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Jul-2025
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Overview
Market Insights Snapshot
DTF - Downtown Flower has shown varied performance across different categories and states, particularly in Arizona. In the Flower category, the brand maintained a steady presence within the top 15, with rankings fluctuating slightly from 13th in April 2025 to 14th in July 2025. This slight decline in ranking coincides with a noticeable drop in sales from April to July, indicating potential challenges in maintaining market share or competition intensifying in the state. Interestingly, their performance in the Pre-Roll category was more volatile, with rankings ranging from 14th in May to 20th in July. This suggests that while they have a presence, they are not consistently leading in this segment, which could be an area for strategic improvement.
It's noteworthy that DTF - Downtown Flower did not break into the top 30 in any other states or categories during this period, highlighting a concentration of their market efforts and success primarily in Arizona. This could either be seen as a strategic focus or a limitation in their market reach and brand recognition outside of Arizona. The brand's fluctuating rankings, especially in the Pre-Roll category, suggest a dynamic market environment where consumer preferences may be shifting or competition is increasing. These insights could be valuable for stakeholders looking to understand market dynamics or for the brand itself to strategize future growth and expansion efforts.
Competitive Landscape
In the competitive landscape of the Arizona flower category, DTF - Downtown Flower has experienced fluctuating rankings over the months from April to July 2025, indicating a dynamic market environment. While DTF - Downtown Flower maintained a relatively stable position, ranking between 12th and 14th, competitors such as Grassroots and Cheech & Chong's have shown more volatility. Notably, Grassroots experienced a significant drop from 8th to 15th in July, while Cheech & Chong's saw a sharp rise to 6th in May before settling at 13th in July. Meanwhile, Fade Co. improved its standing from 19th in May to 12th in July, surpassing DTF - Downtown Flower. Despite these shifts, DTF - Downtown Flower's consistent presence in the top 20 highlights its resilience and potential for growth amidst fierce competition, especially as it competes closely with brands like Aeriz, which ranked just below DTF - Downtown Flower in July. This competitive analysis suggests that while DTF - Downtown Flower faces challenges, its steady performance amidst fluctuating competitors positions it as a reliable choice for consumers in Arizona's flower market.
Notable Products
In July 2025, the top-performing product for DTF - Downtown Flower was Golden Tropics Pre-Roll 1g in the Pre-Roll category, which notably rose to the number one position with sales reaching 5683. Premium Jet Cream Pre-Roll 1g climbed to the second spot, showing significant improvement from its fourth place in June. Glitterati Pre-Roll 1g entered the rankings in July at the third position. Guava Cross Pre-Roll 1g also made its debut, securing the fourth spot. Gelato Pre-Roll 1g rounded out the top five, marking its first appearance in the rankings as well.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
