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Aug-2024
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Overview
Market Insights Snapshot
Rev Farms has shown varying performance across different categories and states. In Massachusetts, the brand has experienced notable fluctuations in the Flower category rankings. Starting off at the 23rd position in May 2024, Rev Farms climbed to 14th in June, indicating a strong performance boost. However, the rankings saw a decline in the following months, dropping to 20th in July and further down to 29th in August. This decline could be indicative of increased competition or market saturation in the Flower category within the state.
The sales data for Rev Farms also reflects these ranking changes. While the brand saw a peak in sales in June with $683,586, the subsequent months witnessed a decrease, culminating in $471,564 in August. This downward trend in sales aligns with the drop in rankings and suggests that Rev Farms may need to reassess its strategies to maintain a competitive edge. The absence of Rev Farms from the top 30 brands in any other state or category highlights areas where the brand has room for growth and improvement. This analysis provides a snapshot of Rev Farms' performance, revealing both strengths and challenges in the current market landscape.
Competitive Landscape
In the Massachusetts flower category, Rev Farms has experienced notable fluctuations in rank and sales over the past few months, indicating a dynamic competitive landscape. In May 2024, Rev Farms was ranked 23rd, climbing to 14th in June, but then dropping to 20th in July and further to 29th in August. This volatility contrasts with competitors like Lil' Buds, which showed a steady improvement from 34th in May to 24th in July before a slight dip to 27th in August, and Smyth Cannabis Co., which surged from 35th in May to 21st in July before falling to 28th in August. Meanwhile, In House maintained a relatively stable position, despite a drop from 22nd in May to 32nd in July and August. The competitive pressures from these brands, coupled with the overall market dynamics, have influenced Rev Farms' ranking and sales performance, suggesting the need for strategic adjustments to regain and sustain higher market positions.
Notable Products
In August 2024, the top-performing product from Rev Farms was Trippy Breakfast (3.5g) in the Flower category, which climbed to the number one spot with sales of $2,623. Lemon Disco (3.5g), also in the Flower category, secured the second rank, showing a significant rise from previous months. Jelly Haze (3.5g) maintained consistent performance, moving up to the third position from fourth in July. Gelatti Cookies (3.5g), which had been the top seller for three consecutive months, dropped to fourth place. Ice Cream Cake (3.5g) re-entered the top five, ranking fifth in August, showcasing a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
