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Apr-2025
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Overview
Market Insights Snapshot
Trees Co. (TC) has shown a dynamic performance in the Massachusetts cannabis market, particularly in the Flower category. Beginning the year ranked 24th, TC experienced a dip in February and March, falling to 30th and then to 39th, respectively. However, April marked a significant rebound with the brand climbing back up to the 20th position. This upward movement coincided with an increase in sales, suggesting that TC's strategies to regain market share in Massachusetts have been effective. The fluctuation in rankings highlights the competitive nature of the Flower category, emphasizing the need for brands to continuously innovate and adapt to market conditions.
In contrast, TC's performance in the Pre-Roll category in Massachusetts has been relatively more stable, though it also faced some challenges. Starting the year outside the top 30, TC improved its position to 27th in February and further to 23rd in March, before slipping back to 30th in April. Despite this slight decline, the brand has managed to maintain a presence within the top 30, which is noteworthy given the volatility in this segment. The sales figures reflect a similar trend, with a peak in March followed by a slight decrease in April. This consistency, albeit with minor fluctuations, suggests that TC has a solid foothold in the Pre-Roll market, but there is room for growth and improvement to secure a higher ranking.
Competitive Landscape
In the competitive landscape of the Flower category in Massachusetts, Trees Co. (TC) has experienced notable fluctuations in its market position from January to April 2025. Initially ranked 24th in January, TC saw a decline to 30th in February and further to 39th in March, before making a significant recovery to 20th in April. This rebound suggests a positive shift in sales strategy or product reception. In contrast, competitors such as Resinate and Root & Bloom have maintained more consistent rankings, with Resinate fluctuating between 22nd and 29th, and Root & Bloom between 19th and 28th. Meanwhile, In House and Galactic have shown stronger performances, with Galactic peaking at 14th in March. These dynamics indicate that while TC has faced challenges, its recent rise in rank could signal a potential upward trend, making it a brand to watch in the coming months.
Notable Products
In April 2025, Trees Co. (TC) saw Socrates Sour Pre-Roll (1g) emerge as the top-performing product, securing the number one rank with sales reaching 4915 units. Meringue Pre-Roll (1g) followed closely in second place, while Citrus Rush Pre-Roll (1g) took the third spot. Notably, Citrus Rush (3.5g) dropped from third place in January to fourth place in April, indicating a slight decline in its popularity within the Flower category. The Dub Pre-Roll (1g) rounded out the top five, maintaining a strong presence in the Pre-Roll category. This shift in rankings highlights a growing consumer preference for pre-rolls over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
