Aug-2026
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Where to Buy
Grassroots is stocked at 889 licensed dispensaries across New York, Illinois, and 14 other states, 222 of them in New York, with the deepest coverage in New York, Brooklyn, Queens, Staten Island, and The Bronx. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Grassroots concentrated 79.21% of August 2026 sales in Flower, with category sales up 6.51% year over year but down 6.02% month over month, while Pre-Roll held 9.62% share with 20.66% YoY growth and a 2.19% MoM dip. Concentrates accounted for 9.24% share with 33.56% YoY growth and a 1.03% MoM increase, whereas Capsules at 1.67% share rose 20.59% YoY but fell 9.27% MoM; Edible, though only 0.21% share, surged 203.78% YoY and 72.15% MoM. Vapor Pens shrank to 0.07% share with an 83.22% YoY decline and no reported MoM figure, while the brand’s average price fell 10.27% YoY alongside total brand sales up 9.78% YoY; the pattern implies reliance on Flower is easing at the margins as growth pockets emerge in Concentrates and Edible despite short-term volatility in Capsules and Pre-Roll.
With a Flower-heavy mix and a rank of 4 in Flower in New York, the 6.51% YoY rise versus a 6.02% MoM drop points to exposure to monthly swings, but the 33.56% YoY lift in Concentrates and 203.78% YoY surge in Edible suggest incremental insulation as these niches scale. The 10.27% YoY average price decline paired with 9.78% YoY sales growth indicates unit expansion driving volume, while the 2.19% MoM dip in Pre-Roll and 9.27% MoM dip in Capsules temper near-term breadth; taken together, Grassroots can reinforce positioning in Flower while using Concentrates and Edible momentum to diversify risk and offset ongoing Vapor Pens contraction of 83.22% YoY.
Competitive Landscape
Grassroots sits at rank #7 in August 2026, improving 3 positions YoY from #10, and tightening 5 spots versus the 3-month rank of #12; this contrasts with SunMed holding #1 with a 1.45% YoY sales uptick and Find. jumping from #29 to #5 on 525.47% YoY growth. The brand remains below its peak of #5 from September 2025 while RYTHM stays anchored at #3 with 9.50% YoY growth and District Cannabis holds #4 despite a -6.33% YoY decline, indicating Grassroots is regaining share against mixed competitor momentum. The pattern implies steady ascent from mid-pack toward prior peak is plausible if Grassroots maintains rank gains against competitors with flat (#1) and declining (#4) trajectories while outpacing extreme climbers like #5.

Notable Products
Floral Frost Popcorn (14g) posted the steepest movement in August 2026 with a -35.0% month-over-month change while holding rank 4, signaling a rapid pullback in a previously scaled Flower pack size and contrasting with Blue Lobster (3.5g) at rank 1 on +15.6%. Triple Mints (3.5g) rose 43.96% to rank 3, and Ray Charles (3.5g) advanced 25.18% to rank 8, indicating momentum concentrated in 3.5g formats even as the 14g option retrenched; four of the top ten are Flower SKUs clustered in 3.5g. Blue Lobster (3.5g) led category revenue at approximately $238,275 and, alongside Floral Frost (3.5g) at +10.71% and Problem Child (3.5g) at -1.44%, marked a bifurcation between steady core strains and laggards within the same format. The pattern implies Grassroots is tilting toward higher-velocity 3.5g strains and away from bulk Flower, prioritizing rank stability at the top over deep-pack volume swings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.






