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Aug-2025
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Overview
Market Insights Snapshot
DTF - Downtown Flower has demonstrated a varied performance across different categories and states, with notable shifts in ranking within the Arizona market. In the Flower category, the brand experienced a significant decline from a rank of 12 in May 2025 to 24 by August 2025. This movement out of the top 20 suggests a challenging period for the brand in maintaining its competitive edge in the Flower category. The sales figures reflect this downturn, with a noticeable drop from May to August, indicating potential market pressure or increased competition. Such a decline in rank and sales could be concerning for stakeholders looking to maintain a strong presence in the Arizona Flower category.
Conversely, DTF - Downtown Flower's performance in the Pre-Roll category in Arizona shows a more stable trajectory, despite some fluctuations. Starting at rank 15 in May 2025, the brand saw a minor dip to rank 19 in July before rebounding slightly to rank 16 in August. This resilience, coupled with a recovery in sales figures in August, suggests that DTF - Downtown Flower may have a more robust foothold in the Pre-Roll category. The ability to recover in rankings and sales within a few months indicates potential strategic adjustments or market acceptance of their Pre-Roll offerings. While the brand did not break into the top 10, maintaining a presence in the top 20 could provide a foundation for future growth in this segment.
Competitive Landscape
In the competitive landscape of the flower category in Arizona, DTF - Downtown Flower has experienced notable fluctuations in its market position from May to August 2025. Initially ranked 12th in May, DTF saw a decline to 24th by August, indicating a significant drop in its competitive standing. This downward trend in rank is mirrored by a decrease in sales, with August sales figures being less than half of those in May. In contrast, brands like Daze Off and Sonoran Roots have shown resilience, with Daze Off improving its rank from 31st in May to 25th in August, and Sonoran Roots maintaining a relatively stable position despite minor fluctuations. Meanwhile, Savvy and MADE have consistently hovered around the low 20s in rank, indicating a stable yet competitive presence. These dynamics suggest that while DTF - Downtown Flower has faced challenges, there is potential for strategic adjustments to regain its competitive edge in the Arizona flower market.
Notable Products
In August 2025, the top-performing product from DTF - Downtown Flower was Glitterati Pre-Roll (1g) in the Pre-Roll category, which climbed to the number one spot with sales reaching 6,328 units. Molten Fuel Pre-Roll (1g) followed closely in second place, marking its debut in the rankings with impressive sales. Gello Pre-Roll (1g) secured the third position, maintaining a strong presence in the market. Gelato Pre-Roll (1g) improved its standing, moving up to fourth place from fifth in July. Notably, Kosher Kush Pre-Roll (1g) experienced a drop, falling from the top position in May and June to fifth place in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
