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Market Insights Snapshot
In August 2026, DTF - Downtown Flower concentrated 73.28% of sales in Flower (ranked 14th in Arizona) and 26.72% in Pre-Roll, with Flower growing 106.58% year over year and 54.46% month over month, while Pre-Roll advanced 28.49% year over year and 17.96% month over month. With average prices up 31.98% year over year to $8.71 amid Flower’s higher ticket ($15.86) versus Pre-Roll’s $3.89, the mix favored higher-priced units, implying a deliberate tilt toward premiumized Flower that amplified August 2026 momentum more than the more modest Pre-Roll gains.
The mix shift implies DTF - Downtown Flower is leaning into Flower scale to improve price realization and share trajectory, as the 54.46% month-over-month surge in Flower outpaced the 17.96% month-over-month lift in Pre-Roll and supported a 77.72% brand-level year-over-year sales increase. Holding a 73.28% Flower mix while averaging a 31.98% year-over-year price increase suggests a positioning anchored in value-density rather than breadth, where maintaining or improving the 14th rank in Flower in Arizona will depend on sustaining double‑digit monthly volume growth without eroding price.
Competitive Landscape
DTF - Downtown Flower sits at #14 in AZ Flower for August 2026, improving 14 ranks year over year from #28, but slipping 11 positions from #3 months prior at #25; the brand also trails its peak of #10 set in October 2024. In contrast, Just Flower held #1 both year over year and currently with 34.6% YoY sales growth, while Find. edged up from #3 to #2 on 40.0% YoY growth; meanwhile, The Pharm climbed from #21 to #5 with a 289.6% YoY increase and Mohave Cannabis Co. shifted from #2 to #3 alongside 12.7% YoY growth. The pattern implies DTF - Downtown Flower’s trajectory is one of recovery versus last year but losing near-term momentum against faster-rising peers, signaling that without a share-accretive move its mid-teens position is likely to persist.
Notable Products
Premium - Fresh Fritter Pre-Roll (1g) posted the largest month-over-month move at +55.3% to reach rank 2, while Hawaiian Dream Pre-Roll (1g) advanced a more modest +16.5% at rank 3, signaling outsized momentum concentrated at the top. Eight of the top ten SKUs are Pre-Roll items, and Premium Marshmellow Squirt Pre-Roll (1g) held rank 1 with no published MoM figure, indicating a lineup tilted toward ready-to-smoke formats while Flower entries like Forest Fire (3.5g) sat at rank 5 for balance. With two Flower SKUs still in the top ten and Jet Cream (3.5g) at rank 10 against a Pre-Roll-heavy slate, the mix points to DTF - Downtown Flower prioritizing Pre-Roll velocity while keeping select Flower strains as price and margin anchors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
