.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Grassroots has shown varied performance across different states and product categories. In Arizona, the brand's Flower category experienced a decline in rank, moving from 8th place in June 2025 to 15th in July 2025, which coincides with a notable drop in sales figures. Meanwhile, in Illinois, Grassroots maintained a consistent position in the Flower category, remaining at 11th place from April to June 2025 before slightly improving to 10th in July. This stability in Illinois contrasts with the brand's performance in Massachusetts, where the Flower category ranking dropped significantly from 22nd in June to 44th in July, suggesting challenges in maintaining market presence there.
In the Concentrates category, Grassroots achieved notable success in Maryland, where it climbed from 6th place in May 2025 to 2nd in June and maintained this position in July, indicating strong consumer demand and market penetration. However, in New Jersey, despite an initial strong showing with a 3rd place ranking in April for Concentrates, the absence of subsequent rankings in the top 30 suggests a potential withdrawal or reallocation of resources. In Ohio, Grassroots has consistently improved its standing in the Flower category, reaching 9th place by both June and July 2025, a positive trend that reflects growing brand recognition and consumer preference in that market.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Grassroots has shown a consistent performance, maintaining its rank at 11th place from April to June 2025, and improving to 10th place in July 2025. This upward movement is notable as it indicates a positive trend in Grassroots' market presence, despite facing stiff competition. For instance, &Shine has consistently ranked higher, holding the 8th position in both May and July, and Aeriz has fluctuated around the 9th to 11th positions, suggesting a competitive tussle in the mid-tier ranks. Meanwhile, Cresco Labs experienced a dip in June, falling to 16th before recovering to 12th in July, which could have opened opportunities for Grassroots to capitalize on. Additionally, Midweek Friday showed a significant improvement, jumping from 13th in June to 9th in July, indicating a dynamic market environment. Grassroots' ability to improve its rank amidst these shifts highlights its resilience and potential for growth in the Illinois flower market.
Notable Products
In July 2025, the top-performing product from Grassroots was Tarts (3.5g) in the Flower category, maintaining its rank as number one for the fourth consecutive month with sales figures reaching 6747. Kush Mints (3.5g) debuted at rank two, showing strong initial performance. Foreign Kush Mints (3.5g) followed closely at rank three, indicating a competitive market position. Kush Mints Pre-Roll (1g) improved its ranking to four from its previous absence in June, while Apple Tarts (3.5g) saw a slight decline, moving from third place in June to fifth in July. This dynamic shift in rankings highlights the evolving consumer preferences within the Flower and Pre-Roll categories for Grassroots.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
