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DTF - Downtown Flower concentrated 57.60% of October 2026 sales in Flower with a year-over-year decline of 53.77% and a month-over-month drop of 11.29%, while Pre-Roll expanded to 42.40% share with year-over-year growth of 8.72% and month-over-month growth of 7.67%. Average price fell 34.42% year over year to $6.33, alongside a 13.48 average unit price in Flower and a 3.68 average unit price in Pre-Roll, indicating a mix shift toward lower-priced units as Pre-Roll gains traction. With Arizona Flower rank at position 25 and Flower’s double-digit month-over-month contraction, the pattern implies the brand is ceding volume and rank in its historic core while offsetting some declines through accelerating Pre-Roll penetration.
The simultaneous 53.77% year-over-year contraction in Flower and 8.72% year-over-year expansion in Pre-Roll, combined with a 7.67% month-over-month lift in Pre-Roll against an 11.29% month-over-month decline in Flower, indicates demand is migrating to value-accessible formats, reinforced by a 34.42% year-over-year drop in average price. Holding 57.60% share in a weakening Flower core while climbing to 42.40% in Pre-Roll positions the brand as a value-led hybrid that must defend Arizona Flower rank 25 by stabilizing core velocity even as it leans into faster-turning Pre-Roll to maintain overall basket reach.
Competitive Landscape
DTF - Downtown Flower sits at rank #25 in AZ Flower for October 2026, down 12 positions year over year from #13, and 1 spot lower than its July 2026 placement at #24; compared with a historical peak of #10 in October 2024, the current standing is 15 ranks off-peak and signals a sustained slide. Competitively, Just Flower held #1 year over year and remains #1 now while growing sales 38.1%, and Fenix surged from #23 to #5 on 255.6% YoY sales growth, indicating that DTF - Downtown Flower’s 12-rank YoY decline and 1-rank quarter-over-quarter dip are being outpaced by rivals moving up the leaderboard. The pattern implies that without a reversal in trajectory toward the top 15, share will keep consolidating among faster-advancing competitors and the 2024 peak will recede further from reach.
Notable Products
DTF - Downtown Flower leans on a concentrated core, with the top 10 items accounting for 52.5% of October 2026 sales while 42 products were sold overall. With the brand pricing 20.3% below similar products and leaders like Gello (3.5g) contributing 8.3%, most of its sales come from a value-priced shortlist.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
