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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Grassroots is stocked at 1,137 licensed dispensaries across New York, Illinois, and 15 other states, 240 of them in New York, with the deepest coverage in New York, Rochester, Queens, Syracuse, and Buffalo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Grassroots derived 79.98% of sales from Flower with year-over-year growth of 13.61% and month-over-month growth of 5.29%, while the overall brand advanced 15.06% YoY and lowered average price by 5.64%. Concentrates expanded to 9.27% share with 38.43% YoY and 14.46% MoM growth, whereas Pre-Roll held 9.05% share with 14.07% YoY but declined 2.06% MoM. Capsules contributed 1.58% share with 22.39% YoY but fell 12.28% MoM, and Edible—though just 0.12% share—spiked 109.97% YoY and 44.75% MoM. The mix skews heavily to Flower while momentum is rotating toward Concentrates and Edible on shorter intervals, implying Grassroots is using small but fast-growing adjacencies to offset a slower MoM Pre-Roll and to compound Flower’s base.
Flower concentration supports shelf visibility in New Jersey where Grassroots holds rank 5 in Flower, yet the 38.43% YoY surge in Concentrates and 44.75% MoM jump in Edible point to a portfolio hedge that can lift overall rank stability if Flower growth moderates. The 5.64% YoY decline in average price, alongside 5.29% MoM Flower growth and a 2.06% MoM dip in Pre-Roll, indicates a price-to-volume repositioning that favors value tiers in core categories while seeding trial in Edible and maintaining Capsules as a niche. The implication is a two-speed positioning: defend Flower leadership economics through volume at slightly lower price points, while accelerating share in Concentrates and Edible to diversify revenue and reduce dependence on a single-category rank.
Competitive Landscape
Grassroots sits at rank #5 in New Jersey Flower in July 2026, improving 2 positions from rank #7 year over year, but sliding 3 positions from rank #2 in April 2026; this mix of a +2 YoY rank climb and a -3 quarter-over-quarter retreat signals mid-year share pressure after a spring peak. Competitive context sharpened: Ozone holds #1 after a YoY move from #2 while posting a -13.1% sales YoY change, and Find. advanced from #10 to #2 with +129.0% sales growth YoY, outpacing Grassroots’ rank momentum and tightening the gap above; meanwhile, Simply Herb rose from #6 to #3 and Good Green climbed from #9 to #4, indicating at least two adjacent rivals posted double-digit YoY gains while the category leader contracted. The pattern implies Grassroots’ trajectory is stabilizing year over year but ceding near-term position to faster-rising challengers, so sustaining top-5 status will require recapturing the April 2026 peak momentum against competitors with sharper YoY acceleration.
Notable Products
The steepest movement in July 2026 came from Grassroots's Problem Child (3.5g), which fell 29.1% MoM to rank 6 while Grassroots x Dark Heart - Triple Stack (3.5g) slid 22.0% to rank 9, indicating mid-tier Flower volatility even as Floral Frost Pre-Roll (1g) dropped 41.8% at rank 10. In contrast, Blue Lobster (3.5g) climbed 37.4% MoM to rank 2 and Novarine Pre-Roll (1g) rose 29.2% to rank 1, signaling a tilt toward a few high-velocity SKUs anchoring the leaderboard despite a 9.4% MoM slip for Triple Mints (3.5g) at rank 7. With seven of the top ten coming from the Flower category and two from Pre-Roll, the mix concentrates revenue in Flower while relying on a pair of pre-rolls to carry rank positions at 1 and 10, implying Grassroots is leaning into flagship Flower strains with selective pre-roll support rather than broad-based SKU expansion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
