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Dec-2025
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Overview
Market Insights Snapshot
DTF - Downtown Flower has showcased a dynamic performance across various categories in Arizona throughout the final months of 2025. In the Flower category, the brand experienced significant fluctuations, peaking at 11th place in October before dropping to 24th by December. This movement indicates a volatile market presence, possibly driven by shifting consumer preferences or competitive pressures. The sales figures support this narrative, with a notable increase in October, followed by a decline towards the year's end. Such volatility suggests that while DTF - Downtown Flower can capture consumer interest, maintaining it might be challenging.
In contrast, the Pre-Roll category displays a more stable trajectory for DTF - Downtown Flower in Arizona. Maintaining a steady rank around the mid-teens, the brand showed resilience with a slight improvement to 13th place in December. The sales trend in this category was positive, with a notable increase in December, suggesting a successful adaptation to market demands or effective promotional strategies. The consistency in Pre-Roll rankings, despite not breaking into the top 10, indicates a reliable consumer base and potential for growth if the brand capitalizes on its existing foothold.
Competitive Landscape
In the competitive landscape of the flower category in Arizona, DTF - Downtown Flower has experienced notable fluctuations in its rank and sales over the last few months of 2025. Starting from September, DTF climbed from 21st to 11th in October, showcasing a significant boost in market presence, before slipping to 16th in November and further to 24th in December. This volatility highlights the competitive pressure from brands like Cheech & Chong's, which, despite a drop in rank from 14th in September to being outside the top 20 by October, maintained a steady sales trajectory. Similarly, Aeriz and GRAS Cannabis have shown varying ranks but consistent sales patterns, indicating a stable consumer base. Meanwhile, MADE has demonstrated a gradual improvement in rank from 25th in September to 19th in November, before slightly declining to 23rd in December. These dynamics suggest that while DTF - Downtown Flower has the potential to capture significant market share, maintaining a consistent upward trajectory amidst stiff competition requires strategic positioning and possibly leveraging advanced market data to anticipate and respond to competitors' moves effectively.
Notable Products
In December 2025, the top-performing product for DTF - Downtown Flower was Wingsuit Pre-Roll (1g) in the Pre-Roll category, securing the number one rank with sales hitting 6140. Kosher Kush (3.5g) in the Flower category followed closely in second place. Strawberry Mo'nana (3.5g) also in the Flower category, ranked third, maintaining a consistent presence in the top three from the previous month where it was second. Premium Strawberry Mo'nana Pre-Roll (1g) dropped to fourth rank, a slight decline from its second position in October. Wahini Wowie Pre-Roll (1g) entered the top five, marking its first appearance in the December rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
