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Sep-2025
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Overview
Market Insights Snapshot
DTF - Downtown Flower has shown varied performance across different categories and states, with notable fluctuations in their rankings. In the Arizona flower category, the brand experienced a decline from 13th place in June 2025 to 24th place in August, before recovering slightly to 19th in September. This movement suggests a competitive market environment, possibly driven by changing consumer preferences or increased competition. Meanwhile, in the pre-roll category in Arizona, DTF - Downtown Flower maintained a more stable presence, with a consistent improvement from 20th place in July to 14th place by September. This upward trend in pre-rolls could indicate a strategic focus or growing consumer interest in this product type.
It's important to note that DTF - Downtown Flower did not make it into the top 30 brands in some categories during certain months, highlighting areas for potential growth or strategic reevaluation. For example, while they were ranked 17th in the pre-roll category in both June and August, they managed to improve their position by September. This suggests a resilience and adaptability in their market approach. However, the absence of ranking in other categories during this period signals opportunities for the brand to either innovate or enhance their marketing strategies to capture a larger market share. The performance trends across these categories and states provide a snapshot of DTF - Downtown Flower's current market position and potential areas for development.
Competitive Landscape
In the competitive landscape of the Arizona flower category, DTF - Downtown Flower has experienced notable fluctuations in its market position over the summer of 2025. Starting in June with a rank of 13th, DTF saw a decline to 16th in July and further dropped out of the top 20 in August, before recovering slightly to 19th in September. This downward trend in rank correlates with a significant decrease in sales during the same period, highlighting potential challenges in maintaining market share. In contrast, Aeriz maintained a relatively stable position, ranking consistently between 14th and 18th, with sales figures that remained higher than DTF's in August and September. Meanwhile, Earthgrow and FENO showed more stable rankings, with Earthgrow improving from 19th to 17th by September, and FENO maintaining a presence in the top 20. These dynamics suggest that while DTF - Downtown Flower faces competitive pressures, particularly from brands like Aeriz and Earthgrow, there is potential for recovery and growth with strategic adjustments.
Notable Products
In September 2025, Kosher Kush Pre-Roll (1g) reclaimed its top position as the best-selling product for DTF - Downtown Flower, with sales reaching 8,723 units. Wedding Cake Pre-Roll (1g) made a strong debut, securing the second spot in the rankings. Premium Marshmellow Squirt Pre-Roll (1g) and Premium Strawberry Mo'nana Pre-Roll (1g) followed closely, taking the third and fourth positions respectively. Glitterati Pre-Roll (1g) dropped to fifth place after previously leading in August 2025. Notably, Kosher Kush Pre-Roll (1g) exhibited a remarkable comeback from its fifth-place ranking in August 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
