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Oct-2026
Sales
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Avg Price
YoY Sales Change
YoY Price Change
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Grassroots is stocked at 893 licensed dispensaries across New York, Illinois, and 14 other states, 195 of them in New York, with the deepest coverage in New York, Brooklyn, Queens, Staten Island, and The Bronx. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Grassroots remained heavily concentrated in Flower at 80.80% share, with Flower sales up 3.19% year over year and 0.92% month over month, while Pre-Roll held 9.35% share with a 13.51% YoY increase but a -12.08% MoM pullback. Concentrates accounted for 7.91% share with 16.86% YoY growth and 9.34% MoM expansion, and Capsules at 1.76% share posted 13.49% YoY and 2.31% MoM growth; the brand’s average price rose 0.22% YoY to $34.49 as the top-performing state was OH and Flower ranked 5th in New York. The pattern implies a Flower-led mix that is stabilizing incrementally month over month while growth is increasingly sourced from smaller formats where double‑digit YoY gains in Concentrates and Pre-Roll can offset short‑term Pre-Roll volatility.
With Flower at an 80.80% anchor and holding a 5th-place rank in New York Flower, the combination of 3.19% YoY and 0.92% MoM growth suggests a defensible core, but the 16.86% YoY and 9.34% MoM growth in Concentrates, alongside 13.49% YoY growth in Capsules, indicates portfolio headroom outside Flower. Given brand-level sales grew 4.69% YoY while the average price moved just 0.22% YoY, the implication is that unit velocity gains are modest in Flower and increasingly supplemented by higher-growth subcategories, positioning Grassroots to reduce overreliance on a single category if Concentrates sustain MoM momentum and Pre-Roll normalizes from its -12.08% MoM dip.
Competitive Landscape
Grassroots sits at rank #8 in OH Flower for October 2026, down 3 spots year over year from #5, and 1 spot lower than its July 2026 position at #7, while its all-time peak was #4 in September 2025. In contrast, Klutch Cannabis climbed to #1 from #6 year over year with a 76.97% sales increase, and King City Gardens moved to #3 from #8 alongside a 45.54% YoY lift, indicating that competitive velocity is concentrated above Grassroots even as RYTHM advanced to #5 from #11 with 32.03% YoY growth. With Find. surging to #4 from #24 on 353.75% YoY growth, the pattern implies Grassroots’ slide from #7 to #8 in the last three months is a share-rotation signal: incumbents are being displaced by faster-rising rivals, and without a counter-move in mix or price, further rank erosion is likely.
Notable Products
Grassroots leaned on recent launches in October 2026, with 331 new products contributing 31.9% of sales, including Garlic Cookies Smalls (14g) in the top list. That volume of fresh items means a large share of Grassroots’s revenue comes from products introduced in the last six months.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
