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Sep-2025
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Overview
Market Insights Snapshot
Grassroots has shown varied performance across different states and categories, with notable movements in rankings. In Arizona, the brand's Flower category saw a rebound in September 2025, climbing back to the 10th position after slipping to 17th in August. This fluctuation can be attributed to a significant drop in sales during the summer months, followed by a recovery. Meanwhile, in Illinois, Grassroots maintained a steady presence in the Flower category, consistently ranking around the 10th position throughout the four-month period. However, their performance in the Pre-Roll category saw a decline, falling from 10th in June to 12th in September, indicating a potential challenge in maintaining market share in this segment.
In Massachusetts, Grassroots experienced a volatile trajectory in the Flower category, with rankings fluctuating significantly from 23rd in June to 45th in July, before improving to 26th by September. This indicates possible seasonal or competitive pressures affecting their market position. On the other hand, in Maryland, the brand displayed stability in the Concentrates category, holding a strong position at the top of the rankings. Notably, in New Jersey, Grassroots did not make it into the top 30 in the Flower category by September, hinting at challenges in penetrating this market. Meanwhile, in Ohio, Grassroots made a remarkable entry into the Pre-Roll category, securing the 2nd position in September, which could signal a strategic focus or successful product launch.
Competitive Landscape
In the competitive Ohio flower market, Grassroots has demonstrated notable resilience and growth over the past few months. Starting from a rank of 9th in June 2025, Grassroots climbed to 7th in July, maintained its position in August, and impressively surged to 4th by September. This upward trajectory indicates a robust increase in market presence and consumer preference. In contrast, Seed & Strain Cannabis Co. consistently held a strong position, ranking 3rd from July to September, showcasing stable consumer loyalty. Meanwhile, Neighborgoods experienced fluctuations, peaking at 5th in August and September. Despite Riviera Creek dropping from 1st to 2nd in September, it remains a formidable competitor with significantly higher sales figures. Grassroots' strategic advancements in rank, particularly against brands like Butterfly Effect - Grow Ohio, which saw a decline from 4th to 6th, suggest an effective market strategy that could further enhance its competitive edge in Ohio's flower category.
Notable Products
In September 2025, the top-performing product for Grassroots was Clementine Kush Pre-Roll (1g) in the Pre-Roll category, achieving the number one rank with sales of 10,420 units. Cap Junky (3.5g) maintained its position as the second top seller in the Flower category, showing a significant increase from previous months, moving up from an unranked position in June and July. Garlic Cookies Pre-Roll (1g) secured the third position, followed by Cap Junky Pre-Roll (1g) in fourth place. Notably, Grassroots x Dark Heart - Titan Express Pre-Roll (1g) rounded out the top five, demonstrating strong performance in the Pre-Roll category. This month marked a consistent improvement for these products, especially for the Pre-Roll category, which dominated the top rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
