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Dec-2024
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Overview
Market Insights Snapshot
In the state of Massachusetts, Shaka Cannabis Company has shown notable fluctuations in its performance across different product categories. In the Flower category, the brand experienced a decline in its rankings, moving from 11th position in September 2024 to 28th in November 2024, before slightly recovering to 20th in December 2024. This indicates a challenging period in late 2024, with a significant drop in sales during November. In contrast, the Pre-Roll category displayed a more stable trajectory, with Shaka Cannabis Company improving its ranking from 34th in September to 17th in November, though it saw a slight dip back to 21st in December. This suggests a growing consumer interest in their Pre-Roll products, despite a minor setback at the end of the year.
It is important to note that Shaka Cannabis Company did not make it to the top 30 brands in Massachusetts for the Flower category in November 2024, which could be a concern for their market presence in this segment. However, the brand's ability to rebound in December indicates potential resilience and adaptability in a competitive market. The consistent presence in the top rankings for Pre-Rolls, even after a slight drop, highlights a solid performance in this category. These movements suggest that while Shaka Cannabis Company faces challenges in maintaining its Flower category standing, it continues to find success and opportunities for growth within the Pre-Roll market.
Competitive Landscape
In the competitive landscape of the Flower category in Massachusetts, Shaka Cannabis Company has experienced notable fluctuations in its market position and sales performance over the last few months. Starting at rank 11 in September 2024, Shaka Cannabis Company saw a decline to rank 28 in November before recovering slightly to rank 20 in December. This volatility contrasts with competitors like Simpler Daze, which maintained a more stable presence, peaking at rank 18 in November. Meanwhile, Rev Farms mirrored Shaka's trajectory, dropping to rank 40 in November before rebounding to rank 19 in December. Interestingly, Trees Co. (TC) showed a positive trend, climbing from rank 34 in September to rank 18 by December, indicating a potential threat to Shaka's market share. Despite these challenges, Shaka Cannabis Company's ability to regain some ground by December suggests resilience, although the significant drop in sales from October to November highlights the need for strategic adjustments to maintain competitiveness in this dynamic market.
Notable Products
In December 2024, the top-performing product for Shaka Cannabis Company was Hells Banana #9 Pre-Roll (1g), securing the number one rank with sales of 9452 units. Cadillac Rainbows Pre-Roll (1g) maintained a consistent presence, holding the second rank with sales slightly decreasing from November. Chocolate Milk Pre-Roll (1g) dropped to third place after leading in November. Orange Cookies x OG Kush Pre-Roll (1g) emerged as a new entrant in the top rankings, landing in fourth place. Hypothermia #1 Pre-Roll (1g) slipped from its previous top positions in September and October to fifth in December.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
