.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Grassroots has shown notable performance in the Arizona market, particularly in the Flower category, where the brand climbed from the 16th position in January 2025 to 10th by April 2025. This upward trajectory is indicative of a strong market presence and growing consumer acceptance. In contrast, their performance in the Massachusetts Flower category started outside the top 30 in January but improved to 23rd by April. Notably, Grassroots did not appear in the top 30 in the Massachusetts market earlier, which suggests a positive trend and potential for future growth. Meanwhile, in New York, the brand maintained a consistent yet modest ranking in the Flower category, holding steady at 23rd in both March and April, indicating a need for strategic efforts to boost their standing.
The brand's performance in the Illinois market reveals a stable presence in both the Flower and Pre-Roll categories, maintaining a top 10 position in Flower by March and April. This consistency underscores Grassroots' strong foothold in the state. Conversely, in Maryland, while the brand held the top spot in Concentrates in January, it experienced a decline to 7th by April, pointing to potential challenges in maintaining dominance in that category. In New Jersey, Grassroots maintained a robust position in the Concentrates category, consistently ranking in the top three, which highlights their competitive edge in this segment. Such varied performances across states and categories suggest that Grassroots might benefit from tailored strategies to address specific market dynamics and consumer preferences in each region.
Competitive Landscape
In the Maryland Flower category, Grassroots has shown a consistent presence, with its rank fluctuating between 7th and 9th place from January to April 2025. This stability in ranking is noteworthy, especially when compared to competitors like Curio Wellness and Savvy, which have also maintained similar positions in the top 10. Notably, Strane has consistently outperformed Grassroots, holding a higher rank each month. Meanwhile, Garcia Hand Picked has shown significant improvement, jumping from 14th place in January to 9th in April, indicating a potential threat if this upward trend continues. Grassroots' sales figures have remained relatively stable, though slightly lower than some of its higher-ranked competitors, suggesting room for strategic growth to enhance its market position.
Notable Products
In April 2025, Novarine (3.5g) maintained its position as the top-performing product for Grassroots, showcasing consistent demand with sales reaching 6266 units. Singapore Sling (3.5g) climbed from third place in March to secure the second spot, demonstrating a notable increase in popularity with a sales figure of 6241 units. Tarts (3.5g), which previously held the top rank in January, settled into the third position, indicating a decline in its ranking over the months. New entrants Cap Junky Popcorn (14g) and Half Pint (3.5g) debuted in the fourth and fifth positions respectively, highlighting a shift in consumer preferences towards these products. Overall, Grassroots saw dynamic changes in product rankings, emphasizing evolving customer interests within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
