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Oct-2025
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Overview
Market Insights Snapshot
Grassroots has demonstrated varied performance across different states and product categories, highlighting both strengths and areas for potential growth. In Arizona, the brand has shown a steady presence in the Flower category, maintaining its 11th position from September to October 2025, with sales increasing from $516,203 to $546,916. Meanwhile, in Illinois, Grassroots has managed to hold a strong position in the Flower category, consistently ranking within the top 11, peaking at 9th place in both August and October. However, their performance in the Pre-Roll category in Illinois has seen a slight decline, dropping from 10th in July to 13th in October, indicating a potential area for improvement.
In Maryland, Grassroots has experienced fluctuations across categories. The brand's ranking in the Concentrates category has gradually slipped from 3rd to 5th place over the four-month period, despite maintaining relatively stable sales figures. Conversely, in the Flower category, Grassroots saw a temporary rise to 5th place in September before falling back to 13th in October. Notably, the Pre-Roll category in Maryland saw Grassroots drop out of the top 30 by October, suggesting a need for strategic adjustments. In Ohio, the brand has shown impressive performance in the Flower category, peaking at 4th place in September, while also making a strong entry into the Pre-Roll category, debuting at 2nd place in September before moving to 4th in October.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Grassroots has demonstrated a dynamic performance from July to October 2025. Initially ranked 7th in July, Grassroots experienced a dip to 9th place in August, before surging to an impressive 4th place in September, and then settling at 6th in October. This fluctuation in ranking highlights Grassroots' ability to rebound and compete effectively against other notable brands. For instance, RYTHM consistently maintained a higher rank than Grassroots in July and August, but fell behind in September as Grassroots climbed. Meanwhile, Neighborgoods showed a steady upward trend, surpassing Grassroots in October. Additionally, Klutch Cannabis made significant strides, moving from 20th in July to 7th in October, closely trailing Grassroots. These shifts indicate a competitive market where Grassroots must continue to innovate and adapt to maintain and improve its position among Ohio's top flower brands.
Notable Products
In October 2025, the top-performing product from Grassroots was Grassroots x Dark Heart - Triple Stack (3.5g) in the Flower category, securing the number one rank with impressive sales figures of 7686. Titan Express (3.5g), also in the Flower category, climbed to the second position from its consistent fourth place in July and August, with sales reaching 7044. Kush Mints Smalls (3.5g) made a notable entry into the rankings at third place, while Cap Junky Pre-Roll (1g) rose to fourth from fifth in September, indicating a positive sales trend. Novarine Pre-Roll (1g) entered the top five for the first time, taking the fifth spot. Overall, October saw significant shifts in product rankings, with several items showing strong upward momentum in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
