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Dec-2025
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Overview
Market Insights Snapshot
Grassroots has demonstrated notable performance in the Flower category across several states. In Arizona, the brand showed a significant jump from the 15th position in November 2025 to 8th in December 2025, indicating a positive trajectory despite earlier declines. Meanwhile, in Illinois, Grassroots maintained a consistent 9th rank in the Flower category from September to December 2025, showcasing stability in that market. Interestingly, in Nevada, the brand climbed from the 12th position in October to 6th by December, suggesting a strengthening presence. However, the situation in Ohio reflects a slight decline, with the brand dropping from 4th to 8th place over the same period. This mixed performance highlights the varying market dynamics Grassroots faces in different regions.
In the Pre-Roll category, Grassroots experienced fluctuating fortunes. In Illinois, the brand remained relatively stable, hovering around the 12th and 13th positions throughout the last quarter of 2025. However, in Maryland, Grassroots was absent from the top 30 in October, which could be a point of concern, even though they regained the 15th position by November and December. In Ohio, the brand's presence in the Pre-Roll category was inconsistent, missing from the top rankings entirely in November, although it managed a 7th place finish in December. These movements suggest that while Grassroots has a foothold in certain markets, there are challenges and opportunities for growth in others, particularly in maintaining consistent top-tier rankings.
Competitive Landscape
In the competitive landscape of the Flower category in Ohio, Grassroots has experienced a notable decline in its rank from September to December 2025, dropping from 4th to 8th position. Despite a slight increase in sales from September to October, Grassroots saw a decreasing trend in subsequent months. This decline in rank and sales can be attributed to the aggressive performance of competitors like Klutch Cannabis, which surged to the top position in November before settling at 7th in December, and Farkas Farms / Bullseye Gardens, which improved its rank from 10th in October to 6th in December. Meanwhile, Savvy showed a steady climb, reaching 9th place by December, indicating a competitive push that could be impacting Grassroots' market share. These shifts highlight the dynamic nature of the Ohio Flower market and suggest a need for Grassroots to reassess its strategies to maintain its competitive edge.
Notable Products
In December 2025, Titan Express (3.5g) emerged as the top-performing product for Grassroots, climbing from third place in November to first, with impressive sales of 13,775 units. Grassroots x Dark Heart - Triple Stack (3.5g) maintained a strong position, ranking second after leading in October and November. Grassroots x Dark Heart - Foreign Kush Mints (3.5g) secured the third spot, showing a consistent presence in the top ranks since its debut in November. Atomic Breath (3.5g) held steady at fourth place, mirroring its November rank. THC Bomb (3.5g) entered the top five for the first time, marking a notable rise in its performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
