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Jun-2024
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Overview
Market Insights Snapshot
Muskoka Grown has experienced varied performance across different provinces over the past few months. In Alberta, the brand's ranking in the Flower category has seen a notable decline, moving from 15th in March 2024 to 27th by June 2024. This downward trend is reflected in the sales figures, which dropped from CAD 377,430 in March to CAD 287,179 in June. Despite a brief improvement in May, where the brand climbed to 18th place, the overall trajectory indicates challenges in maintaining a stable position in the competitive Alberta market.
In contrast, Muskoka Grown's performance in Ontario has been relatively stable, consistently ranking within the top 30 Flower brands. The brand improved its position slightly from 26th in March 2024 to 23rd in May 2024, before settling at 25th in June 2024. Sales in Ontario also show a more consistent trend, with only a slight dip in June compared to the previous months. Meanwhile, in Saskatchewan, the brand's presence has significantly weakened, dropping out of the top 30 rankings by June 2024. This sharp decline is underscored by a substantial reduction in sales, highlighting a potential need for strategic adjustments in this province.
Competitive Landscape
In the highly competitive Ontario flower category, Muskoka Grown has shown a consistent presence, albeit with some fluctuations in rank and sales. Over the period from March to June 2024, Muskoka Grown's rank varied from 24th to 26th, indicating a stable but not leading position. Notably, 1964 Supply Co and Parcel have also demonstrated similar rank volatility, with 1964 Supply Co peaking at 21st in May and Parcel improving to 23rd in June. Meanwhile, Wagners experienced a significant decline, dropping from 15th in March to 27th by June, which could indicate a potential opportunity for Muskoka Grown to capitalize on shifting consumer preferences. Additionally, Well Made saw a notable dip in April, falling out of the top 20, but rebounded to 26th by May. These dynamics suggest that while Muskoka Grown maintains a steady market presence, there is room for strategic initiatives to improve its ranking and capture market share from competitors experiencing greater volatility.
Notable Products
In June 2024, the top-performing product from Muskoka Grown was Berry Smasher (14g), which reclaimed its number one spot with sales of 2300 units. Sugar Cookies (28g) dropped to second place after leading for the previous three months. Berry Smasher (28g) maintained a steady third place, showing a slight increase in sales compared to May 2024. New to the rankings this month is Berry Smasher (3.5g), debuting in fourth place. Sugar Cookies (7g) fell to fifth position, experiencing a decline in sales from the previous month.
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