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Mar-2025
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Overview
Market Insights Snapshot
Grassroots has demonstrated varied performance across different states and categories, with notable movements in rankings. In Arizona, the brand's Flower category saw a significant improvement, climbing from the 22nd position in December 2024 to 11th by March 2025. This positive trend is mirrored in Illinois, where Grassroots' Flower category improved from 14th to 10th in the same period, reflecting a steady upward trajectory. However, in Massachusetts, Grassroots struggled to break into the top 30, only reaching the 32nd position by March 2025. This indicates a challenging market environment or competitive pressure in the state.
In the Concentrates category, Maryland saw Grassroots drop from the top spot in December 2024 to 6th by March 2025, suggesting a shift in consumer preferences or increased competition. Conversely, in New Jersey, the brand maintained a strong position, consistently holding the 2nd or 3rd rank throughout the first quarter of 2025. Meanwhile, in Ohio, Grassroots' Flower category remained robust, maintaining a top 10 position, with a slight dip in February before rebounding in March. This showcases the brand's resilience and adaptability in some markets despite facing challenges in others.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Grassroots has demonstrated a consistent presence, maintaining a rank within the top 10 from December 2024 to March 2025. Despite a slight dip in January 2025, where it moved from 8th to 9th position, Grassroots rebounded to 7th place in February before settling back to 8th in March. This stability is noteworthy, especially when compared to brands like Meigs County Grown, which fluctuated more significantly, peaking at 8th in February but falling back to 10th in March. Meanwhile, Butterfly Effect - Grow Ohio consistently outperformed Grassroots, maintaining a top 6 position throughout the period. Interestingly, Eden's Trees showed a remarkable upward trajectory, climbing from 13th in December to 7th by March, surpassing Grassroots in the final month. These dynamics suggest that while Grassroots holds a strong market position, it faces stiff competition from both established and emerging brands, necessitating strategic efforts to enhance its market share and rank in the Ohio flower category.
Notable Products
In March 2025, Novarine (3.5g) emerged as the top-performing product for Grassroots, leading the rankings with notable sales of 6,725 units. Cap Junky (3.5g) followed closely in second place, maintaining its strong position from previous months. Singapore Sling (3.5g) held steady at third place, showing consistent performance since January. Garlic Cookies Pre-Roll (1g) achieved fourth place, marking its debut in the top rankings for March. Kush Mints (3.5g), which was ranked fifth, showed a slight decline from its previous fourth place in February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
