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Jun-2024
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Overview
Market Insights Snapshot
Shaka Cannabis Company has shown a steady performance in the Massachusetts market, particularly in the Flower category. The brand maintained a consistent rank of 9th place from March to May 2024 but experienced a slight drop to 10th place in June 2024. Despite this minor decline, the company saw an overall positive trend in sales from April to May, before a dip in June. This indicates a robust presence in the Flower category, although the slight drop in rank suggests increasing competition or seasonal fluctuations.
In contrast, Shaka Cannabis Company's performance in the Pre-Roll category in Massachusetts has been more variable. The brand moved up from 30th place in March to 27th in April, only to fall out of the top 30 in May and then rebound to 28th in June. This erratic movement highlights challenges in maintaining a stable market position in the Pre-Roll category. However, the sales figures for June indicate a notable recovery, suggesting potential for growth if the brand can address the underlying causes of its fluctuating rankings.
Competitive Landscape
In the competitive landscape of the Flower category in Massachusetts, Shaka Cannabis Company has maintained a relatively stable position, ranking 9th from March to May 2024 before slipping to 10th in June 2024. This slight decline in rank could be attributed to the upward momentum of competitors like Strane, which improved from 19th in March to 11th in June, and Happy Valley, which climbed from 12th in March to 9th in June. Meanwhile, Altitude East (Treatments Unlimited LLC) experienced a downward trend, falling from 5th in March to 8th in June, and Old Pal also saw a decline, moving from 8th in March to 12th in June. These shifts highlight a dynamic market where Shaka Cannabis Company faces both rising and falling competitors, emphasizing the need for strategic marketing and product differentiation to maintain and improve its market position.
Notable Products
In June 2024, the top-performing product for Shaka Cannabis Company was Cadillac Rainbows Pre-Roll (1g), achieving the number one rank with sales of 12,681 units. Hypothermia #1 Pre-Roll (1g) secured the second position, showing a significant increase from its previous top rank in May. Cadillac Rainbows (3.5g) entered the rankings at third place, marking its debut in the top spots. Hells Banana #9 Pre-Roll (1g) maintained its fourth position from the previous month. Gush Mints S1 #4 Pre-Roll (1g) slipped to fifth place, down from its third rank in May.
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