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Market Insights Snapshot
In July 2026, Revive’s category split concentrated 57.41% of sales in Edible with a year-over-year decline of 49.97% and a month-over-month drop of 31.72%, while Beverage accounted for 42.59% with a 22.22% year-over-year decline but a 26.88% month-over-month gain; the average price fell 14.52% year over year to $14.59, with Edible averaging $15.44 and Beverage at $13.59. With Ohio as the top state and Edible as the lead category despite steeper contraction, the mix shift toward faster-growing Beverage on a monthly basis implies Revive is reallocating demand from a shrinking core to a recovering adjacency to stabilize near-term sell-through.
The divergence—Edible down 31.72% month over month versus Beverage up 26.88% month over month, alongside a 49.97% Edible year-over-year decline against 22.22% in Beverage—suggests price-sensitive consumers are trading into lower-priced formats, compressing margins as the average price declines 14.52% year over year. Given the absence of an Edible rank in Ohio and the category’s deeper contraction, Revive’s positioning trend points to leaning on Beverage velocity to offset Edible erosion, implying that future gains require reinforcing Beverage assortment while selectively pruning or repricing Edible to prevent further share loss.
Competitive Landscape
Revive sits at rank 58 in Ohio Edible for July 2026, down 7 positions from rank 51 year over year, while holding flat versus April 2026 at rank 58; this stagnation contrasts with competitors where Incredibles held rank 1 with 27.6% YoY sales growth and Gron / Grön climbed from rank 5 to rank 3 with 68.0% YoY growth. Against a historical peak of rank 21 in September 2024, the current position implies a multi-quarter slide, and the combination of a 7-rank YoY decline and zero rank change over the last three months signals that Revive’s assortment or pricing is not matching the category’s growth pockets, pointing to a need to realign toward the faster-moving formats powering leaders.
Notable Products
CBC/THC 3:1 Citrus Blossom Gummies 11-Pack (330mg CBC, 110mg THC) posted the steepest decline at -51.97% and slid to rank 6, while THC Rich Dark Chocolate (100mg) dropped -48.00% to rank 3, indicating an abrupt retreat in functional and dark-chocolate Edibles that were previously volume drivers. Blue Razzberry Fruit Drink (100mg THC, 6.7oz) rose +44.24% to rank 1 and Salted Caramel Syrup (100mg) jumped +56.66% at rank 5, whereas Strawberry Syrup (100mg) fell -32.93% at a tied rank 5, showing Beverage gains are concentrated in one rising syrup line and a single drink rather than broad-based. Four of the top ten are Edible chocolate SKUs, yet Salted Dark Chocolate Squares 10-Pack (100mg) sank -22.40% at rank 2 and Milk Chocolate Squares 10-Pack (100mg) slid -26.18% at rank 8, implying chocolate remains central by count but not by momentum. The mix points to Revive pivoting toward Beverage-led volume as select syrups and a flagship drink outpace a contracting chocolate-heavy Edibles bench.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
