Data Snapshot: Sep 06, 2026
$10M+

Aug-2026

Sales

Decline

Trend

6-Month

1160

Product Count

SKUs

$32.03

Avg Price

9.8%

YoY Sales Change

-10.3%

YoY Price Change

An extension of Curaleaf Holdings, Inc., Grassroots positions itself as a high-end cannabis company with a focus on conveying its intimate connection to nature. The brand, notable both for its substantial number of LinkedIn followers and its significant presence in several states, including Maryland and New Jersey, takes pride in its vertical integration from cultivation to consumer sales. This Chicago-based entity recently caught industry-wide attention with its expansion to New Jersey incorporating premium flower and prerolls, further establishing its place in the rapidly growing marijuana market.
Grassroots

Where to Buy

Grassroots is stocked at 889 licensed dispensaries across New York, Illinois, and 14 other states, 222 of them in New York, with the deepest coverage in New York, Brooklyn, Queens, Staten Island, and The Bronx. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/6179.json?v=20260905
Grassroots Sales

Market Insights Snapshot

Grassroots Historical Sales by Category

Grassroots concentrated 79.21% of August 2026 sales in Flower, with category sales up 6.51% year over year but down 6.02% month over month, while Pre-Roll held 9.62% share with 20.66% YoY growth and a 2.19% MoM dip. Concentrates accounted for 9.24% share with 33.56% YoY growth and a 1.03% MoM increase, whereas Capsules at 1.67% share rose 20.59% YoY but fell 9.27% MoM; Edible, though only 0.21% share, surged 203.78% YoY and 72.15% MoM. Vapor Pens shrank to 0.07% share with an 83.22% YoY decline and no reported MoM figure, while the brand’s average price fell 10.27% YoY alongside total brand sales up 9.78% YoY; the pattern implies reliance on Flower is easing at the margins as growth pockets emerge in Concentrates and Edible despite short-term volatility in Capsules and Pre-Roll.

With a Flower-heavy mix and a rank of 4 in Flower in New York, the 6.51% YoY rise versus a 6.02% MoM drop points to exposure to monthly swings, but the 33.56% YoY lift in Concentrates and 203.78% YoY surge in Edible suggest incremental insulation as these niches scale. The 10.27% YoY average price decline paired with 9.78% YoY sales growth indicates unit expansion driving volume, while the 2.19% MoM dip in Pre-Roll and 9.27% MoM dip in Capsules temper near-term breadth; taken together, Grassroots can reinforce positioning in Flower while using Concentrates and Edible momentum to diversify risk and offset ongoing Vapor Pens contraction of 83.22% YoY.

Aug-2026 Rank
Flower
Pre-Roll
Concentrates
17
9
5
15
29
7
15
2
6
1
4
17
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
79.2%
$41.34
+6.5%
-6.0%
Pre-Roll
9.6%
$12.92
+20.7%
-2.2%
Concentrates
9.2%
$25.24
+33.6%
+1.0%
Capsules
1.7%
$22.77
+20.6%
-9.3%
Edible
0.2%
$10.08
+203.8%
+72.1%
Vapor Pens
0.1%
$27.71
-83.2%
Grassroots

Competitive Landscape

Grassroots sits at rank #7 in August 2026, improving 3 positions YoY from #10, and tightening 5 spots versus the 3-month rank of #12; this contrasts with SunMed holding #1 with a 1.45% YoY sales uptick and Find. jumping from #29 to #5 on 525.47% YoY growth. The brand remains below its peak of #5 from September 2025 while RYTHM stays anchored at #3 with 9.50% YoY growth and District Cannabis holds #4 despite a -6.33% YoY decline, indicating Grassroots is regaining share against mixed competitor momentum. The pattern implies steady ascent from mid-pack toward prior peak is plausible if Grassroots maintains rank gains against competitors with flat (#1) and declining (#4) trajectories while outpacing extreme climbers like #5.

Grassroots market ranking for MD Flower

Grassroots

Notable Products

Floral Frost Popcorn (14g) posted the steepest movement in August 2026 with a -35.0% month-over-month change while holding rank 4, signaling a rapid pullback in a previously scaled Flower pack size and contrasting with Blue Lobster (3.5g) at rank 1 on +15.6%. Triple Mints (3.5g) rose 43.96% to rank 3, and Ray Charles (3.5g) advanced 25.18% to rank 8, indicating momentum concentrated in 3.5g formats even as the 14g option retrenched; four of the top ten are Flower SKUs clustered in 3.5g. Blue Lobster (3.5g) led category revenue at approximately $238,275 and, alongside Floral Frost (3.5g) at +10.71% and Problem Child (3.5g) at -1.44%, marked a bifurcation between steady core strains and laggards within the same format. The pattern implies Grassroots is tilting toward higher-velocity 3.5g strains and away from bulk Flower, prioritizing rank stability at the top over deep-pack volume swings.

Product
Category
Apr-2026
May-2026
Jun-2026
Jul-2026
Aug-2026
MoM %
Blue Lobster (3.5g)
Flower
8
>10
10
2
1
+15.6%
Novarine Pre-Roll (1g)
Pre-Roll
4
4
2
1
2
+1.3%
Triple Mints (3.5g)
Flower
>10
>10
9
6
3
+44.0%
Floral Frost Popcorn (14g)
Flower
>10
>10
7
3
4
-35.0%
GMO (3.5g)
Flower
>10
>10
>10
>10
5
Pillow Mints (3.5g)
Flower
7
>10
>10
>10
6
Floral Frost (3.5g)
Flower
3
>10
>10
4
7
+10.7%
Ray Charles (3.5g)
Flower
>10
8
>10
10
8
+25.2%
Problem Child (3.5g)
Flower
>10
5
4
8
9
-1.4%
Singapore Sling (3.5g)
Flower
>10
9
>10
>10
10
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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