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Oct-2026
Sales
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YoY Price Change
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Trees Co. (TC) is stocked at 111 licensed dispensaries across Massachusetts and Washington, 69 of them in Massachusetts, with the deepest coverage in Boston, Brockton, Lynn, Quincy, and Worcester. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Trees Co. (TC) concentrated 60.16% of sales in Flower while allocating 39.78% to Pre-Roll, a mix that shifted as Flower declined 34.55% year over year and 20.70% month over month, while Pre-Roll expanded 28.04% year over year and 12.21% month over month. Despite brand-level sales down 18.81% year over year, the average price fell 38.77%, indicating unit expansion in value tiers as Flower’s higher price point of $20.35 contrasts with Pre-Roll at $4.79; this tilt implies an internal rebalancing toward lower-ticket velocity as Flower softness drags overall revenue. With top-market concentration in Massachusetts and a Flower rank of 32, the crosscurrent of share defense in Flower alongside Pre-Roll growth suggests mix-driven stabilization rather than category-led recovery.
The mix swing toward Pre-Roll (+28.04% YoY, +12.22% MoM) against a shrinking Flower base (−34.55% YoY, −20.70% MoM) implies Trees Co. (TC) is migrating demand to entry-price formats to sustain unit throughput amid a 38.77% average price compression. Holding 60.16% share in Flower while ranking 32 in Massachusetts indicates under-leverage of the core category, so advancing Pre-Roll to 39.78% of mix creates a buffer but caps revenue per transaction; the pattern points to a positioning pivot toward value-led baskets and multi-pack trade-ups to convert volume into margin without relying on Flower recovery.
Competitive Landscape
Trees Co. (TC) sits at rank #32 in MA Flower in October 2026, down 11 positions from rank #21 year over year, while improving 2 spots from #34 three months ago; this contrasts with a prior peak at #20 in December 2025 and places the brand 31 positions behind Perpetual Harvest, which climbed from #5 to #1 as its sales grew 130.37% year over year. Against the rest of the leaders, Farmer's Cut moved from #3 to #2 on 40.81% YoY sales growth, while Simply Herb slipped from #1 to #3 with a 16.86% YoY sales decline, indicating that TC’s double-digit rank drop amid mixed competitor momentum suggests a loss of relative velocity that will require either share recapture from mid-pack peers or targeted plays against decelerating incumbents.
Notable Products
Trees Co. (TC) leans on price to move volume in October 2026, with average prices 12.1% below similar products across like-for-like types and sizes. This includes Ghost Dawg (28g) priced 21.4% under comparable packs and Eager Beaver Pre-Roll (1g) at 28.8% under peers, so much of its sales come from undercutting category norms.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
