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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Trees Co. (TC) is stocked at 84 licensed dispensaries across Massachusetts and Washington, 56 of them in Massachusetts, with the deepest coverage in Lynn, Quincy, Blackstone, Boston, and Brockton. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Trees Co. (TC) concentrated 68.93% of July 2026 sales in Flower with year-over-year growth of 46.71% and month-over-month growth of 15.59%, while Pre-Roll held 31.04% share with just 2.99% year-over-year growth and a 6.70% month-over-month decline. Concentrates accounted for only 0.03% share with a 37.97% month-over-month drop and no year-over-year baseline, aligning with total brand sales up 29.66% year over year and an average price up 6.18%. With Flower ranked 29th in Massachusetts, this mix signals that category expansion is leaning on Flower acceleration rather than breadth, implying short-term growth is tied to sustaining double-digit Flower momentum while Pre-Roll contraction weighs on diversification.
The shift toward Flower — rising 15.59% month over month alongside a 46.71% year-over-year gain — and away from Pre-Roll — down 6.70% month over month despite a 2.99% year-over-year uptick — implies Trees Co. (TC) is positioning around higher-velocity core SKUs rather than portfolio balance. With average Flower price at $22.31 against brandwide average price growth of 6.18% and a July 2026 category rank of 29 in Massachusetts, the data points to a strategy where price-supported Flower volume is the primary lever for share movement, suggesting future resilience depends on defending Flower rank while reallocating from underperforming Pre-Roll to maintain the 29.66% year-over-year brand growth trajectory.
Competitive Landscape
Trees Co. (TC) sits at rank #29 in MA Flower for July 2026, improving 14 spots year over year from #43 while also rising 7 places from April 2026’s #36; however, it remains 9 positions below its peak #20 from December 2025, indicating partial recovery rather than full re-attainment. Competitive pressure is tightening at the top as Farmer's Cut advanced from #4 to #1 alongside a 56.7% year-over-year sales lift, while Simply Herb slipped from #1 to #2 despite a 5.8% year-over-year gain, and Root & Bloom climbed from #10 to #5 with 118.9% growth; against this backdrop, TC’s 14-rank YoY gain but 9-rank gap to peak suggests momentum is rebuilding but still short of sustained top-20 competitiveness.
Notable Products
Meringue Pre-Roll (1g) posted the steepest decline in July 2026 at -49.2% and slid to rank 10, while Knight Bus Pre-Roll (1g) also contracted by -37.0% and held rank 8, indicating a bifurcation within the Pre-Roll lineup. Offsetting some of the erosion, Champagne Showers Pre-Roll (1g) climbed +19.1% to rank 2 as So F'n Gassy Pre-Roll (1g) fell -22.5% yet remained rank 1, pointing to share consolidation at the top despite mid-tier volatility. With eight of the top ten SKUs in July 2026 concentrated in Pre-Rolls and only one Flower item, Ghost Dawg (3.5g), landing at rank 9 with $20,691, Trees Co. (TC) is leaning into a Pre-Roll-first portfolio that will require shoring up underperforming SKUs while protecting the few scale drivers at the top.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
