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Nov-2025
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Overview
Market Insights Snapshot
Grassroots has demonstrated notable performance across various states and categories, particularly in the Illinois market. In the Flower category, Grassroots consistently maintained a top 10 position, ranking 9th in August and November, with a brief dip to 10th in September. This stability is a positive indicator of the brand's resilience and popularity in the state, with sales peaking in October. Meanwhile, in the Pre-Roll category, Grassroots experienced a slight decline, moving from 11th in August to 13th in October, but managed to close November at 12th. This suggests a competitive landscape in Illinois's Pre-Roll segment, where Grassroots is holding its ground but faces challenges in climbing higher.
In Maryland, Grassroots has shown a strong presence in the Concentrates category, securing a top 5 position consistently, with an impressive return to 3rd place in November after a dip to 5th in October. This upward movement is indicative of the brand's robust performance and consumer preference for their concentrates. However, the Flower category in Maryland presented some volatility, with rankings fluctuating from 9th in August to 13th in October, before rebounding to 6th in November. This fluctuation hints at a dynamic market environment where Grassroots is actively competing. Notably, Grassroots did not make it into the top 30 for Pre-Rolls in October, which could be a point of concern or an area for potential growth.
Competitive Landscape
In the Ohio flower category, Grassroots experienced notable fluctuations in its market position from August to November 2025. Initially ranked 9th in August, Grassroots surged to 4th place in September, demonstrating a significant improvement in its competitive standing. However, by November, the brand had slipped to 7th place, indicating a need for strategic adjustments to maintain its upward momentum. During this period, Riviera Creek consistently performed well, although it experienced a drop from 1st to 6th place by November, which may have opened opportunities for Grassroots to capture more market share. Meanwhile, RYTHM showed resilience, climbing back to 5th place in November after a dip to 8th in October. Grassroots' sales trajectory, peaking in October before declining in November, suggests potential challenges in sustaining growth amidst fierce competition from established brands like Butterfly Effect - Grow Ohio, which maintained a stable presence. These dynamics highlight the competitive pressures Grassroots faces in the Ohio market, underscoring the importance of strategic initiatives to enhance its brand positioning and sales performance.
Notable Products
In November 2025, Grassroots saw impressive sales figures with Grassroots x Dark Heart - Triple Stack (3.5g) maintaining its top position as the number one product, with sales reaching 11,476 units. Grassroots x Dark Heart - Foreign Kush Mints (3.5g) climbed to the second spot, showcasing a significant increase in demand compared to previous months, where it was ranked fourth in August. Titan Express (3.5g) held steady in the third position, indicating consistent popularity among consumers. New to the top rankings is Atomic Breath (3.5g), debuting at fourth place, reflecting a strong market entry. The Grassroots x Dark Heart - Titan Express Pre-Roll (1g) rounded out the top five, dropping from its previous fourth position in September, yet still showing robust sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
