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Market Insights Snapshot
In July 2026, DTF - Downtown Flower concentrated 69.30% of sales in Flower and 30.70% in Pre-Roll, with Flower down 15.42% year over year but up 21.20% month over month, while Pre-Roll rose 43.65% year over year but slipped 8.12% month over month. Overall brand sales fell 3.20% year over year against a 20.89% decline in average price, indicating volume gains could not fully offset price compression, and within Flower the average price of $17.58 contrasts with a $4.08 Pre-Roll price point that expands unit throughput but dilutes mix value. In Arizona Flower, the brand sat at rank 19, and the simultaneous rank position with a 21.20% Flower MoM rebound and an 8.12% Pre-Roll MoM dip implies tactical reallocation toward higher-ticket Flower units is stabilizing share at the category level.
The shift toward a larger Flower contribution alongside a Pre-Roll YoY surge but MoM pullback implies DTF - Downtown Flower is leaning into premium-per-unit recovery to defend margin while using Pre-Roll as a volume backstop; with 69.30% of mix in Flower and rank 19, sustaining the 21.20% Flower MoM momentum is the clearer path to category visibility than chasing the 43.65% Pre-Roll YoY growth at a $4.08 price point. Given brand sales down 3.20% year over year despite a 20.89% average price cut, the mix suggests price elasticity is weaker in Flower than in Pre-Roll, so maintaining Flower velocity while curating fewer, better-performing Pre-Roll SKUs could support a climb from rank 19 in Arizona by trading up within Flower rather than relying on lower-priced unit expansion.
Competitive Landscape
DTF - Downtown Flower sits at #19 in AZ Flower in July 2026, improving 1 rank position year over year from #20 while jumping 10 spots from #29 three months ago; against that backdrop, Just Flower holds #1 with a 21.8% year-over-year sales increase and Brown Bag rose from #5 to #4 alongside a 79.0% year-over-year sales gain, whereas Fenix slipped from #4 to #5 with a 6.9% year-over-year sales decline. Although DTF - Downtown Flower remains below its #10 peak from October 2024, the recent rank ascent and flat-to-rising competitive movements at the top tiers imply a recovery phase where mid-tier share capture is achievable if momentum from April 2026 to July 2026 persists.
Notable Products
Hawaiian Dream Pre-Roll (1g) posted the standout move in July 2026 with an 83.7% month-over-month surge to rank 1, while Premium Toasted Swirl Pre-Roll (1g) climbed 57.8% to rank 3. With five of the top ten coming from the Pre-Roll category and the highest-ranked Flower item only reaching rank 6, the mix tilts toward quick-consumption formats rather than traditional eighths. Lots of Z (3.5g) anchored Flower at rank 6 despite no visible month-over-month change, and Wedding Cake (3.5g) held at rank 10 with a stable profile, indicating Flower traction is present but not pacing the gains. The pattern implies DTF - Downtown Flower is shifting assortment energy toward Pre-Rolls to capture velocity, using a few high-momentum SKUs to pull share while Flower serves as a secondary volume base.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
