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Oct-2025
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Overview
Market Insights Snapshot
DTF - Downtown Flower has shown a notable performance in the Arizona market, particularly in the Flower category. Over the past few months, the brand has made significant strides, climbing from a rank of 24 in August 2025 to an impressive rank of 10 by October 2025. This upward trajectory is indicative of their growing popularity and market presence in Arizona. The brand's sales in the Flower category also reflect this positive trend, with a notable increase from $256,428 in August to $570,764 in October. Such a movement suggests a strengthening consumer preference and possibly effective marketing or product strategies.
In the Pre-Roll category, DTF - Downtown Flower has maintained a relatively stable presence within the top 30 rankings in Arizona. Starting from rank 22 in July, the brand improved to rank 14 in September before slightly dropping to 16 in October. Despite this minor dip, the sales figures show a consistent upward trend, indicating a steady demand for their pre-roll products. The brand's ability to remain within the top 30 throughout the months highlights its resilience and the potential for further growth in this category. However, the absence of rankings in other states or provinces suggests that DTF - Downtown Flower's current market influence is primarily concentrated in Arizona.
Competitive Landscape
In the competitive landscape of the Arizona flower category, DTF - Downtown Flower has shown a remarkable recovery in October 2025, climbing to the 10th position after not being in the top 20 in August 2025 and ranking 19th in September 2025. This upward trend is significant, especially when compared to competitors like Curaleaf, which experienced a drop from 4th to 8th place over the same period, and High Grade, which fell from 5th to 12th place. Meanwhile, Riggs Family Farms maintained a stable presence, ranking 9th in October 2025. DTF - Downtown Flower's resurgence in rank is accompanied by a notable increase in sales, surpassing both Grassroots and High Grade in October 2025. This positive momentum positions DTF - Downtown Flower as a brand to watch, as it capitalizes on market shifts and consumer preferences in Arizona's competitive flower market.
Notable Products
In October 2025, the top-performing product from DTF - Downtown Flower was the Guava Cross Pre-Roll (1g), which rose to the number one rank with sales reaching 5577 units. Premium Strawberry Mo'nana Pre-Roll (1g) followed closely in second place, showing a significant increase from its fourth place in September. Gello (3.5g) made a strong debut in the third position, while Kosher Kush Pre-Roll (1g) dropped from first in September to fourth. Golden Tropics (3.5g) secured the fifth spot, marking its first appearance in the rankings. This shift in rankings highlights the dynamic nature of consumer preferences within the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
