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Oct-2025
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Overview
Market Insights Snapshot
Trees Co. (TC) has shown a notable upward trajectory in the Massachusetts market, particularly within the Flower category. While the brand was initially ranked 43rd in July 2025, it made significant strides to climb to the 20th position by October 2025. This improvement is underscored by a consistent increase in sales, with October figures reaching $587,753. This positive trend indicates a growing consumer preference for Trees Co.'s offerings in the Flower category, suggesting effective marketing strategies or product improvements that resonate well with the local market.
In contrast, Trees Co.'s performance in the Pre-Roll category within Massachusetts has been relatively stable, maintaining a rank just outside the top 30 throughout the observed months. Despite being ranked 39th in July 2025, the brand slightly improved to 34th by October 2025. However, sales figures in this category have shown minor fluctuations, indicating that while there is some growth, it is not as pronounced as in the Flower category. This could suggest a need for Trees Co. to reassess their strategy in the Pre-Roll segment to achieve similar success as seen with their Flower products.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Trees Co. (TC) has demonstrated a notable upward trajectory in both rank and sales from July to October 2025. Starting at rank 43 in July, TC climbed to rank 20 by October, showcasing a significant improvement in market position. This ascent is particularly impressive when compared to competitors like Good Chemistry Nurseries, which maintained a relatively stable but lower rank, fluctuating between 16 and 20. Meanwhile, Sanctuary Medicinals surged from rank 47 to 18, indicating a competitive threat. Despite this, TC's consistent sales growth, peaking at $587,753 in October, suggests a robust market strategy that is effectively capturing consumer interest. Other brands such as INSA and Cheech & Chong's have not shown the same level of consistent improvement, with fluctuating ranks and sales figures, highlighting TC's strong competitive position in the Massachusetts flower market.
Notable Products
In October 2025, the top-performing product for Trees Co. (TC) was So F'n Gassy (3.5g) in the Flower category, which soared to the number one rank with sales of 4317. The Dub Pre-Roll (1g) climbed up to the second position, showing a significant improvement from its previous absence in the rankings. So F'n Gassy Pre-Roll (1g) dropped from its consistent first position in the prior months to third place. Citrus Rush Pre-Roll (1g) also experienced a decline, moving from second place in September to fourth in October. Citrus Rush (3.5g) made its debut in the rankings at fifth place, contributing to the diverse performance of the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
