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Nov-2025
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Overview
Market Insights Snapshot
DTF - Downtown Flower has demonstrated notable performance in the Arizona cannabis market, particularly within the Flower category. Over the months from August to November 2025, the brand experienced a significant upward trend, peaking at the 11th rank in October before settling at 16th in November. This indicates a strong market presence and a competitive edge in a highly saturated market. The brand's sales in the Flower category saw a substantial increase, with October marking a peak in sales, suggesting effective marketing strategies or product offerings that resonated well with consumers during that period.
In the Pre-Roll category within Arizona, DTF - Downtown Flower maintained a consistent performance, holding steady around the mid-teen rankings throughout the four months. While the brand did not break into the top 10, its ability to remain in the top 20 suggests a stable consumer base and reliable product appeal. However, not appearing in the top 30 across other states or categories might indicate areas for potential growth or market expansion. The steady sales figures in the Pre-Roll category, despite slight fluctuations, highlight the brand's ability to maintain consumer interest and loyalty in a competitive environment.
Competitive Landscape
In the competitive landscape of the flower category in Arizona, DTF - Downtown Flower has shown a dynamic performance from August to November 2025. Starting from a rank of 25 in August, DTF climbed to 11 by October, before settling at 16 in November. This upward trajectory, particularly in October, suggests a significant boost in market presence and consumer preference. However, the brand faces stiff competition from other players like Grassroots, which maintained a relatively stable position around the 12-14 rank range, and Riggs Family Farms, which hovered around the top 10 before dropping to 17 in November. Notably, Alien Labs made a remarkable leap from outside the top 20 in August to rank 15 by November, indicating a growing threat. Despite these challenges, DTF's sales figures in October were notably higher than their competitors, reflecting a strong market reception during that period. This fluctuation in rank and sales highlights the competitive volatility in Arizona's flower market, emphasizing the need for strategic marketing and product differentiation for DTF to sustain its growth and improve its standing.
Notable Products
In November 2025, the top-performing product for DTF - Downtown Flower was the Golden Tropics Pre-Roll (1g), which secured the number one rank with sales of 5623 units. Strawberry Mo'nana (3.5g) followed closely at the second position, showing strong performance in the Flower category. The Guava Cross Pre-Roll (1g), which was previously ranked first in October 2025, slipped to third place, indicating a notable shift in consumer preference. Additionally, Guava Cross (3.5g) made its debut in the rankings at fourth place, while Kosher Kush Pre-Roll (1g) dropped from fourth to fifth, suggesting a slight decline in its popularity. These changes reflect dynamic trends in product demand within the brand's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
