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Aug-2025
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Overview
Market Insights Snapshot
Grassroots has shown varied performance across different states and categories. In Arizona, the brand's ranking in the Flower category has seen a decline from 9th in May to 18th by August, with sales following a downward trend as well. Meanwhile, in Illinois, Grassroots has maintained a relatively stable position in the Flower category, improving slightly from 11th to 9th place over the same period, although the sales figures show a small decrease. Their Pre-Roll category in Illinois has seen a slight decline in ranking from 9th to 11th, indicating a need for strategic adjustments. Conversely, in Massachusetts, the brand's Flower category performance fluctuated significantly, dropping out of the top 30 in July before recovering to 32nd place in August, suggesting potential market volatility.
In Maryland, Grassroots has performed well in the Concentrates category, consistently maintaining a top 3 position from June to August. However, their Flower category has seen a drop from 6th to 9th position over the same period. Across the board, Nevada has shown promising results for Grassroots, with the Flower category improving from 19th in May to 12th in August, reflecting a positive sales trajectory. The brand's performance in New York has also been notable, with a steady climb in the Flower category from 21st to 13th, supported by a significant increase in sales. Meanwhile, in Ohio, Grassroots has shown strength in the Flower category, peaking at 7th in July before settling at 9th in August, with consistently high sales figures, indicating solid market presence.
Competitive Landscape
In the competitive landscape of the Flower category in Ohio, Grassroots has shown a notable upward trajectory in its rankings over the summer of 2025, moving from 12th place in May to a peak of 7th in July, before settling at 9th in August. This improvement is indicative of strong sales growth, with a significant increase from May to July. In contrast, Buckeye Relief, which held a steady 2nd place from May to July, experienced a dramatic drop to 10th in August, suggesting a potential opportunity for Grassroots to capture more market share. Meanwhile, Butterfly Effect - Grow Ohio and Eden's Trees have maintained relatively stable positions, though both saw a slight decline in August, which could further benefit Grassroots if these trends continue. The competitive dynamics in Ohio's Flower market suggest that Grassroots is well-positioned to continue its growth, particularly if it can capitalize on the fluctuations experienced by its competitors.
Notable Products
In August 2025, the top-performing product from Grassroots was Novarine (3.5g) in the Flower category, which rose to the number one spot with sales of 5889 units. Cap Junky (3.5g), also in the Flower category, secured the second position, climbing from its previous absence in the rankings to a strong showing with 5882 units sold. Kush Mints Pre-Roll (1g) in the Pre-Roll category moved up to third place, showing an increase in sales from July with 5528 units. Kush Mints Smalls (3.5g) and Kush Mints (3.5g), both in the Flower category, took the fourth and fifth positions, respectively, with notable improvements from their previous rankings. Overall, the August rankings show a dynamic shift in consumer preferences, with several products making significant gains in their standings compared to prior months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
