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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Grassroots concentrated 80.53% of May 2026 sales in Flower, up 4.75% month over month and 24.55% year over year, while Pre-Roll held 10.17% share with 2.11% MoM and 17.88% YoY growth. Concentrates accounted for 7.69% share with 21.77% YoY but declined 3.87% MoM, and Capsules at 1.34% share fell 21.30% MoM despite 15.10% YoY growth; Vapor Pens remained a 0.20% niche with a 98.69% MoM rebound but a 54.43% YoY drop. With brand-level sales up 23.01% YoY alongside a 7.06% YoY decline in average price to $33.66, the mix implies volume-led expansion anchored in Flower, with tactical recovery in Vapor Pens unable to offset its long-term drag.
The 80.53% Flower weighting combined with a #3 rank in Flower in Connecticut positions Grassroots as a Flower-first operator, where outsized YoY growth of 24.55% and modest 4.75% MoM momentum suggest sustained share defense via pricing and assortment depth. Meanwhile, Pre-Roll’s 10.17% share and 17.88% YoY growth point to a complementary trade-up/entry ladder, but the 3.87% MoM pullback in Concentrates and the 54.43% YoY decline in Vapor Pens indicate selective retreat from smaller segments; this mix tilts the brand toward markets and channels where Flower availability and price elasticity drive volume, reinforcing a strategy that prioritizes Flower leadership while accepting lower breadth in peripheral categories.
Competitive Landscape
Grassroots sits at rank #3 in NJ Flower in May 2026, a rise of 5 positions from #8 year over year, and it has held #3 since March 2026 while peaking at #2 in April 2026; in contrast, Find. climbed from #15 to #1 with 189.3% YoY sales growth, while Ozone slipped from #1 to #2 alongside a -25.9% YoY sales decline. With Simply Herb advancing from #14 to #4 and Garden Greens easing from #2 to #5 with a -44.9% YoY drop, Grassroots’ move from #8 to #3 amid a brief April 2026 peak at #2 indicates the brand has shifted from a mid-pack position to a stable top-tier contender, implying sustained share consolidation rather than a temporary spike.
Notable Products
The steepest movement in May 2026 is Titan Express (3.5g) dropping 43.8% month over month to rank 2, while Grassroots x Dark Heart - Triple Stack (3.5g) holds rank 1 despite a 7.7% decline, indicating share consolidation at the top amid volatility. Grassroots x Dark Heart - Foreign Kush Mints (3.5g) is the lone gainer in the top three at +14.2% and rank 3, contrasted by Pillow Mints (3.5g) falling 34.2% at rank 10, and six of the top ten are Flower SKUs concentrated between ranks 1 and 10. The mix implies Grassroots is leaning into flagship Flower strains to anchor rank position while tolerating sharper month-over-month swings on secondary Flower SKUs to manage portfolio churn.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
