Grown has shown a remarkable improvement in its performance within the Flower category. Initially ranked 51st in June 2024, the brand has climbed to 15th place by September 2024, indicating a strong upward trajectory. This positive movement is mirrored in the sales figures, which have seen a substantial increase over the same period. Meanwhile, in Ontario, Muskoka Grown has maintained a relatively stable presence, hovering around the top 30, with a slight decline by September 2024. This stability in Ontario contrasts with the brand's fluctuating performance in other provinces, highlighting the diverse market dynamics Muskoka Grown faces across different regions.
Competitive Landscape
In the competitive landscape of the Ontario flower category, Muskoka Grown has experienced a notable decline in rank from June to September 2024, dropping from 23rd to 32nd position. This downward trend in rank coincides with a decrease in sales, which could be attributed to the rising competition from brands like Potluck, which maintained a relatively stable rank and even saw a peak in sales in July 2024. Meanwhile, San Rafael '71 and BC OZ have shown fluctuating ranks but managed to stay within the top 40, indicating a competitive pressure on Muskoka Grown. Interestingly, Divvy has shown a significant improvement in rank, moving from 56th to 35th, suggesting a potential shift in consumer preferences that Muskoka Grown may need to address to regain its competitive edge.
Notable Products
In September 2024, the top-performing product from Muskoka Grown was Funkfetti (28g) in the Flower category, which rose dramatically to the first position from its previous fifth place in August, achieving sales of 1541 units. Berry Smasher (28g) maintained its strong performance, holding steady in the second rank with sales of 1029 units, despite a slight decrease from previous months. Berry Smasher (14g), previously the top seller, slipped to third place, indicating a notable shift in consumer preference. Berry Smasher (3.5g) consistently remained in fourth place, showing stable demand. Lakeside Kush (28g) entered the rankings in September, capturing the fifth position, suggesting a new interest in the product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
