Market Insights Snapshot
In the Arizona market, Grassroots has been steadily improving its position in the Flower category, moving from rank 26 in July 2023 to rank 14 in October 2023. This significant improvement in ranking indicates a positive growth trend for the brand in this category. However, the same cannot be said for the Pre-Roll category where Grassroots has seen a decline, moving from rank 6 in July to rank 19 in October. This suggests a need for the brand to reevaluate its strategies in the Pre-Roll category within the Arizona market.
Grassroots' performance in the Maryland market is noteworthy as well, particularly in the Capsules category where it has consistently maintained the top rank from July to October 2023. This demonstrates a strong hold of Grassroots in this category within the Maryland market. In contrast, the brand's ranking in the Vapor Pens category has been missing for the months following July 2023, indicating that it did not make it to the top 20 brands in this category. This is an area where Grassroots might want to focus its efforts to improve its market position.
In the Flower category within Maryland, Grassroots has shown a fluctuating performance over the months of July to October 2023. Starting at rank 7 in July, Grassroots moved up to rank 4 in September, only to drop back to rank 8 in October. This indicates a volatile market position compared to some competitors. For instance, Strane has shown a steady improvement, moving from rank 15 to 9, while Garcia Hand Picked has remained consistently in the top 10, despite a slight drop. Good Green has made significant strides, jumping from rank 18 to 7, and Evermore Cannabis Company has also demonstrated a positive trend, moving from rank 10 to 6. These shifts suggest a highly competitive market, with Grassroots needing to strategize effectively to maintain and improve its position.
In October 2023, the top-performing product from Grassroots was 'Silverback (3.5g)', maintaining its position from the previous month with sales reaching up to 9980 units. 'Jack's Bells (3.5g)' climbed the ladder from the fourth position in August to the second in October. The third position was held by 'Lem Dog (3.5g)', making its first appearance in the top five. 'Candy Store (3.5g)' and 'Garlic Cookies Pre-Roll (1g)' also appeared in the top five for the first time in fourth and fifth positions respectively. This indicates a significant change in customer preferences compared to previous months.